{"id":9987,"date":"2023-07-27T09:20:03","date_gmt":"2023-07-27T07:20:03","guid":{"rendered":"https:\/\/www.promogen.cz\/co-jsme-se-dozvedeli-na-konferenci-e-mail-restart-2\/"},"modified":"2023-11-01T11:15:06","modified_gmt":"2023-11-01T10:15:06","slug":"blog-shrnuti-zajimavosti-ze-sendsummitu","status":"publish","type":"post","link":"https:\/\/promogen.cz\/cz\/blog-shrnuti-zajimavosti-ze-sendsummitu\/","title":{"rendered":"Shrnut\u00ed zaj\u00edmavost\u00ed ze SendSummitu"},"content":{"rendered":"
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Aktuality, E-mailing<\/a><\/div>\t\t\t \t\t\t\t\t\t \t\t\t\n\t\t
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Shrnut\u00ed zaj\u00edmavost\u00ed ze SendSummitu<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t\t \t\t\t\t\t
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Na nejv\u011bt\u0161\u00ed konferenci jsme p\u0159edn\u00e1\u0161eli. Kdy\u017e u\u017e jsme tam byli, tak jsme pro v\u00e1s p\u0159ipravili p\u00e1r post\u0159eh\u016f a odkazy na dal\u0161\u00ed prezentace.<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div>

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Tom\u00e1\u0161 Z\u00edsler – CEO Datalook: Datov\u00e1 anal\u00fdza a jak na ni, clusterizace vs. segmentace, a p\u0159edstaven\u00ed n\u00e1stroje Datalook<\/strong><\/span><\/p>\n

Tom\u00e1\u0161 Z\u00edsler n\u00e1m p\u0159edstavil nejd\u016fle\u017eit\u011bj\u0161\u00ed aspekty datov\u00e9 anal\u00fdzy a zd\u016fraznil kl\u00ed\u010dovost kvalitn\u00ed segmentace, resp. clusterizace. Vysv\u011btlil, \u017ee pr\u00e1ce s RFM anal\u00fdzou leckdy nesta\u010d\u00ed. nesta\u010d\u00ed, a upozornil na pot\u0159ebu pou\u017eit\u00ed rozs\u00e1hlej\u0161\u00edch metod, jako je clusterizace. Uk\u00e1zal jak v Datalook pracuj\u00ed s daty oni.<\/p>\n

Ond\u0159ej Popelka: Velikost segment\u016f vs. relevance \u00a0a rozd\u00edly podle r\u016fzn\u00fdch trh\u016f<\/strong><\/span><\/p>\n

Ond\u0159ej Popelka se zam\u011b\u0159il na velikost segment\u016f a zd\u016fraznil, \u017ee minim\u00e1ln\u00ed po\u010det 5 000 u\u017eivatel\u016f je nutnost\u00ed pro dosa\u017een\u00ed skute\u010dn\u00e9 relevanci. D\u00e1le n\u00e1m p\u0159ibl\u00ed\u017eil, \u017ee vzhledem k rozd\u00edln\u00fdm trh\u016fm je t\u0159eba p\u0159izp\u016fsobovat obsah a hledat kompromisy, aby byly kampan\u011b glob\u00e1ln\u011b co nej\u00fasp\u011b\u0161n\u011bj\u0161\u00ed.<\/p>\n

Martin Halama, Mailnatives: Sb\u011br kontakt\u016f na r\u016fzn\u00fdch trz\u00edch po Evrop\u011b<\/strong><\/span><\/p>\n

Sb\u011br kontakt\u016f je z\u00e1kladn\u00edm kamenem ka\u017ed\u00e9ho e-mailov\u00e9ho seznamu. Martin Halama praktick\u00fdmi uk\u00e1zkami a tipy p\u0159ibl\u00ed\u017eil strategie sb\u011bru kontakt\u016f na r\u016fzn\u00fdch trz\u00edch po Evrop\u011b. Zku\u0161enosti a know-how, kter\u00e9 sd\u00edlel, jsou nesm\u00edrn\u011b cenn\u00e9 pro ka\u017ed\u00e9ho, kdo se v\u011bnuje expanzi na dal\u0161\u00ed trhy.<\/p>\n

Petra Dolej\u0161ov\u00e1: \u00daskal\u00ed e-mailingu z pr\u00e1vn\u00ed str\u00e1nky s praktick\u00fdmi p\u0159\u00edklady a tajn\u00fdmi tipy<\/strong><\/span><\/p>\n

Petra Dolej\u0161ov\u00e1 n\u00e1s varovala p\u0159ed potenci\u00e1ln\u00edmi pr\u00e1vn\u00edmi probl\u00e9my spojen\u00fdmi s e-mail marketingem i dal\u0161\u00edmi navazuj\u00edc\u00edmi kan\u00e1ly. Jej\u00ed p\u0159\u00edklady z praxe n\u00e1m p\u0159ibl\u00ed\u017eily situace, na kter\u00e9 bychom nemuseli p\u0159ij\u00edt sami.<\/p>\n

Jaroslav Kauck\u00fd: Reten\u010dn\u00ed strategie v praxi<\/strong><\/span><\/p>\n

Retence z\u00e1kazn\u00edk\u016f je v\u00fdznamn\u00fdm faktorem pro dlouhodob\u00fd \u00fasp\u011bch. Jarda n\u00e1m dal inspirativn\u00ed uk\u00e1zku z praxe, jak navrhnout a aplikovat efektivn\u00ed reten\u010dn\u00ed strategie. Zasv\u011btil n\u00e1s trochu i do historie skupiny, co\u017e bylo kl\u00ed\u010dov\u00e9 pro v\u00fdvoj jejich marketingov\u00e9ho p\u0159em\u00fd\u0161len\u00ed.<\/p>\n

David Finger, Seznam: Pravidla a tipy pro doru\u010dov\u00e1n\u00ed e-mail\u016f<\/strong><\/span><\/p>\n

David Finger, z\u00e1stupce Seznamu, n\u00e1m p\u0159ibl\u00ed\u017eil kl\u00ed\u010dov\u00e1 pravidla a tipy pro optimalizaci doru\u010dov\u00e1n\u00ed e-mail\u016f. Jako\u017eto jeden z hlavn\u00edch e-mailov\u00fdch poskytovatel\u016f v \u010cR, jeho rady jsou zlat\u00fdm pokladem pro ka\u017ed\u00e9ho e-mailov\u00e9ho market\u00e9ra.<\/p>\n

Petr Cik\u00e1n: V\u00fdzkum stavu e-mail marketingu v \u010cR<\/strong><\/span><\/p>\n

Sherpas provedl zaj\u00edmav\u00fd v\u00fdzkum ohledn\u011b stavu e-mail marketingu v \u010cR. V\u00fdsledky n\u00e1m uk\u00e1zaly, \u017ee v\u00edce ne\u017e 50 procent e-shop\u016f ned\u00e1v\u00e1 o sob\u011b v\u011bd\u011bt skrze e-mail v\u016fbec, a i ti, kte\u0159\u00ed to d\u011blaj\u00ed, maj\u00ed velk\u00e9 mezery ve sv\u00fdch rozes\u00edlk\u00e1ch. J\u00e1 k tomu dod\u00e1m, \u017ee pokud se chcete st\u00e1t hv\u011bzdami na tomto poli, napi\u0161te n\u00e1m – online@www.promogen.cz<\/a>.<\/p>\n

Jana \u0160obrov\u00e1: Praktick\u00e9 tipy pro zv\u00fd\u0161en\u00ed konverz\u00ed z e-mailingu<\/strong><\/span><\/p>\n

P\u0159edn\u00e1\u0161ka s tipy, jak zv\u00fd\u0161it konverze z e-mailingu. Jej\u00ed praktick\u00e9 rady se hod\u00ed v\u0161em za\u010d\u00e1te\u010dn\u00edk\u016fm v oblasti e-mail marketingu.<\/p>\n

Robert Wlodarski, MessageBird: Instant messaging jako dal\u0161\u00ed komunika\u010dn\u00ed kan\u00e1l<\/strong><\/span><\/p>\n

Robert Wlodarski n\u00e1s uvedl do sv\u011bta instant messagingu jako marketingov\u00e9ho kan\u00e1lu. Na p\u00e1r p\u0159\u00edkladech uk\u00e1zal, jak vyu\u017e\u00edt tento rychle rostouc\u00ed zp\u016fsob komunikace se z\u00e1kazn\u00edkem.<\/p>\n

Jan Ba\u0161t\u00fd\u0159, Targito: P\u0159edstaven\u00ed AI v e-mail marketingu<\/strong><\/span><\/p>\n

Jan Ba\u0161t\u00fd\u0159 n\u00e1m p\u0159edstavil, jak um\u011bl\u00e1 inteligence zvl\u00e1dla p\u0159ipravit opravdu povedenou kampa\u0148. P\u0159edn\u00e1\u0161ka byla pln\u00e1 tip\u016f na konkr\u00e9tn\u00ed n\u00e1stroje. \u0160\u00e9fa v\u00fdvoje Targita jsem vid\u011bl p\u0159edn\u00e1\u0161et poprv\u00e9 a mus\u00edm \u0159\u00edci, \u017ee u\u017e dlouho m\u011b tak nikdo nebavil.<\/p>\n

Jakub \u010ci\u017ema\u0159: Pragmatick\u00fd pohled na e-mailing a praktick\u00e9 tipy z praxe<\/strong><\/span><\/p>\n

Jakub \u010ci\u017ema\u0159 n\u00e1s provedl pragmati\u010dt\u011bj\u0161\u00edm pohledem na e-mailing a pod\u011blil se o sv\u00e9 osobn\u00ed tipy z praxe. Jeho zemit\u00e9 rady byly perfektn\u00ed a ka\u017ed\u00e9ho trochu nut\u00ed se zamyslet nad t\u00edm, jestli ned\u011blat e-mailing trochu jinak.<\/p>\n

Adam P\u00fdcha: \u00dasp\u011b\u0161n\u00fd kni\u017en\u00ed obchodn\u00edk a jeho origin\u00e1ln\u00ed pohled na e-mail marketing<\/strong><\/span><\/p>\n

Adam P\u00fdcha n\u00e1m poskytl n\u00e1hled na \u00fasp\u011b\u0161nou marketingovou komunikaci Knihy Dobrovsk\u00fd a jeho origin\u00e1ln\u00ed p\u0159\u00edstup k e-mail marketingu. Skv\u011bl\u00e1 inspirace, kdy\u017e p\u0159em\u00fd\u0161l\u00edte nad t\u00edm, jak ud\u011blat ze sv\u00e9 zna\u010dky \u00fasp\u011b\u0161n\u00fd lovebrand.<\/p>\n

Prezentace ke sta\u017een\u00ed:<\/span><\/h3>\n

Tom\u00e1\u0161 Z\u00edsler – Kombinatorika v segmentaci z\u00e1kazn\u00edk\u016f<\/a><\/strong><\/p>\n

Ondrej Popelka -Personalizace_a_Segmentace<\/a><\/strong><\/p>\n

Martin Halama – Sb\u011br kontakt\u016f nap\u0159\u00ed\u010d Evropou<\/a><\/strong><\/p>\n

Petra Dolej\u0161ov\u00e1 – E-mailing a pr\u00e1vo<\/a><\/strong><\/p>\n

Jaroslav Kauck\u00fd – Reten\u010dn\u00ed marketing v praxi<\/a><\/strong><\/p>\n

David Finger – Tipy jak na e-mailing<\/a><\/strong><\/p>\n

Petr Cik\u00e1n – V\u00fdzkum e-mailingu<\/a><\/strong><\/p>\n

Jana \u0160obrov\u00e1 – 7 tip\u016f jak zlep\u0161it sv\u016fj e-mailing<\/a><\/strong><\/p>\n

Robert Wlodarski – Instant messaging<\/a><\/strong><\/p>\n

Jan Ba\u0161t\u00fd\u0159 – AI v e-mailingu<\/a><\/strong><\/p>\n

Adam P\u00fdcha – Knihy Dobrovsk\u00fd a jejich marketingov\u00e1 strategie<\/a><\/strong><\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"Aktuality, E-mailing Shrnut\u00ed zaj\u00edmavost\u00ed ze SendSummitu Na nejv\u011bt\u0161\u00ed konferenci jsme p\u0159edn\u00e1\u0161eli. Kdy\u017e u\u017e jsme tam byli, tak jsme pro v\u00e1s","protected":false},"author":1,"featured_media":9989,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[76,86],"tags":[93,73],"class_list":["post-9987","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktuality","category-e-mailing","tag-aktuality","tag-e-mailing"],"yoast_head":"\nShrnut\u00ed zaj\u00edmavost\u00ed ze SendSummitu | promoGEN.cz<\/title>\n<meta name=\"description\" content=\"Na nejv\u011bt\u0161\u00ed konferenci jsme p\u0159edn\u00e1\u0161eli. Kdy\u017e u\u017e jsme tam byli, tak jsme pro v\u00e1s p\u0159ipravili p\u00e1r post\u0159eh\u016f a odkazy na dal\u0161\u00ed prezentace.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/promogen.cz\/cz\/blog-shrnuti-zajimavosti-ze-sendsummitu\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shrnut\u00ed zaj\u00edmavost\u00ed ze SendSummitu | promoGEN.cz\" \/>\n<meta property=\"og:description\" content=\"Na nejv\u011bt\u0161\u00ed konferenci jsme p\u0159edn\u00e1\u0161eli. 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