{"id":9729,"date":"2020-02-17T10:02:03","date_gmt":"2020-02-17T09:02:03","guid":{"rendered":"https:\/\/www.promogen.cz\/byli-jsme-na-shopcampu-2\/"},"modified":"2024-09-18T15:18:17","modified_gmt":"2024-09-18T13:18:17","slug":"blog-viva-la-emailing","status":"publish","type":"post","link":"https:\/\/promogen.cz\/cz\/blog-viva-la-emailing\/","title":{"rendered":"Viva la Emailing"},"content":{"rendered":"
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E-mailing<\/a><\/div>\t\t\t \t\t\t\t\t\t \t\t\t\n\t\t
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Viva la Emailing<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t\t \t\t\t\t\t
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V souvislosti s e-mail marketingem se posledn\u00ed dobou \u010dasto zmi\u0148uje, \u017ee je v \u00fapadku, n\u011bkte\u0159\u00ed marketingov\u00ed specialist\u00e9 ho dokonce ozna\u010duj\u00ed za mrtv\u00fd kan\u00e1l. Abychom v\u011bci uvedli na pravou m\u00edru mus\u00edme si uv\u011bdomit, \u017ee tohle hodnocen\u00ed vych\u00e1z\u00ed z p\u0159edpokladu vyu\u017e\u00edv\u00e1n\u00ed e-mailu jako n\u00e1stroje na osloven\u00ed nov\u00fdch potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f, takzvan\u00fd \u201ccold outreach\u201d.<\/p>\n<\/div>\n

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Jedn\u00e1 se o kontaktov\u00e1n\u00ed nebo nab\u00edzen\u00ed slu\u017eby\/produkt\u016f z\u00e1kazn\u00edk\u016fm, kte\u0159\u00ed va\u0161\u00ed zna\u010dku neznaj\u00ed, nikdy o v\u00e1s nesly\u0161eli a v\u00e1\u0161 e-mail je v z\u00e1sad\u011b nevy\u017e\u00e1dan\u00fd. Tento zp\u016fsob se stal v o\u010d\u00edch mnoha lid\u00ed nejenom neetick\u00fd ale t\u0159eba v r\u00e1mci st\u00e1t\u016f EU neleg\u00e1ln\u00ed.<\/p>\n

Na z\u00e1klad\u011b statistik je v\u0161ak jasn\u00e9, \u017ee e-mail je a z\u016fstane jeden z nejd\u016fle\u017eit\u011bj\u0161\u00edch n\u00e1stroj\u016f online marketingu. Mus\u00ed se v\u0161ak vyu\u017e\u00edvat tak, aby Va\u0161emu byznysu pom\u00e1hal a ne\u0161kodil. (N\u00e1vod na to, jak vyu\u017e\u00edvat\u00a0 e-mailing ve v\u00e1\u0161 prosp\u011bch naleznete v \u010dl\u00e1nku: Jak na -emailing, abyste z n\u011bho vyt\u011b\u017eili maximum<\/i>)<\/p>\n

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Pod\u00edvejme se tedy na nejzaj\u00edmav\u011bj\u0161\u00ed statistiky:<\/p>\n

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  • celosv\u011btov\u011b se po\u0161le kolem 102.6 bili\u00f3n\u016f e-mail\u016f ro\u010dn\u011b a o\u010dek\u00e1v\u00e1 se n\u00e1r\u016fst a\u017e na 126.7
    \nbili\u00f3n\u016f do roku 2022<\/li>\n
  • p\u0159i n\u00e1kupech, kter\u00e9 jsou v\u00fdsledkem marketingov\u00e9ho sd\u011blen\u00ed m\u00e1 e-mail marketing nejvy\u0161\u0161\u00ed konverzn\u00ed pom\u011br (4.24%) ve srovn\u00e1n\u00ed s organic (2.49%), se social media marketingem (0.59%) nebo jin\u00fdm druhem online kampan\u00ed<\/li>\n
  • 72% lid\u00ed preferuje dost\u00e1vat marketingov\u00e9 sd\u011blen\u00ed nebo nab\u00eddky skrz e-mail proti 17%, kte\u0159\u00ed preferuj\u00ed soci\u00e1ln\u00ed m\u00e9dia<\/li>\n
  • N\u00e1vratnost investice se p\u0159i e-mail marketingu m\u016f\u017ee pohybovat a\u017e kolem 3800%<\/li>\n<\/ul>\n

    K tomu m\u016f\u017eeme p\u0159idat fakt, \u017ee v\u011bt\u0161ina u\u017eivatel\u016f, kte\u0159\u00ed vyu\u017e\u00edvaj\u00ed e-mail, si po\u0161tu kontroluje minim\u00e1ln\u011b jednou za den, ale tohle \u010d\u00edslo se klidn\u011b m\u016f\u017ee vy\u0161plhat a\u017e na 20-kr\u00e1t za den. P\u0159enosn\u00e1 za\u0159\u00edzen\u00ed jako mobiln\u00ed telefony tuto aktivitu je\u0161t\u011b v\u00edce usnad\u0148uj\u00ed, u\u017e jen kv\u016fli notifikac\u00edm a mo\u017enosti otev\u0159\u00edt a \u010d\u00edst e-maily kdykoliv a kdekoliv.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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    Jak e-mail marketing funguje?<\/b><\/h4>\n

    E-mail marketing se vyu\u017e\u00edv\u00e1 na budov\u00e1n\u00ed vztahu se z\u00e1kazn\u00edkem a veden\u00ed z\u00e1kazn\u00edka k opakovan\u00e9mu n\u00e1kupu. Je to efektivn\u00ed zp\u016fsob, jak informovat o slev\u00e1ch, novink\u00e1ch nebo aktivn\u00edch kampan\u00ed.<\/p>\n

    V\u00fdhoda je, \u017ee pokud se z\u00e1kazn\u00edk s\u00e1m dobrovoln\u011b p\u0159ihl\u00e1sil k odb\u011bru, m\u00e1 evidentn\u011b o va\u0161i zna\u010dku, produkty a nab\u00eddku z\u00e1jem, a proto bude jednodu\u0161\u0161\u00ed ho oslovit, udr\u017eet jeho pozornost a v\u00e9st ho k n\u00e1kupu.<\/p>\n

    Pr\u00e1v\u011b zde m\u016f\u017eeme pozorovat rozd\u00edl oproti reklam\u00e1m ve vyhled\u00e1va\u010d\u00edch, na soci\u00e1ln\u00edch s\u00edt\u00edch, v televizi nebo r\u00e1diu. N\u011bkdo, kdo t\u0159eba r\u00e1no sleduje zpr\u00e1vy a naraz\u00ed na va\u0161i reklamu, nem\u011bl prim\u00e1rn\u011b z\u00e1jem dozv\u011bd\u011bt se o va\u0161\u00ed zna\u010dce nebo produktu, proto sd\u011blen\u00ed s nejvy\u0161\u0161\u00ed pravd\u011bpodobnost\u00ed bude ignorovat, nebo ho m\u016f\u017ee dokonce obt\u011b\u017eovat.<\/p>\n

    E-mail marketing je tak\u00e9 skv\u011bl\u00fd n\u00e1stroj remarketingov\u00fdch kampan\u00ed. Ve zkratce to znamen\u00e1 to, \u017ee m\u016f\u017eete vyu\u017e\u00edt e-mail na zasl\u00e1n\u00ed informace o opu\u0161t\u011bn\u00e9m ko\u0161\u00edku, nab\u00eddnout kup\u00f3n nebo dopravu zdarma, obsah m\u016f\u017eete personalizovat pouk\u00e1z\u00e1n\u00edm na produkty, kter\u00e9 si z\u00e1kazn\u00edk prohl\u00ed\u017eel a pob\u00eddnout ho k dokon\u010den\u00ed n\u00e1kupu.<\/p>\n

    Fantastick\u00fd benefit je mo\u017enost sledovat v\u00fdkon jednotliv\u00fdch kampan\u00ed p\u0159\u00edmo v e-mailov\u00e9m\u00a0 n\u00e1stroji jako nap\u0159\u00edklad: konverze, m\u00edru proklik\u016f- CTR (click- through rate), m\u00edru otev\u0159en\u00ed, m\u00edru vr\u00e1cen\u00fdch e-mail\u016f a jin\u00e9. T\u00edm si jednodu\u0161e m\u016f\u017eete sledovat a spo\u010d\u00edtat n\u00e1vratnost va\u0161\u00ed investice.<\/p>\n

    Vyu\u017eit\u00ed e-mail\u016f je jedn\u00edm z nejefektivn\u011bj\u0161\u00edch zp\u016fsob\u016f online marketingov\u00e9 strategie, nejen pro svou cenovou dostupnost a skv\u011blou n\u00e1vratnost investice. E-mailing, jako forma p\u0159\u00edm\u00e9 komunikace, umo\u017e\u0148uje udr\u017eovat neust\u00e1l\u00fd kontakt se z\u00e1kazn\u00edkem. Jedn\u00e1 se o praktick\u00fd a instantn\u00ed n\u00e1stroj, jak c\u00edlit na velkou skupinu lid\u00ed s mo\u017enost\u00ed personalizace a sledov\u00e1n\u00ed v\u00fdkonu kampan\u00ed, a proto si mysl\u00edme, \u017ee je nezbytn\u00e9 za\u0159adit e-mail marketing do va\u0161\u00ed obchodn\u00ed strategie.<\/p>\n

    A\u0165 \u017eije e-mailing!<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"E-mailing Viva la Emailing V souvislosti s e-mail marketingem se posledn\u00ed dobou \u010dasto zmi\u0148uje, \u017ee je v \u00fapadku, n\u011bkte\u0159\u00ed marketingov\u00ed","protected":false},"author":1,"featured_media":9730,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[76,86],"tags":[75,73],"class_list":["post-9729","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktuality","category-e-mailing","tag-case-study","tag-e-mailing"],"yoast_head":"\nViva la Emailing - PromoGEN.cz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/promogen.cz\/cz\/blog-viva-la-emailing\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Viva la Emailing - 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