{"id":9571,"date":"2023-01-24T13:20:03","date_gmt":"2023-01-24T12:20:03","guid":{"rendered":"https:\/\/www.promogen.cz\/zakladni-automatizace-v-e-mailingu-2\/"},"modified":"2023-11-02T11:09:52","modified_gmt":"2023-11-02T10:09:52","slug":"blog-zakladni-automatizace-v-e-mailingu","status":"publish","type":"post","link":"https:\/\/promogen.cz\/cz\/blog-zakladni-automatizace-v-e-mailingu\/","title":{"rendered":"Jak\u00e9 jsou z\u00e1kladn\u00ed automatizace v e-mailingu"},"content":{"rendered":"
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\"\"<\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div>
E-mailing<\/a><\/div>\t\t\t \t\t\t\t\t\t \t\t\t\n\t\t
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Z\u00e1kladn\u00ed automatizace v e-mailingu<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t\t \t\t\t\t\t
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Automatizace jsou z\u00e1kladn\u00ed k\u00e1men e-mailov\u00e9ho marketingu. Bez nich nikdy nejlep\u0161\u00edch v\u00fdsledk\u016f nedoc\u00edl\u00edte. Proto v\u00e1m dnes p\u0159edstav\u00edme ty z\u00e1kladn\u00ed, bez kter\u00fdch se, pokud to s e-mailingem mysl\u00edte v\u00e1\u017en\u011b, neobejdete.<\/span>\u00a0<\/span><\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div>

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Ale nejd\u0159\u00edve, co to automatizovan\u00e9 e-maily vlastn\u011b jsou. V podstat\u011b jde o p\u0159edp\u0159ipraven\u00e9 sc\u00e9n\u00e1\u0159e, kter\u00e9 p\u0159i spln\u011bn\u00ed podm\u00ednky ode\u0161lou automaticky e-mail, kter\u00fd je v\u011bt\u0161inou personalizovan\u00fd a upraven\u00fd na m\u00edru dan\u00e9mu z\u00e1kazn\u00edkovi va\u0161eho e-shopu<\/a>. Spou\u0161t\u011b\u010dem v\u011bt\u0161inou b\u00fdv\u00e1 ur\u010dit\u00e1 ud\u00e1lost na webu (vlo\u017een\u00ed zbo\u017e\u00ed do ko\u0161\u00edku, prohl\u00ed\u017een\u00ed zbo\u017e\u00ed nebo v\u00fdro\u010d\u00ed od prvn\u00edho n\u00e1kupu).<\/span>\u00a0<\/span><\/p>\n

Jak\u00e9 tedy jsou nejpou\u017e\u00edvan\u011bj\u0161\u00ed automatizace?<\/span>\u00a0<\/span><\/p>\n

Opu\u0161t\u011bn\u00fd ko\u0161\u00edk<\/span><\/h3>\n

V tomto p\u0159\u00edpad\u011b jde o nastaven\u00ed kampan\u011b, kter\u00e1 po vlo\u017een\u00ed zbo\u017e\u00ed do ko\u0161\u00edku po ur\u010dit\u00e9 dob\u011b ode\u0161le z\u00e1kazn\u00edkovi e-mail s p\u0159ipom\u00ednkou na n\u00e1kup v\u010detn\u011b rekapitulace obsahu n\u00e1kupu. Je vhodn\u00e9 e-mail odeslat s ur\u010dit\u00fdm odstupem n\u011bkolika hodin. V p\u0159\u00edpad\u011b dra\u017e\u0161\u00edho zbo\u017e\u00ed m\u016f\u017eete mail odeslat a\u017e na druh\u00fd den. Rozhodn\u011b doporu\u010dujeme e-mail doplnit informacemi motivuj\u00edc\u00edmi k n\u00e1kupu. Nap\u0159\u00edklad odesl\u00e1n\u00ed nebo dokonce doru\u010den\u00ed tent\u00fd\u017e den, prodlou\u017eenou z\u00e1ruku \u010di dopravu zdarma. Pom\u011brn\u011b mnoho e-shop\u016f sah\u00e1 i k tomu, \u017ee po prvn\u00edm mailu ode\u0161le je\u0161t\u011b druh\u00fd den zkus\u00ed posledn\u00ed pokus na z\u00edsk\u00e1n\u00ed z\u00e1kazn\u00edka dal\u0161\u00edm mailem. V tom p\u0159\u00edpad\u011b doporu\u010dujeme opat\u0159it mail slevov\u00fdm kuponem jako posledn\u00ed mo\u017enou pob\u00eddkou. Aby si u\u017eivatel\u00e9 nezvykli, je dobr\u00e9 slevov\u00e9 kupony nepos\u00edlat ka\u017ed\u00e9mu u\u017eivateli, ale pouze n\u00e1hodn\u00e9 \u010d\u00e1sti z nich. I toto je mo\u017en\u00e9 v automatizac\u00edch nastavit.<\/span>\u00a0<\/span><\/p>\n

Prohl\u00ed\u017een\u00e9 zbo\u017e\u00ed<\/span>\u00a0<\/span><\/h3>\n

V podstat\u011b jde o obdobu remarketingu. Znamen\u00e1 to tedy, \u017ee z\u00e1kazn\u00edk, kter\u00fd si prohl\u00ed\u017e\u00ed zbo\u017e\u00ed po ur\u010dit\u00e9 dob\u011b od prohl\u00ed\u017een\u00ed dostane e-mail s pob\u00eddkou n\u00e1kupu. Ide\u00e1ln\u011b doporu\u010dujeme, aby mail byl dopln\u011bn o informace souvisej\u00edc\u00ed s dan\u00fdm zbo\u017e\u00edm. N\u011bkdy zaujme nap\u0159\u00edklad informace o kvalit\u011b nab\u00edzen\u00e9 zna\u010dky, po\u010dtu prodan\u00fdch kus\u016f za posledn\u00ed t\u00fdden nebo odkaz na velkou servisn\u00ed s\u00ed\u0165. Zrovna tak je pro z\u00e1kazn\u00edky velmi u\u017eite\u010dn\u00e9 pokud prohl\u00ed\u017een\u00e9 zbo\u017e\u00ed dopln\u00edte nab\u00eddkou alternativ a jejich vz\u00e1jemn\u00fdm srovn\u00e1n\u00edm. U tohoto e-mailingu tak\u00e9 doporu\u010dujeme omezit \u010detnost jeho odes\u00edl\u00e1n\u00ed, aby p\u0159i ka\u017ed\u00e9 n\u00e1v\u0161t\u011bv\u011b va\u0161eho e-shopu nedostal obdobn\u00fd e-mail. U takto aktivn\u00edch n\u00e1v\u0161t\u011bvn\u00edk\u016f navrhujeme jin\u00e9 automatizovan\u00e9 \u0159e\u0161en\u00ed , jak ho z\u00edskat. Ale o tom zase p\u0159\u00ed\u0161t\u011b.<\/span>\u00a0<\/span><\/p>\n

V\u00fdro\u010dn\u00ed kampa\u0148<\/span>\u00a0<\/span><\/h3>\n

U tohoto typu kampan\u011b jde o emoci, nav\u00e1z\u00e1n\u00ed bli\u017e\u0161\u00edho pouta. M\u016f\u017ee j\u00edt o personalizovan\u00e9 blahop\u0159\u00e1n\u00ed k sv\u00e1tku s d\u00e1rkem, ale tak\u00e9 o p\u0159ipomenut\u00ed prvn\u00edho n\u00e1kupu z\u00e1kazn\u00edka u v\u00e1s. Nap\u0159\u00edklad po roce lze p\u0159ipomenout, co u v\u00e1s nakoupil poprv\u00e9. V mailingu mu v n\u00e1vaznosti na jeho prvn\u00ed a dal\u0161\u00ed p\u0159\u00edpadn\u00e9 n\u00e1kupy op\u011bt m\u016f\u017eete nab\u00eddnout souvisej\u00edc\u00ed zbo\u017e\u00ed nebo roz\u0161\u00ed\u0159en\u00ed toho st\u00e1vaj\u00edc\u00edho. Ale i jen mil\u00e9 p\u0159ipomenut\u00ed zvy\u0161uje \u0161anci, \u017ee i u dal\u0161\u00edho n\u00e1kupu si vzpomene na v\u00e1s.<\/span>\u00a0<\/span><\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div>

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\"svatek_women\"<\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div>
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Opakovan\u00fd n\u00e1kup<\/span>\u00a0<\/span><\/h3>\n

Dalo by se \u0159\u00edci, \u017ee jde o modifikaci v\u00fdro\u010dn\u00ed kampan\u011b – jen souvisej\u00edc\u00ed se zbo\u017e\u00edm. A\u0165 jde o pleny, ps\u00ed \u017er\u00e1dlo nebo o\u010dn\u00ed \u010do\u010dky, tedy v\u0161e, co se nakupuje opakovan\u011b. Dob\u0159e v\u00edte, kdy z\u00e1kazn\u00edk nakoupil naposledy. Stejn\u011b tak v\u00edte jak dlouho v pr\u016fm\u011bru trv\u00e1 ne\u017e zbo\u017e\u00ed dojde. Ve spr\u00e1vn\u00fd okam\u017eik mu tak m\u016f\u017eete poslat pob\u00eddku na zopakov\u00e1n\u00ed p\u0159edchoz\u00edho n\u00e1kupu – ide\u00e1ln\u011b na jedin\u00fd klik pr\u00e1v\u011b z va\u0161eho e-mailu.<\/span>\u00a0<\/span><\/p>\n

Cross-sell & Up-sell<\/span>\u00a0<\/span><\/h3>\n

V p\u0159\u00edpad\u011b e-commerce se tyto dv\u011b metody nab\u00eddky prol\u00ednaj\u00ed, v obou p\u0159\u00edpadech jde o dopl\u0148kov\u00fd prodej. V automatizaci si to p\u0159edstavte tak, \u017ee pokud si z\u00e1kazn\u00edk nakoup\u00ed t\u0159eba mobiln\u00ed telefon, nab\u00eddneme mu souvisej\u00edc\u00ed p\u0159\u00edslu\u0161enstv\u00ed – pouzdro nebo dr\u017e\u00e1k do auta. U m\u00f3dn\u00edch e-shop\u016f moc hezky funguje strategie \u201cRada od n\u00e1vrh\u00e1\u0159e\u201d – k nakoupen\u00e9mu zbo\u017e\u00ed z\u00e1kazn\u00edkovi nab\u00eddnete dal\u0161\u00ed kousky, kter\u00e9 k sob\u011b lad\u00ed.<\/span>\u00a0<\/span><\/p>\n

U druh\u00e9 mo\u017enosti m\u016f\u017ee m\u016f\u017eete z\u00e1kazn\u00edk\u016fm, kte\u0159\u00ed u v\u00e1s koupili loni star\u0161\u00ed model kopa\u010dek nab\u00eddnout ten nejnov\u011bj\u0161\u00ed design stejn\u00e9 zna\u010dky nebo m\u00edsto star\u0161\u00edho iPhone nab\u00eddnout v okam\u017eiku uveden\u00ed na trh jeho novou verzi.<\/span>\u00a0<\/span><\/p>\n

Rady na z\u00e1v\u011br<\/span>\u00a0<\/span><\/h3>\n

Personalizujte<\/strong> – pou\u017e\u00edvejte osloven\u00ed (klidn\u011b u\u017e v p\u0159edm\u011btu zpr\u00e1vy), vyu\u017e\u00edvejte historii z\u00e1kazn\u00edkov\u00fdch n\u00e1kup\u016f, abyste mu p\u0159ipomn\u011bli, \u017ee ho zn\u00e1te. Zas\u00edlejte mu informace o stavu bod\u016f na jeho v\u011brnostn\u00edm kont\u011b. Prost\u011b ud\u011blejte v\u0161e, abyste z\u00e1kazn\u00edkovi byli bl\u00ed\u017e.<\/span>\u00a0<\/span><\/p>\n

Kdy\u017e z\u00e1kazn\u00edka pob\u00edz\u00edte k n\u00e1kupu a nab\u00edz\u00edte mu slevu nebo dopravu zdarma, nezapom\u00ednejte na mar\u017e\u00ed, a\u0165 se v\u00e1m obchod dostate\u010dn\u011b vyplat\u00ed.<\/span><\/p>\n

Bez newsletter\u016f to nejde<\/strong> \u2013 aby automatizace spr\u00e1vn\u011b fungovaly, je t\u0159eba pravideln\u011b (1-2 m\u011bs\u00ed\u010dn\u011b ur\u010dit\u011b!) z\u00e1kazn\u00edky obes\u00edlat pravidelnou nab\u00eddkou zbo\u017e\u00ed. Pokud to neud\u011bl\u00e1te, \u017e\u00e1dn\u00fd z\u00e1kazn\u00edk nebude d\u00edky cookies ozna\u010dkovan\u00fd a t\u00edm p\u00e1dem nem\u00e1te \u0161anci mu doru\u010dovat ani automatizovan\u00e9 maily.<\/span>\u00a0<\/span><\/p>\n

V \u010dem v\u00e1m pom\u016f\u017eeme my?<\/span>\u00a0<\/span><\/h3>\n

Vybereme v\u00e1m ten spr\u00e1vn\u00fd mailingov\u00fd syst\u00e9m a napoj\u00edme ho na v\u00e1\u0161 e-shop. V\u0161echny v\u00fd\u0161e zm\u00edn\u011bn\u00e9 automatizace v\u00e1m m\u016f\u017eeme pomoci nastavit a hl\u00eddat jejich v\u00fdkonnost. M\u016f\u017eeme v\u00e1m p\u0159ipravit i \u0161ablony pro newslettery, aby pro v\u00e1s jejich tvorba byla opravdu snadn\u00e1 a na p\u00e1r klik\u016f.<\/span>\u00a0<\/span><\/p>\n

Sta\u010d\u00ed zavolat nebo napsat. 775 505 477, online@www.promogen.cz\u00a0<\/strong><\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"E-mailing Z\u00e1kladn\u00ed automatizace v e-mailingu Automatizace jsou z\u00e1kladn\u00ed k\u00e1men e-mailov\u00e9ho marketingu. Bez nich nikdy nejlep\u0161\u00edch v\u00fdsledk\u016f nedoc\u00edl\u00edte. Proto v\u00e1m dnes","protected":false},"author":1,"featured_media":9562,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[86],"tags":[75,73],"class_list":["post-9571","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-mailing","tag-case-study","tag-e-mailing"],"yoast_head":"\nJak\u00e9 jsou z\u00e1kladn\u00ed automatizace v e-mailingu | promoGEN.cz<\/title>\n<meta name=\"description\" content=\"Automatizace jsou z\u00e1kladn\u00ed k\u00e1men e-mailov\u00e9ho marketingu. Bez nich nikdy nejlep\u0161\u00edch v\u00fdsledk\u016f nedoc\u00edl\u00edte. 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