{"id":8565,"date":"2022-09-16T17:23:03","date_gmt":"2022-09-16T15:23:03","guid":{"rendered":"https:\/\/www.promogen.cz\/2022\/09\/16\/migrace-na-novy-emailingovy-nastroj-2\/"},"modified":"2023-11-01T09:57:58","modified_gmt":"2023-11-01T08:57:58","slug":"blog-automatizace-v-e-mailingu-reaktivace-v-praxi","status":"publish","type":"post","link":"https:\/\/promogen.cz\/cz\/blog-automatizace-v-e-mailingu-reaktivace-v-praxi\/","title":{"rendered":"Automatizace v e-mailingu: Reaktivace v praxi"},"content":{"rendered":"
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\"\"<\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div>
P\u0158\u00cdPADOV\u00c9 STUDIE<\/a><\/div>\t\t\t \t\t\t\t\t\t \t\t\t\n\t\t
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Automatizace v e-mailingu: Reaktivace v praxi<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t\t \t\t\t\t\t
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V e-shopu Treny\u0301rk\u00e1rna<\/strong> (www.trenyrkarna.cz<\/span>)<\/a> jsme dostali za \u00fakol o\u017eivit co nejv\u00edce neaktivn\u00edch kontakt\u016f z e-mailov\u00e9 datab\u00e1ze. Jednalo se o 5 lety\u0301 vzorek<\/strong>, tedy kontakty z\u00edskan\u00e9 od roku 2014, kter\u00e9 ji\u017e nejsou aktivn\u00ed.<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div>

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C\u00edle<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t<\/div><\/div><\/div>
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Reaktivovat 76 912 kontaktu\u030a<\/strong>
\na p\u0159im\u011bt je k akci
\n(n\u00e1kup, otevr\u030cen\u00ed NL nebo proklik)<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div>

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Rozd\u011blit kontakty<\/strong>
\nna podsegmenty dle jejich aktivity<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div>

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Definice vzorku kontak\u016f<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t
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\u2022 bez n\u00e1kupu za posl. 400 dn\u00ed
\n\u2022 neotevr\u030cen\u00ed e-mailu\u030a za posl. 400 dn\u00ed
\n\u2022 datum posl. pr\u030cihl\u00e1\u0161en\u00ed nad 90 dn\u00ed<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div>

<\/div>
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\u0160ablona<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t<\/div><\/div><\/div><\/div>
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Personalizovany\u0301 obsah
\na sklo\u0148ov\u00e1n\u00ed podle pohlav\u00ed<\/strong><\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div>

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Dynamick\u00e9 na\u010d\u00edt\u00e1n\u00ed kup\u00f3n\u016f<\/strong><\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div>

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Pob\u00eddka pro sta\u017een\u00ed aplikace<\/strong><\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div>

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Konkuren\u010dn\u00ed vy\u0301hody<\/strong><\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div>

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\n\t\t\t\n\t\t\t\"\"\n\t\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div>
<\/div><\/div><\/div>
\t\t\t \t\t\t\t\t\t \t\t\t\t\t
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\n\t\t\t\t\"\"
<\/span>
<\/div>

Personalizovany\u0301 obsah a sklo\u0148ov\u00e1n\u00ed podle pohlav\u00ed<\/h4>
aaaa<\/div><\/div><\/div>
<\/span>
<\/div>

Dynamick\u00e9 na\u010d\u00edt\u00e1n\u00ed kup\u00f3n\u016f<\/h4><\/div><\/div>
<\/span>
<\/div>

Pob\u00eddka pro sta\u017een\u00ed aplikace<\/h4><\/div><\/div>
<\/span>
<\/div>

Konkuren\u010dn\u00ed vy\u0301hody<\/h4><\/div><\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div>
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Kampa\u0148 nastavena na 3 vlny<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t
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    \n
  1. U\u017eivatel poprv\u00e9 vstoup\u00ed<\/strong> do automatizace a projde celou v\u011btv\u00ed, kde se mu ode\u0161le reaktiva\u010dn\u00ed e-mail, po 5 dnech reminder, a v p\u0159\u00edpad\u011b neaktivity se p\u0159i\u0159ad\u00ed \u0161t\u00edtek level_neaktivity_1.<\/em><\/span><\/li>\n
  2. Po 30 dnech,<\/strong> v p\u0159\u00edpad\u011b nereagov\u00e1n\u00ed, spadne znovu do automatizace.
    \nSc\u00e9n\u00e1\u0159 se opakuje a na konci, v p\u0159\u00edpad\u011b neaktivity, se mu p\u0159i\u0159ad\u00ed \u0161t\u00edtek
    \nlevel_neaktivity_2<\/span><\/em>. V t\u00e9to v\u011btvi lze upravit pob\u00eddku \/ slevu a p\u0159edm\u011bt.<\/strong><\/li>\n
  3. Po dal\u0161\u00edch 30 dnech,<\/strong> v p\u0159\u00edpad\u011b nereagov\u00e1n\u00ed, spadne znovu do automatizace a po\u0161le se mu e-mail s vy\u0161\u0161\u00ed pob\u00eddkou<\/strong> a jiny\u0301m p\u0159edm\u011btem.Po 5 dnech reminder a po 10 dnech SMS s kup\u00f3nem<\/strong> pro m\u011b\u0159en\u00ed vyu\u017eit\u00ed SMS kup\u00f3nu. V p\u0159\u00edpad\u011b \u017e\u00e1dn\u00e9 akce ze strany u\u017eivatele se mu p\u0159i\u0159ad\u00ed \u0161t\u00edtek level_neaktivity_3<\/span> a vy\u0159ad\u00ed se z datab\u00e1ze<\/strong> nadobro.<\/li>\n<\/ol>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div>
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    Vy\u0301sledky<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t
    \n\t\t\t\n\t\t\t\"Graph-results-treny\"\n\t\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div>
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    Co se poda\u0159ilo:<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t<\/div><\/div><\/div><\/div>
    \t\t
    \n\t\t\t\n\t\t\t\"icons-visits\"\n\t\t\t\t\t<\/div>\n\t\t\t\t
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    4 150<\/strong>
    \nn\u00e1v\u0161t\u011bv podle
    \nGoogle Analytics<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div>

    \t\t
    \n\t\t\t\n\t\t\t\"icons-transactions2\"\n\t\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t

    234
    \n<\/strong>transakc\u00ed podle
    \nGoogle Analytics<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div>

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    \n\t\t\t\n\t\t\t\"\"\n\t\t\t\t\t<\/div>\n\t\t\t\t
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    Vy\u0301sledn\u00e9 segmenty<\/span><\/strong><\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div>

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    V\u00fdsledek<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t
    \n\t\t\t

    Za 3 m\u011bs\u00edce se poda\u0159ilo reaktivovat 8 371 kontakt\u016f, co\u017e je v\u00edce ne\u017e 10 % tehdej\u0161\u00ed neaktivn\u00ed datab\u00e1ze klienta.<\/strong><\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div>

    <\/div>\n","protected":false},"excerpt":{"rendered":"P\u0158\u00cdPADOV\u00c9 STUDIE Automatizace v e-mailingu: Reaktivace v praxi V e-shopu Treny\u0301rk\u00e1rna (www.trenyrkarna.cz) jsme dostali za \u00fakol o\u017eivit co nejv\u00edce neaktivn\u00edch","protected":false},"author":1,"featured_media":9124,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[72],"tags":[75,73],"class_list":["post-8565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pripadove-studie","tag-case-study","tag-e-mailing"],"yoast_head":"\nAutomatizace v e-mailingu: Reaktivace v praxi | promoGEN.cz<\/title>\n<meta name=\"description\" content=\"V e-shopu Treny\u0301rk\u00e1rna (www.trenyrkarna.cz) jsme dostali za \u00fakol o\u017eivit co nejv\u00edce neaktivn\u00edch kontakt\u016f z e-mailov\u00e9 datab\u00e1ze.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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