{"id":8438,"date":"2022-09-16T17:23:03","date_gmt":"2022-09-16T15:23:03","guid":{"rendered":"https:\/\/www.promogen.cz\/?p=8438"},"modified":"2023-08-30T15:01:03","modified_gmt":"2023-08-30T13:01:03","slug":"blog-migrace-na-novy-emailingovy-nastroj","status":"publish","type":"post","link":"https:\/\/promogen.cz\/cz\/blog-migrace-na-novy-emailingovy-nastroj\/","title":{"rendered":"Migrace na nov\u00fd emailingov\u00fd n\u00e1stroj"},"content":{"rendered":"
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P\u0158\u00cdPADOV\u00c9 STUDIE<\/a><\/div>\t\t\t \t\t\t\t\t\t \t\t\t\n\t\t
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Migrace na nov\u00fd emailingov\u00fd n\u00e1stroj
\n<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t\t \t\t\t\t\t
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U e-shopu Ag\u00e1tin sv\u011bt jsme nahradili p\u016fvodn\u00ed technologii od IBM WCA (Acoustic) nov\u00fdm n\u00e1strojem Ecomail a provedli jsme migraci automatick\u00fdch kampan\u00ed<\/strong>.<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div>

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Hlavn\u00ed \u00fakol - precizn\u00ed segmentace<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t
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Rozd\u011blen\u00ed DB dle z\u00e1jm\u016f – takzvan\u00fd Interest tagging a jeho intergrace prob\u011bhla pln\u011b na na\u0161\u00ed stran\u011b. Za\u00a0pou\u017eit\u00ed Google Tag Manageru odchyt\u00e1v\u00e1me z produkt\u016f \u0161t\u00edtky \u201cvhodn\u00e9 pro\u201d a zas\u00edl\u00e1me jako vlastn\u00ed ud\u00e1lost do Ecomailu. V Ecomailu se p\u0159i\u0159azuj\u00ed \u0161t\u00edtky a padaj\u00ed do p\u0159edem p\u0159ipraven\u00fdch segment\u016f. Rozd\u011blen\u00ed dle v\u011bku, z\u00e1jmu, pohlav\u00ed. A d\u00edky tomu m\u00e1me mo\u017enost nov\u00e9 automatick\u00e9 kampan\u011b velmi p\u0159esn\u011b c\u00edlit a t\u00edm v\u00fdrazn\u011b zlep\u0161it jejich v\u00fdsledky.<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div>

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\u2022 Dynamick\u00e9 menu<\/strong> – Standardn\u00ed polo\u017eky<\/p>\n\t\t<\/div>\n\t\t\t\t

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Dynamick\u00e9 polo\u017eky podle n\u00e1v\u0161t\u011bv kategori\u00ed<\/p>\n\t\t<\/div>\n\t\t

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Welcome kampa\u0148<\/strong><\/p>\n\t\t<\/div>\n\t\t\n\t

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Opu\u0161t\u011bn\u00e9 prohl\u00ed\u017een\u00ed<\/strong>
\nPr\u016fm\u011brn\u011b 1000 odeslany\u0301ch e-mail\u016f m\u011bs\u00ed\u010dn\u011b<\/p>\n

Open Rate: 47 %<\/strong>
\n(nej\u00fasp\u011b\u0161n\u011bj\u0161\u00ed d\u0159ev\u011bn\u00e9 vl\u00e1\u010dky, 58,4 %)<\/p>\n\t\t<\/div>\n\t\t

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Opu\u0161t\u011bny\u0301 ko\u0161\u00edk<\/strong><\/p>\n\t\t<\/div>\n\t\t\n\t

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Heureka hodnocen\u00ed<\/strong>
\nAutomatick\u00e9 zobrazen\u00ed posledn\u00edch recenz\u00ed<\/p>\n\t\t<\/div>\n\t\t\t\t

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Nejbli\u017e\u0161\u00ed prodejna<\/strong> – zobrazen\u00ed dle PS\u010c
\nP\u0159i nezn\u00e1m\u00e9m PS\u010c obecny\u0301 seznamu prodejen<\/p>\n\t\t<\/div>\n\t\t

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Hodnocen\u00ed po n\u00e1kupu<\/strong> – za vypln\u011bn\u00e9 hodnocen\u00ed sleva na dal\u0161\u00ed n\u00e1kupAutomaticky\u0301 export hodnocen\u00ed do XML feedu.<\/p>\n\t\t<\/div>\n\t\t\t\t

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Dynamick\u00e9 menu<\/h4>
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Standardn\u00ed polo\u017eky<\/p>\n<\/div><\/div><\/div>

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Dynamick\u00e9 polo\u017eky<\/h4>
\n

podle n\u00e1v\u0161t\u011bv kategori\u00ed<\/p>\n<\/div><\/div><\/div>

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Opu\u0161t\u011bn\u00e9 prohl\u00ed\u017een\u00ed<\/h4>
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Pr\u016fm\u011brn\u011b 1000 odeslany\u0301ch e-mail\u016f m\u011bs\u00ed\u010dn\u011b<\/p>\n<\/div><\/div><\/div>

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Heureka hodnocen\u00ed<\/h4>
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Automatick\u00e9 zobrazen\u00ed posledn\u00edch recenz\u00ed<\/p>\n<\/div><\/div><\/div>

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Nejbli\u017e\u0161\u00ed prodejna<\/h4>
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zobrazen\u00ed dle PS\u010c
\nP\u0159i nezn\u00e1m\u00e9m PS\u010c obecny\u0301 seznamu prodejen<\/p>\n<\/div><\/div><\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t\t

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Welcome kampa\u0148<\/strong><\/p>\n\t\t<\/div>\n\t\t\n\t

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Opu\u0161t\u011bny\u0301 ko\u0161\u00edk<\/strong><\/p>\n\t\t<\/div>\n\t\t\n\t

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Hodnocen\u00ed po n\u00e1kupu<\/strong> – za vypln\u011bn\u00e9 hodnocen\u00ed sleva na dal\u0161\u00ed n\u00e1kupAutomaticky\u0301 export hodnocen\u00ed do XML feedu.<\/p>\n\t\t<\/div>\n\t\t\t\t

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46 %<\/strong>
\nmeziro\u010dn\u00ed n\u00e1r\u016fst obratu e-shopu<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div>

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1 289 725 K\u010d
\n<\/strong>z automatick\u00fdch kampan\u00ed
\nza 5 m\u011bs\u00edc\u016f<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div>

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50 %<\/strong>
\nsn\u00ed\u017een\u00ed n\u00e1klad\u016f
\nza e-mailingov\u00fd n\u00e1stroj<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div>

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R\u016fst transakc\u00ed a tr\u017eeb<\/strong>
\nz e-mailingu<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div>

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Zv\u00fd\u0161en\u00ed pod\u00edlu z obratu
\nu automatick\u00fdch kampan\u00ed
\nna 42 %<\/strong> za 5 m\u011bs\u00edc\u016f<\/strong><\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div>

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V\u00fdsledek<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t
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Nov\u00fd n\u00e1stroj od Ecomailu p\u0159inesl r\u016fst tr\u017eeb z e-mailingu t\u00e9m\u011b\u0159 o 144 % a je\u0161t\u011b sn\u00ed\u017eil n\u00e1klady o 50 %.<\/strong><\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div>

<\/div>\n","protected":false},"excerpt":{"rendered":"P\u0158\u00cdPADOV\u00c9 STUDIE Migrace na nov\u00fd emailingov\u00fd n\u00e1stroj U e-shopu Ag\u00e1tin sv\u011bt jsme nahradili p\u016fvodn\u00ed technologii od IBM WCA (Acoustic) nov\u00fdm","protected":false},"author":1,"featured_media":9125,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[72],"tags":[75,73],"class_list":["post-8438","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pripadove-studie","tag-case-study","tag-e-mailing"],"yoast_head":"\nMigrace na nov\u00fd emailingov\u00fd n\u00e1stroj - PromoGEN.cz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/promogen.cz\/cz\/blog-migrace-na-novy-emailingovy-nastroj\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Migrace na nov\u00fd emailingov\u00fd n\u00e1stroj - 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