{"id":13165,"date":"2026-07-22T10:22:39","date_gmt":"2026-07-22T08:22:39","guid":{"rendered":"https:\/\/promogen.cz\/?p=13165"},"modified":"2026-07-22T11:47:56","modified_gmt":"2026-07-22T09:47:56","slug":"ai-act-2026-kdy-musite-priznat-ze-za-vas-obsah-tvori-umela-inteligence","status":"publish","type":"post","link":"https:\/\/promogen.cz\/cz\/ai-act-2026-kdy-musite-priznat-ze-za-vas-obsah-tvori-umela-inteligence\/","title":{"rendered":"AI Act 2026: Kdy mus\u00edte p\u0159iznat, \u017ee za v\u00e1s obsah tvo\u0159\u00ed um\u011bl\u00e1 inteligence?"},"content":{"rendered":"<div class=\"vc_row wpb_row vc_row-fluid vc_row-o-content-middle vc_row-flex wd-rs-63ce9c472e937\"><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center imgblogstin\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper vc_box_shadow_border  vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"896\" src=\"https:\/\/promogen.cz\/wp-content\/uploads\/2026\/07\/Oznacovani-AI-obsahu.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"Ozna\u010dovan\u00ed AI obsahu\" srcset=\"https:\/\/promogen.cz\/wp-content\/uploads\/2026\/07\/Oznacovani-AI-obsahu.jpg 1200w, https:\/\/promogen.cz\/wp-content\/uploads\/2026\/07\/Oznacovani-AI-obsahu-400x300.jpg 400w, https:\/\/promogen.cz\/wp-content\/uploads\/2026\/07\/Oznacovani-AI-obsahu-1071x800.jpg 1071w, https:\/\/promogen.cz\/wp-content\/uploads\/2026\/07\/Oznacovani-AI-obsahu-768x573.jpg 768w, https:\/\/promogen.cz\/wp-content\/uploads\/2026\/07\/Oznacovani-AI-obsahu-16x12.jpg 16w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div id=\"wd-6a607ddbce8b4\" class=\" wd-rs-6a607ddbce8b4  wd-button-wrapper text-left\"><a href=\"https:\/\/promogen.cz\/cz\/creative-and-produkce\/\" title=\"\" class=\"btn btn-color-primary btn-style-default btn-style-rectangle btn-size-small mtcenter\">Creative &amp; Produkce<\/a><\/div>\t\t\t<link rel=\"stylesheet\" id=\"wd-section-title-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/el-section-title.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\t\t\t<link rel=\"stylesheet\" id=\"wd-mod-highlighted-text-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/mod-highlighted-text.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\n\t\t<div id=\"wd-6a607d418581f\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-rs-6a607d418581f wd-title-color-primary wd-title-style-default text-left mtcenter vc_custom_1784708425344 wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title  wd-font-weight- wd-fontsize-xxl\" >AI Act 2026: Kdy mus\u00edte p\u0159iznat, \u017ee za v\u00e1s obsah tvo\u0159\u00ed um\u011bl\u00e1 inteligence?<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t\t<link rel=\"stylesheet\" id=\"wd-text-block-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/el-text-block.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\t\t<div id=\"wd-6a607e0ab79d4\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-6a607e0ab79d4 text-left  mtcenter\">\n\t\t\t<p><span style=\"font-weight: 400;\">Od <\/span><b>2. srpna 2026<\/b><span style=\"font-weight: 400;\"> za\u010d\u00ednaj\u00ed v Evropsk\u00e9 unii platit dal\u0161\u00ed (a pro v\u011bt\u0161inu firem nejv\u00fdznamn\u011bj\u0161\u00ed) praktick\u00e9 povinnosti vypl\u00fdvaj\u00edc\u00ed z p\u0159elomov\u00e9ho na\u0159\u00edzen\u00ed o um\u011bl\u00e9 inteligenci.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pokud ve sv\u00e9 firm\u011b, marketingu nebo p\u0159i tvorb\u011b obsahu b\u011b\u017en\u011b pou\u017e\u00edv\u00e1te AI n\u00e1stroje v\u010detn\u011b gener\u00e1tor\u016f hlasu, m\u011bli byste zbyst\u0159it.<\/span><\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid vc_custom_1759951297918 wd-rs-68e6b9bdcb933\"><div class=\"wpb_column vc_column_container vc_col-sm-12 wd-rs-68e52f964bf7b\"><div class=\"vc_column-inner vc_custom_1759850394383\"><div class=\"wpb_wrapper\">\n\t\t<div id=\"wd-6a607e19f11f3\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-rs-6a607e19f11f3 wd-title-color-default wd-title-style-default text-center vc_custom_1784708638199 wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h2 class=\"woodmart-title-container title  wd-font-weight- wd-fontsize-xl\" >Kdy AI obsah povinn\u011b ozna\u010dit a kdy m\u016f\u017eete z\u016fstat v klidu?<\/h2>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t<div id=\"wd-6a607e246fcb4\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-6a607e246fcb4 text-left \">\n\t\t\t<p><span style=\"font-weight: 400;\">Dobr\u00e1 zpr\u00e1va pro b\u011b\u017en\u00e9 u\u017eivatele je, \u017ee velkou \u010d\u00e1st legislativn\u00ed odpov\u011bdnosti p\u0159eb\u00edraj\u00ed samotn\u00ed poskytovatel\u00e9 AI syst\u00e9m\u016f (nap\u0159. Google, OpenAI \u010di Adobe). Ti maj\u00ed ze z\u00e1kona povinnost implementovat do vygenerovan\u00fdch v\u00fdstup\u016f neviditeln\u00e9, technicky a strojov\u011b \u010diteln\u00e9 ozna\u010den\u00ed p\u0159\u00edmo v metadatech.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tento digit\u00e1ln\u00ed otisk bude obsahovat informaci o tom, v jak\u00e9m n\u00e1stroji a kdy dan\u00fd text, obr\u00e1zek \u010di video vzniklo. V\u011bt\u0161ina b\u011b\u017en\u00e9 produkce se tak na pozad\u00ed ozna\u010d\u00ed zcela automaticky bez va\u0161eho p\u0159i\u010din\u011bn\u00ed.<\/span><\/p>\n<p><b>Va\u0161e povinnost viditeln\u011b a srozumiteln\u011b ozna\u010dit AI tvorbu nast\u00e1v\u00e1 v moment\u011b, kdy hroz\u00ed z\u00e1m\u011bna s realitou<\/b><span style=\"font-weight: 400;\"> (tedy u tzv. deepfak\u016f). Zjednodu\u0161en\u00e9 pravidlo \u0159\u00edk\u00e1: <\/span><i><span style=\"font-weight: 400;\">pokud by mohl b\u011b\u017en\u00fd \u010dlov\u011bk rozumn\u011b uv\u011b\u0159it, \u017ee sleduje skute\u010dnou osobu nebo autentick\u00fd z\u00e1znam re\u00e1ln\u00e9 ud\u00e1losti, mus\u00edte jednat.<\/span><\/i><\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-6a607e40df208\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-6a607e40df208 text-left \">\n\t\t\t<h3><b>P\u0159\u00edklady povinn\u00e9ho ozna\u010den\u00ed:<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Hlasov\u00fd klon:<\/b><span style=\"font-weight: 400;\"> Audio nahr\u00e1vka, ve kter\u00e9 syntetick\u00fd hlas v\u011brn\u011b imituje \u0159editele firmy, jak oznamuje zam\u011bstnanc\u016fm ne\u010dekan\u00e9 organiza\u010dn\u00ed zm\u011bny.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>AI recenze a video reference:<\/b><span style=\"font-weight: 400;\"> Videoklip na webu nebo soci\u00e1ln\u00edch s\u00edt\u00edch, kde realistick\u00fd AI avatar (kter\u00fd vypad\u00e1 a mluv\u00ed jako \u017eiv\u00fd \u010dlov\u011bk) vystupuje jako z\u00e1kazn\u00edk a sd\u00edl\u00ed svou \u201eautentickou\u201c zku\u0161enost s produktem.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Klamav\u00e1 vizualizace v realit\u00e1ch:<\/b><span style=\"font-weight: 400;\"> Hyperrealistick\u00e1 fotografie kompletn\u011b za\u0159\u00edzen\u00e9ho a zrekonstruovan\u00e9ho interi\u00e9ru v inzer\u00e1tu na realitn\u00edm port\u00e1lu, p\u0159esto\u017ee nab\u00edzen\u00fd byt je ve skute\u010dnosti v p\u016fvodn\u00edm, zanedban\u00e9m stavu.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ilustra\u010dn\u00ed fotka k lok\u00e1ln\u00ed ud\u00e1losti:<\/b><span style=\"font-weight: 400;\"> Vygenerovan\u00fd sn\u00edmek ho\u0159\u00edc\u00ed budovy nebo autonehody v konkr\u00e9tn\u00ed \u010desk\u00e9 ulici pou\u017eit\u00fd u zpravodajsk\u00e9ho p\u0159\u00edsp\u011bvku o ud\u00e1losti, kter\u00e1 se ve skute\u010dnosti nestala.<\/span><\/li>\n<\/ul>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-6a607e4b49923\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-6a607e4b49923 text-left \">\n\t\t\t<h3><b>Bez povinnosti ozna\u010dit:<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Retu\u0161ov\u00e1n\u00ed a \u010di\u0161t\u011bn\u00ed fotografi\u00ed:<\/b><span style=\"font-weight: 400;\"> Pou\u017eit\u00ed AI funkc\u00ed (nap\u0159. v Adobe Photoshopu) pro odstran\u011bn\u00ed odpadkov\u00e9ho ko\u0161e nebo n\u00e1hodn\u00e9ho chodce z pozad\u00ed firemn\u00ed fotky.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Zv\u00fd\u0161en\u00ed kvality (upscaling):<\/b><span style=\"font-weight: 400;\"> Pou\u017eit\u00ed AI n\u00e1stroje na zaost\u0159en\u00ed a dopo\u010d\u00edt\u00e1n\u00ed pixel\u016f u star\u00e9, rozmazan\u00e9 fotografie zakladatele firmy z 90. let.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Kreativn\u00ed animace a satirick\u00e1 nads\u00e1zka:<\/b><span style=\"font-weight: 400;\"> Reklamn\u00ed video, ve kter\u00e9m o\u017e\u00edvaj\u00ed produkty (nap\u0159. mluv\u00edc\u00ed tenisky) nebo nad m\u011bstem l\u00e9taj\u00ed doru\u010dovac\u00ed drony ve tvaru drak\u016f. Ka\u017ed\u00e9mu div\u00e1kovi je hned jasn\u00e9, \u017ee jde o nads\u00e1zku.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>B\u011b\u017en\u00fd copywriting a e-maily:<\/b><span style=\"font-weight: 400;\"> Texty na produktov\u00fdch str\u00e1nk\u00e1ch e-shopu nebo newslettery, kter\u00e9 v\u00e1m pomohl sepsat ChatGPT, pokud popisuj\u00ed re\u00e1ln\u00e9 vlastnosti zbo\u017e\u00ed a nevyd\u00e1vaj\u00ed se za n\u00e1zor konkr\u00e9tn\u00edho \u010dlov\u011bka.<\/span><\/li>\n<\/ul>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid vc_custom_1759951297918 wd-rs-68e6b9bdcb933\"><div class=\"wpb_column vc_column_container vc_col-sm-12 wd-rs-68e52f964bf7b\"><div class=\"vc_column-inner vc_custom_1759850394383\"><div class=\"wpb_wrapper\">\n\t\t<div id=\"wd-6a607ea5dad67\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-rs-6a607ea5dad67 wd-title-color-default wd-title-style-default text-center vc_custom_1784708779657 wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h2 class=\"woodmart-title-container title  wd-font-weight- wd-fontsize-xl\" >Jak spr\u00e1vn\u011b AI obsah ozna\u010dit?<\/h2>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t<div id=\"wd-6a607f1853560\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-6a607f1853560 text-left \">\n\t\t\t<p><span style=\"font-weight: 400;\">Evropsk\u00e1 komise v n\u00e1vaznosti na AI Act p\u0159edstavila unifikovan\u00e9 grafick\u00e9 ikony, kter\u00e9 maj\u00ed u\u017eivatel\u016fm usnadnit orientaci na internetu. Z\u00e1kladem je vizu\u00e1ln\u00ed \u0161t\u00edtek se zkratkou <\/span><b>\u201eAI&#8220;<\/b><span style=\"font-weight: 400;\">, kter\u00fd dopl\u0148uj\u00ed dva kl\u00ed\u010dov\u00e9 statusy:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>AI Generated<\/b><span style=\"font-weight: 400;\"> &#8211; cel\u00fd obsah (text, grafika, audio) byl kompletn\u011b vytvo\u0159en um\u011blou inteligenc\u00ed.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>AI Modified<\/b><span style=\"font-weight: 400;\"> &#8211; p\u016fvodn\u00ed lidsk\u00fd obsah byl pomoc\u00ed AI podstatn\u011b modifikov\u00e1n (nap\u0159. vlo\u017een\u00ed syntetick\u00e9ho AI hlasu do va\u0161eho autorsk\u00e9ho videa).<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Tento \u0161t\u00edtek mus\u00ed b\u00fdt pro koncov\u00e9ho u\u017eivatele snadno rozpoznateln\u00fd a viditeln\u00fd na prvn\u00ed pohled. V\u00edce detail\u016f a grafick\u00e9 ikony si m\u016f\u017eete prohl\u00e9dnout a st\u00e1hnout <\/span><strong><a style=\"color: #bf0012; text-decoration: none;\" href=\"https:\/\/digital-strategy.ec.europa.eu\/cs\/policies\/eu-icons-labelling-ai-generated-content\">zde<\/a><\/strong><span style=\"font-weight: 400;\">.<\/span><\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid wd-rs-6a60910c4350d\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t\t\t<div class=\"author-area set-mb-m reset-last-child text-left color-scheme-dark \">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"title author-title\">\n\t\t\t\t\t\tAutor \u010dl\u00e1nku:\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"author-avatar\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/promogen.cz\/wp-content\/uploads\/2026\/07\/Vojtech_Kastovsky_WEB-150x150.png\" class=\"author-area-image attachment-thumbnail\" alt=\"\" title=\"Vojtech_Kastovsky_WEB\" srcset=\"https:\/\/promogen.cz\/wp-content\/uploads\/2026\/07\/Vojtech_Kastovsky_WEB-150x150.png 150w, https:\/\/promogen.cz\/wp-content\/uploads\/2026\/07\/Vojtech_Kastovsky_WEB-300x300.png 300w, https:\/\/promogen.cz\/wp-content\/uploads\/2026\/07\/Vojtech_Kastovsky_WEB-12x12.png 12w, https:\/\/promogen.cz\/wp-content\/uploads\/2026\/07\/Vojtech_Kastovsky_WEB.png 428w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h4 class=\"title author-name\">\n\t\t\t\t\t\tVojt\u011bch Ka\u0161tovsk\u00fd\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t<div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t\t<div id=\"wd-6a607f20ad048\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-rs-6a607f20ad048 wd-title-color-default wd-title-style-default text-center vc_custom_1784708906118 wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title  wd-font-weight- wd-fontsize-l\" >Chcete pomoci s tvorbou pokro\u010dil\u00fdch AI kreativ pro va\u0161e kampan\u011b? Kontaktujte n\u00e1s.<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t<div class=\"wpforms-container wpforms-container-full\" id=\"wpforms-9292\"><form id=\"wpforms-form-9292\" class=\"wpforms-validate wpforms-form wpforms-ajax-form\" data-formid=\"9292\" method=\"post\" enctype=\"multipart\/form-data\" action=\"\/cz\/wp-json\/wp\/v2\/posts\/13165\" data-token=\"26332c2e92653ee690f971b6da56c07a\"><noscript class=\"wpforms-error-noscript\">Chcete-li vyplnit tento formul\u00e1\u0159, pros\u00edm povolte v prohl\u00ed\u017ee\u010di JavaScript.<\/noscript><div class=\"wpforms-field-container\"><div id=\"wpforms-9292-field_3-container\" class=\"wpforms-field wpforms-field-text wpforms-one-half wpforms-first\" data-field-id=\"3\"><label class=\"wpforms-field-label\" for=\"wpforms-9292-field_3\">Jm\u00e9no <span class=\"wpforms-required-label\">*<\/span><\/label><input type=\"text\" id=\"wpforms-9292-field_3\" class=\"wpforms-field-large wpforms-field-required\" name=\"wpforms[fields][3]\" required><\/div><div id=\"wpforms-9292-field_4-container\" class=\"wpforms-field wpforms-field-email wpforms-one-half\" data-field-id=\"4\"><label class=\"wpforms-field-label\" for=\"wpforms-9292-field_4\">E-mail <span class=\"wpforms-required-label\">*<\/span><\/label><input type=\"email\" id=\"wpforms-9292-field_4\" class=\"wpforms-field-large wpforms-field-required\" name=\"wpforms[fields][4]\" required><\/div><div id=\"wpforms-9292-field_5-container\" class=\"wpforms-field wpforms-field-text wpforms-one-half wpforms-first\" data-field-id=\"5\"><label class=\"wpforms-field-label\" for=\"wpforms-9292-field_5\">Telefon <span class=\"wpforms-required-label\">*<\/span><\/label><input type=\"text\" id=\"wpforms-9292-field_5\" class=\"wpforms-field-large wpforms-field-required\" name=\"wpforms[fields][5]\" required><\/div><div id=\"wpforms-9292-field_6-container\" class=\"wpforms-field wpforms-field-text wpforms-one-half\" data-field-id=\"6\"><label class=\"wpforms-field-label\" for=\"wpforms-9292-field_6\">Firma<\/label><input type=\"text\" id=\"wpforms-9292-field_6\" class=\"wpforms-field-large\" name=\"wpforms[fields][6]\" ><\/div><div id=\"wpforms-9292-field_8-container\" class=\"wpforms-field wpforms-field-textarea\" data-field-id=\"8\"><label class=\"wpforms-field-label\" for=\"wpforms-9292-field_8\">Va\u0161e zpr\u00e1va <span class=\"wpforms-required-label\">*<\/span><\/label><textarea id=\"wpforms-9292-field_8\" class=\"wpforms-field-medium wpforms-field-required\" name=\"wpforms[fields][8]\" required><\/textarea><\/div><\/div><input type=\"hidden\" name=\"wpforms[recaptcha]\" value=\"\"><div class=\"wpforms-submit-container\"><input type=\"hidden\" name=\"wpforms[id]\" value=\"9292\"><input type=\"hidden\" name=\"wpforms[author]\" value=\"22\"><button type=\"submit\" name=\"wpforms[submit]\" id=\"wpforms-submit-9292\" class=\"wpforms-submit\" data-alt-text=\"Odes\u00edl\u00e1ni...\" data-submit-text=\"Odeslat\" aria-live=\"assertive\" value=\"wpforms-submit\">Odeslat<\/button><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/promogen.cz\/wp-content\/plugins\/wpforms\/assets\/images\/submit-spin.svg\" class=\"wpforms-submit-spinner\" style=\"display: none;\" width=\"26\" height=\"26\" alt=\"\"><\/div><\/form><\/div>  <!-- .wpforms-container --><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"Creative &amp; Produkce AI Act 2026: Kdy mus\u00edte p\u0159iznat, \u017ee za v\u00e1s obsah tvo\u0159\u00ed um\u011bl\u00e1 inteligence? Od 2. srpna 2026","protected":false},"author":22,"featured_media":13167,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[76,91],"tags":[93,92],"class_list":["post-13165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktuality","category-e-shopy","tag-aktuality","tag-e-shopy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ozna\u010dovan\u00ed AI obsahu | PromoGEN<\/title>\n<meta name=\"description\" content=\"Nov\u00e1 pravidla EU od srpna 2026: kdy mus\u00ed firmy a tv\u016frci obsahu viditeln\u011b ozna\u010dit AI tvorbu a na koho se povinnost nevztahuje.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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