{"id":12816,"date":"2025-12-01T23:39:27","date_gmt":"2025-12-01T22:39:27","guid":{"rendered":"https:\/\/promogen.cz\/?p=12816"},"modified":"2025-12-12T13:14:39","modified_gmt":"2025-12-12T12:14:39","slug":"pripadova-studie-trenyrkarna","status":"publish","type":"post","link":"https:\/\/promogen.cz\/cz\/pripadova-studie-trenyrkarna\/","title":{"rendered":"P\u0159\u00edpadov\u00e1 studie: Tren\u00fdrk\u00e1rna"},"content":{"rendered":"<div class=\"vc_row wpb_row vc_row-fluid vc_row-o-content-middle vc_row-flex wd-rs-63ce9c472e937\"><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center imgblogstin\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper vc_box_shadow_border  vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/12\/Navrh-bez-nazvu-20_X-Design-scaled.png\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"Tren\u00fdrk\u00e1rna.cz - Bloomreach Engagement\" srcset=\"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/12\/Navrh-bez-nazvu-20_X-Design-scaled.png 2560w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/12\/Navrh-bez-nazvu-20_X-Design-400x225.png 400w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/12\/Navrh-bez-nazvu-20_X-Design-1300x731.png 1300w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/12\/Navrh-bez-nazvu-20_X-Design-768x432.png 768w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/12\/Navrh-bez-nazvu-20_X-Design-1536x864.png 1536w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/12\/Navrh-bez-nazvu-20_X-Design-2048x1152.png 2048w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/12\/Navrh-bez-nazvu-20_X-Design-18x10.png 18w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div id=\"wd-6735f3465f942\" class=\" wd-rs-6735f3465f942  wd-button-wrapper text-left\"><a href=\"https:\/\/www.promogen.cz\/category\/newsletter\/\" title=\"\" class=\"btn btn-color-primary btn-style-default btn-style-rectangle btn-size-small mtcenter\">E-mailing, E-shopy, Reklama<\/a><\/div>\t\t\t<link rel=\"stylesheet\" id=\"wd-section-title-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/el-section-title.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\t\t\t<link rel=\"stylesheet\" id=\"wd-mod-highlighted-text-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/mod-highlighted-text.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\n\t\t<div id=\"wd-692e169dcf129\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-rs-692e169dcf129 wd-title-color-primary wd-title-style-default text-left mtcenter vc_custom_1764628131025 wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title  wd-font-weight- wd-fontsize-xxl\" >Kone\u010dn\u011b! M\u00e9n\u011b e-mail\u016f, v\u00edce tr\u017eeb: Jak Tren\u00fdrk\u00e1rna.cz ud\u011blala revoluci v komunikaci<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t\t<link rel=\"stylesheet\" id=\"wd-text-block-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/el-text-block.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\t\t<div id=\"wd-693c06f867218\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-693c06f867218 text-left  mtcenter\">\n\t\t\t<p>L\u00eddr v prodeji spodn\u00edho pr\u00e1dla, skupina <span style=\"color: #bf0012;\"><strong><a class=\"c-link c-link--underline\" style=\"color: #bf0012;\" href=\"https:\/\/www.trenyrkarna.cz\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-stringify-link=\"http:\/\/Tren\u00fdrk\u00e1rna.cz\" data-sk=\"tooltip_parent\">Tren\u00fdrk\u00e1rna.cz<\/a><\/strong><\/span>, nar\u00e1\u017eel na limity star\u00e9ho e-mailov\u00e9ho n\u00e1stroje \u2013 omazen\u00e9 mo\u017enosti automatizace, komplikovan\u00e9 reporty a chaotick\u00e1 data nap\u0159\u00ed\u010d 28 jazykov\u00fdmi mutacemi. S rostouc\u00ed komplexitou businessu za\u010dalo b\u00fdt z\u0159ejm\u00e9, \u017ee pot\u0159ebuj\u00ed n\u00e1stroj navr\u017een\u00fd pro dal\u0161\u00ed f\u00e1zi r\u016fstu.. P\u0159echod na plnohodnotnou Customer Data Platform (CDP) Bloomreach Engagement jim doslova zm\u011bnil hru.<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\">\t\t\t<link rel=\"stylesheet\" id=\"wd-social-icons-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/el-social-icons.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\t\t\t<link rel=\"stylesheet\" id=\"wd-team-member-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/el-team-member.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t<div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><section class=\"vc_cta3-container\"><div class=\"vc_general vc_cta3 vc_cta3-style-classic vc_cta3-shape-rounded vc_cta3-align-left vc_cta3-color-classic vc_cta3-icon-size-md vc_cta3-actions-right vc_custom_1764630728758\"><div class=\"vc_cta3_content-container\"><div class=\"vc_cta3-content\"><header class=\"vc_cta3-content-header\"><h2>Sn\u00ed\u017eili jsme objem rozes\u00edlek o neuv\u011b\u0159iteln\u00fdch 66 %, ale tr\u017eby z kampan\u00ed a konverze z automatizac\u00ed naopak v\u00fdrazn\u011b vzrostly!<\/h2><\/header><p>P\u0159e\u010dt\u011bte si, jak se n\u00e1m d\u00edky pokro\u010dil\u00e9 personalizaci opu\u0161t\u011bn\u00e9ho ko\u0161\u00edku a nov\u00fdm funkc\u00edm, jako je Anniversary a Watchdog, poda\u0159ilo nejen zv\u00fd\u0161it v\u00fdkon a zrychlit pr\u00e1ci marketingov\u00e9ho t\u00fdmu , ale hlavn\u011b zlep\u0161it z\u00e1\u017eitek pro z\u00e1kazn\u00edka a sn\u00ed\u017eit m\u00edru odhl\u00e1\u0161en\u00ed.<\/p>\n<\/div><div class=\"vc_cta3-actions\"><div class=\"vc_btn3-container vc_btn3-inline\" ><a style=\"background-color:#212121; color:#ffffff;\" class=\"vc_general vc_btn3 vc_btn3-size-md vc_btn3-shape-rounded vc_btn3-style-custom\" href=\"http:\/\/promogen.cz\/wp-content\/uploads\/2025\/12\/Trenyrkarna_case_study_2025.pdf\" title=\"\" target=\"_blank\">Cel\u00e1 p\u0159\u00edpadov\u00e1 studie<\/a><\/div><\/div><\/div><\/div><\/section><div class=\"team-member wd-wpb text-left  member-layout-default\"><div class=\"member-image-wrapper\"><div class=\"member-image\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/promogen.cz\/wp-content\/uploads\/2024\/04\/foto_2023-10_MR-150x150.png\" class=\"team-member-avatar-image attachment-thumbnail\" alt=\"Marek R\u016f\u017ei\u010dka\" title=\"Marek R\u016f\u017ei\u010dka\" srcset=\"https:\/\/promogen.cz\/wp-content\/uploads\/2024\/04\/foto_2023-10_MR-150x150.png 150w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/04\/foto_2023-10_MR-300x300.png 300w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/04\/foto_2023-10_MR-12x12.png 12w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/04\/foto_2023-10_MR.png 428w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/div><\/div><div class=\"member-details\"><h4 class=\"member-name\">Marek R\u016f\u017ei\u010dka<\/h4><span class=\"member-position\">Head of E-mailing<\/span><div class=\"member-social\"><div class=\"wd-social-icons icons-design-colored icons-size-default social-form-circle\"><a rel=\"noopener noreferrer nofollow\" class=\"wd-social-icon social-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/ruzickamarek\/\" aria-label=\"Social icon linkedin\"><span class=\"wd-icon\"><\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t\t<div id=\"wd-662269a5c5ee4\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-rs-662269a5c5ee4 wd-title-color-default wd-title-style-default text-center  wd-underline-colored\">\n\t\t\t\t\t\t\t<div class=\"title-subtitle  subtitle-color-default font-default subtitle-style-default wd-font-weight- wd-fontsize-m\">- Napi\u0161te n\u00e1m -<\/div>\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title  wd-font-weight- wd-fontsize-xxxl\" >S \u010d\u00edm v\u00e1m m\u016f\u017eeme pomoci?<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t<div class=\"wpforms-container wpforms-container-full\" id=\"wpforms-9292\"><form id=\"wpforms-form-9292\" class=\"wpforms-validate wpforms-form wpforms-ajax-form\" data-formid=\"9292\" method=\"post\" enctype=\"multipart\/form-data\" action=\"\/cz\/wp-json\/wp\/v2\/posts\/12816\" data-token=\"2c8503264268bfd24cf052828d8378ee\"><noscript class=\"wpforms-error-noscript\">Chcete-li vyplnit tento formul\u00e1\u0159, pros\u00edm povolte v prohl\u00ed\u017ee\u010di JavaScript.<\/noscript><div class=\"wpforms-field-container\"><div id=\"wpforms-9292-field_3-container\" class=\"wpforms-field wpforms-field-text 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class=\"wpforms-submit-container\"><input type=\"hidden\" name=\"wpforms[id]\" value=\"9292\"><input type=\"hidden\" name=\"wpforms[author]\" value=\"8\"><button type=\"submit\" name=\"wpforms[submit]\" id=\"wpforms-submit-9292\" class=\"wpforms-submit\" data-alt-text=\"Odes\u00edl\u00e1ni...\" data-submit-text=\"Odeslat\" aria-live=\"assertive\" value=\"wpforms-submit\">Odeslat<\/button><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/promogen.cz\/wp-content\/plugins\/wpforms\/assets\/images\/submit-spin.svg\" class=\"wpforms-submit-spinner\" style=\"display: none;\" width=\"26\" height=\"26\" alt=\"\"><\/div><\/form><\/div>  <!-- .wpforms-container --><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"E-mailing, E-shopy, Reklama Kone\u010dn\u011b! M\u00e9n\u011b e-mail\u016f, v\u00edce tr\u017eeb: Jak Tren\u00fdrk\u00e1rna.cz ud\u011blala revoluci v komunikaci L\u00eddr v prodeji spodn\u00edho pr\u00e1dla, skupina","protected":false},"author":8,"featured_media":12817,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[86,91],"tags":[97,73,98,99],"class_list":["post-12816","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-mailing","category-e-shopy","tag-ai","tag-e-mailing","tag-marketing","tag-optimalizace-reklamnich-kampani"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>P\u0159\u00edpadov\u00e1 studie: Tren\u00fdrk\u00e1rna | promoGEN.cz<\/title>\n<meta name=\"description\" content=\"V digit\u00e1ln\u00ed \u00e9\u0159e je e-mail marketing st\u00e1le jedn\u00edm z nej\u00fa\u010dinn\u011bj\u0161\u00edch n\u00e1stroj\u016f pro komunikaci se z\u00e1kazn\u00edky. 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Poj\u010fme se pod\u00edvat, jak konkr\u00e9tn\u011b m\u016f\u017eete vyu\u017e\u00edt AI v e-mail marketingu.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/promogen.cz\/cz\/pripadova-studie-trenyrkarna\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"P\u0159\u00edpadov\u00e1 studie: Tren\u00fdrk\u00e1rna | promoGEN.cz\" \/>\n<meta property=\"og:description\" content=\"V digit\u00e1ln\u00ed \u00e9\u0159e je e-mail marketing st\u00e1le jedn\u00edm z nej\u00fa\u010dinn\u011bj\u0161\u00edch n\u00e1stroj\u016f pro komunikaci se z\u00e1kazn\u00edky. S n\u00e1stupem um\u011bl\u00e9 inteligence (AI) v\u0161ak tento n\u00e1stroj z\u00edsk\u00e1v\u00e1 zcela nov\u00e9 rozm\u011bry. 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