{"id":12632,"date":"2025-10-27T14:07:23","date_gmt":"2025-10-27T13:07:23","guid":{"rendered":"https:\/\/promogen.cz\/?p=12632"},"modified":"2025-11-14T15:21:25","modified_gmt":"2025-11-14T14:21:25","slug":"pripadova-studie-jak-jsme-rozsekli-modni-hyperkonkurenci","status":"publish","type":"post","link":"https:\/\/promogen.cz\/cz\/pripadova-studie-jak-jsme-rozsekli-modni-hyperkonkurenci\/","title":{"rendered":"P\u0159\u00edpadov\u00e1 studie: Enjoy Style"},"content":{"rendered":"<div class=\"vc_row wpb_row vc_row-fluid vc_row-o-content-middle vc_row-flex wd-rs-63ce9c472e937\"><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center imgblogstin\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper vc_box_shadow_border  vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1152\" src=\"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/10\/cropped-enjoy-style-clanok-scaled-2.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"enjoy-style-case-study\" srcset=\"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/10\/cropped-enjoy-style-clanok-scaled-2.jpg 2048w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/10\/cropped-enjoy-style-clanok-scaled-2-400x225.jpg 400w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/10\/cropped-enjoy-style-clanok-scaled-2-1300x731.jpg 1300w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/10\/cropped-enjoy-style-clanok-scaled-2-768x432.jpg 768w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/10\/cropped-enjoy-style-clanok-scaled-2-1536x864.jpg 1536w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/10\/cropped-enjoy-style-clanok-scaled-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div id=\"wd-67ced952675a5\" class=\" wd-rs-67ced952675a5  wd-button-wrapper text-left\"><a href=\"https:\/\/www.promogen.cz\/category\/newsletter\/\" title=\"\" class=\"btn btn-color-primary btn-style-default btn-style-rectangle btn-size-small mtcenter\">V\u00fdkonnostn\u00ed reklama, Performance<\/a><\/div>\t\t\t<link rel=\"stylesheet\" id=\"wd-section-title-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/el-section-title.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\t\t\t<link rel=\"stylesheet\" id=\"wd-mod-highlighted-text-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/mod-highlighted-text.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\n\t\t<div id=\"wd-68ff6f1465362\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-rs-68ff6f1465362 wd-title-color-primary wd-title-style-default text-left mtcenter vc_custom_1761570585769 wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title  wd-font-weight- wd-fontsize-xxl\" >P\u0159\u00edpadov\u00e1 studie: Enjoy Style<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t\t<link rel=\"stylesheet\" id=\"wd-text-block-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/el-text-block.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\t\t<div id=\"wd-68ff6f1af2df4\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-68ff6f1af2df4 text-left  mtcenter\">\n\t\t\t<p>Jak jsme rozsekli m\u00f3dn\u00ed hyperkonkurenci, srazili PNO o 25 % a tr\u017eby zvedli o 75 %<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-68ff6e3e78b11\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-68ff6e3e78b11 text-left \">\n\t\t\t<h3><b>START: Co jsme u Enjoy Style (p\u0159e)nastavili<\/b><\/h3>\n<p><b>Probl\u00e9m, se kter\u00fdm klient p\u0159i\u0161el, n\u00e1m byl jasn\u00fd hned na za\u010d\u00e1tku:<\/b><span style=\"font-weight: 400;\"> D\u00e1msk\u00e1 m\u00f3da. Jeden z nejdrav\u011bj\u0161\u00edch a nejv\u00edce p\u0159esycen\u00fdch e-commerce segment\u016f. Kdo ne\u0161lape do ped\u00e1l\u016f, z\u016fst\u00e1v\u00e1 st\u00e1t.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Enjoy Style sice fungoval, ale s na\u0161\u00ed optikou jsme vid\u011bli obrovsk\u00fd nevyu\u017eit\u00fd potenci\u00e1l. <\/span><b>Kampan\u011b b\u011b\u017eely v &#8222;z\u00e1kladn\u00edm nastaven\u00ed&#8220;, rozpo\u010dty se rozd\u011blovaly bez ladu a skladu, a chyb\u011bl most, kter\u00fd by spojil rychl\u00e9 v\u00fdkonnostn\u00ed kampan\u011b s dlouhodob\u00fdm budov\u00e1n\u00edm zna\u010dky.<\/b><span style=\"font-weight: 400;\"> V podstat\u011b chyb\u011bla celkov\u00e1 strategie, kter\u00e1 by na s\u00edt\u011b poslala silnou, konzistentn\u00ed a prodejn\u00ed zpr\u00e1vu.<\/span><\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid vc_custom_1761571078287 vc_row-o-content-middle vc_row-flex wd-rs-68ff70feedc25\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-68ff735184af4\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-68ff735184af4 text-left \">\n\t\t\t<h3><b>Na\u0161e mise byla jasn\u00e1:<\/b><\/h3>\n\t\t<\/div>\n\t\t<div class=\"vc_row wpb_row vc_inner vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-68ff73b1019ab\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-68ff73b1019ab text-left \">\n\t\t\t<ol>\n<li><strong>Raketov\u011b zvednout <span style=\"font-weight: 400;\">obrat a po\u010det objedn\u00e1vek.<\/span><\/strong><\/li>\n<li><strong><span style=\"font-weight: 400;\"><strong>Radik\u00e1ln\u011b sn\u00ed\u017eit<\/strong> PNO a ud\u011blat z ka\u017ed\u00e9 koruny v rozpo\u010dtu maxim\u00e1ln\u00ed zisk.<\/span><\/strong><\/li>\n<\/ol>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-68ff74059f6da\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-68ff74059f6da text-left \">\n\t\t\t<ol start=\"3\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Vyu\u017e\u00edt soci\u00e1ln\u00ed s\u00edt\u011b na 100 %<\/b><span style=\"font-weight: 400;\"> \u2013 v r\u016fzn\u00fdch reklamn\u00edch form\u00e1tech<\/span><\/li>\n<li><b>Posunout vizu\u00e1l<\/b><span style=\"font-weight: 400;\"> sm\u011brem k modern\u00edmu, jednotn\u00e9mu a profesion\u00e1ln\u00edmu stylu.<\/span><\/li>\n<\/ol>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-68ff7070863b2\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-68ff7070863b2 text-left \">\n\t\t\t<h3><b>J\u00cdZDA: Od \u201cnesyst\u00e9mu\u201d ke strategii (krok za krokem, \u017e\u00e1dn\u00e9 kouzlo)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Jak se dostanete k n\u00e1r\u016fstu tr\u017eeb o 75 %? Systematickou a nekompromisn\u00ed prac\u00ed. Tady je 5 kl\u00ed\u010dov\u00fdch bod\u016f, kde jsme \u0161l\u00e1pli na plyn:<\/span><\/p>\n\t\t<\/div>\n\t\t<div class=\"vc_row wpb_row vc_inner vc_row-fluid vc_row-o-equal-height vc_row-flex wd-rs-67ced5d2b462d\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t\t<link rel=\"stylesheet\" id=\"wd-info-box-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/el-info-box.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\t\t\t<div class=\"info-box-wrapper\">\n\t\t\t\t<div id=\"wd-68ff70390410f\" class=\" wd-rs-68ff70390410f wd-info-box wd-wpb text-left box-icon-align-left box-style-border color-scheme- wd-bg-none \"  >\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"box-icon-wrapper  box-with-text text-size-small box-icon-with-bg\">\n\t\t\t\t\t\t\t<div class=\"info-box-icon\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t1.\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"info-box-content\">\n\t\t\t\t\t\t<h4 class=\"info-box-title title wd-font-weight- box-title-style-default wd-fontsize-m\">Chirurgicky p\u0159esn\u00e1 struktura kampan\u00ed<\/h4>\t\t\t\t\t\t<div class=\"info-box-inner set-cont-mb-s reset-last-child\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Na za\u010d\u00e1tku jsme vyhodili &#8222;z\u00e1kladn\u00ed nastaven\u00ed&#8220; a p\u0159epracovali jsme reklamn\u00ed \u00fa\u010dty od p\u00edky. Na Met\u011b jsme je rozd\u011blili podle typu kreativy \u2013 videa, bannery, katalog. Ka\u017ed\u00fd form\u00e1t dostal jasn\u011b definovanou roli v n\u00e1kupn\u00ed cest\u011b a vlastn\u00ed rozpo\u010det. V\u00fdsledek? Rychlej\u0161\u00ed vyhodnocov\u00e1n\u00ed efektivn\u00edch a neefektivn\u00edch kreativ. <\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<style>#wd-68ff70390410f .info-box-icon {border-color:  !important;}#wd-68ff70390410f:hover .info-box-icon{border-color:  !important;}<\/style>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"info-box-wrapper\">\n\t\t\t\t<div id=\"wd-68ff70453ebf3\" class=\" wd-rs-68ff70453ebf3 wd-info-box wd-wpb text-left box-icon-align-left box-style-border color-scheme- wd-bg-none \"  >\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"box-icon-wrapper  box-with-text text-size-small box-icon-with-bg\">\n\t\t\t\t\t\t\t<div class=\"info-box-icon\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t2.\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"info-box-content\">\n\t\t\t\t\t\t<h4 class=\"info-box-title title wd-font-weight- box-title-style-default wd-fontsize-m\">Video: Nejv\u011bt\u0161\u00ed r\u016fstov\u00fd tahoun na Met\u011b<\/h4>\t\t\t\t\t\t<div class=\"info-box-inner set-cont-mb-s reset-last-child\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Na Met\u011b (Facebook a Instagram) jsme vid\u011bli, \u017ee video nen\u00ed jen &#8222;p\u0159\u00edjemn\u00fd dopln\u011bk&#8220;. <\/span><b>Videoobsah se uk\u00e1zal jako hlavn\u00ed motor prodeje.<\/b><span style=\"font-weight: 400;\"> Dok\u00e1\u017ee nejl\u00e9pe p\u0159ibl\u00ed\u017eit produkt a nav\u00e1zat emocion\u00e1ln\u00ed spojen\u00ed. Kl\u00ed\u010dov\u00fd trik? <\/span><b>Odd\u011blen\u00ed vide\u00ed do samostatn\u00fdch kampan\u00ed s vyhrazen\u00fdm rozpo\u010dtem.<\/b><span style=\"font-weight: 400;\"> To jim dalo pot\u0159ebn\u00fd prostor, aby mohly generovat objedn\u00e1vky bez &#8222;souboje&#8220; s jin\u00fdmi form\u00e1ty.<\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<style>#wd-68ff70453ebf3 .info-box-icon {border-color:  !important;}#wd-68ff70453ebf3:hover .info-box-icon{border-color:  !important;}<\/style>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"info-box-wrapper\">\n\t\t\t\t<div id=\"wd-68ff704e02384\" class=\" wd-rs-68ff704e02384 wd-info-box wd-wpb text-left box-icon-align-left box-style-border color-scheme- wd-bg-none \"  >\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"box-icon-wrapper  box-with-text text-size-small box-icon-with-bg\">\n\t\t\t\t\t\t\t<div class=\"info-box-icon\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t3.\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"info-box-content\">\n\t\t\t\t\t\t<h4 class=\"info-box-title title wd-font-weight- box-title-style-default wd-fontsize-m\">Bannery: Kdy\u017e brand za\u010dne prod\u00e1vat<\/h4>\t\t\t\t\t\t<div class=\"info-box-inner set-cont-mb-s reset-last-child\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Enjoy Style p\u0159ed n\u00e1mi nem\u011bl vizu\u00e1ln\u011b siln\u00e9 bannery. To jsme napravili. Za\u010dali jsme <\/span><b>tvo\u0159it vizu\u00e1ln\u011b zaj\u00edmav\u00e9 a brandov\u011b siln\u00e9 bannery.<\/b><span style=\"font-weight: 400;\"> T\u00edm jsme sjednotili vizu\u00e1ln\u00ed styl a ud\u011blali z komunikace n\u011bco, co <\/span><b>opravdu upout\u00e1 pozornost.<\/b><span style=\"font-weight: 400;\"> Bannery nejen p\u0159inesly v\u00edce kliknut\u00ed, ale hlavn\u011b <\/span><b>pos\u00edlily zna\u010dku:<\/b><span style=\"font-weight: 400;\"> Z\u00e1kazn\u00edci za\u010dali Enjoy Style vn\u00edmat jako d\u016fv\u011bryhodn\u011bj\u0161\u00edho a profesion\u00e1ln\u011bj\u0161\u00edho partnera.<\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<style>#wd-68ff704e02384 .info-box-icon {border-color:  !important;}#wd-68ff704e02384:hover .info-box-icon{border-color:  !important;}<\/style>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"info-box-wrapper\">\n\t\t\t\t<div id=\"wd-68ff705c4d33e\" class=\" wd-rs-68ff705c4d33e wd-info-box wd-wpb text-left box-icon-align-left box-style-border color-scheme- wd-bg-none \"  >\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"box-icon-wrapper  box-with-text text-size-small box-icon-with-bg\">\n\t\t\t\t\t\t\t<div class=\"info-box-icon\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t4.\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"info-box-content\">\n\t\t\t\t\t\t<h4 class=\"info-box-title title wd-font-weight- box-title-style-default wd-fontsize-m\">Optimalizace: M\u00e9n\u011b investic, v\u00edce tr\u017eeb (paradox? Ne, jen chytrost.)<\/h4>\t\t\t\t\t\t<div class=\"info-box-inner set-cont-mb-s reset-last-child\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Na Met\u011b jsme si <\/span><b>hr\u00e1li<\/b><span style=\"font-weight: 400;\"> \u2013 testovali jsme, co c\u00edlovka \u201cbere\u201d. Na Googlu a Skliku jsme naopak <\/span><b>nekompromisn\u011b \u010distili a optimalizovali.<\/b><span style=\"font-weight: 400;\"> Restrukturalizovali jsme kampan\u011b, <\/span><b>pozastavili ty neefektivn\u00ed <\/b><span style=\"font-weight: 400;\">a nastavili investice POUZE do toho, co prokazateln\u011b fungovalo. N\u00e1klady klesly, ale tr\u017eby rostly! <\/span><b>Investice jsme u\u0161et\u0159ili a z\u00e1rove\u0148 zvedli v\u00fdkon.<\/b><span style=\"font-weight: 400;\"> Tohle se n\u00e1m l\u00edb\u00ed.<\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<style>#wd-68ff705c4d33e .info-box-icon {border-color:  !important;}#wd-68ff705c4d33e:hover .info-box-icon{border-color:  !important;}<\/style>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"info-box-wrapper\">\n\t\t\t\t<div id=\"wd-68ff7067694a0\" class=\" wd-rs-68ff7067694a0 wd-info-box wd-wpb text-left box-icon-align-left box-style-border color-scheme- wd-bg-none \"  >\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"box-icon-wrapper  box-with-text text-size-small box-icon-with-bg\">\n\t\t\t\t\t\t\t<div class=\"info-box-icon\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t5.\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"info-box-content\">\n\t\t\t\t\t\t<h4 class=\"info-box-title title wd-font-weight- box-title-style-default wd-fontsize-m\">Strategie: Zlep\u0161it e-shop, kam z\u00e1kazn\u00edk p\u0159ijde<\/h4>\t\t\t\t\t\t<div class=\"info-box-inner set-cont-mb-s reset-last-child\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Nejsme jen &#8222;klika\u010di&#8220; kampan\u00ed. Sou\u010d\u00e1st\u00ed na\u0161eho doporu\u010den\u00ed byl <\/span><b>\u0161ir\u0161\u00ed pohled na z\u00e1kaznickou zku\u0161enost.<\/b><span style=\"font-weight: 400;\"> Proto jsme klientovi doporu\u010dili <\/span><b>kompletn\u00ed redesign webu.<\/b><span style=\"font-weight: 400;\"> Nov\u00e1 struktura, lep\u0161\u00ed filtrace, p\u0159ehledn\u011bj\u0161\u00ed design. C\u00edlem nebylo jen dostat lidi na e-shop, ale zajistit, aby se <\/span><b>snadno zorientovali a s radost\u00ed nakoupili.<\/b><\/p>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<style>#wd-68ff7067694a0 .info-box-icon {border-color:  !important;}#wd-68ff7067694a0:hover .info-box-icon{border-color:  !important;}<\/style>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid vc_custom_1761571078287 vc_row-o-content-middle vc_row-flex wd-rs-68ff70feedc25\"><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-68ff70c0696f5\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-68ff70c0696f5 text-left \">\n\t\t\t<h3><b>FINISH: Tvrd\u00e1 data hovo\u0159\u00ed za v\u0161e<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Po roce na\u0161\u00ed spolupr\u00e1ce jsme s Enjoy Style dos\u00e1hli v\u00fdsledk\u016f, kter\u00e9 p\u0159ekonaly na\u0161e nejoptimisti\u010dt\u011bj\u0161\u00ed pl\u00e1ny.<\/span><\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_left\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"1367\" height=\"596\" src=\"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/10\/Tabulka-case-study-export.svg\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"Enjoy Style v\u00fdsledky\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-68ff714c06cca\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-68ff714c06cca text-left \">\n\t\t\t<h3><b>Z\u00c1V\u011aR: I v m\u00f3d\u011b se d\u00e1 r\u016fst, kdy\u017e se na to jde chyt\u0159e<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Zapome\u0148te na v\u00fdmluvy, \u017ee m\u00f3da je t\u011b\u017ek\u00e1. N\u00e1\u0161 p\u0159\u00edklad s Enjoy Style dokazuje: <\/span><b>Systematick\u00e1 pr\u00e1ce, rozd\u011blen\u00ed rozpo\u010dt\u016f podle form\u00e1t\u016f, d\u016fraz na siln\u00e9 videokreativy a neust\u00e1l\u00e1 optimalizace jsou receptem na \u00fasp\u011bch.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Propojili jsme v\u00fdkonnostn\u00ed kampan\u011b s vizu\u00e1ln\u011b siln\u00fdm obsahem. Nejen\u017ee jsme zvedli tr\u017eby a srazili PNO, ale tak\u00e9 jsme pos\u00edlili zna\u010dku, kter\u00e1 je nyn\u00ed p\u0159ipraven\u00e1 na dal\u0161\u00ed skok kup\u0159edu.<\/span><\/p>\n\t\t<\/div>\n\t\t\n\t\t\t<div class=\"author-area set-mb-m reset-last-child text-left color-scheme-dark \">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"title author-title\">\n\t\t\t\t\t\tAutor \u010dl\u00e1nku:\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"author-avatar\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/promogen.cz\/wp-content\/uploads\/2024\/07\/Katka-150x150.png\" class=\"author-area-image attachment-thumbnail\" alt=\"\" title=\"Kate\u0159ina \u010cajanov\u00e1\" srcset=\"https:\/\/promogen.cz\/wp-content\/uploads\/2024\/07\/Katka-150x150.png 150w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/07\/Katka-300x300.png 300w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/07\/Katka-12x12.png 12w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/07\/Katka.png 428w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h4 class=\"title author-name\">\n\t\t\t\t\t\tKate\u0159ina \u010cajanov\u00e1\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\n\t\t<div id=\"wd-68ff7470b869e\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-rs-68ff7470b869e wd-title-color-default wd-title-style-default text-center  wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title  wd-font-weight- wd-fontsize-xl\" >\u0158E\u0160\u00cdTE TO TAK\u00c9?<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"title-after_title  set-cont-mb-s reset-last-child  wd-fontsize-s\">M\u00e1te pocit, \u017ee va\u0161e kampan\u011b tak\u00e9 b\u011b\u017e\u00ed v ,,z\u00e1kladn\u00edm nastaven\u00ed\u201c? Poj\u010fme to zm\u011bnit. Ozv\u011bte se n\u00e1m.<\/p>\n<p>PromoGEN<br \/>\nGENerujeme \u00fasp\u011bch.<\/div>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t<div class=\"wpforms-container wpforms-container-full\" id=\"wpforms-9292\"><form id=\"wpforms-form-9292\" class=\"wpforms-validate wpforms-form wpforms-ajax-form\" data-formid=\"9292\" method=\"post\" enctype=\"multipart\/form-data\" action=\"\/cz\/wp-json\/wp\/v2\/posts\/12632\" data-token=\"2c8503264268bfd24cf052828d8378ee\"><noscript class=\"wpforms-error-noscript\">Chcete-li vyplnit tento formul\u00e1\u0159, pros\u00edm povolte v prohl\u00ed\u017ee\u010di JavaScript.<\/noscript><div class=\"wpforms-field-container\"><div id=\"wpforms-9292-field_3-container\" class=\"wpforms-field wpforms-field-text wpforms-one-half wpforms-first\" data-field-id=\"3\"><label class=\"wpforms-field-label\" for=\"wpforms-9292-field_3\">Jm\u00e9no <span class=\"wpforms-required-label\">*<\/span><\/label><input type=\"text\" id=\"wpforms-9292-field_3\" 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zvedli","protected":false},"author":20,"featured_media":12760,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[76,101,72,88],"tags":[93,102,89,90],"class_list":["post-12632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktuality","category-marketing","category-pripadove-studie","category-vykonnostni-reklama","tag-aktuality","tag-performance-marketing","tag-ppc","tag-vykonnostni-reklama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>P\u0159\u00edpadov\u00e1 studie: Enjoy Style | promoGEN.cz<\/title>\n<meta name=\"description\" content=\"P\u0159i vyhodnocov\u00e1n\u00ed marketingov\u00fdch akc\u00ed \u010di aktivit vol\u00edme \u010dasto tradi\u010dn\u00ed metriky, jako jsou po\u010dty konverz\u00ed, pr\u016fm\u011brn\u00e1 hodnota objedn\u00e1vky, PNO, 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