{"id":11358,"date":"2025-05-05T07:36:45","date_gmt":"2025-05-05T05:36:45","guid":{"rendered":"https:\/\/promogen.cz\/?p=11358"},"modified":"2025-12-12T11:37:02","modified_gmt":"2025-12-12T10:37:02","slug":"pripadova-studie-svet-karavanu","status":"publish","type":"post","link":"https:\/\/promogen.cz\/cz\/pripadova-studie-svet-karavanu\/","title":{"rendered":"P\u0159\u00edpadov\u00e1 studie: Sv\u011bt Karavan\u016f"},"content":{"rendered":"<div class=\"vc_row wpb_row vc_row-fluid vc_row-o-content-middle vc_row-flex wd-rs-63ce9c472e937\"><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center imgblogstin\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper vc_box_shadow_border  vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/05\/karavan.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"karavan\" srcset=\"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/05\/karavan.jpg 1920w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/05\/karavan-400x225.jpg 400w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/05\/karavan-1300x731.jpg 1300w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/05\/karavan-768x432.jpg 768w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/05\/karavan-1536x864.jpg 1536w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/05\/karavan-18x10.jpg 18w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div id=\"wd-67ced952675a5\" class=\" wd-rs-67ced952675a5  wd-button-wrapper text-left\"><a href=\"https:\/\/www.promogen.cz\/category\/newsletter\/\" title=\"\" class=\"btn btn-color-primary btn-style-default btn-style-rectangle btn-size-small mtcenter\">V\u00fdkonnostn\u00ed reklama, Performance<\/a><\/div>\t\t\t<link rel=\"stylesheet\" id=\"wd-section-title-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/el-section-title.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\t\t\t<link rel=\"stylesheet\" id=\"wd-mod-highlighted-text-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/mod-highlighted-text.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\n\t\t<div id=\"wd-68184c31e7141\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-rs-68184c31e7141 wd-title-color-primary wd-title-style-default text-left mtcenter vc_custom_1746422838336 wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title  wd-font-weight- wd-fontsize-xxl\" >P\u0159\u00edpadov\u00e1 studie: Sv\u011bt Karavan\u016f<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t\t<link rel=\"stylesheet\" id=\"wd-text-block-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/el-text-block.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\t\t<div id=\"wd-68184ca70851c\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-68184ca70851c text-left  mtcenter\">\n\t\t\t<h3>V\u00fdchoz\u00ed stav: Co jsme \u0159e\u0161ili<\/h3>\n<p><span style=\"font-weight: 400;\">Sv\u011bt Karavan\u016f pat\u0159\u00ed mezi <\/span><span style=\"font-weight: 400;\">nejv\u011bt\u0161\u00ed prodejce dopl\u0148k\u016f pro karavany s nejrozs\u00e1hlej\u0161\u00edmi skladov\u00fdmi z\u00e1sobami a nejrychlej\u0161\u00ed expedic\u00ed<\/span><span style=\"font-weight: 400;\">. C\u00edlem pro rok 2024 bylo nejen <\/span><span style=\"font-weight: 400;\">realokovat<\/span><span style=\"font-weight: 400;\"> reklamn\u00ed investice s ohledem na maxim\u00e1ln\u00ed n\u00e1vratnost, ale tak\u00e9 expandovat na nov\u00e9 trhy.\u00a0<\/span><\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-68184cae148da\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-68184cae148da text-left \">\n\t\t\t<p><span style=\"font-weight: 400;\">Abychom t\u011bchto c\u00edl\u016f dos\u00e1hli, soust\u0159edili jsme se na pokro\u010dilou segmentaci kampan\u00ed PMAX v Google Ads, strategick\u00e9 vyu\u017eit\u00ed edukativn\u00edho obsahu a slevov\u00fdch akc\u00ed na platform\u011b META a spu\u0161t\u011bn\u00ed kampan\u00ed na Slovensku a v Polsku.<\/span><\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-68184ccbadd19\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-68184ccbadd19 text-left \">\n\t\t\t<h3><strong>Cesta: Jak jsme postupovali<\/strong><\/h3>\n\t\t<\/div>\n\t\t\t\t<div id=\"wd-68184cefb477a\" class=\"wd-image wd-wpb wd-rs-68184cefb477a text-center \">\n\t\t\t\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"446\" src=\"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/05\/Svet_Karavanu_caseka_kroky.png\" class=\"attachment-full\" alt=\"\" title=\"Sve\u030ct_Karavanu\u0301_caseka_kroky\" srcset=\"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/05\/Svet_Karavanu_caseka_kroky.png 1920w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/05\/Svet_Karavanu_caseka_kroky-400x93.png 400w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/05\/Svet_Karavanu_caseka_kroky-1300x302.png 1300w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/05\/Svet_Karavanu_caseka_kroky-768x178.png 768w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/05\/Svet_Karavanu_caseka_kroky-1536x357.png 1536w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/05\/Svet_Karavanu_caseka_kroky-18x4.png 18w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"vc_row wpb_row vc_inner vc_row-fluid vc_row-o-equal-height vc_row-flex wd-rs-67ced5d2b462d\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t\t<link rel=\"stylesheet\" id=\"wd-info-box-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/el-info-box.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\t\t\t<div class=\"info-box-wrapper\">\n\t\t\t\t<div id=\"wd-68184d30c0989\" class=\" wd-rs-68184d30c0989 wd-info-box wd-wpb text-left box-icon-align-left box-style-border color-scheme- wd-bg-none \"  >\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"box-icon-wrapper  box-with-text text-size-small box-icon-with-bg\">\n\t\t\t\t\t\t\t<div class=\"info-box-icon\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t1.\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"info-box-content\">\n\t\t\t\t\t\t<h4 class=\"info-box-title title wd-font-weight- box-title-style-default wd-fontsize-m\">Zefektivn\u011bn\u00ed n\u00e1stroje Google Ads d\u00edky segmentaci PMAX kampan\u00ed<\/h4>\t\t\t\t\t\t<div class=\"info-box-inner set-cont-mb-s reset-last-child\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Tento p\u0159\u00edstup umo\u017enil precizn\u011bj\u0161\u00ed c\u00edlen\u00ed, zv\u00fd\u0161enou viditelnost konkr\u00e9tn\u00edch produkt\u016f a efektivn\u011bj\u0161\u00ed v\u00fddaje na reklamu, <\/span><span style=\"font-weight: 400;\">kter\u00e9 jsou pravideln\u011b optimalizov\u00e1ny v r\u00e1mci porad s klientem.<\/span><span style=\"font-weight: 400;\">. Chcete se o segmentaci PMAX kampan\u00ed dozv\u011bd\u011bt v\u00edce? <a href=\"https:\/\/promogen.cz\/cz\/blog-jak-jsme-pomoci-segmentace-zvedli-ucinnost-reklam-o-20\/\">P\u0159e\u010dt\u011bte si p\u0159\u00edpadovou studii.<\/a><\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<style>#wd-68184d30c0989 .info-box-icon {border-color:  !important;}#wd-68184d30c0989:hover .info-box-icon{border-color:  !important;}<\/style>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"info-box-wrapper\">\n\t\t\t\t<div id=\"wd-68184d54ad2ad\" class=\" wd-rs-68184d54ad2ad wd-info-box wd-wpb text-left box-icon-align-left box-style-border color-scheme- wd-bg-none \"  >\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"box-icon-wrapper  box-with-text text-size-small box-icon-with-bg\">\n\t\t\t\t\t\t\t<div class=\"info-box-icon\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t2.\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"info-box-content\">\n\t\t\t\t\t\t<h4 class=\"info-box-title title wd-font-weight- box-title-style-default wd-fontsize-m\">Expanze na nov\u00e9 trhy<\/h4>\t\t\t\t\t\t<div class=\"info-box-inner set-cont-mb-s reset-last-child\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Roz\u0161\u00ed\u0159en\u00ed p\u016fsoben\u00ed na Slovensko a do Polska bylo kl\u00ed\u010dov\u00fdm krokem k r\u016fstu zna\u010dky. P\u0159izp\u016fsobili jsme obsah reklam specifik\u016fm jednotliv\u00fdch trh\u016f a zajistili pe\u010dlivou lokalizaci, aby kampan\u011b co nejl\u00e9pe rezonovaly s nov\u00fdm publikem i brandovou komunikac\u00ed. Tento p\u0159\u00edstup se osv\u011bd\u010dil jako efektivn\u00ed n\u00e1stroj pro navy\u0161ov\u00e1n\u00ed obratu e-shopov\u00e9 platformy. <\/span><span style=\"font-weight: 400;\">Kl\u00ed\u010dov\u00fdm faktorem bylo kompenzovat absenci n\u011bkter\u00fdch reklamn\u00edch form\u00e1t\u016f na nov\u00fdch trz\u00edch. Podstoupili jsme i intenzivn\u00ed komunikaci v r\u00e1mci technick\u00e9ho schvalovac\u00edho procesu specifick\u00fdch produkt\u016f v Google p\u0159i obsazov\u00e1n\u00ed nov\u00e9ho trhu.<\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<style>#wd-68184d54ad2ad .info-box-icon {border-color:  !important;}#wd-68184d54ad2ad:hover .info-box-icon{border-color:  !important;}<\/style>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"info-box-wrapper\">\n\t\t\t\t<div id=\"wd-68184d618f9f6\" class=\" wd-rs-68184d618f9f6 wd-info-box wd-wpb text-left box-icon-align-left box-style-border color-scheme- wd-bg-none \"  >\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"box-icon-wrapper  box-with-text text-size-small box-icon-with-bg\">\n\t\t\t\t\t\t\t<div class=\"info-box-icon\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t3.\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"info-box-content\">\n\t\t\t\t\t\t<h4 class=\"info-box-title title wd-font-weight- box-title-style-default wd-fontsize-m\">Inovace v r\u00e1mci META kampan\u00ed<\/h4>\t\t\t\t\t\t<div class=\"info-box-inner set-cont-mb-s reset-last-child\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Sou\u010d\u00e1st\u00ed na\u0161\u00ed strategie bylo i roz\u0161\u00ed\u0159en\u00ed obsahu na platform\u011b META. Zam\u011b\u0159ili jsme se na edukativn\u00ed p\u0159\u00edsp\u011bvky, atraktivn\u00ed bannery a promy\u0161len\u00e9 slevov\u00e9 akce <\/span><span style=\"font-weight: 400;\">prokl\u00e1dan\u00e9 organick\u00fdm obsahem na soci\u00e1ln\u00edch s\u00edt\u00edch ze strany klienta s c\u00edlem zcelit marketingovou komunikaci nap\u0159\u00ed\u010d dal\u0161\u00edmi kan\u00e1ly v souladu s dlouhodobou marketingovou strategi\u00ed.<\/span><span style=\"font-weight: 400;\">. Tyto prvky pomohly nejen oslovit nov\u00e9 z\u00e1kazn\u00edky, ale tak\u00e9 sn\u00ed\u017eit trendovou hodnotu PNO a maximalizovat efektivitu v\u00fddaj\u016f na reklamu.<\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<style>#wd-68184d618f9f6 .info-box-icon {border-color:  !important;}#wd-68184d618f9f6:hover .info-box-icon{border-color:  !important;}<\/style>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"info-box-wrapper\">\n\t\t\t\t<div id=\"wd-68184d71b2d09\" class=\" wd-rs-68184d71b2d09 wd-info-box wd-wpb text-left box-icon-align-left box-style-border color-scheme- wd-bg-none \"  >\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"box-icon-wrapper  box-with-text text-size-small box-icon-with-bg\">\n\t\t\t\t\t\t\t<div class=\"info-box-icon\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t4.\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"info-box-content\">\n\t\t\t\t\t\t<h4 class=\"info-box-title title wd-font-weight- box-title-style-default wd-fontsize-m\">Komunikace a data<\/h4>\t\t\t\t\t\t<div class=\"info-box-inner set-cont-mb-s reset-last-child\">\n\t\t\t\t\t\t\t<p><b>Posledn\u00ed, ale z\u00e1rove\u0148 kl\u00ed\u010dov\u00fd bod \u00fasp\u011b\u0161n\u00e9 spolupr\u00e1ce: otev\u0159en\u00e1 a pravideln\u00e1 komunikace na obou stran\u00e1ch.<\/b><span style=\"font-weight: 400;\"> Transparentn\u00ed reporting a systematick\u00e9 sledov\u00e1n\u00ed kl\u00ed\u010dov\u00fdch ukazatel\u016f maj\u00ed smysl jen tehdy, kdy\u017e jsou sou\u010d\u00e1st\u00ed vz\u00e1jemn\u00e9 d\u016fv\u011bry a sd\u00edlen\u00ed informac\u00ed. Kdy\u017e agentura i klient pravideln\u011b a otev\u0159en\u011b komunikuj\u00ed, vznik\u00e1 prostor pro rychlou reakci na zm\u011bny, identifikaci hrozeb i vyu\u017eit\u00ed nov\u00fdch p\u0159\u00edle\u017eitost\u00ed. Pr\u00e1v\u011b tato oboustrann\u00e1 transparentnost vytv\u00e1\u0159\u00ed pevn\u00fd z\u00e1klad pro dlouhodob\u011b funk\u010dn\u00ed a efektivn\u00ed spolupr\u00e1ci.<\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<style>#wd-68184d71b2d09 .info-box-icon {border-color:  !important;}#wd-68184d71b2d09:hover .info-box-icon{border-color:  !important;}<\/style>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid vc_row-o-content-middle vc_row-flex wd-rs-67e694d7ee649\"><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-68184e9336cd3\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-68184e9336cd3 text-left \">\n\t\t\t<h3><b>V\u00fdsledek: \u010ceho jsme dos\u00e1hli<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Efektivn\u011bj\u0161\u00ed investice do reklamy &#8211; ni\u017e\u0161\u00ed n\u00e1klady<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Zv\u00fd\u0161en\u00ed v\u00fdkonu n\u00e1stroje Google Ads i p\u0159i ni\u017e\u0161\u00ed investici\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sn\u00ed\u017een\u00ed trendov\u00e9 hodnoty PNO v n\u00e1stroji META<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Realokov\u00e1n\u00ed rozpo\u010dt\u016f mezi kl\u00ed\u010dov\u00fdmi v\u00fdkonnostn\u00edmi n\u00e1stroji a dopl\u0148uj\u00edc\u00edmi<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00dasp\u011b\u0161n\u00e1 a systematick\u00e1 expanze na Slovensko a do Polska<\/span><\/li>\n<\/ul>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_left\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<a href=\"https:\/\/www.dobre-knihy.cz\/\" target=\"_blank\" class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"576\" src=\"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/05\/karavan2.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"karavan2\" srcset=\"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/05\/karavan2.jpg 768w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/05\/karavan2-400x300.jpg 400w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/05\/karavan2-16x12.jpg 16w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/a>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-68184d950c742\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-68184d950c742 text-left \">\n\t\t\t<h3><b>Z\u00e1v\u011br<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Tato p\u0159\u00edpadov\u00e1 studie ukazuje, jak c\u00edlen\u00e1 segmentace kampan\u00ed a systematick\u00e9 expanze <\/span><span style=\"font-weight: 400;\">podpo\u0159en\u00e1 vst\u0159\u00edcnou, otev\u0159enou a aktivn\u00ed komunikac\u00ed <\/span><span style=\"font-weight: 400;\">mohou v\u00e9st k efektivn\u011bj\u0161\u00edmu vyu\u017eit\u00ed reklamn\u00edho rozpo\u010dtu a vy\u0161\u0161\u00ed n\u00e1vratnosti investic. D\u00edky kombinaci spr\u00e1vn\u00e9ho rozd\u011blen\u00ed kampan\u00ed PMAX, lokalizovan\u00e9 expanze a strategick\u00fdch kampan\u00ed na META se n\u00e1m poda\u0159ilo nejen optimalizovat n\u00e1klady, ale tak\u00e9 dos\u00e1hnout v\u00fdznamn\u00e9ho meziro\u010dn\u00edho r\u016fstu na nov\u00fdch trz\u00edch.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0158e\u0161\u00edte tak\u00e9 expanzi na nov\u00e9 trhy? Anebo jen p\u0159enastaven\u00ed a optimalizaci va\u0161ich kampan\u00ed? R\u00e1di s v\u00e1mi v\u0161e zkonzultujeme. Napi\u0161te nebo zavolejte n\u00e1m.<\/span><\/p>\n\t\t<\/div>\n\t\t\n\t\t\t<div class=\"author-area set-mb-m reset-last-child text-left color-scheme-dark \">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"title author-title\">\n\t\t\t\t\t\tAutor \u010dl\u00e1nku:\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"author-avatar\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/promogen.cz\/wp-content\/uploads\/2024\/04\/foto_2023-10_VN-150x150.png\" class=\"author-area-image attachment-thumbnail\" alt=\"\" title=\"Vojt\u011bch Nekoranec\" srcset=\"https:\/\/promogen.cz\/wp-content\/uploads\/2024\/04\/foto_2023-10_VN-150x150.png 150w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/04\/foto_2023-10_VN-300x300.png 300w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/04\/foto_2023-10_VN-12x12.png 12w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/04\/foto_2023-10_VN.png 428w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h4 class=\"title author-name\">\n\t\t\t\t\t\tVojt\u011bch Nekoranec\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t<div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><div class=\"wpforms-container wpforms-container-full\" id=\"wpforms-9292\"><form id=\"wpforms-form-9292\" class=\"wpforms-validate wpforms-form wpforms-ajax-form\" data-formid=\"9292\" method=\"post\" enctype=\"multipart\/form-data\" action=\"\/cz\/wp-json\/wp\/v2\/posts\/11358\" data-token=\"2c8503264268bfd24cf052828d8378ee\"><noscript class=\"wpforms-error-noscript\">Chcete-li vyplnit tento formul\u00e1\u0159, pros\u00edm povolte v prohl\u00ed\u017ee\u010di JavaScript.<\/noscript><div class=\"wpforms-field-container\"><div id=\"wpforms-9292-field_3-container\" class=\"wpforms-field wpforms-field-text wpforms-one-half wpforms-first\" data-field-id=\"3\"><label class=\"wpforms-field-label\" 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name=\"wpforms[author]\" value=\"12\"><button type=\"submit\" name=\"wpforms[submit]\" id=\"wpforms-submit-9292\" class=\"wpforms-submit\" data-alt-text=\"Odes\u00edl\u00e1ni...\" data-submit-text=\"Odeslat\" aria-live=\"assertive\" value=\"wpforms-submit\">Odeslat<\/button><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/promogen.cz\/wp-content\/plugins\/wpforms\/assets\/images\/submit-spin.svg\" class=\"wpforms-submit-spinner\" style=\"display: none;\" width=\"26\" height=\"26\" alt=\"\"><\/div><\/form><\/div>  <!-- .wpforms-container --><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"V\u00fdkonnostn\u00ed reklama, Performance P\u0159\u00edpadov\u00e1 studie: Sv\u011bt Karavan\u016f V\u00fdchoz\u00ed stav: Co jsme \u0159e\u0161ili Sv\u011bt Karavan\u016f pat\u0159\u00ed mezi nejv\u011bt\u0161\u00ed prodejce dopl\u0148k\u016f pro","protected":false},"author":12,"featured_media":11359,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[101,88],"tags":[93,102,89,90],"class_list":["post-11358","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-vykonnostni-reklama","tag-aktuality","tag-performance-marketing","tag-ppc","tag-vykonnostni-reklama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>P\u0159\u00edpadov\u00e1 studie: Sv\u011bt Karavan\u016f | promoGEN.cz<\/title>\n<meta name=\"description\" content=\"Sv\u011bt Karavan\u016f pat\u0159\u00ed mezi nejv\u011bt\u0161\u00ed prodejce dopl\u0148k\u016f pro karavany s nejrozs\u00e1hlej\u0161\u00edmi skladov\u00fdmi z\u00e1sobami a nejrychlej\u0161\u00ed expedic\u00ed. 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C\u00edlem pro rok 2024 bylo nejen realokovat reklamn\u00ed investice s ohledem na maxim\u00e1ln\u00ed n\u00e1vratnost, ale tak\u00e9 expandovat na nov\u00e9 trhy.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/promogen.cz\/cz\/pripadova-studie-svet-karavanu\/\" \/>\n<meta property=\"og:site_name\" content=\"PromoGEN.cz\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/promogencz\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-05T05:36:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-12T10:37:02+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/promogen.cz\/wp-content\/uploads\/2025\/05\/karavan.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Vojt\u011bch Nekoranec\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vojt\u011bch Nekoranec\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/promogen.cz\/pripadova-studie-svet-karavanu\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/promogen.cz\/pripadova-studie-svet-karavanu\/\"},\"author\":{\"name\":\"Vojt\u011bch Nekoranec\",\"@id\":\"https:\/\/promogen.cz\/en\/#\/schema\/person\/9c14571c5c320cf10914a0dc0154aa91\"},\"headline\":\"P\u0159\u00edpadov\u00e1 studie: Sv\u011bt Karavan\u016f\",\"datePublished\":\"2025-05-05T05:36:45+00:00\",\"dateModified\":\"2025-12-12T10:37:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/promogen.cz\/pripadova-studie-svet-karavanu\/\"},\"wordCount\":2197,\"publisher\":{\"@id\":\"https:\/\/promogen.cz\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/promogen.cz\/pripadova-studie-svet-karavanu\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/05\/karavan.jpg\",\"keywords\":[\"Aktuality\",\"Performance marketing\",\"PPC\",\"V\u00fdkonnostn\u00ed reklama\"],\"articleSection\":[\"Marketing\",\"V\u00fdkonnostn\u00ed reklama\"],\"inLanguage\":\"cs\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/promogen.cz\/pripadova-studie-svet-karavanu\/\",\"url\":\"https:\/\/promogen.cz\/pripadova-studie-svet-karavanu\/\",\"name\":\"P\u0159\u00edpadov\u00e1 studie: Sv\u011bt Karavan\u016f | promoGEN.cz\",\"isPartOf\":{\"@id\":\"https:\/\/promogen.cz\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/promogen.cz\/pripadova-studie-svet-karavanu\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/promogen.cz\/pripadova-studie-svet-karavanu\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/05\/karavan.jpg\",\"datePublished\":\"2025-05-05T05:36:45+00:00\",\"dateModified\":\"2025-12-12T10:37:02+00:00\",\"description\":\"Sv\u011bt Karavan\u016f pat\u0159\u00ed mezi nejv\u011bt\u0161\u00ed prodejce dopl\u0148k\u016f pro karavany s nejrozs\u00e1hlej\u0161\u00edmi skladov\u00fdmi z\u00e1sobami a nejrychlej\u0161\u00ed expedic\u00ed. 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