{"id":11308,"date":"2025-03-28T13:59:46","date_gmt":"2025-03-28T12:59:46","guid":{"rendered":"https:\/\/promogen.cz\/?p=11308"},"modified":"2025-12-12T11:36:47","modified_gmt":"2025-12-12T10:36:47","slug":"pripadova-studie-jak-jsme-podporili-rust-strakon-medical-pomoci-vykonnostniho-marketingu","status":"publish","type":"post","link":"https:\/\/promogen.cz\/cz\/pripadova-studie-jak-jsme-podporili-rust-strakon-medical-pomoci-vykonnostniho-marketingu\/","title":{"rendered":"P\u0159\u00edpadov\u00e1 studie: Jak jsme podpo\u0159ili r\u016fst Strakon Medical pomoc\u00ed v\u00fdkonnostn\u00edho marketingu"},"content":{"rendered":"<div class=\"vc_row wpb_row vc_row-fluid vc_row-o-content-middle vc_row-flex wd-rs-63ce9c472e937\"><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center imgblogstin\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper vc_box_shadow_border  vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"1642\" height=\"973\" src=\"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/03\/Vrstva-2.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"Vrstva 2\" srcset=\"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/03\/Vrstva-2.jpg 1642w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/03\/Vrstva-2-400x237.jpg 400w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/03\/Vrstva-2-1300x770.jpg 1300w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/03\/Vrstva-2-768x455.jpg 768w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/03\/Vrstva-2-1536x910.jpg 1536w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/03\/Vrstva-2-18x12.jpg 18w\" sizes=\"auto, (max-width: 1642px) 100vw, 1642px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div id=\"wd-67ced952675a5\" class=\" wd-rs-67ced952675a5  wd-button-wrapper text-left\"><a href=\"https:\/\/www.promogen.cz\/category\/newsletter\/\" title=\"\" class=\"btn btn-color-primary btn-style-default btn-style-rectangle btn-size-small mtcenter\">V\u00fdkonnostn\u00ed reklama, Performance<\/a><\/div>\t\t\t<link rel=\"stylesheet\" id=\"wd-section-title-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/el-section-title.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\t\t\t<link rel=\"stylesheet\" id=\"wd-mod-highlighted-text-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/mod-highlighted-text.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\n\t\t<div id=\"wd-67e692462482a\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-rs-67e692462482a wd-title-color-primary wd-title-style-default text-left mtcenter vc_custom_1743163977797 wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title  wd-font-weight- wd-fontsize-xxl\" >P\u0159\u00edpadov\u00e1 studie: Jak jsme podpo\u0159ili r\u016fst Strakon Medical pomoc\u00ed v\u00fdkonnostn\u00edho marketingu<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t\t<link rel=\"stylesheet\" id=\"wd-text-block-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/el-text-block.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\t\t<div id=\"wd-67e6923fa1194\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-67e6923fa1194 text-left  mtcenter\">\n\t\t\t<p><span style=\"font-weight: 400;\">Jak pomoci zdravotnick\u00e9mu za\u0159\u00edzen\u00ed vyu\u017e\u00edt pln\u011b sv\u00e9 kapacity a roz\u0161\u00ed\u0159it podnik\u00e1n\u00ed? V na\u0161\u00ed spolupr\u00e1ci se Strakon Medical jsme se zam\u011b\u0159ili na propojen\u00ed re\u00e1ln\u00fdch dat a v\u00fdkonnostn\u00edho marketingu, kter\u00fd vedl k n\u00e1r\u016fstu rezervac\u00ed o stovky % a otev\u0159en\u00ed druh\u00e9 pobo\u010dky. V\u00edc o tom, jak jsme na to \u0161li a jak\u00fdch v\u00fdsledk\u016f dosahujeme, najdete v t\u00e9to p\u0159\u00edpadov\u00e9 studii.<\/span><\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-67e692501a64e\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-67e692501a64e text-left \">\n\t\t\t<h3>V\u00fdchoz\u00ed stav: Co jsme \u0159e\u0161ili<\/h3>\n<p><span style=\"font-weight: 400;\">Strakon Medical je specialistou na komplexn\u00ed p\u00e9\u010di o zrak. Nab\u00edz\u00ed diagnostiku a l\u00e9\u010dbu o\u010dn\u00edch onemocn\u011bn\u00ed, kontrolu br\u00fdl\u00ed a dal\u0161\u00ed odborn\u00e9 slu\u017eby.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Na\u0161\u00edm c\u00edlem bylo zajistit dostatek online rezervac\u00ed, aby byla kapacita jejich odborn\u00edk\u016f pln\u011b vyu\u017eita. Z d\u016fvodu, \u017ee rezervace prob\u00edhaj\u00ed na rezerva\u010dn\u00edm syst\u00e9mu t\u0159et\u00ed strany, kter\u00fd neumo\u017e\u0148uje analytick\u00e9 m\u011b\u0159en\u00ed Google Ads, hlavn\u00ed metrikou v r\u00e1mci vyhodnocov\u00e1n\u00ed investice do reklamy bylo sledov\u00e1n\u00ed d\u00edl\u010d\u00edch konverzn\u00edch ud\u00e1lost\u00ed na p\u0159ist\u00e1vac\u00edch str\u00e1nk\u00e1ch a sledov\u00e1n\u00ed kauzality mezi v\u00fd\u0161\u00ed investice a re\u00e1ln\u00fdmi konverzemi.<\/span><\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-67e6928426677\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-67e6928426677 text-left \">\n\t\t\t<h3><b>Cesta: Jak na to jdeme<\/b><\/h3>\n\t\t<\/div>\n\t\t<div class=\"vc_row wpb_row vc_inner vc_row-fluid vc_row-o-equal-height vc_row-flex wd-rs-67ced5d2b462d\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t\t<link rel=\"stylesheet\" id=\"wd-info-box-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/el-info-box.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\t\t\t<div class=\"info-box-wrapper\">\n\t\t\t\t<div id=\"wd-67e6947a653ad\" class=\" wd-rs-67e6947a653ad wd-info-box wd-wpb text-left box-icon-align-left box-style-border color-scheme- wd-bg-none \"  >\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"box-icon-wrapper  box-with-text text-size-small box-icon-with-bg\">\n\t\t\t\t\t\t\t<div class=\"info-box-icon\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t1.\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"info-box-content\">\n\t\t\t\t\t\t<h4 class=\"info-box-title title wd-font-weight- box-title-style-default wd-fontsize-m\">Anal\u00fdza a vyhodnocov\u00e1n\u00ed<\/h4>\t\t\t\t\t\t<div class=\"info-box-inner set-cont-mb-s reset-last-child\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Pro efektivn\u00ed spr\u00e1vu kampan\u00ed pot\u0159ebujeme kvalitn\u00ed data. V\u00fdsledky proto vyhodnocujeme na z\u00e1klad\u011b po\u010dtu re\u00e1ln\u00fdch rezervac\u00ed, dopln\u011bn\u00fdch o CPA (cena za akvizici). Tato metrika n\u00e1m pom\u00e1h\u00e1 pochopit efektivitu jednotliv\u00fdch kampan\u00ed. Pravideln\u00e1 kontrola dat je kl\u00ed\u010dov\u00e1 pro udr\u017een\u00ed vysok\u00e9 v\u00fdkonnosti.<\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<style>#wd-67e6947a653ad .info-box-icon {border-color:  !important;}#wd-67e6947a653ad:hover .info-box-icon{border-color:  !important;}<\/style>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"info-box-wrapper\">\n\t\t\t\t<div id=\"wd-67e69489358f5\" class=\" wd-rs-67e69489358f5 wd-info-box wd-wpb text-left box-icon-align-left box-style-border color-scheme- wd-bg-none \"  >\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"box-icon-wrapper  box-with-text text-size-small box-icon-with-bg\">\n\t\t\t\t\t\t\t<div class=\"info-box-icon\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t2.\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"info-box-content\">\n\t\t\t\t\t\t<h4 class=\"info-box-title title wd-font-weight- box-title-style-default wd-fontsize-m\">Optimalizace kampan\u00ed<\/h4>\t\t\t\t\t\t<div class=\"info-box-inner set-cont-mb-s reset-last-child\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Na\u0161e optimalizace spo\u010d\u00edv\u00e1 v neust\u00e1l\u00e9m propojov\u00e1n\u00ed re\u00e1ln\u00fdch dat o rezervac\u00edch s metrikami reklamn\u00edch syst\u00e9m\u016f. Sledujeme nejen po\u010dty konverz\u00ed, ale tak\u00e9 kl\u00ed\u010dov\u00e9 ukazatele, jako jsou CTR (proklikov\u00e1 m\u00edra) a CPC (cena za proklik). Tento proces n\u00e1m umo\u017e\u0148uje neust\u00e1le zlep\u0161ovat pom\u011br n\u00e1klad\u016f a v\u00fdsledk\u016f.<\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<style>#wd-67e69489358f5 .info-box-icon {border-color:  !important;}#wd-67e69489358f5:hover .info-box-icon{border-color:  !important;}<\/style>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"info-box-wrapper\">\n\t\t\t\t<div id=\"wd-67e6948e51725\" class=\" wd-rs-67e6948e51725 wd-info-box wd-wpb text-left box-icon-align-left box-style-border color-scheme- wd-bg-none \"  >\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"box-icon-wrapper  box-with-text text-size-small box-icon-with-bg\">\n\t\t\t\t\t\t\t<div class=\"info-box-icon\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t3.\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"info-box-content\">\n\t\t\t\t\t\t<h4 class=\"info-box-title title wd-font-weight- box-title-style-default wd-fontsize-m\">Pravideln\u00e1 komunikace<\/h4>\t\t\t\t\t\t<div class=\"info-box-inner set-cont-mb-s reset-last-child\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Jednou z kl\u00ed\u010dov\u00fdch sou\u010d\u00e1st\u00ed \u00fasp\u011bchu je tak\u00e9 pravideln\u00e1 komunikace s klientem. Bez p\u0159\u00edstupu k re\u00e1ln\u00fdm \u010d\u00edsl\u016fm rezervac\u00ed bychom byli odk\u00e1z\u00e1ni pouze na data z reklamn\u00edch syst\u00e9m\u016f, kter\u00e1 mohou b\u00fdt zkreslen\u00e1. Spolupr\u00e1ce zalo\u017een\u00e1 na transparentnosti a sd\u00edlen\u00ed informac\u00ed n\u00e1m pom\u00e1h\u00e1 l\u00e9pe reagovat na pot\u0159eby klienta.<\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<style>#wd-67e6948e51725 .info-box-icon {border-color:  !important;}#wd-67e6948e51725:hover .info-box-icon{border-color:  !important;}<\/style>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid vc_row-o-content-middle vc_row-flex wd-rs-67e694d7ee649\"><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-67e694b6c6272\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-67e694b6c6272 text-left \">\n\t\t\t<h3><b>V\u00fdsledek: \u010ceho jsme dos\u00e1hli<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>R\u016fst kapacit<\/b><span style=\"font-weight: 400;\">: Po dvou letech spolupr\u00e1ce se klientovi poda\u0159ilo otev\u0159\u00edt druhou pobo\u010dku.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Nav\u00fd\u0161en\u00ed po\u010dtu rezervac\u00ed<\/b><span style=\"font-weight: 400;\">: Po\u010det m\u011bs\u00ed\u010dn\u00edch rezervac\u00ed vzrostl v \u0159\u00e1du stovek %<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Optimalizace n\u00e1klad\u016f<\/b>: Hodnotu CPA udr\u017eujeme dlouhodob\u011b pod stanovenou hranic\u00ed, co\u017e zaji\u0161\u0165uje udr\u017eitelnost kampan\u00ed.<\/li>\n<\/ul>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_left\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<a href=\"https:\/\/www.dobre-knihy.cz\/\" target=\"_blank\" class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"576\" src=\"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/03\/Skupina-1-1.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"Skupina 1\" srcset=\"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/03\/Skupina-1-1.jpg 768w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/03\/Skupina-1-1-400x300.jpg 400w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/03\/Skupina-1-1-16x12.jpg 16w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/a>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-67e6956b10db6\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-67e6956b10db6 text-left \">\n\t\t\t<h3><b>Z\u00e1v\u011br<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">P\u0159\u00edpadov\u00e1 studie ukazuje, jak efektivn\u00ed propojen\u00ed re\u00e1ln\u00fdch dat a kvalitn\u00ed spr\u00e1va marketingov\u00fdch kampan\u00ed m\u016f\u017ee pomoci nejen plnit obchodn\u00ed c\u00edle, ale t\u0159eba i roz\u0161\u00ed\u0159it podnik\u00e1n\u00ed. Kl\u00ed\u010dem \u00fasp\u011bchu je pravideln\u00e1 komunikace, transparentnost a schopnost flexibiln\u011b reagovat na v\u00fdsledky v re\u00e1ln\u00e9m \u010dase. A samoz\u0159ejm\u011b skv\u011bl\u00e1 znalost a spr\u00e1va v\u00fdkonnostn\u00edch kampan\u00ed.<\/span><\/p>\n\t\t<\/div>\n\t\t\n\t\t\t<div class=\"author-area set-mb-m reset-last-child text-left color-scheme-dark \">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"title author-title\">\n\t\t\t\t\t\tAutor \u010dl\u00e1nku:\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"author-avatar\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/promogen.cz\/wp-content\/uploads\/2024\/04\/foto_2023-10_VN-150x150.png\" class=\"author-area-image attachment-thumbnail\" alt=\"\" title=\"Vojt\u011bch Nekoranec\" srcset=\"https:\/\/promogen.cz\/wp-content\/uploads\/2024\/04\/foto_2023-10_VN-150x150.png 150w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/04\/foto_2023-10_VN-300x300.png 300w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/04\/foto_2023-10_VN-12x12.png 12w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/04\/foto_2023-10_VN.png 428w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h4 class=\"title author-name\">\n\t\t\t\t\t\tVojt\u011bch Nekoranec\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\n\t\t<div id=\"wd-67e69545aaec0\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-rs-67e69545aaec0 wd-title-color-default wd-title-style-default text-center  wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title  wd-font-weight- wd-fontsize-xl\" >\u0158E\u0160\u00cdTE TO TAK\u00c9?<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"title-after_title  set-cont-mb-s reset-last-child  wd-fontsize-s\">\u0158e\u0161\u00edte r\u016fst sv\u00e9 firmy? R\u00e1di v\u00e1m pom\u016f\u017eeme s v\u00fdkonnostn\u00edm marketingem tak, aby m\u011bl opravdov\u00fd a znateln\u00fd dopad na rozvoj va\u0161eho podnik\u00e1n\u00ed. Dejte n\u00e1m v\u011bd\u011bt, r\u00e1di se s v\u00e1mi potk\u00e1me na \u00favodn\u00ed konzultaci a probereme mo\u017enosti, jak pozvednout v\u00fdsledky va\u0161\u00ed firmy.<\/p>\n<p>PromoGEN<br \/>\nGENerujeme \u00fasp\u011bch.<\/div>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t<div class=\"wpforms-container wpforms-container-full\" id=\"wpforms-9292\"><form id=\"wpforms-form-9292\" class=\"wpforms-validate wpforms-form wpforms-ajax-form\" data-formid=\"9292\" method=\"post\" enctype=\"multipart\/form-data\" action=\"\/cz\/wp-json\/wp\/v2\/posts\/11308\" data-token=\"2c8503264268bfd24cf052828d8378ee\"><noscript class=\"wpforms-error-noscript\">Chcete-li vyplnit tento formul\u00e1\u0159, pros\u00edm povolte v prohl\u00ed\u017ee\u010di JavaScript.<\/noscript><div class=\"wpforms-field-container\"><div id=\"wpforms-9292-field_3-container\" class=\"wpforms-field wpforms-field-text wpforms-one-half wpforms-first\" data-field-id=\"3\"><label class=\"wpforms-field-label\" 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