{"id":11285,"date":"2025-03-10T13:21:46","date_gmt":"2025-03-10T12:21:46","guid":{"rendered":"https:\/\/promogen.cz\/?p=11285"},"modified":"2025-12-12T11:36:41","modified_gmt":"2025-12-12T10:36:41","slug":"vyuziti-kauzalni-statistiky-v-marketingu-klic-k-lepsimu-vyhodnocovani-kampani","status":"publish","type":"post","link":"https:\/\/promogen.cz\/cz\/vyuziti-kauzalni-statistiky-v-marketingu-klic-k-lepsimu-vyhodnocovani-kampani\/","title":{"rendered":"Vyu\u017eit\u00ed kauz\u00e1ln\u00ed statistiky v marketingu: Kl\u00ed\u010d k lep\u0161\u00edmu vyhodnocov\u00e1n\u00ed kampan\u00ed"},"content":{"rendered":"<div class=\"vc_row wpb_row vc_row-fluid vc_row-o-content-middle vc_row-flex wd-rs-63ce9c472e937\"><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center imgblogstin\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper vc_box_shadow_border  vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"1642\" height=\"973\" src=\"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/03\/technology-hologram-indoors.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"technology-hologram-indoors\" srcset=\"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/03\/technology-hologram-indoors.jpg 1642w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/03\/technology-hologram-indoors-400x237.jpg 400w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/03\/technology-hologram-indoors-1300x770.jpg 1300w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/03\/technology-hologram-indoors-768x455.jpg 768w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/03\/technology-hologram-indoors-1536x910.jpg 1536w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/03\/technology-hologram-indoors-18x12.jpg 18w\" sizes=\"auto, (max-width: 1642px) 100vw, 1642px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div id=\"wd-67ced952675a5\" class=\" wd-rs-67ced952675a5  wd-button-wrapper text-left\"><a href=\"https:\/\/www.promogen.cz\/category\/newsletter\/\" title=\"\" class=\"btn btn-color-primary btn-style-default btn-style-rectangle btn-size-small mtcenter\">V\u00fdkonnostn\u00ed reklama, Performance<\/a><\/div>\t\t\t<link rel=\"stylesheet\" id=\"wd-section-title-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/el-section-title.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\t\t\t<link rel=\"stylesheet\" id=\"wd-mod-highlighted-text-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/mod-highlighted-text.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\n\t\t<div id=\"wd-67ced0d6df8d1\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-rs-67ced0d6df8d1 wd-title-color-primary wd-title-style-default text-left mtcenter vc_custom_1741607131035 wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title  wd-font-weight- wd-fontsize-xxl\" >Vyu\u017eit\u00ed kauz\u00e1ln\u00ed statistiky v marketingu: Kl\u00ed\u010d k lep\u0161\u00edmu vyhodnocov\u00e1n\u00ed kampan\u00ed<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t\t<link rel=\"stylesheet\" id=\"wd-text-block-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/el-text-block.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\t\t<div id=\"wd-67ced0f47fccc\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-67ced0f47fccc text-left  mtcenter\">\n\t\t\t<p>P\u0159i vyhodnocov\u00e1n\u00ed marketingov\u00fdch akc\u00ed \u010di aktivit vol\u00edme \u010dasto tradi\u010dn\u00ed metriky, jako jsou po\u010dty konverz\u00ed, pr\u016fm\u011brn\u00e1 hodnota objedn\u00e1vky, PNO, konverzn\u00ed pom\u011br nebo CPC.<br \/>\nTyto ukazatele jsou u\u017eite\u010dn\u00e9, ale neodpov\u00eddaj\u00ed na kl\u00ed\u010dovou ot\u00e1zku: Zp\u016fsobila na\u0161e kampa\u0148 skute\u010dn\u011b n\u00e1r\u016fst prodej\u016f, nebo by k n\u011bmu do\u0161lo i bez n\u00ed? A tady pr\u00e1v\u011b p\u0159ich\u00e1z\u00ed na \u0159adu kauz\u00e1ln\u00ed statistika.<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-67ced1092fd3b\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-67ced1092fd3b text-left \">\n\t\t\t<h3>Co je kauz\u00e1ln\u00ed statistika a jak ji vyu\u017e\u00edt v marketingu?<\/h3>\n<p>Kauz\u00e1ln\u00ed statistika se zam\u011b\u0159uje na ur\u010den\u00ed skute\u010dn\u00e9 p\u0159\u00ed\u010dinn\u00e9 souvislosti mezi dv\u011bma jevy. Zat\u00edmco klasick\u00e1 analytika sleduje korelace (nap\u0159. \u201cZv\u00fd\u0161ili jsme rozpo\u010det a vzrostl po\u010det konverz\u00ed?\u201d), kauz\u00e1ln\u00ed statistika se pt\u00e1:<br \/>\n<strong>\u201cByl by po\u010det konverz\u00ed stejn\u00fd i bez zv\u00fd\u0161en\u00ed rozpo\u010dtu?\u201d<\/strong><\/p>\n<p>V marketingu ji lze vyu\u017e\u00edt k efektivn\u011bj\u0161\u00edmu rozhodov\u00e1n\u00ed p\u0159i optimalizaci kampan\u00ed, a to pomoc\u00ed metod jako:<\/p>\n<ul>\n<li><strong>A\/B testov\u00e1n\u00ed<\/strong> \u2013 porovn\u00e1v\u00e1me dv\u011b verze reklamy nebo webu na dvou podobn\u00fdch skupin\u00e1ch u\u017eivatel\u016f.<\/li>\n<li><strong>N\u00e1hodn\u011b kontrolovan\u00e9 experimenty (RCTs)<\/strong> \u2013 zaji\u0161\u0165uj\u00ed, \u017ee rozd\u00edly mezi skupinami jsou zp\u016fsoben\u00e9 pouze testovan\u00fdm faktorem.<\/li>\n<li><strong>Difference-in-Differences (DiD)<\/strong> \u2013 sleduje rozd\u00edl v dopadu p\u0159ed a po intervenci mezi dv\u011bma skupinami.<\/li>\n<li><strong>Propensity Score Matching (PSM)<\/strong> \u2013 p\u0159i\u0159azuje podobn\u00e9 jednotlivce mezi testovac\u00ed a<br \/>\nkontroln\u00ed skupinou, aby se eliminoval vliv ru\u0161iv\u00fdch prom\u011bn\u00fdch.<\/li>\n<\/ul>\n<h3>Pro\u010d je kauz\u00e1ln\u00ed statistika v marketingu nezbytn\u00e1?<\/h3>\n<p>V marketingu se b\u011b\u017en\u011b setk\u00e1v\u00e1me s myln\u00fdmi interpretacemi dat. Nap\u0159\u00edklad pokud po spu\u0161t\u011bn\u00ed reklamn\u00ed kampan\u011b vid\u00edme n\u00e1r\u016fst prodej\u016f, p\u0159edpokl\u00e1d\u00e1me, \u017ee je to jej\u00ed d\u016fsledek. Ov\u0161em mohla se zm\u011bnit sez\u00f3nnost, mohlo p\u0159ib\u00fdt nov\u00e9 publikum nebo do\u0161lo ke zm\u011bn\u011b ceny konkurence.<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-67ced5a4d22b2\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-67ced5a4d22b2 text-left \">\n\t\t\t<h3>D\u00edky kauz\u00e1ln\u00ed anal\u00fdze dok\u00e1\u017eeme:<\/h3>\n\t\t<\/div>\n\t\t<div class=\"vc_row wpb_row vc_inner vc_row-fluid vc_row-o-equal-height vc_row-flex wd-rs-67ced5d2b462d\"><div class=\"wpb_column vc_column_container vc_col-sm-4\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t\t<link rel=\"stylesheet\" id=\"wd-info-box-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/el-info-box.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\t\t\t<div class=\"info-box-wrapper\">\n\t\t\t\t<div id=\"wd-67ced35529932\" class=\" wd-rs-67ced35529932 wd-info-box wd-wpb text-center box-icon-align-top box-style-border color-scheme- wd-bg-none \"  >\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"box-icon-wrapper  box-with-icon box-icon-simple\">\n\t\t\t\t\t\t\t<div class=\"info-box-icon\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"info-icon image-1 \" src=\"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/03\/Skupina-1-40x40.jpg\" width=\"40\" height=\"40\" alt=\"Skupina 1\" title=\"Skupina 1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"info-box-content\">\n\t\t\t\t\t\t<h4 class=\"info-box-title title wd-font-weight- box-title-style-default wd-fontsize-m\">Odhalit skute\u010dn\u00fd dopad kampan\u011b<\/h4>\t\t\t\t\t\t<div class=\"info-box-inner set-cont-mb-s reset-last-child\">\n\t\t\t\t\t\t\t<p>nejen korelaci, ale p\u0159\u00ed\u010dinnou souvislost.<\/p>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t\t<div class=\"info-box-wrapper\">\n\t\t\t\t<div id=\"wd-67ced370acac3\" class=\" wd-rs-67ced370acac3 wd-info-box wd-wpb text-center box-icon-align-top box-style-border color-scheme- wd-bg-none \"  >\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"box-icon-wrapper  box-with-icon box-icon-simple\">\n\t\t\t\t\t\t\t<div class=\"info-box-icon\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"info-icon image-1 \" src=\"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/03\/Skupina-1-40x40.jpg\" width=\"40\" height=\"40\" alt=\"Skupina 1\" title=\"Skupina 1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"info-box-content\">\n\t\t\t\t\t\t<h4 class=\"info-box-title title wd-font-weight- box-title-style-default wd-fontsize-m\">L\u00e9pe alokovat rozpo\u010det<\/h4>\t\t\t\t\t\t<div class=\"info-box-inner set-cont-mb-s reset-last-child\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">investovat pouze do kampan\u00ed, kter\u00e9 opravdu funguj\u00ed.<\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t\t<div class=\"info-box-wrapper\">\n\t\t\t\t<div id=\"wd-67ced591152eb\" class=\" wd-rs-67ced591152eb wd-info-box wd-wpb text-center box-icon-align-top box-style-border color-scheme- wd-bg-none \"  >\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"box-icon-wrapper  box-with-icon box-icon-simple\">\n\t\t\t\t\t\t\t<div class=\"info-box-icon\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"info-icon image-1 \" src=\"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/03\/Skupina-1-40x40.jpg\" width=\"40\" height=\"40\" alt=\"Skupina 1\" title=\"Skupina 1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"info-box-content\">\n\t\t\t\t\t\t<h4 class=\"info-box-title title wd-font-weight- box-title-style-default wd-fontsize-m\">Minimalizovat zkreslen\u00ed<\/h4>\t\t\t\t\t\t<div class=\"info-box-inner set-cont-mb-s reset-last-child\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">odstran\u011bt faktory, kter\u00e9 mohou um\u011ble nafukovat nebo <\/span><span style=\"font-weight: 400;\">podhodnocovat v\u00fdsledky.<\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-67ced8fcc2cb4\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-67ced8fcc2cb4 text-left \">\n\t\t\t<h3>Re\u00e1ln\u00fd p\u0159\u00edklad<\/h3>\n<p>A abychom nez\u016fstali jen u teorie, tady je jeden p\u0159\u00edklad:<br \/>\nU klienta <a href=\"https:\/\/www.dobre-knihy.cz\/\" target=\"_blank\" rel=\"noopener\">Dobr\u00e9 knihy,<\/a> pro kter\u00e9ho spravujeme v\u00fdkonnostn\u00ed n\u00e1stroje i e-mailov\u00fd marketing, jsme pou\u017eili kauz\u00e1ln\u00ed statistiku pro vyhodnocen\u00ed kampan\u011b, kter\u00e1 m\u011bla za c\u00edl zv\u00fd\u0161it p\u0159\u00edsun nov\u00fdch, jedine\u010dn\u00fdch nakupuj\u00edc\u00edch na webu.<\/p>\n<p>A\u010dkoliv v pozorovac\u00edm obdob\u00ed jak mezi t\u00fddenn\u011b, tak meziro\u010dn\u011b vzrostly tr\u017eby e-shopu, zv\u00fd\u0161il se konverz\u00ed pom\u011br a zv\u00fd\u0161il se i po\u010det n\u00e1v\u0161t\u011bv, kampa\u0148 nem\u011bla signifikantn\u00ed vliv na n\u00e1r\u016fst nov\u00fdch nakupuj\u00edc\u00edch na e-shopu. D\u00edky vyu\u017eit\u00ed kauz\u00e1ln\u00ed statistiky jsme byli schopni ur\u010dit, kolik nov\u00fdch z\u00e1kazn\u00edk\u016f by p\u0159i\u0161lo, i kdybychom danou kampa\u0148 nespustili a p\u0159i\u010d\u00edst n\u00e1r\u016fst nov\u00fdch u\u017eivatel\u016f sp\u00ed\u0161e vn\u011bj\u0161\u00edm vliv\u016fm.<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_left\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<a href=\"https:\/\/www.dobre-knihy.cz\/\" target=\"_blank\" class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"750\" src=\"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/03\/img.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"img\" srcset=\"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/03\/img.jpg 1000w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/03\/img-400x300.jpg 400w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/03\/img-768x576.jpg 768w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/03\/img-16x12.jpg 16w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-67ced8ca5d6cb\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-67ced8ca5d6cb text-left \">\n\t\t\t<p>Zaj\u00edm\u00e1 v\u00e1s k tomuto t\u00e9matu v\u00edce? R\u00e1di s v\u00e1mi probereme v\u00e1\u0161 konkr\u00e9tn\u00ed p\u0159\u00edpad a porad\u00edme. Ozv\u011bte se n\u00e1m!<\/p>\n\t\t<\/div>\n\t\t\n\t\t\t<div class=\"author-area set-mb-m reset-last-child text-left color-scheme-dark \">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"title author-title\">\n\t\t\t\t\t\tAutor \u010dl\u00e1nku:\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"author-avatar\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/promogen.cz\/wp-content\/uploads\/2024\/04\/foto_2023-10_VN-150x150.png\" class=\"author-area-image attachment-thumbnail\" alt=\"\" title=\"Vojt\u011bch Nekoranec\" srcset=\"https:\/\/promogen.cz\/wp-content\/uploads\/2024\/04\/foto_2023-10_VN-150x150.png 150w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/04\/foto_2023-10_VN-300x300.png 300w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/04\/foto_2023-10_VN-12x12.png 12w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/04\/foto_2023-10_VN.png 428w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h4 class=\"title author-name\">\n\t\t\t\t\t\tVojt\u011bch Nekoranec\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\n\t\t<div id=\"wd-6735f1f9c0ec5\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-rs-6735f1f9c0ec5 wd-title-color-default wd-title-style-default text-center  wd-title-empty wd-underline-colored\">\n\t\t\t\t\t\t\t<div class=\"title-subtitle  subtitle-color-default font-default subtitle-style-default wd-font-weight- wd-fontsize-m\">- Jsme tu pro v\u00e1s -<\/div>\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title  wd-font-weight- wd-fontsize-xxxl\" ><\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"title-after_title  set-cont-mb-s reset-last-child  wd-fontsize-s\">P\u0159in\u00e1\u0161\u00edme v\u00e1m best practices a tipy, kter\u00e9 n\u00e1m v kampan\u00edch fungovaly! Pokud byste cht\u011bli poradit i s va\u0161\u00edm nastaven\u00edm kampan\u00edm a zv\u00fd\u0161it jejich efektivitu, kontaktujte n\u00e1s. R\u00e1di se pod\u00edv\u00e1me na nastaven\u00ed va\u0161ich kampan\u00ed a pom\u016f\u017eeme v\u00e1m je optimalizovat \u010di spravovat.<\/p>\n<p>PromoGEN<br \/>\nGENerujeme \u00fasp\u011bch.<\/div>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t<div class=\"wpforms-container wpforms-container-full\" id=\"wpforms-9292\"><form id=\"wpforms-form-9292\" class=\"wpforms-validate wpforms-form wpforms-ajax-form\" data-formid=\"9292\" method=\"post\" enctype=\"multipart\/form-data\" action=\"\/cz\/wp-json\/wp\/v2\/posts\/11285\" data-token=\"2c8503264268bfd24cf052828d8378ee\"><noscript class=\"wpforms-error-noscript\">Chcete-li vyplnit tento formul\u00e1\u0159, pros\u00edm povolte v prohl\u00ed\u017ee\u010di JavaScript.<\/noscript><div class=\"wpforms-field-container\"><div id=\"wpforms-9292-field_3-container\" class=\"wpforms-field wpforms-field-text wpforms-one-half wpforms-first\" data-field-id=\"3\"><label class=\"wpforms-field-label\" for=\"wpforms-9292-field_3\">Jm\u00e9no <span 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vol\u00edme","protected":false},"author":12,"featured_media":11304,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[101,88],"tags":[93,102,89,90],"class_list":["post-11285","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-vykonnostni-reklama","tag-aktuality","tag-performance-marketing","tag-ppc","tag-vykonnostni-reklama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vyu\u017eit\u00ed kauz\u00e1ln\u00ed statistiky v marketingu: Kl\u00ed\u010d k lep\u0161\u00edmu vyhodnocov\u00e1n\u00ed kampan\u00ed | promoGEN.cz<\/title>\n<meta name=\"description\" content=\"P\u0159i vyhodnocov\u00e1n\u00ed marketingov\u00fdch akc\u00ed \u010di aktivit vol\u00edme \u010dasto tradi\u010dn\u00ed metriky, jako jsou po\u010dty konverz\u00ed, pr\u016fm\u011brn\u00e1 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