{"id":11093,"date":"2025-01-08T09:00:39","date_gmt":"2025-01-08T08:00:39","guid":{"rendered":"https:\/\/promogen.cz\/?p=11093"},"modified":"2025-01-20T11:29:37","modified_gmt":"2025-01-20T10:29:37","slug":"redesign-a-novy-web-pro-jeans-store-pripadova-studie","status":"publish","type":"post","link":"https:\/\/promogen.cz\/cz\/redesign-a-novy-web-pro-jeans-store-pripadova-studie\/","title":{"rendered":"Redesign a nov\u00fd web pro e-shop Jeans Store \u2013 p\u0159\u00edpadov\u00e1 studie"},"content":{"rendered":"<div class=\"vc_row wpb_row vc_row-fluid vc_row-o-content-middle vc_row-flex wd-rs-63ce9c472e937\"><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center imgblogstin\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper vc_box_shadow_border  vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"1642\" height=\"973\" src=\"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/carousel_03_compressed-e1735913306171.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Nov\u00fd e-shop pro Jeans store - nov\u00fd web, redesign brandu a Shoptet.\" title=\"Jeans Store\" srcset=\"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/carousel_03_compressed-e1735913306171.jpg 1642w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/carousel_03_compressed-e1735913306171-400x237.jpg 400w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/carousel_03_compressed-e1735913306171-1300x770.jpg 1300w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/carousel_03_compressed-e1735913306171-768x455.jpg 768w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/carousel_03_compressed-e1735913306171-1536x910.jpg 1536w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/carousel_03_compressed-e1735913306171-18x12.jpg 18w\" sizes=\"auto, (max-width: 1642px) 100vw, 1642px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div id=\"wd-6777ef747db3c\" class=\" wd-rs-6777ef747db3c  wd-button-wrapper text-left\"><a href=\"https:\/\/www.promogen.cz\/category\/newsletter\/\" title=\"\" class=\"btn btn-color-primary btn-style-default btn-style-rectangle btn-size-small mtcenter\">Web, E-shop, Brand<\/a><\/div>\t\t\t<link rel=\"stylesheet\" id=\"wd-section-title-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/el-section-title.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\t\t\t<link rel=\"stylesheet\" id=\"wd-mod-highlighted-text-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/mod-highlighted-text.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\n\t\t<div id=\"wd-677e3c10425f0\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-rs-677e3c10425f0 wd-title-color-primary wd-title-style-default text-left mtcenter vc_custom_1736326168946 wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title  wd-font-weight- wd-fontsize-xxl\" >Redesign a nov\u00fd web pro Jeans Store<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t\t<link rel=\"stylesheet\" id=\"wd-text-block-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/el-text-block.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\t\t<div id=\"wd-67864ba97be21\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-67864ba97be21 text-left  mtcenter\">\n\t\t\t<p><span style=\"font-weight: 400;\">Jak jednodu\u0161e, efektivn\u011b a \u00fasp\u011b\u0161n\u011b p\u0159esunout funk\u010dn\u00ed e-shop na Shoptet? A jak moc m\u016f\u017ee ovlivnit v\u00e1\u0161 e-shop i redesign, nov\u00fd styl a vlastn\u00ed imagov\u00e9 fotky? Mrkn\u011bte, j<\/span><span style=\"font-weight: 400;\">ak jsme se poprali s nov\u00fdm webem a e-shopov\u00fdm prost\u0159ed\u00edm, ale i s kompletn\u00edm redesignem zna\u010dky Jeans Store.\u00a0<\/span><\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid vc_row-o-content-middle vc_row-flex wd-rs-63ce9c472e937\"><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><span style=\"font-weight: 400;\"><a href=\"http:\/\/www.jeans-store.cz\">Jeans Store<\/a> je autorizovan\u00fd prodejce Pepe Jeans a na trhu je ji\u017e od roku 2012. Dlouho m\u011bli svoji kamennou prodejnu v pra\u017esk\u00e9 Galerii Harfa. Nakonec se ale rozhodli ji natrvalo uzav\u0159\u00edt a p\u0159ej\u00edt pouze do online prostoru.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Uzav\u0159\u00edt prodejnu a vrhnout se pouze do sv\u011bta online prodeje ale vy\u017eaduje nejen po\u0159\u00e1dnou d\u00e1vku odhodl\u00e1n\u00ed a energie, ale tak\u00e9 si tento krok vy\u017e\u00e1dal redesign webu s kompletn\u00ed aktualizac\u00ed vizu\u00e1ln\u00ed identity zna\u010dky, aby se p\u0159izp\u016fsobila nov\u00fdm c\u00edl\u016fm a po\u017eadavk\u016fm z\u00e1kazn\u00edk\u016f &#8211; \u010dist\u011b v online sv\u011bt\u011b.<\/span><\/p>\n<h4><span style=\"color: #bf0012; font-size: 26px; text-transform: uppercase;\"><b>V\u00fdchoz\u00ed stav E-SHOPU<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">P\u016fvodn\u00ed web <a href=\"http:\/\/www.jeans-store.cz\">Jeans Store<\/a> byl ji\u017e zastaral\u00fd, s nelichotiv\u00fdm \u010dern\u00fdm podkladem a nep\u0159\u00edli\u0161 intuitivn\u00ed navigac\u00ed. Chyb\u011bly i u\u017eivatelsky p\u0159\u00edv\u011btiv\u00e9 filtry a celkov\u00fd dojem z webu neodpov\u00eddal modern\u00edm standard\u016fm e-commerce. Vizu\u00e1ln\u00ed identita nebyla konzistentn\u00ed a bylo pot\u0159eba vytvo\u0159it nov\u00fd sv\u011b\u017e\u00ed vzhled, kter\u00fd by reflektoval hodnoty a styl zna\u010dky.<\/span><\/p>\n<h4><span style=\"color: #bf0012; font-size: 26px;\"><b>V\u00ddZVY &#8211; BRAND A WEB<\/b><\/span><\/h4>\n<h4><b>Brand<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>P\u0159esun do \u010dist\u011b online sv\u011bta:<\/b><span style=\"font-weight: 400;\"> Hlavn\u00ed v\u00fdzvou bylo zachovat siln\u00e9 prvky kamenn\u00e9 prodejny a p\u0159en\u00e9st je do online prost\u0159ed\u00ed.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Nov\u00e1 identita &#8211; integrace ikonick\u00e9ho k\u0159esla:<\/b><span style=\"font-weight: 400;\"> Kl\u00ed\u010dov\u00fdm \u00fakolem bylo za\u010dlenit d\u017e\u00ednov\u00e9 k\u0159eslo, charakteristick\u00fd prvek z prodejny, do nov\u00e9ho vizu\u00e1ln\u00edho stylu.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Brand manu\u00e1l &#8211; konzistentn\u00ed vizu\u00e1ln\u00ed identita:<\/b><span style=\"font-weight: 400;\"> Museli jsme zajistit, aby nov\u00fd web a komunika\u010dn\u00ed kan\u00e1ly p\u016fsobily jednotn\u011b a reflektovaly sou\u010dasn\u00e9 trendy.<\/span><\/li>\n<\/ul>\n<h4><b>Web<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Zastaral\u00fd design<\/b><span style=\"font-weight: 400;\"> \u2013 \u010cern\u00e9 pozad\u00ed a celkov\u00fd vizu\u00e1ln\u00ed styl ji\u017e neodpov\u00eddaly sou\u010dasn\u00fdm trend\u016fm ani pot\u0159eb\u00e1m z\u00e1kazn\u00edk\u016f.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Neintuitivn\u00ed filtrov\u00e1n\u00ed produkt\u016f<\/b><span style=\"font-weight: 400;\"> \u2013 U\u017eivatel\u00e9 m\u011bli probl\u00e9m rychle naj\u00edt produkty, co\u017e sni\u017eovalo efektivitu i z\u00e1\u017eitek z nakupov\u00e1n\u00ed.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0160patn\u00e1 responzivita<\/b><span style=\"font-weight: 400;\"> \u2013 Star\u00fd web nebyl optim\u00e1ln\u011b p\u0159izp\u016fsoben pro mobiln\u00ed za\u0159\u00edzen\u00ed, co\u017e bylo probl\u00e9mem vzhledem ke st\u00e1le rostouc\u00edmu po\u010dtu mobiln\u00edch u\u017eivatel\u016f.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pomal\u00e9 na\u010d\u00edt\u00e1n\u00ed<\/b><span style=\"font-weight: 400;\"> \u2013 Web m\u011bl dlouh\u00e9 doby na\u010d\u00edt\u00e1n\u00ed str\u00e1nek, co\u017e negativn\u011b ovliv\u0148ovalo nejen u\u017eivatelsk\u00fd z\u00e1\u017eitek, ale i SEO (optimalizaci pro vyhled\u00e1v\u00e1n\u00ed).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Komplexn\u00ed struktura katalogu a menu<\/b><span style=\"font-weight: 400;\"> \u2013 Kategorie a podkategorie byly nep\u0159ehledn\u00e9 a komplikovan\u00e9, co\u017e zrovna nep\u0159isp\u00edvalo snadn\u00e9 orientaci.<\/span><\/li>\n<\/ul>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t\t<link rel=\"stylesheet\" id=\"wd-photoswipe-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/lib-photoswipe.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\t\t\t<link rel=\"stylesheet\" id=\"wd-image-gallery-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/el-gallery.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\t\t<div id=\"gallery_896\" class=\"wd-images-gallery wd-rs-677e2e86795d4 wd-justify-center wd-items-middle view-grid photoswipe-images\" >\n\t\t\t<div class=\"gallery-images row wd-spacing-0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wd-gallery-item col-lg-12 col-md-12 col-sm-12 col-12\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/js-web-old.jpg\" data-elementor-open-lightbox=\"no\" data-index=\"1\" data-width=\"811\" data-height=\"2048\"  >\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"811\" height=\"2048\" src=\"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/js-web-old.jpg\" class=\"wd-gallery-image image-1 attachment-full\" alt=\"\" title=\"js-web-old\" srcset=\"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/js-web-old.jpg 811w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/js-web-old-119x300.jpg 119w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/js-web-old-317x800.jpg 317w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/js-web-old-768x1939.jpg 768w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/js-web-old-608x1536.jpg 608w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/js-web-old-5x12.jpg 5w\" sizes=\"auto, (max-width: 811px) 100vw, 811px\" \/>\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid vc_custom_1736325974674 vc_row-o-content-middle vc_row-flex wd-rs-677e3b50000e5\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t\t<link rel=\"stylesheet\" id=\"wd-info-box-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/el-info-box.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\t\t\t<div class=\"info-box-wrapper\">\n\t\t\t\t<div id=\"wd-677e4b8d41e38\" class=\" wd-rs-677e4b8d41e38 wd-info-box wd-wpb text-center box-icon-align-top box-style-border color-scheme- wd-bg-none vc_custom_1736330160318\"  >\n\t\t\t\t\t\t\t\t\t\t<div class=\"info-box-content\">\n\t\t\t\t\t\t<h4 class=\"info-box-title title wd-font-weight- box-title-style-default wd-fontsize-xl\">\u0158E\u0160EN\u00cd<\/h4>\t\t\t\t\t\t<div class=\"info-box-inner set-cont-mb-s reset-last-child\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A tak jsme se na to pod\u00edvali z obou pohled\u016f &#8211; designu i architektury webu. Provedli jsme komplexn\u00ed anal\u00fdzu (z\u00e1kazn\u00edka, brandov\u00fdch prvk\u016f, UX a orientace na webu, kl\u00ed\u010dov\u00fdch prvk\u016f a v\u0161ech dal\u0161\u00edch pot\u0159ebn\u00fdch aspekt\u016f). Jednodu\u0161e jsme se pod\u00edvali star\u00e9mu webu po\u0159\u00e1dn\u011b \u201cna zoubek\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A navrhli jsme takov\u00e9 \u0159e\u0161en\u00ed, kter\u00e9 n\u00e1m umo\u017enilo ponechat si z\u00e1klady funk\u010dn\u00edho webu a d\u00edky brandov\u00e9mu i webov\u00e9mu redesignu jsme dos\u00e1hli jak skv\u011bl\u00e9 funk\u010dnosti, tak zaj\u00edmav\u00e9 a \u201cfresh\u201d podoby zna\u010dky.<\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<style><\/style>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid vc_row-o-content-middle vc_row-flex wd-rs-63ce9c472e937\"><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"gallery_307\" class=\"wd-images-gallery wd-rs-677e3467b90e0 wd-justify-center wd-items-middle view-masonry photoswipe-images\" >\n\t\t\t<div class=\"gallery-images row wd-spacing-30\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wd-gallery-item col-lg-6 col-md-6 col-sm-6 col-6\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/carousel_04_compressed.jpg\" data-elementor-open-lightbox=\"no\" data-index=\"1\" data-width=\"2048\" data-height=\"1365\"  >\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"267\" src=\"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/carousel_04_compressed-400x267.jpg\" class=\"wd-gallery-image image-1 attachment-medium\" alt=\"\" title=\"carousel_04_compressed\" srcset=\"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/carousel_04_compressed-400x267.jpg 400w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/carousel_04_compressed-1200x800.jpg 1200w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/carousel_04_compressed-768x512.jpg 768w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/carousel_04_compressed-1536x1024.jpg 1536w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/carousel_04_compressed-18x12.jpg 18w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/carousel_04_compressed.jpg 2048w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"wd-gallery-item col-lg-6 col-md-6 col-sm-6 col-6\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/muzi_01_compressed.jpg\" data-elementor-open-lightbox=\"no\" data-index=\"2\" data-width=\"2048\" data-height=\"1365\"  >\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"267\" src=\"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/muzi_01_compressed-400x267.jpg\" class=\"wd-gallery-image image-2 attachment-medium\" alt=\"\" title=\"muzi_01_compressed\" srcset=\"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/muzi_01_compressed-400x267.jpg 400w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/muzi_01_compressed-1200x800.jpg 1200w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/muzi_01_compressed-768x512.jpg 768w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/muzi_01_compressed-1536x1024.jpg 1536w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/muzi_01_compressed-18x12.jpg 18w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/muzi_01_compressed.jpg 2048w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"wd-gallery-item col-lg-6 col-md-6 col-sm-6 col-6\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/pepejeans_01_compressed.jpg\" data-elementor-open-lightbox=\"no\" data-index=\"3\" data-width=\"2048\" data-height=\"1365\"  >\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"267\" src=\"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/pepejeans_01_compressed-400x267.jpg\" class=\"wd-gallery-image image-3 attachment-medium\" alt=\"\" title=\"pepejeans_01_compressed\" srcset=\"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/pepejeans_01_compressed-400x267.jpg 400w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/pepejeans_01_compressed-1200x800.jpg 1200w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/pepejeans_01_compressed-768x512.jpg 768w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/pepejeans_01_compressed-1536x1024.jpg 1536w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/pepejeans_01_compressed-18x12.jpg 18w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/pepejeans_01_compressed.jpg 2048w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"wd-gallery-item col-lg-6 col-md-6 col-sm-6 col-6\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/zeny_01_compressed.jpg\" data-elementor-open-lightbox=\"no\" data-index=\"4\" data-width=\"2048\" data-height=\"1365\"  >\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"267\" src=\"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/zeny_01_compressed-400x267.jpg\" class=\"wd-gallery-image image-4 attachment-medium\" alt=\"\" title=\"zeny_01_compressed\" srcset=\"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/zeny_01_compressed-400x267.jpg 400w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/zeny_01_compressed-1200x800.jpg 1200w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/zeny_01_compressed-768x512.jpg 768w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/zeny_01_compressed-1536x1024.jpg 1536w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/zeny_01_compressed-18x12.jpg 18w, https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/zeny_01_compressed.jpg 2048w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-67864ca699881\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-67864ca699881 text-left \">\n\t\t\t<h4><b>Nov\u00e1 image &#8211; nov\u00e9 ikonick\u00e9 fotografie<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">V r\u00e1mci redesignu jsme nafotili novou s\u00e9rii profesion\u00e1ln\u00edch image fotografi\u00ed s d\u017e\u00ednov\u00fdm k\u0159eslem. Fotili jsme na molu u vody nebo na louce, aby fotky p\u0159irozen\u011b ladily s nov\u00fdm sv\u011btl\u00fdm designem webu, ale z\u00e1rove\u0148 mu dodaly zaj\u00edmav\u00fd kontrast. Zasadili jsme charakteristick\u00fd prvek k\u0159esla do kontrastn\u00edho prost\u0159ed\u00ed a tyto fotografie jsme za\u010dlenili do \u00favodn\u00edho carouselu na webu a dal\u0161\u00edch prvk\u016f a vytvo\u0159ily harmonick\u00fd dojem spolu s propojen\u00edm na k\u0159eslo, kter\u00e9 jsme pou\u017eili z\u00e1rove\u0148 i v nov\u00e9m logu. (Tohle d\u017e\u00ednovinou pota\u017een\u00e9 k\u0159eslo toti\u017e nebylo jen tak n\u00e1hodn\u011b vybr\u00e1no &#8211; na prodejn\u011b jich m\u011bli hned n\u011bkolik a z\u00e1kazn\u00edci je milovali, se zna\u010dkou ho m\u011bli spojen\u00e9 a dokonce si ho n\u011bkte\u0159\u00ed i cht\u011bli koupit.)<\/span><\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid vc_custom_1737368861861 vc_row-o-content-top vc_row-flex wd-rs-678e2517f07b6\"><div class=\"wpb_column vc_column_container vc_col-sm-6 wd-enabled-flex wd-rs-6788b10a4240a\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-678e0603c8bf4\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-678e0603c8bf4 text-left \">\n\t\t\t<h4><b>Brand<\/b><\/h4>\n<p><b>Redesign <span style=\"font-weight: 400;\">\u2013 <\/span><\/b><span style=\"font-weight: 400;\">Vytvo\u0159ili jsme sv\u011btl\u00e9, modern\u00ed a p\u0159ehledn\u00e9 prvky pro web. Ten je d\u00edky tomu snadno navigovateln\u00fd a u\u017eivatelsky p\u0159\u00edv\u011btiv\u00fd. Vyu\u017eili jsme origin\u00e1ln\u00ed fotografie \u0161it\u00e9 na m\u00edru Jeans Store. Modern\u00ed typografie, responzivn\u00ed rozlo\u017een\u00ed a minimalistick\u00e9 prvky zvy\u0161uj\u00ed p\u0159ehlednost.<\/span><\/p>\n<p><b>Nov\u00e9 logo <\/b><span style=\"font-weight: 400;\">\u2013 Inspirac\u00ed pro logo bylo ikonick\u00e9 d\u017e\u00ednov\u00e9 k\u0159eslo, kter\u00e9 jsme p\u0159enesli do online prost\u0159ed\u00ed jako symbol, je\u017e z\u00e1kazn\u00edci znaj\u00ed a maj\u00ed v oblib\u011b.<\/span><\/p>\n<p><b>Brand manu\u00e1l <\/b><span style=\"font-weight: 400;\">\u2013 Vytvo\u0159ili jsme kompletn\u00ed manu\u00e1l pro pr\u00e1ci s prvky zna\u010dky \u2013 od barevn\u00e9 palety a pou\u017eit\u00ed loga a\u017e po textovou tonalitu a styl komunikace se z\u00e1kazn\u00edky pro zaji\u0161t\u011bn\u00ed konzistentnosti ve v\u0161ech marketingov\u00fdch aktivit\u00e1ch.<\/span><\/p>\n<h4><\/h4>\n<h4><b>Web<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">P\u0159echod na platformu Shoptet n\u00e1m umo\u017enil vyu\u017e\u00edt modern\u00ed n\u00e1stroje a optimalizovat cel\u00fd e-shop:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Filtrov\u00e1n\u00ed na m\u00edru<\/b><span style=\"font-weight: 400;\"> \u2013 Implementovali jsme pokro\u010dil\u00e9 mo\u017enosti filtrov\u00e1n\u00ed, v\u010detn\u011b dynamick\u00fdch filtr\u016f podle dostupn\u00fdch parametr\u016f, cenov\u00fdch rozsah\u016f a skladov\u00e9 dostupnosti. U\u017eivatel\u00e9 nyn\u00ed vid\u00ed pouze relevantn\u00ed mo\u017enosti, co\u017e v\u00fdrazn\u011b urychluje hled\u00e1n\u00ed.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Vylep\u0161en\u00e1 struktura menu a kategori\u00ed<\/b><span style=\"font-weight: 400;\"> \u2013 P\u0159ehledn\u011b jsme reorganizovali katalog produkt\u016f s logicky uspo\u0159\u00e1dan\u00fdmi podkategoriemi a hlavn\u00edm menu usnad\u0148uje orientaci z\u00e1kazn\u00edk\u016fm.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Optimalizace rychlosti<\/b><span style=\"font-weight: 400;\"> \u2013 Nasazen\u00ed modern\u00edch technologi\u00ed, jako je lazy loading pro obr\u00e1zky, ukl\u00e1d\u00e1n\u00ed statick\u00e9ho obsahu do mezipam\u011bti a komprese zdroj\u016f (CSS, JavaScript), v\u00fdrazn\u011b zrychlilo na\u010d\u00edt\u00e1n\u00ed str\u00e1nek. Pr\u016fm\u011brn\u00e1 doba na\u010dten\u00ed se zlep\u0161ila na hodnotu pod 1,5 sekundy, co\u017e pozitivn\u011b ovliv\u0148uje nejen UX, ale i SEO.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pln\u00e1 responzivita<\/b><span style=\"font-weight: 400;\"> \u2013 E-shop je nyn\u00ed pln\u011b optimalizovan\u00fd pro mobiln\u00ed za\u0159\u00edzen\u00ed. Funkce, jako jsou klikateln\u00e9 bannery, snadno ovladateln\u00e9 menu a rychl\u00e9 filtrov\u00e1n\u00ed, jsou navr\u017eeny speci\u00e1ln\u011b pro dotykov\u00e9 obrazovky.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Na celou akci jsme m\u011bli velmi kr\u00e1tk\u00fd \u010das v \u0159\u00e1du t\u00fddn\u016f &#8211; v\u0161e klaplo ale perfektn\u011b a stihli jsme nov\u00fd web v\u010detn\u011b v\u0161ech \u00faprav dokonce je\u0161t\u011b p\u00e1r dn\u00ed p\u0159ed deadlinem!<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"gallery_576\" class=\"wd-images-gallery wd-rs-678e2579ba5f1 wd-justify-center wd-items-middle view-grid photoswipe-images\" >\n\t\t\t<div class=\"gallery-images row wd-spacing-0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wd-gallery-item col-lg-12 col-md-12 col-sm-12 col-12\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/FireShot-Capture-003-Homepage-Jeans-Store-www.jeans-store.cz_.png\" data-elementor-open-lightbox=\"no\" data-index=\"1\" data-width=\"1920\" data-height=\"5482\"  >\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"wd-gallery-image image-1 \" src=\"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/01\/FireShot-Capture-003-Homepage-Jeans-Store-www.jeans-store.cz_-438x1250.png\" width=\"438\" height=\"1250\" alt=\"FireShot Capture 003 - Homepage - Jeans Store - www.jeans-store.cz\" title=\"FireShot Capture 003 - Homepage - Jeans Store - www.jeans-store.cz\" \/>\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid vc_custom_1736325486388 vc_row-has-fill wd-rs-677e396b4655d\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-677e3c302c314\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-677e3c302c314 text-left \">\n\t\t\t<h3 style=\"text-align: center;\"><span style=\"color: #ffffff; font-size: 26px;\"><b>SHRNUT\u00cd &amp; V\u00ddSLEDKY<\/b><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Nov\u00fd e-shop na platform\u011b Shoptet p\u0159in\u00e1\u0161\u00ed:<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n\t\t<\/div>\n\t\t<div class=\"vc_row wpb_row vc_inner vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t\t<link rel=\"stylesheet\" id=\"wd-list-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/el-list.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\n\t\t<ul class=\" wd-rs-677e37f796c26 wd-list wd-wpb color-scheme-custom wd-fontsize-s wd-list-type-icon wd-list-style-default wd-justify-center \" id=\"wd-677e37f796c26\">\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<span class=\"list-icon fas fa-angle-double-right\"><\/span>\n\t\t\t\t\t<span class=\"list-content\">Modern\u00ed a funk\u010dn\u00ed design<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<span class=\"list-icon fas fa-angle-double-right\"><\/span>\n\t\t\t\t\t<span class=\"list-content\">Pokro\u010dil\u00e9 filtrov\u00e1n\u00ed produkt\u016f \n<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<span class=\"list-icon fas fa-angle-double-right\"><\/span>\n\t\t\t\t\t<span class=\"list-content\">Rychl\u00e9 na\u010d\u00edt\u00e1n\u00ed str\u00e1nek\u00a0<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t<\/ul>\n\t\t<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t\t<ul class=\" wd-rs-677e3804a8e72 wd-list wd-wpb color-scheme-custom wd-fontsize-s wd-list-type-icon wd-list-style-default wd-justify-left \" id=\"wd-677e3804a8e72\">\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<span class=\"list-icon fas fa-angle-double-right\"><\/span>\n\t\t\t\t\t<span class=\"list-content\">P\u0159izp\u016fsoben\u00ed pro mobiln\u00ed za\u0159\u00edzen\u00ed<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<span class=\"list-icon fas fa-angle-double-right\"><\/span>\n\t\t\t\t\t<span class=\"list-content\">Jednoduchou orientaci v katalogu\u00a0<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t<\/ul>\n\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t\t<ul class=\" wd-rs-677e3b0485875 wd-list wd-wpb color-scheme- wd-fontsize-s wd-list-type-icon wd-list-style-default wd-justify-left \" id=\"wd-677e3b0485875\">\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<span class=\"list-icon fas fa-angle-double-right\"><\/span>\n\t\t\t\t\t<span class=\"list-content\">D\u00edky p\u0159echodu na Shoptet a technick\u00fdm vylep\u0161en\u00edm je nov\u00fd e-shop p\u0159ipraven nejen na aktu\u00e1ln\u00ed pot\u0159eby, ale tak\u00e9 na budouc\u00ed r\u016fst a rozvoj.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<span class=\"list-icon fas fa-angle-double-right\"><\/span>\n\t\t\t\t\t<span class=\"list-content\">Designov\u011b nov\u00fd web Jeans Store nyn\u00ed nab\u00edz\u00ed sv\u011b\u017e\u00ed, modern\u00ed a p\u0159ehledn\u00e9 prost\u0159ed\u00ed pro online n\u00e1kup. Z\u00e1kazn\u00edci si mohou snadno vyhledat sv\u00e9 obl\u00edben\u00e9 produkty, p\u0159i\u010dem\u017e konzistentn\u00ed vizu\u00e1ln\u00ed styl vytv\u00e1\u0159\u00ed siln\u011bj\u0161\u00ed spojen\u00ed se zna\u010dkou.\u00a0<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<span class=\"list-icon fas fa-angle-double-right\"><\/span>\n\t\t\t\t\t<span class=\"list-content\">Symbol zna\u010dky v podob\u011b ikonick\u00e9ho d\u017e\u00ednov\u00e9ho k\u0159esla zajistil konzistentn\u00ed vzhled a propojen\u00e9 prvky.\u00a0<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<span class=\"list-icon fas fa-angle-double-right\"><\/span>\n\t\t\t\t\t<span class=\"list-content\">D\u00edky nov\u00e9mu logu, brand manu\u00e1lu a redesignu se Jeans Store posunul v\u00fdrazn\u011b vp\u0159ed a zcela odpov\u00edd\u00e1 po\u017eadavk\u016fm modern\u00ed e-commerce.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<span class=\"list-icon fas fa-angle-double-right\"><\/span>\n\t\t\t\t\t<span class=\"list-content\">Redesign webu a vizu\u00e1ln\u00ed identity pro Jeans Store ukazuje, jak z\u00e1sadn\u00ed zm\u011bna m\u016f\u017ee posunout zna\u010dku kup\u0159edu.\u00a0<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t<\/ul>\n\t\t<div class=\"vc_row wpb_row vc_inner vc_row-fluid vc_custom_1736325520445 vc_column-gap-35 wd-rs-677e398cc4251\"><div class=\"wpb_column vc_column_container vc_col-sm-8\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_separator wpb_content_element vc_separator_align_center vc_sep_width_100 vc_sep_pos_align_center vc_sep_color_grey vc_separator-has-text\" ><span class=\"vc_sep_holder vc_sep_holder_l\"><span  class=\"vc_sep_line\"><\/span><\/span><h4>\u0158E\u0160\u00cdTE TO TAK\u00c9?<\/h4><span class=\"vc_sep_holder vc_sep_holder_r\"><span  class=\"vc_sep_line\"><\/span><\/span>\n<\/div>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Tento projekt m\u016f\u017ee inspirovat ostatn\u00ed spole\u010dnosti, kter\u00e9 zva\u017euj\u00ed refresh sv\u00e9 zna\u010dky nebo webu. D\u00edky jasn\u00e9 vizi a konzistentn\u00edmu p\u0159\u00edstupu m\u016f\u017ee b\u00fdt redesign \u00fa\u010dinn\u00fdm n\u00e1strojem nejen pro podporu prodej\u016f a z\u00e1kaznick\u00e9 zku\u0161enosti, ale i pro zlep\u0161en\u00ed vn\u00edm\u00e1n\u00ed zna\u010dky.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Pokud zva\u017eujete redesign sv\u00e9ho webu \u010di zna\u010dky, r<\/span><span style=\"font-weight: 400;\">\u00e1di s v\u00e1mi zkonzultujeme refresh i va\u0161eho webu nebo e-shopu.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\">Dal\u0161\u00ed na\u0161e p\u0159\u00edpadov\u00e9 studie najdete na <a href=\"https:\/\/promogen.cz\/blog\/\">na\u0161em blogu&gt;&gt;<\/a><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t\t\t<div class=\"author-area set-mb-m reset-last-child text-center color-scheme-dark \">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"title author-title\">\n\t\t\t\t\t\tAutor \u010dl\u00e1nku:\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"author-avatar\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/promogen.cz\/wp-content\/uploads\/2024\/09\/Peta-150x150.png\" class=\"author-area-image attachment-thumbnail\" alt=\"\" title=\"P\u00e9\u0165a\" srcset=\"https:\/\/promogen.cz\/wp-content\/uploads\/2024\/09\/Peta-150x150.png 150w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/09\/Peta-300x300.png 300w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/09\/Peta-12x12.png 12w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/09\/Peta.png 428w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h4 class=\"title author-name\">\n\t\t\t\t\t\tPetra Sobotkov\u00e1\t\t\t\t\t<\/h4>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1736325673422 vc_row-has-fill wd-rs-677e3a2462f17\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t\t<div id=\"wd-6735f1f9c0ec5\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-rs-6735f1f9c0ec5 wd-title-color-default wd-title-style-default text-center  wd-title-empty wd-underline-colored\">\n\t\t\t\t\t\t\t<div class=\"title-subtitle  subtitle-color-default font-default subtitle-style-default wd-font-weight- wd-fontsize-m\">- Jsme tu pro v\u00e1s -<\/div>\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title  wd-font-weight- wd-fontsize-xxxl\" ><\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"title-after_title  set-cont-mb-s reset-last-child  wd-fontsize-s\">P\u0159in\u00e1\u0161\u00edme v\u00e1m best practices a tipy, kter\u00e9 n\u00e1m v kampan\u00edch fungovaly! Pokud byste cht\u011bli poradit i s va\u0161\u00edm nastaven\u00edm kampan\u00edm a zv\u00fd\u0161it jejich efektivitu, kontaktujte n\u00e1s. R\u00e1di se pod\u00edv\u00e1me na nastaven\u00ed va\u0161ich kampan\u00ed a pom\u016f\u017eeme v\u00e1m je optimalizovat \u010di spravovat.<\/p>\n<p>PromoGEN<br \/>\nGENerujeme \u00fasp\u011bch.<\/div>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t<div class=\"wpforms-container wpforms-container-full\" id=\"wpforms-9292\"><form id=\"wpforms-form-9292\" class=\"wpforms-validate wpforms-form wpforms-ajax-form\" data-formid=\"9292\" method=\"post\" enctype=\"multipart\/form-data\" action=\"\/cz\/wp-json\/wp\/v2\/posts\/11093\" data-token=\"fdc1ddadb481b1b76fa13ebae95980d1\"><noscript class=\"wpforms-error-noscript\">Chcete-li vyplnit tento formul\u00e1\u0159, pros\u00edm povolte v prohl\u00ed\u017ee\u010di JavaScript.<\/noscript><div class=\"wpforms-field-container\"><div id=\"wpforms-9292-field_3-container\" class=\"wpforms-field wpforms-field-text wpforms-one-half wpforms-first\" data-field-id=\"3\"><label class=\"wpforms-field-label\" for=\"wpforms-9292-field_3\">Jm\u00e9no <span class=\"wpforms-required-label\">*<\/span><\/label><input type=\"text\" id=\"wpforms-9292-field_3\" class=\"wpforms-field-large wpforms-field-required\" name=\"wpforms[fields][3]\" required><\/div><div id=\"wpforms-9292-field_4-container\" class=\"wpforms-field wpforms-field-email wpforms-one-half\" data-field-id=\"4\"><label class=\"wpforms-field-label\" for=\"wpforms-9292-field_4\">E-mail <span class=\"wpforms-required-label\">*<\/span><\/label><input type=\"email\" id=\"wpforms-9292-field_4\" class=\"wpforms-field-large wpforms-field-required\" name=\"wpforms[fields][4]\" required><\/div><div id=\"wpforms-9292-field_5-container\" class=\"wpforms-field wpforms-field-text wpforms-one-half wpforms-first\" data-field-id=\"5\"><label class=\"wpforms-field-label\" for=\"wpforms-9292-field_5\">Telefon <span class=\"wpforms-required-label\">*<\/span><\/label><input type=\"text\" id=\"wpforms-9292-field_5\" class=\"wpforms-field-large wpforms-field-required\" name=\"wpforms[fields][5]\" required><\/div><div id=\"wpforms-9292-field_6-container\" class=\"wpforms-field wpforms-field-text wpforms-one-half\" data-field-id=\"6\"><label class=\"wpforms-field-label\" for=\"wpforms-9292-field_6\">Firma<\/label><input type=\"text\" id=\"wpforms-9292-field_6\" class=\"wpforms-field-large\" name=\"wpforms[fields][6]\" ><\/div><div id=\"wpforms-9292-field_8-container\" class=\"wpforms-field wpforms-field-textarea\" data-field-id=\"8\"><label class=\"wpforms-field-label\" for=\"wpforms-9292-field_8\">Va\u0161e zpr\u00e1va <span class=\"wpforms-required-label\">*<\/span><\/label><textarea id=\"wpforms-9292-field_8\" class=\"wpforms-field-medium wpforms-field-required\" name=\"wpforms[fields][8]\" required><\/textarea><\/div><\/div><input type=\"hidden\" name=\"wpforms[recaptcha]\" value=\"\"><div class=\"wpforms-submit-container\"><input type=\"hidden\" name=\"wpforms[id]\" value=\"9292\"><input type=\"hidden\" name=\"wpforms[author]\" value=\"11\"><button type=\"submit\" name=\"wpforms[submit]\" id=\"wpforms-submit-9292\" class=\"wpforms-submit\" data-alt-text=\"Odes\u00edl\u00e1ni...\" data-submit-text=\"Odeslat\" aria-live=\"assertive\" value=\"wpforms-submit\">Odeslat<\/button><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/promogen.cz\/wp-content\/plugins\/wpforms\/assets\/images\/submit-spin.svg\" class=\"wpforms-submit-spinner\" style=\"display: none;\" width=\"26\" height=\"26\" alt=\"\"><\/div><\/form><\/div>  <!-- .wpforms-container --><\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div>\n","protected":false},"excerpt":{"rendered":"Web, E-shop, Brand Redesign a nov\u00fd web pro Jeans Store Jak jednodu\u0161e, efektivn\u011b a \u00fasp\u011b\u0161n\u011b p\u0159esunout funk\u010dn\u00ed e-shop na Shoptet?","protected":false},"author":11,"featured_media":11094,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[91,101,72],"tags":[107,106,108],"class_list":["post-11093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-shopy","category-marketing","category-pripadove-studie","tag-e-shop","tag-redesign","tag-shoptet"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Redesign a nov\u00fd web pro e-shop Jeans Store \u2013 p\u0159\u00edpadov\u00e1 studie | promoGEN.cz<\/title>\n<meta name=\"description\" content=\"Jak jednodu\u0161e, efektivn\u011b a \u00fasp\u011b\u0161n\u011b p\u0159esunout funk\u010dn\u00ed e-shop na Shoptet? A jak moc m\u016f\u017ee ovlivnit v\u00e1\u0161 e-shop i redesign, nov\u00fd styl a vlastn\u00ed imagov\u00e9 fotky? Na\u0161i klienti z Jeans Store m\u011bli svoji kamennou prodejnu v pra\u017esk\u00e9 Galerii Harfa. Nakonec se ale rozhodli ji natrvalo uzav\u0159\u00edt a p\u0159ej\u00edt pouze do online prostoru. Jak jsme se poprali s nov\u00fdm nejen e-shopov\u00fdm prost\u0159ed\u00edm, ale i kompletn\u00edm designem zna\u010dky? \u010ct\u011bte v p\u0159\u00edpadov\u00e9 studii.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/promogen.cz\/cz\/redesign-a-novy-web-pro-jeans-store-pripadova-studie\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Redesign a nov\u00fd web pro e-shop Jeans Store \u2013 p\u0159\u00edpadov\u00e1 studie | promoGEN.cz\" \/>\n<meta property=\"og:description\" content=\"Jak jednodu\u0161e, efektivn\u011b a \u00fasp\u011b\u0161n\u011b p\u0159esunout funk\u010dn\u00ed e-shop na Shoptet? A jak moc m\u016f\u017ee ovlivnit v\u00e1\u0161 e-shop i redesign, nov\u00fd styl a vlastn\u00ed imagov\u00e9 fotky? Na\u0161i klienti z Jeans Store m\u011bli svoji kamennou prodejnu v pra\u017esk\u00e9 Galerii Harfa. Nakonec se ale rozhodli ji natrvalo uzav\u0159\u00edt a p\u0159ej\u00edt pouze do online prostoru. 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