{"id":10975,"date":"2024-10-02T14:57:42","date_gmt":"2024-10-02T12:57:42","guid":{"rendered":"https:\/\/promogen.cz\/?p=10975"},"modified":"2024-10-07T17:14:26","modified_gmt":"2024-10-07T15:14:26","slug":"blog-novy-ai-act-v-eu-co-prinasi-budoucnost-umele-inteligence","status":"publish","type":"post","link":"https:\/\/promogen.cz\/cz\/blog-novy-ai-act-v-eu-co-prinasi-budoucnost-umele-inteligence\/","title":{"rendered":"Nov\u00fd AI Act v EU: Co p\u0159in\u00e1\u0161\u00ed budoucnost um\u011bl\u00e9 inteligence?"},"content":{"rendered":"
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\"AI<\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div>
Leady, v\u00fdkonnostn\u00ed reklama<\/a><\/div>\t\t\t \t\t\t\t\t\t \t\t\t\n\t\t
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Nov\u00fd AI Act v EU: Co p\u0159in\u00e1\u0161\u00ed budoucnost um\u011bl\u00e9 inteligence?<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t\t \t\t\t\t\t
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V posledn\u00edch letech jsme sv\u011bdky rychl\u00e9ho pokroku v oblasti um\u011bl\u00e9 inteligence (AI), kter\u00e1 transformuje r\u016fzn\u00e9 sektory od zdravotnictv\u00ed p\u0159es finance a\u017e po marketing. S t\u00edmto v\u00fdvojem p\u0159ich\u00e1z\u00ed i pot\u0159eba regulace, kter\u00e1 by zajistila bezpe\u010dn\u00e9 a etick\u00e9 vyu\u017e\u00edv\u00e1n\u00ed AI. Evropsk\u00e1 unie reagovala na tuto pot\u0159ebu p\u0159ijet\u00edm nov\u00e9ho AI <\/span>Act<\/span>, kter\u00fd m\u00e1 dalekos\u00e1hl\u00e9 dopady na budoucnost um\u011bl\u00e9 inteligence. Co tento nov\u00fd z\u00e1kon p\u0159in\u00e1\u0161\u00ed a jak ovlivn\u00ed jednotliv\u00e9 sektory?<\/span><\/span>\u00a0<\/span><\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div>

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PLATNOST AI ACT<\/span><\/b>\u00a0<\/span><\/h3>\n

AI Act byl ofici\u00e1ln\u011b ozn\u00e1men Evropskou komis\u00ed 21. dubna 2021. Je sou\u010d\u00e1st\u00ed \u0161ir\u0161\u00ed strategie EU, kter\u00e1 m\u00e1 za c\u00edl regulovat nov\u00e9 technologie a zajistit, aby byly vyu\u017e\u00edv\u00e1ny eticky a s ohledem na z\u00e1kladn\u00ed pr\u00e1va ob\u010dan\u016f.\u00a0<\/span>\u00a0<\/span><\/p>\n

Platn\u00fd bude od 1. ledna 2025 a firmy tak maj\u00ed \u010das se p\u0159ipravit na nov\u00e9 po\u017eadavky a zajistit, \u017ee jejich AI syst\u00e9my budou v souladu s nov\u00fdmi pravidly.<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>\u00a0<\/span><\/p>\n

HLAVN\u00cd C\u00cdLE AI ACT\u00a0<\/span><\/b>\u00a0<\/span><\/h3>\n
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  1. Zajistit bezpe\u010dnost a z\u00e1kladn\u00ed pr\u00e1va ob\u010dan\u016f:<\/span><\/b> AI syst\u00e9my mus\u00ed b\u00fdt navr\u017eeny a pou\u017e\u00edv\u00e1ny tak, aby neohro\u017eovaly bezpe\u010dnost lid\u00ed a respektovaly jejich z\u00e1kladn\u00ed pr\u00e1va, jako je ochrana soukrom\u00ed a nediskriminace.<\/span><\/li>\n
  2. Transparentnost a odpov\u011bdnost:<\/span><\/b> AI syst\u00e9my mus\u00ed b\u00fdt transparentn\u00ed a odpov\u011bdn\u00e9, co\u017e zahrnuje jasn\u00e9 informov\u00e1n\u00ed u\u017eivatel\u016f o tom, \u017ee komunikuj\u00ed s AI syst\u00e9mem, a mo\u017enost lidsk\u00e9ho dohledu nad rozhodov\u00e1n\u00edm AI.<\/span><\/li>\n
  3. Podpora inovac\u00ed a konkurenceschopnosti<\/span><\/b>: Z\u00e1kon m\u00e1 vytvo\u0159it podm\u00ednky pro inovace v oblasti AI a zajistit, aby evropsk\u00e9 firmy byly schopny konkurovat na glob\u00e1ln\u00edm trhu.<\/span><\/li>\n<\/ol>\n

    \u00a0<\/span><\/p>\n

    KLASIFIKACE RIZIK<\/span><\/b>\u00a0<\/span><\/h3>\n

    Jedn\u00edm z kl\u00ed\u010dov\u00fdch prvk\u016f AI Act je klasifikace AI syst\u00e9m\u016f podle rizik, kter\u00e1 p\u0159edstavuj\u00ed. Tato klasifikace zahrnuje \u010dty\u0159i kategorie:<\/span>\u00a0<\/span><\/p>\n

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    1. Neakceptovateln\u00e9 riziko:<\/span><\/b> AI syst\u00e9my, kter\u00e9 p\u0159edstavuj\u00ed jasn\u00e9 ohro\u017een\u00ed bezpe\u010dnosti, pr\u00e1v nebo svobod lid\u00ed, jsou zak\u00e1z\u00e1ny. P\u0159\u00edkladem m\u016f\u017ee b\u00fdt AI vyu\u017e\u00edvan\u00e1 k soci\u00e1ln\u00edmu hodnocen\u00ed ob\u010dan\u016f nebo manipulaci s lidsk\u00fdm chov\u00e1n\u00edm.<\/span><\/li>\n
    2. Vysok\u00e9 riziko:<\/span><\/b> AI syst\u00e9my, kter\u00e9 mohou v\u00fdrazn\u011b ovlivnit \u017eivoty lid\u00ed, jako jsou syst\u00e9my pro n\u00e1bor zam\u011bstnanc\u016f, hodnocen\u00ed \u00fav\u011bruschopnosti nebo zdravotnick\u00e9 aplikace. Tyto syst\u00e9my mus\u00ed spl\u0148ovat p\u0159\u00edsn\u00e9 po\u017eadavky na transparentnost, spr\u00e1vnost a robustnost.<\/span><\/li>\n
    3. Omezen\u00e9 riziko:<\/span><\/b> AI syst\u00e9my, kter\u00e9 vy\u017eaduj\u00ed ur\u010ditou m\u00edru transparentnosti, jako jsou chatboti nebo doporu\u010dovac\u00ed syst\u00e9my. U\u017eivatel\u00e9 mus\u00ed b\u00fdt informov\u00e1ni, \u017ee komunikuj\u00ed s AI syst\u00e9mem.<\/span><\/li>\n
    4. Minim\u00e1ln\u00ed riziko:<\/span><\/b> AI syst\u00e9my, kter\u00e9 nep\u0159edstavuj\u00ed \u017e\u00e1dn\u00e9 nebo minim\u00e1ln\u00ed riziko, nejsou regulov\u00e1ny, jako jsou nap\u0159\u00edklad video hry nebo spamov\u00e9 filtry.<\/span><\/li>\n<\/ol>\n

      \u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n

      DOPADY NA MARKETINGOV\u00c9 AGENTURY A E-COMMERCE FIRMY<\/span><\/b>\u00a0<\/span><\/h3>\n

      Marketingov\u00e9 agentury\u00a0<\/span>\u00a0<\/span><\/h4>\n

      Pro marketingov\u00e9 agentury p\u0159in\u00e1\u0161\u00ed AI Act n\u011bkolik kl\u00ed\u010dov\u00fdch zm\u011bn:<\/span>\u00a0<\/span><\/p>\n

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      1. Transparentnost a odpov\u011bdnost:<\/span><\/b> Agentury budou muset zajistit, aby jejich AI n\u00e1stroje byly transparentn\u00ed a neporu\u0161ovaly pr\u00e1va u\u017eivatel\u016f. To zahrnuje informov\u00e1n\u00ed u\u017eivatel\u016f o pou\u017eit\u00ed AI a zaji\u0161t\u011bn\u00ed, \u017ee jejich osobn\u00ed \u00fadaje jsou chr\u00e1n\u011bny.<\/span><\/li>\n
      2. Inovace a konkurenceschopnost:<\/span><\/b> Mo\u017enost vyu\u017e\u00edvat regula\u010dn\u00ed sandboxy pro testov\u00e1n\u00ed nov\u00fdch AI technologi\u00ed bez rizika pr\u00e1vn\u00edch postih\u016f m\u016f\u017ee agentur\u00e1m umo\u017enit rychlej\u0161\u00ed inovace a zaji\u0161t\u011bn\u00ed konkurenceschopnosti na trhu.<\/span><\/li>\n
      3. P\u0159esnost a etika:<\/span><\/b> AI syst\u00e9my pou\u017e\u00edvan\u00e9 pro c\u00edlen\u00ed reklam a anal\u00fdzu dat budou muset b\u00fdt p\u0159esn\u00e9 a etick\u00e9, co\u017e m\u016f\u017ee zv\u00fd\u0161it d\u016fv\u011bru klient\u016f a zlep\u0161it efektivitu kampan\u00ed.<\/span><\/li>\n<\/ol>\n

        E-commerce firmy<\/span>\u00a0<\/span><\/h4>\n

        Pro firmy podnikaj\u00edc\u00ed v e-commerce (e-shopy) m\u00e1 AI Act tak\u00e9 v\u00fdznamn\u00e9 dopady:<\/span>\u00a0<\/span><\/p>\n

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        1. Zlep\u0161en\u00ed z\u00e1kaznick\u00e9 zku\u0161enosti: E-shopy budou muset zajistit, \u017ee jejich AI syst\u00e9my jsou transparentn\u00ed a etick\u00e9, co\u017e m\u016f\u017ee zlep\u0161it d\u016fv\u011bru z\u00e1kazn\u00edk\u016f a zv\u00fd\u0161it jejich spokojenost.<\/span><\/li>\n
        2. Ochrana dat: Firmy budou muset v\u011bnovat zv\u00fd\u0161enou pozornost ochran\u011b osobn\u00edch \u00fadaj\u016f sv\u00fdch z\u00e1kazn\u00edk\u016f a zajistit, \u017ee AI syst\u00e9my tyto \u00fadaje nezneu\u017e\u00edvaj\u00ed.<\/span><\/li>\n
        3. Optimalizace proces\u016f: AI Act m\u016f\u017ee podpo\u0159it vyu\u017e\u00edv\u00e1n\u00ed AI pro optimalizaci logistick\u00fdch a prodejn\u00edch proces\u016f, co\u017e m\u016f\u017ee zv\u00fd\u0161it efektivitu a sn\u00ed\u017eit n\u00e1klady.<\/span><\/li>\n<\/ol>\n

          \u00a0<\/span><\/p>\n

          MO\u017dN\u00c9 DOPADY NA DAL\u0160\u00cd SEKTORY<\/span><\/b>\u00a0<\/span><\/h3>\n

          Zdravotnictv\u00ed<\/span>\u00a0<\/span><\/h4>\n

          V oblasti zdravotnictv\u00ed m\u016f\u017ee AI Act znamenat zv\u00fd\u0161en\u00e9 n\u00e1roky na transparentnost a p\u0159esnost AI syst\u00e9m\u016f pou\u017e\u00edvan\u00fdch pro diagnostiku a l\u00e9\u010dbu. Zdravotnick\u00e1 za\u0159\u00edzen\u00ed budou muset prok\u00e1zat, \u017ee jejich AI n\u00e1stroje jsou bezpe\u010dn\u00e9 a spolehliv\u00e9, co\u017e m\u016f\u017ee zpomalit jejich zav\u00e1d\u011bn\u00ed, ale z\u00e1rove\u0148 zv\u00fd\u0161\u00ed d\u016fv\u011bru pacient\u016f v tyto technologie.<\/span>\u00a0<\/span><\/p>\n

          Finance<\/span>\u00a0<\/span><\/h4>\n

          Ve finan\u010dn\u00edm sektoru bude m\u00edt AI Act dopad na syst\u00e9my pou\u017e\u00edvan\u00e9 pro hodnocen\u00ed \u00fav\u011bruschopnosti a prevenci podvod\u016f. Firmy budou muset zajistit, \u017ee jejich AI modely nejsou diskrimina\u010dn\u00ed a \u017ee jsou transparentn\u00ed ve sv\u00e9m rozhodov\u00e1n\u00ed. To m\u016f\u017ee v\u00e9st k v\u011bt\u0161\u00edm investic\u00edm do v\u00fdvoje etick\u00fdch AI syst\u00e9m\u016f a zv\u00fd\u0161en\u00e9 spolupr\u00e1ci s regul\u00e1tory.<\/span>\u00a0<\/span><\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div>

          <\/span><\/span>

          V\u00ddZVY A P\u0158\u00cdLE\u017dITOSTI<\/h4><\/span><\/span>\n<\/div>\t\t
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          Nov\u00fd AI Act v EU p\u0159edstavuje d\u016fle\u017eit\u00fd krok sm\u011brem k regulaci um\u011bl\u00e9 inteligence, kter\u00fd m\u00e1 zajistit jej\u00ed bezpe\u010dn\u00e9 a etick\u00e9 vyu\u017e\u00edv\u00e1n\u00ed. P\u0159ijet\u00ed AI Act p\u0159in\u00e1\u0161\u00ed \u0159adu v\u00fdzev, v\u010detn\u011b nutnosti splnit nov\u00e9 regulatorn\u00ed po\u017eadavky, co\u017e m\u016f\u017ee b\u00fdt n\u00e1ro\u010dn\u00e9 zejm\u00e9na pro mal\u00e9 a st\u0159edn\u00ed podniky. Na druhou stranu, tyto regulace mohou v\u00e9st k vytvo\u0159en\u00ed jednotn\u00e9ho trhu pro AI v EU, co\u017e by mohlo podpo\u0159it inovace a konkurenceschopnost evropsk\u00fdch firem na glob\u00e1ln\u00edm trhu.<\/span>\u00a0<\/span><\/p>\n

          AI Act tak\u00e9 klade d\u016fraz na vzd\u011bl\u00e1v\u00e1n\u00ed a \u0161kolen\u00ed, aby se zajistilo, \u017ee pracovn\u00ed s\u00edla bude p\u0159ipravena na zm\u011bny p\u0159ich\u00e1zej\u00edc\u00ed s rostouc\u00edm vyu\u017eit\u00edm AI. To zahrnuje nejen technick\u00e9 dovednosti, ale tak\u00e9 pochopen\u00ed etick\u00fdch a pr\u00e1vn\u00edch aspekt\u016f AI.<\/span>\u00a0<\/span><\/p>\n

          \u00a0<\/span><\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div>

          Ozv\u011bte se n\u00e1m<\/h2><\/header>

          V PromoGEN<\/span> jsme \u201cAI-<\/span>ready<\/span>\u201d a r\u00e1di zapoj\u00edme AI pomocn\u00edky i p\u0159i pr\u00e1ci s va\u0161imi kampan\u011bmi.<\/span><\/span>\u00a0<\/span><\/p>\n<\/div><\/div><\/div><\/section>\n\t

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          Toto je \u010dtvrt\u00fd a posledn\u00ed \u010dl\u00e1nek z na\u0161\u00ed mini s\u00e9rie o AI v marketingu.<\/p>\n

          V minul\u00fdch \u010dl\u00e1nc\u00edch jsme se pod\u00edvali na to:
          \nJak AI m\u011bn\u00ed marketing,<\/a> obecn\u011b a tak\u00e9 na Vyu\u017eit\u00ed AI v e-mail marketingu: Revoluce v komunikaci se z\u00e1kazn\u00edky<\/a> a na AI v performance marketingu: Revoluce v optimalizaci kampan\u00ed<\/a>.<\/p>\n

          Pokud \u0159e\u0161\u00edte pro svou firmu nebo podnik\u00e1n\u00ed \u010di e-shop AI v\u00fdzvy, mrkn\u011bte, jak AI vyu\u017e\u00edt v oblastech performance marketingu a e-mailingu.<\/p>\n

          Sledujte n\u00e1s d\u00e1l!<\/p>\n\n\t\t<\/div>\n\t<\/div>\n

          \"\"<\/div><\/div>

          Tom\u00e1\u0161 Obadal<\/h4>CEO<\/span>
          <\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
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          - Napi\u0161te n\u00e1m -<\/div>\n\t\t\t\n\t\t\t
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          S \u010d\u00edm v\u00e1m m\u016f\u017eeme pomoci?<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t