{"id":10951,"date":"2024-09-10T09:13:33","date_gmt":"2024-09-10T07:13:33","guid":{"rendered":"https:\/\/promogen.cz\/?p=10951"},"modified":"2024-11-14T13:56:36","modified_gmt":"2024-11-14T12:56:36","slug":"blog-ai-v-performance-marketingu","status":"publish","type":"post","link":"https:\/\/promogen.cz\/cz\/blog-ai-v-performance-marketingu\/","title":{"rendered":"AI v performance marketingu: Revoluce v optimalizaci kampan\u00ed"},"content":{"rendered":"<div class=\"vc_row wpb_row vc_row-fluid vc_row-o-content-middle vc_row-flex wd-rs-63ce9c472e937\"><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center imgblogstin\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper vc_box_shadow_border  vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1460\" src=\"https:\/\/promogen.cz\/wp-content\/uploads\/2024\/09\/technology-hologram-indoors-scaled.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"AI v performance marketingu\" title=\"Performance marketing AI\" srcset=\"https:\/\/promogen.cz\/wp-content\/uploads\/2024\/09\/technology-hologram-indoors-scaled.jpg 2560w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/09\/technology-hologram-indoors-400x228.jpg 400w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/09\/technology-hologram-indoors-1300x741.jpg 1300w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/09\/technology-hologram-indoors-768x438.jpg 768w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/09\/technology-hologram-indoors-1536x876.jpg 1536w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/09\/technology-hologram-indoors-2048x1168.jpg 2048w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/09\/technology-hologram-indoors-18x10.jpg 18w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div id=\"wd-6735f37e5a534\" class=\" wd-rs-6735f37e5a534  wd-button-wrapper text-left\"><a href=\"https:\/\/www.promogen.cz\/category\/newsletter\/\" title=\"\" class=\"btn btn-color-primary btn-style-default btn-style-rectangle btn-size-small mtcenter\">Aktuality, Marketing, AI<\/a><\/div>\t\t\t<link rel=\"stylesheet\" id=\"wd-section-title-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/el-section-title.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\t\t\t<link rel=\"stylesheet\" id=\"wd-mod-highlighted-text-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/mod-highlighted-text.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\n\t\t<div id=\"wd-66e00a2d94b7d\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-rs-66e00a2d94b7d wd-title-color-primary wd-title-style-default text-left mtcenter vc_custom_1725958711851 wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title  wd-font-weight- wd-fontsize-xxl\" >AI v performance marketingu: Revoluce v optimalizaci kampan\u00ed<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t\t<link rel=\"stylesheet\" id=\"wd-text-block-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/el-text-block.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\t\t<div id=\"wd-66dfef18c3799\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-66dfef18c3799 text-left  mtcenter\">\n\t\t\t<p><span class=\"TextRun SCXW122173572 BCX0\" lang=\"CS-CZ\" xml:lang=\"CS-CZ\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW122173572 BCX0\">Performance marketing je zam\u011b\u0159en na m\u011b\u0159iteln\u00e9 v\u00fdsledky, jako jsou kliknut\u00ed, konverze a n\u00e1vratnost investic. S p\u0159\u00edchodem um\u011bl\u00e9 inteligence (AI) se otev\u00edraj\u00ed nov\u00e9 mo\u017enosti, jak optimalizovat kampan\u011b a dos\u00e1hnout je\u0161t\u011b lep\u0161\u00edch v\u00fdsledk\u016f. AI dok\u00e1\u017ee analyzovat obrovsk\u00e9 mno\u017estv\u00ed dat, identifikovat vzory a p\u0159edpov\u00eddat chov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f, co\u017e umo\u017e\u0148uje market\u00e9r\u016fm vytv\u00e1\u0159et efektivn\u011bj\u0161\u00ed strategie. Poj\u010fme se pod\u00edvat, jak konkr\u00e9tn\u011b m\u016f\u017eete vyu\u017e\u00edt AI v performance marketingu.<\/span><\/span><span class=\"EOP SCXW122173572 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\">\t\t\t<link rel=\"stylesheet\" id=\"wd-social-icons-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/el-social-icons.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\t\t\t<link rel=\"stylesheet\" id=\"wd-team-member-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/el-team-member.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t<div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_row wpb_row vc_inner vc_row-fluid vc_custom_1722022192084 vc_row-o-equal-height vc_row-flex wd-rs-66a3f91c046b3\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-66e00c7604d9b\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-66e00c7604d9b text-left \">\n\t\t\t<ol>\n<li>\n<h3><b><span data-contrast=\"auto\"> PREDIKTIVN\u00cd ANAL\u00ddZA A P\u0158EDV\u00cdD\u00c1N\u00cd CHOV\u00c1N\u00cd Z\u00c1KAZN\u00cdK\u016e<\/span><\/b><\/h3>\n<\/li>\n<\/ol>\n<p><span data-contrast=\"auto\">AI dok\u00e1\u017ee analyzovat historick\u00e1 data a p\u0159edpov\u00eddat budouc\u00ed chov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f. To umo\u017e\u0148uje market\u00e9r\u016fm l\u00e9pe pl\u00e1novat kampan\u011b a c\u00edlit na z\u00e1kazn\u00edky, kte\u0159\u00ed maj\u00ed nejvy\u0161\u0161\u00ed pravd\u011bpodobnost konverze.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<ul>\n<li><b><span data-contrast=\"auto\">P\u0159edpov\u011b\u010f n\u00e1kupn\u00edho chov\u00e1n\u00ed:<\/span><\/b><span data-contrast=\"auto\"> AI m\u016f\u017ee p\u0159edpov\u011bd\u011bt, kdy z\u00e1kazn\u00edci pravd\u011bpodobn\u011b nakoup\u00ed, a na z\u00e1klad\u011b toho optimalizovat \u010dasov\u00e1n\u00ed kampan\u00ed.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:708,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Identifikace potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f: <\/span><\/b><span data-contrast=\"auto\">AI m\u016f\u017ee identifikovat potenci\u00e1ln\u00ed z\u00e1kazn\u00edky na z\u00e1klad\u011b anal\u00fdzy chov\u00e1n\u00ed a demografick\u00fdch \u00fadaj\u016f.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:708,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<ol start=\"2\">\n<li>\n<h3><b><span data-contrast=\"auto\"> AUTOMATIZACE A OPTIMALIZACE REKLAM<\/span><\/b><\/h3>\n<\/li>\n<\/ol>\n<p><span data-contrast=\"auto\">AI m\u016f\u017ee automaticky optimalizovat kampan\u011b v re\u00e1ln\u00e9m \u010dase, co\u017e v\u00fdrazn\u011b zvy\u0161uje jejich efektivitu.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<ul>\n<li><b><span data-contrast=\"auto\">Automatick\u00e9 nab\u00eddky:<\/span><\/b><span data-contrast=\"auto\"> AI m\u016f\u017ee automaticky upravovat nab\u00eddky na z\u00e1klad\u011b v\u00fdkonu reklam, co\u017e zaji\u0161\u0165uje maxim\u00e1ln\u00ed n\u00e1vratnost investic.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:708,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Optimalizace kreativy:<\/span><\/b><span data-contrast=\"auto\"> AI m\u016f\u017ee testovat r\u016fzn\u00e9 varianty reklamn\u00edch kreativ a identifikovat ty, kter\u00e9 vedou k nejvy\u0161\u0161\u00ed m\u00ed\u0159e konverze.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:708,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<ol start=\"3\">\n<li>\n<h3><b><span data-contrast=\"auto\"> POKRO\u010cIL\u00c1 SEGMENTACE A PERSONALIZACE<\/span><\/b><\/h3>\n<\/li>\n<\/ol>\n<p><span data-contrast=\"auto\">AI umo\u017e\u0148uje pokro\u010dilou segmentaci a personalizaci kampan\u00ed, co\u017e vede k vy\u0161\u0161\u00ed relevanci a efektivit\u011b.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<ul>\n<li><b><span data-contrast=\"auto\">Segmentace publika<\/span><\/b><span data-contrast=\"auto\">: AI m\u016f\u017ee analyzovat data a vytv\u00e1\u0159et mikrosegmenty publika na z\u00e1klad\u011b chov\u00e1n\u00ed, demografick\u00fdch \u00fadaj\u016f a preferenc\u00ed.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:708,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Personalizovan\u00e9 reklamy:<\/span><\/b><span data-contrast=\"auto\"> AI m\u016f\u017ee vytv\u00e1\u0159et personalizovan\u00e9 reklamy, kter\u00e9 oslovuj\u00ed jednotliv\u00e9 segmenty publika s relevantn\u00edmi sd\u011blen\u00edmi.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:708,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<ol start=\"4\">\n<li>\n<h3><b><span data-contrast=\"auto\"> DYNAMICK\u00c9 PRICINGOV\u00c9 STRATEGIE<\/span><\/b><\/h3>\n<\/li>\n<\/ol>\n<p><span data-contrast=\"auto\">AI m\u016f\u017ee analyzovat tr\u017en\u00ed podm\u00ednky a konkurenci, aby automaticky nastavovala optim\u00e1ln\u00ed ceny.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\"><strong>Dynamick\u00e9 ceny:<\/strong> AI m\u016f\u017ee nastavovat ceny v re\u00e1ln\u00e9m \u010dase na z\u00e1klad\u011b popt\u00e1vky, konkurence a dal\u0161\u00edch faktor\u016f.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:708,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\"><strong>Optimalizace slev a akc\u00ed:<\/strong> AI m\u016f\u017ee identifikovat nejlep\u0161\u00ed \u010dasy pro nab\u00eddku slev a akc\u00ed, aby maximalizovala prodeje.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:708,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<ol start=\"5\">\n<li>\n<h3><b><span data-contrast=\"auto\"> ANAL\u00ddZA A OPTIMALIZACE KAMPAN\u00cd V RE\u00c1LN\u00c9M \u010cASE<\/span><\/b><\/h3>\n<\/li>\n<\/ol>\n<p><span data-contrast=\"auto\">AI umo\u017e\u0148uje sledov\u00e1n\u00ed a optimalizaci kampan\u00ed v re\u00e1ln\u00e9m \u010dase, co\u017e zaji\u0161\u0165uje, \u017ee reklamy jsou v\u017edy maxim\u00e1ln\u011b efektivn\u00ed.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<ul>\n<li><b><span data-contrast=\"auto\">Monitoring v\u00fdkonu:<\/span><\/b><span data-contrast=\"auto\"> AI m\u016f\u017ee nep\u0159etr\u017eit\u011b sledovat v\u00fdkon kampan\u00ed a identifikovat oblasti, kter\u00e9 je t\u0159eba optimalizovat.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:708,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Automatick\u00e9 \u00fapravy:<\/span><\/b><span data-contrast=\"auto\"> Na z\u00e1klad\u011b anal\u00fdzy v\u00fdkonu m\u016f\u017ee AI automaticky upravovat kampan\u011b, aby dos\u00e1hla nejlep\u0161\u00edch mo\u017en\u00fdch v\u00fdsledk\u016f.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:708,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ol start=\"6\">\n<li>\n<h3><b><span data-contrast=\"auto\"> CHATBOTI A Z\u00c1KAZNICK\u00dd SERVIS<\/span><\/b><\/h3>\n<\/li>\n<\/ol>\n<p><span data-contrast=\"auto\">AI-powered chatboti mohou poskytovat z\u00e1kaznick\u00fd servis 24\/7, co\u017e zvy\u0161uje spokojenost z\u00e1kazn\u00edk\u016f a uvol\u0148uje zdroje pro jin\u00e9 \u00fakoly.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<ul>\n<li><b><span data-contrast=\"auto\">\u00a0Automatick\u00e9 odpov\u011bdi: <\/span><\/b><span data-contrast=\"auto\">Chatboti mohou okam\u017eit\u011b odpov\u00eddat na dotazy z\u00e1kazn\u00edk\u016f a poskytovat relevantn\u00ed informace.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:708,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Lead generation?<\/span><\/b><span data-contrast=\"auto\"> Chatboti mohou sb\u00edrat informace o z\u00e1kazn\u00edc\u00edch a p\u0159ed\u00e1vat je obchodn\u00edmu t\u00fdmu pro dal\u0161\u00ed zpracov\u00e1n\u00ed.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:708,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<ol start=\"7\">\n<li>\n<h3><b><span data-contrast=\"auto\"> ZPRACOV\u00c1N\u00cd A ANAL\u00ddZA DAT<\/span><\/b><\/h3>\n<\/li>\n<\/ol>\n<p><span data-contrast=\"auto\">AI umo\u017e\u0148uje rychlou a p\u0159esnou anal\u00fdzu obrovsk\u00e9ho mno\u017estv\u00ed dat, co\u017e poskytuje cenn\u00e9 insights pro marketingov\u00e9 strategie.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\"><strong>Anal\u00fdza sentimentu:<\/strong> AI m\u016f\u017ee analyzovat n\u00e1zory a zp\u011btnou vazbu z\u00e1kazn\u00edk\u016f na soci\u00e1ln\u00edch m\u00e9di\u00edch a dal\u0161\u00edch kan\u00e1lech.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:708,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\"><strong>Identifikace trend\u016f:<\/strong> AI m\u016f\u017ee identifikovat nov\u00e9 trendy na trhu a poskytovat doporu\u010den\u00ed pro marketingov\u00e9 strategie.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:708,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/li>\n<\/ul>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_inner vc_row-fluid vc_custom_1663168662625 wd-rs-6321f09351503\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_separator wpb_content_element vc_separator_align_center vc_sep_width_100 vc_sep_pos_align_center vc_separator-has-text\" ><span class=\"vc_sep_holder vc_sep_holder_l\"><span  style=\"border-color:#be0012;\" class=\"vc_sep_line\"><\/span><\/span><h4>Z\u00c1V\u011aREM<\/h4><span class=\"vc_sep_holder vc_sep_holder_r\"><span  style=\"border-color:#be0012;\" class=\"vc_sep_line\"><\/span><\/span>\n<\/div>\t\t<div id=\"wd-66dfefd77d565\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-66dfefd77d565 text-left \">\n\t\t\t<p><span class=\"TextRun SCXW35054933 BCX0\" lang=\"CS-CZ\" xml:lang=\"CS-CZ\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW35054933 BCX0\">Integrace AI do performance marketingu p<\/span><span class=\"NormalTextRun SCXW35054933 BCX0\">\u0159inesla <\/span><span class=\"NormalTextRun SCXW35054933 BCX0\">revoluci v tom, jak market\u00e9\u0159i pl\u00e1nuj\u00ed, realizuj\u00ed a optimalizuj\u00ed sv\u00e9 kampan\u011b. Prediktivn\u00ed anal\u00fdza, automatizace, pokro\u010dil\u00e1 segmentace a personalizace jsou jen n\u011bkter\u00e9 z mnoha mo\u017enost\u00ed, kter\u00e9 AI nab\u00edz\u00ed. Firmy, kter\u00e9 vyu\u017e\u00edvaj\u00ed AI technologie, mohou o\u010dek\u00e1vat lep\u0161\u00ed v\u00fdsledky, vy\u0161\u0161\u00ed n\u00e1vratnost investic a spokojen\u011bj\u0161\u00ed z\u00e1kazn\u00edky.<\/span><\/span><span class=\"EOP SCXW35054933 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><section class=\"vc_cta3-container\"><div class=\"vc_general vc_cta3 vc_cta3-style-classic vc_cta3-shape-rounded vc_cta3-align-left vc_cta3-color-classic vc_cta3-icon-size-md vc_custom_1725951992706\"><div class=\"vc_cta3_content-container\"><div class=\"vc_cta3-content\"><header class=\"vc_cta3-content-header\"><h2>Ozv\u011bte se n\u00e1m<\/h2><\/header><p><span class=\"TextRun SCXW132390083 BCX0\" lang=\"CS-CZ\" xml:lang=\"CS-CZ\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW132390083 BCX0\">V PromoGEN<\/span><span class=\"NormalTextRun SCXW132390083 BCX0\"> jsme \u201cAI-<\/span><span class=\"NormalTextRun SCXW132390083 BCX0\">ready<\/span><span class=\"NormalTextRun SCXW132390083 BCX0\">\u201d a r\u00e1di zapoj\u00edme AI pomocn\u00edky i p\u0159i pr\u00e1ci s va\u0161imi kampan\u011bmi.<\/span><\/span><span class=\"EOP SCXW132390083 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<\/div><\/div><\/div><\/section>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Toto je t\u0159et\u00ed \u010dl\u00e1nek z na\u0161\u00ed mini s\u00e9rie o AI v marketingu.<\/p>\n<p>V minul\u00fdch \u010dl\u00e1nc\u00edch jsme se pod\u00edvali na to:<br \/>\n<a href=\"https:\/\/promogen.cz\/cz\/blog-jak-ai-meni-marketing\/\">Jak AI m\u011bn\u00ed marketing<\/a> obecn\u011b a tak\u00e9 na <a href=\"https:\/\/promogen.cz\/cz\/blog-vyuziti-ai-v-e-mail-marketingu\/\">Vyu\u017eit\u00ed AI v e-mail marketingu: Revoluce v komunikaci se z\u00e1kazn\u00edky<\/a>.<\/p>\n<p>A \u010dek\u00e1 n\u00e1s je\u0161t\u011b jeden, posledn\u00ed \u010dl\u00e1nek na t\u00e9ma AI v marketingu, konkr\u00e9tn\u011b:<\/p>\n<ul>\n<li>jak se k pou\u017e\u00edv\u00e1n\u00ed AI n\u00e1stroj\u016f stav\u00ed legislativa<\/li>\n<\/ul>\n<p>Sledujte n\u00e1s d\u00e1l!<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"team-member wd-wpb text-left  member-layout-default\"><div class=\"member-image-wrapper\"><div class=\"member-image\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/promogen.cz\/wp-content\/uploads\/2024\/04\/foto_2023-10_TO-150x150.png\" class=\"team-member-avatar-image attachment-thumbnail\" alt=\"\" title=\"foto_2023-10_TO\" srcset=\"https:\/\/promogen.cz\/wp-content\/uploads\/2024\/04\/foto_2023-10_TO-150x150.png 150w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/04\/foto_2023-10_TO-300x300.png 300w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/04\/foto_2023-10_TO-12x12.png 12w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/04\/foto_2023-10_TO.png 428w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/div><\/div><div class=\"member-details\"><h4 class=\"member-name\">Tom\u00e1\u0161 Obadal<\/h4><span class=\"member-position\">CEO<\/span><div class=\"member-social\"><div class=\"wd-social-icons icons-design-colored icons-size-default social-form-circle\"><a rel=\"noopener noreferrer nofollow\" class=\"wd-social-icon social-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/tomasobadal\/\" aria-label=\"Social icon linkedin\"><span class=\"wd-icon\"><\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t\t<div id=\"wd-662269a5c5ee4\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-rs-662269a5c5ee4 wd-title-color-default wd-title-style-default text-center  wd-underline-colored\">\n\t\t\t\t\t\t\t<div class=\"title-subtitle  subtitle-color-default font-default subtitle-style-default wd-font-weight- wd-fontsize-m\">- Napi\u0161te n\u00e1m -<\/div>\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title  wd-font-weight- wd-fontsize-xxxl\" >S \u010d\u00edm v\u00e1m m\u016f\u017eeme pomoci?<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t<div class=\"wpforms-container wpforms-container-full\" id=\"wpforms-9292\"><form id=\"wpforms-form-9292\" class=\"wpforms-validate wpforms-form wpforms-ajax-form\" data-formid=\"9292\" method=\"post\" enctype=\"multipart\/form-data\" action=\"\/cz\/wp-json\/wp\/v2\/posts\/10951\" 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