{"id":10930,"date":"2024-08-16T14:34:26","date_gmt":"2024-08-16T12:34:26","guid":{"rendered":"https:\/\/promogen.cz\/?p=10930"},"modified":"2024-11-14T13:56:55","modified_gmt":"2024-11-14T12:56:55","slug":"blog-vyuziti-ai-v-e-mail-marketingu","status":"publish","type":"post","link":"https:\/\/promogen.cz\/cz\/blog-vyuziti-ai-v-e-mail-marketingu\/","title":{"rendered":"Vyu\u017eit\u00ed AI v e-mail marketingu: Revoluce v komunikaci se z\u00e1kazn\u00edky"},"content":{"rendered":"<div class=\"vc_row wpb_row vc_row-fluid vc_row-o-content-middle vc_row-flex wd-rs-63ce9c472e937\"><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center imgblogstin\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper vc_box_shadow_border  vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1649\" src=\"https:\/\/promogen.cz\/wp-content\/uploads\/2024\/08\/email-messages-network-circuit-board-link-connection-technology-1-scaled.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"Email Messages Network Circuit Board Link Connection Technology\" srcset=\"https:\/\/promogen.cz\/wp-content\/uploads\/2024\/08\/email-messages-network-circuit-board-link-connection-technology-1-scaled.jpg 2560w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/08\/email-messages-network-circuit-board-link-connection-technology-1-400x258.jpg 400w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/08\/email-messages-network-circuit-board-link-connection-technology-1-1242x800.jpg 1242w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/08\/email-messages-network-circuit-board-link-connection-technology-1-768x495.jpg 768w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/08\/email-messages-network-circuit-board-link-connection-technology-1-1536x989.jpg 1536w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/08\/email-messages-network-circuit-board-link-connection-technology-1-2048x1319.jpg 2048w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/08\/email-messages-network-circuit-board-link-connection-technology-1-18x12.jpg 18w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div id=\"wd-6735f3917b3b2\" class=\" wd-rs-6735f3917b3b2  wd-button-wrapper text-left\"><a href=\"https:\/\/www.promogen.cz\/category\/newsletter\/\" title=\"\" class=\"btn btn-color-primary btn-style-default btn-style-rectangle btn-size-small mtcenter\">Aktuality, Marketing, AI<\/a><\/div>\t\t\t<link rel=\"stylesheet\" id=\"wd-section-title-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/el-section-title.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\t\t\t<link rel=\"stylesheet\" id=\"wd-mod-highlighted-text-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/mod-highlighted-text.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\n\t\t<div id=\"wd-66bf456f6ef0f\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-rs-66bf456f6ef0f wd-title-color-primary wd-title-style-default text-left mtcenter vc_custom_1723811204197 wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title  wd-font-weight- wd-fontsize-xxl\" >Vyu\u017eit\u00ed AI v e-mail marketingu: Revoluce v komunikaci se z\u00e1kazn\u00edky<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t\t<link rel=\"stylesheet\" id=\"wd-text-block-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/el-text-block.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\t\t<div id=\"wd-66bdfb65200f3\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-66bdfb65200f3 text-left  mtcenter\">\n\t\t\t<p><span class=\"TextRun SCXW164368266 BCX0\" lang=\"CS-CZ\" xml:lang=\"CS-CZ\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW164368266 BCX0\">V digit\u00e1ln\u00ed \u00e9\u0159e je e-mail marketing st\u00e1le jedn\u00edm z nej\u00fa\u010dinn\u011bj\u0161\u00edch n\u00e1stroj\u016f pro komunikaci se z\u00e1kazn\u00edky. S n\u00e1stupem um\u011bl\u00e9 inteligence (AI) v\u0161ak tento n\u00e1stroj z\u00edsk\u00e1v\u00e1 zcela nov\u00e9 rozm\u011bry. AI m\u016f\u017ee v\u00fdrazn\u011b zv\u00fd\u0161it efektivitu, personalizaci a \u00fa\u010dinnost e-mailov\u00fdch kampan\u00ed. Poj\u010fme se pod\u00edvat, jak konkr\u00e9tn\u011b m\u016f\u017eete vyu\u017e\u00edt AI v e-mail marketingu.<\/span><\/span><span class=\"EOP SCXW164368266 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\">\t\t\t<link rel=\"stylesheet\" id=\"wd-social-icons-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/el-social-icons.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\t\t\t<link rel=\"stylesheet\" id=\"wd-team-member-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/el-team-member.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t<div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_row wpb_row vc_inner vc_row-fluid vc_custom_1722022192084 vc_row-o-equal-height vc_row-flex wd-rs-66a3f91c046b3\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-66bf63b65d6dd\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-66bf63b65d6dd text-left \">\n\t\t\t<h3><strong>1. PERSONALIZACE OBSAHU<\/strong><\/h3>\n<p><span data-contrast=\"auto\">Jedn\u00edm z nejv\u00fdznamn\u011bj\u0161\u00edch p\u0159\u00ednos\u016f AI je schopnost personalizovat obsah e-mail\u016f. AI m\u016f\u017ee analyzovat obrovsk\u00e9 mno\u017estv\u00ed dat o va\u0161ich z\u00e1kazn\u00edc\u00edch, v\u010detn\u011b jejich n\u00e1kupn\u00edch zvyk\u016f, chov\u00e1n\u00ed na webu a preferenc\u00ed, a na z\u00e1klad\u011b t\u011bchto dat vytvo\u0159it vysoce personalizovan\u00e9 e-maily.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<ul>\n<li><b><span data-contrast=\"auto\">Doporu\u010den\u00ed produkt\u016f<\/span><\/b><span data-contrast=\"auto\">: AI m\u016f\u017ee navrhovat produkty, kter\u00e9 by konkr\u00e9tn\u00ed z\u00e1kazn\u00edky mohly zaj\u00edmat, na z\u00e1klad\u011b jejich p\u0159edchoz\u00edch n\u00e1kup\u016f a prohl\u00ed\u017een\u00fdch polo\u017eek.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:708,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Dynamick\u00fd obsah:<\/span><\/b><span data-contrast=\"auto\"> E-maily mohou obsahovat dynamick\u00fd obsah, kter\u00fd se m\u011bn\u00ed podle preferenc\u00ed a chov\u00e1n\u00ed ka\u017ed\u00e9ho p\u0159\u00edjemce.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:708,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/li>\n<\/ul>\n<h3><strong>2. OPTIMALIZACE \u010cASOV\u00c1N\u00cd<\/strong><\/h3>\n<p><span data-contrast=\"auto\">AI m\u016f\u017ee analyzovat, kdy je ka\u017ed\u00fd jednotliv\u00fd z\u00e1kazn\u00edk nejv\u00edce pravd\u011bpodobn\u00fd otev\u0159\u00edt a p\u0159e\u010d\u00edst e-mail. Na z\u00e1klad\u011b t\u00e9to anal\u00fdzy m\u016f\u017ee AI automaticky napl\u00e1novat rozes\u00edl\u00e1n\u00ed e-mail\u016f na dobu, kdy je pravd\u011bpodobnost interakce nejvy\u0161\u0161\u00ed.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<ul>\n<li><b><span data-contrast=\"auto\">Optim\u00e1ln\u00ed \u010das odesl\u00e1n\u00ed<\/span><\/b><span data-contrast=\"auto\">: AI dok\u00e1\u017ee ur\u010dit nejlep\u0161\u00ed \u010das pro odesl\u00e1n\u00ed e-mailu, co\u017e m\u016f\u017ee v\u00fdrazn\u011b zv\u00fd\u0161it m\u00edru otev\u0159en\u00ed a prokliku.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:708,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Automatizovan\u00e9 kampan\u011b<\/span><\/b><span data-contrast=\"auto\">: AI m\u016f\u017ee automatizovat spu\u0161t\u011bn\u00ed kampan\u00ed na z\u00e1klad\u011b specifick\u00fdch akc\u00ed nebo ud\u00e1lost\u00ed, jako jsou narozeniny z\u00e1kazn\u00edka nebo v\u00fdro\u010d\u00ed prvn\u00edho n\u00e1kupu.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:708,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/li>\n<\/ul>\n<h3><strong>3. SEGMENTACE Z\u00c1KAZN\u00cdK\u016e<\/strong><\/h3>\n<p><span data-contrast=\"auto\">AI umo\u017e\u0148uje pokro\u010dilou segmentaci z\u00e1kazn\u00edk\u016f na z\u00e1klad\u011b r\u016fzn\u00fdch krit\u00e9ri\u00ed, jako jsou demografick\u00e9 \u00fadaje, n\u00e1kupn\u00ed historie a chov\u00e1n\u00ed na webu. T\u00edm se zaji\u0161\u0165uje, \u017ee ka\u017ed\u00fd z\u00e1kazn\u00edk dost\u00e1v\u00e1 relevantn\u00ed obsah, kter\u00fd ho skute\u010dn\u011b zaj\u00edm\u00e1.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<ul>\n<li><b><span data-contrast=\"auto\">Chytr\u00e1 segmentace:<\/span><\/b><span data-contrast=\"auto\"> AI m\u016f\u017ee vytvo\u0159it segmenty z\u00e1kazn\u00edk\u016f, kter\u00e9 by bylo manu\u00e1ln\u011b obt\u00ed\u017en\u00e9 identifikovat, a t\u00edm zv\u00fd\u0161it relevanci a \u00fa\u010dinnost kampan\u00ed.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:708,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Prediktivn\u00ed anal\u00fdza:<\/span><\/b><span data-contrast=\"auto\"> AI dok\u00e1\u017ee p\u0159edv\u00eddat budouc\u00ed chov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f, co\u017e umo\u017e\u0148uje vytv\u00e1\u0159et segmenty na z\u00e1klad\u011b o\u010dek\u00e1van\u00fdch pot\u0159eb a z\u00e1jm\u016f.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:708,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/li>\n<\/ul>\n<h3><strong>4. A\/B TESTOV\u00c1N\u00cd A OPTIMALIZACE<\/strong><\/h3>\n<p><span data-contrast=\"auto\">AI m\u016f\u017ee automatizovat proces A\/B testov\u00e1n\u00ed a rychle analyzovat v\u00fdsledky, aby na\u0161la nejefektivn\u011bj\u0161\u00ed varianty e-mail\u016f.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">\u00a0<\/span><b><span data-contrast=\"auto\">Automatizovan\u00e9 testov\u00e1n\u00ed:<\/span><\/b><span data-contrast=\"auto\"> AI m\u016f\u017ee neust\u00e1le testovat r\u016fzn\u00e9 prvky e-mail\u016f (p\u0159edm\u011bty, obr\u00e1zky, v\u00fdzvy k akci) a automaticky aplikovat nej\u00fasp\u011b\u0161n\u011bj\u0161\u00ed varianty.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:708,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Rychl\u00e1 optimalizace:<\/span><\/b><span data-contrast=\"auto\"> D\u00edky rychl\u00fdm a p\u0159esn\u00fdm anal\u00fdz\u00e1m AI lze okam\u017eit\u011b optimalizovat kampan\u011b pro dosa\u017een\u00ed nejlep\u0161\u00edch v\u00fdsledk\u016f.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:708,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/li>\n<\/ul>\n<h3><strong>5. ZV\u00dd\u0160EN\u00cd M\u00cdRY OTEV\u0158EN\u00cd A PROKLIKU<\/strong><\/h3>\n<p><span data-contrast=\"auto\">AI m\u016f\u017ee analyzovat faktory, kter\u00e9 ovliv\u0148uj\u00ed m\u00edru otev\u0159en\u00ed a prokliku e-mail\u016f, a optimalizovat e-maily tak, aby tyto m\u00edry zv\u00fd\u0161ila.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<ul>\n<li><b><span data-contrast=\"auto\">Personalizovan\u00e9 p\u0159edm\u011bty:<\/span><\/b><span data-contrast=\"auto\"> AI m\u016f\u017ee generovat personalizovan\u00e9 p\u0159edm\u011bty e-mail\u016f, kter\u00e9 zv\u00fd\u0161\u00ed pravd\u011bpodobnost otev\u0159en\u00ed.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:708,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Optimalizace obsahu: <\/span><\/b><span data-contrast=\"auto\">AI m\u016f\u017ee analyzovat, kter\u00e9 typy obsahu vedou k nejvy\u0161\u0161\u00ed m\u00ed\u0159e prokliku a podle toho upravit e-maily. Nej\u010dast\u011bj\u0161\u00ed p\u0159\u00edklad je personalizace produkt\u016f, kter\u00e9 by z\u00e1kazn\u00edka mohli zaj\u00edmat, ale lze personalizovat i banner, \u010dl\u00e1nky nebo text.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:708,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/li>\n<\/ul>\n<h3><strong>6. PREDIKTIVN\u00cd ANAL\u00ddZA A CHOV\u00c1N\u00cd Z\u00c1KAZN\u00cdK\u016e<\/strong><\/h3>\n<p><span data-contrast=\"auto\">AI dok\u00e1\u017ee p\u0159edpov\u00eddat chov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f na z\u00e1klad\u011b anal\u00fdzy historick\u00fdch dat, co\u017e umo\u017e\u0148uje l\u00e9pe pl\u00e1novat a realizovat marketingov\u00e9 kampan\u011b.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<ul>\n<li><b><span data-contrast=\"auto\">P\u0159edpov\u011b\u010f n\u00e1kup\u016f:<\/span><\/b><span data-contrast=\"auto\"> AI m\u016f\u017ee p\u0159edpov\u011bd\u011bt, kdy z\u00e1kazn\u00edk pravd\u011bpodobn\u011b provede dal\u0161\u00ed n\u00e1kup, a na z\u00e1klad\u011b toho napl\u00e1novat c\u00edlen\u00e9 e-maily.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:708,&quot;335559731&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Zji\u0161t\u011bn\u00ed trend\u016f:<\/span><\/b><span data-contrast=\"auto\"> AI m\u016f\u017ee identifikovat trendy v chov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f a p\u0159izp\u016fsobit e-mailov\u00e9 kampan\u011b tak, aby t\u011bmto trend\u016fm vyhovovaly.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:708,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/li>\n<\/ul>\n<h3><strong>7. SNI\u017dOV\u00c1N\u00cd M\u00cdRY ODHL\u00c1\u0160EN\u00cd<\/strong><\/h3>\n<p><span data-contrast=\"auto\">\u00a0AI m\u016f\u017ee pomoci identifikovat p\u0159\u00ed\u010diny vysok\u00e9 m\u00edry odhl\u00e1\u0161en\u00ed z odb\u011bru e-mail\u016f a navrhnout strategie, jak tomu p\u0159edej\u00edt.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<ul>\n<li><b><span data-contrast=\"auto\">Anal\u00fdza chov\u00e1n\u00ed:<\/span><\/b><span data-contrast=\"auto\"> AI m\u016f\u017ee sledovat chov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f, kte\u0159\u00ed se odhl\u00e1sili, a identifikovat vzory, kter\u00e9 vedly k odhl\u00e1\u0161en\u00ed.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:708,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/li>\n<li><b><span data-contrast=\"auto\">Preventivn\u00ed opat\u0159en\u00ed:<\/span><\/b><span data-contrast=\"auto\"> Na z\u00e1klad\u011b t\u011bchto anal\u00fdz m\u016f\u017ee AI doporu\u010dit zm\u011bny v obsahu nebo frekvenci e-mail\u016f, aby se sn\u00ed\u017eila m\u00edra odhl\u00e1\u0161en\u00ed.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:708,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/li>\n<\/ul>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_inner vc_row-fluid vc_custom_1663168662625 wd-rs-6321f09351503\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_separator wpb_content_element vc_separator_align_center vc_sep_width_100 vc_sep_pos_align_center vc_separator-has-text\" ><span class=\"vc_sep_holder vc_sep_holder_l\"><span  style=\"border-color:#be0012;\" class=\"vc_sep_line\"><\/span><\/span><h4>Z\u00c1V\u011aREM<\/h4><span class=\"vc_sep_holder vc_sep_holder_r\"><span  style=\"border-color:#be0012;\" class=\"vc_sep_line\"><\/span><\/span>\n<\/div>\t\t<div id=\"wd-66bf45c28646d\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-66bf45c28646d text-left \">\n\t\t\t<p><span data-contrast=\"auto\">Integrace AI do e-mail marketingu p\u0159edstavuje obrovsk\u00fd potenci\u00e1l pro zv\u00fd\u0161en\u00ed efektivity a \u00fasp\u011b\u0161nosti kampan\u00ed. Personalizace, optimalizace \u010dasov\u00e1n\u00ed, chytr\u00e1 segmentace a pokro\u010dil\u00e9 A\/B testov\u00e1n\u00ed jsou jen n\u011bkter\u00e9 z oblast\u00ed, kde m\u016f\u017ee AI p\u0159in\u00e9st v\u00fdrazn\u00e1 zlep\u0161en\u00ed. Firmy, kter\u00e9 se rozhodnou vyu\u017e\u00edt AI technologie ve sv\u00e9m e-mail marketingu, mohou o\u010dek\u00e1vat lep\u0161\u00ed engagement, vy\u0161\u0161\u00ed m\u00edru konverz\u00ed a spokojen\u011bj\u0161\u00ed z\u00e1kazn\u00edky.<\/span><\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><section class=\"vc_cta3-container\"><div class=\"vc_general vc_cta3 vc_cta3-style-classic vc_cta3-shape-rounded vc_cta3-align-left vc_cta3-color-classic vc_cta3-icon-size-md vc_custom_1723811071647\"><div class=\"vc_cta3_content-container\"><div class=\"vc_cta3-content\"><header class=\"vc_cta3-content-header\"><h2>Ozv\u011bte se n\u00e1m<\/h2><\/header><p><span data-contrast=\"auto\">PromoGEN je \u201cAI-ready\u201d a r\u00e1di zapoj\u00edme AI pomocn\u00edky i p\u0159i pr\u00e1ci s va\u0161imi kampan\u011bmi.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<\/div><\/div><\/div><\/section>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Toto je druh\u00fd \u010dl\u00e1nek z na\u0161\u00ed mini s\u00e9rie o AI v marketingu.<\/p>\n<p>V minul\u00e9m \u010dl\u00e1nku jsme se pod\u00edvali na to, <a href=\"https:\/\/promogen.cz\/cz\/blog-jak-ai-meni-marketing\/\">Jak AI m\u011bn\u00ed marketing<\/a> obecn\u011b. V dal\u0161\u00edch p\u0159\u00edsp\u011bvc\u00edch se pod\u00edv\u00e1me na to, jak AI n\u00e1stroje vyu\u017e\u00edt konkr\u00e9tn\u011b:<\/p>\n<ul>\n<li>ve v\u00fdkonnostn\u00edch kampan\u00edch<\/li>\n<li>jak se k pou\u017e\u00edv\u00e1n\u00ed AI n\u00e1stroj\u016f stav\u00ed legislativa<\/li>\n<\/ul>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"team-member wd-wpb text-left  member-layout-default\"><div class=\"member-image-wrapper\"><div class=\"member-image\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/promogen.cz\/wp-content\/uploads\/2024\/04\/foto_2023-10_TO-150x150.png\" class=\"team-member-avatar-image attachment-thumbnail\" alt=\"\" title=\"foto_2023-10_TO\" srcset=\"https:\/\/promogen.cz\/wp-content\/uploads\/2024\/04\/foto_2023-10_TO-150x150.png 150w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/04\/foto_2023-10_TO-300x300.png 300w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/04\/foto_2023-10_TO-12x12.png 12w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/04\/foto_2023-10_TO.png 428w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/div><\/div><div class=\"member-details\"><h4 class=\"member-name\">Tom\u00e1\u0161 Obadal<\/h4><span class=\"member-position\">CEO<\/span><div class=\"member-social\"><div class=\"wd-social-icons icons-design-colored icons-size-default social-form-circle\"><a rel=\"noopener noreferrer nofollow\" class=\"wd-social-icon social-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/tomasobadal\/\" aria-label=\"Social icon linkedin\"><span class=\"wd-icon\"><\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t\t<div id=\"wd-662269a5c5ee4\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-rs-662269a5c5ee4 wd-title-color-default wd-title-style-default text-center  wd-underline-colored\">\n\t\t\t\t\t\t\t<div class=\"title-subtitle  subtitle-color-default font-default subtitle-style-default wd-font-weight- wd-fontsize-m\">- Napi\u0161te n\u00e1m -<\/div>\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title  wd-font-weight- wd-fontsize-xxxl\" >S \u010d\u00edm v\u00e1m m\u016f\u017eeme pomoci?<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t<div class=\"wpforms-container wpforms-container-full\" id=\"wpforms-9292\"><form id=\"wpforms-form-9292\" class=\"wpforms-validate wpforms-form wpforms-ajax-form\" data-formid=\"9292\" method=\"post\" enctype=\"multipart\/form-data\" action=\"\/cz\/wp-json\/wp\/v2\/posts\/10930\" data-token=\"2c8503264268bfd24cf052828d8378ee\"><noscript class=\"wpforms-error-noscript\">Chcete-li vyplnit tento formul\u00e1\u0159, pros\u00edm povolte v prohl\u00ed\u017ee\u010di JavaScript.<\/noscript><div class=\"wpforms-field-container\"><div 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st\u00e1le","protected":false},"author":9,"featured_media":10935,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[86,77],"tags":[97,73,98,100,99],"class_list":["post-10930","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-mailing","category-newsletter","tag-ai","tag-e-mailing","tag-marketing","tag-obsahovy-marketing","tag-optimalizace-reklamnich-kampani"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vyu\u017eit\u00ed AI v e-mail marketingu: Revoluce v komunikaci se z\u00e1kazn\u00edky | promoGEN.cz<\/title>\n<meta name=\"description\" content=\"V digit\u00e1ln\u00ed \u00e9\u0159e je e-mail marketing st\u00e1le jedn\u00edm z nej\u00fa\u010dinn\u011bj\u0161\u00edch n\u00e1stroj\u016f pro komunikaci se z\u00e1kazn\u00edky. S n\u00e1stupem um\u011bl\u00e9 inteligence (AI) v\u0161ak tento n\u00e1stroj z\u00edsk\u00e1v\u00e1 zcela nov\u00e9 rozm\u011bry. AI m\u016f\u017ee v\u00fdrazn\u011b zv\u00fd\u0161it efektivitu, personalizaci a \u00fa\u010dinnost e-mailov\u00fdch kampan\u00ed. Poj\u010fme se pod\u00edvat, jak konkr\u00e9tn\u011b m\u016f\u017eete vyu\u017e\u00edt AI v e-mail marketingu.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/promogen.cz\/cz\/blog-vyuziti-ai-v-e-mail-marketingu\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vyu\u017eit\u00ed AI v e-mail marketingu: Revoluce v komunikaci se z\u00e1kazn\u00edky | promoGEN.cz\" \/>\n<meta property=\"og:description\" content=\"V digit\u00e1ln\u00ed \u00e9\u0159e je e-mail marketing st\u00e1le jedn\u00edm z nej\u00fa\u010dinn\u011bj\u0161\u00edch n\u00e1stroj\u016f pro komunikaci se z\u00e1kazn\u00edky. S n\u00e1stupem um\u011bl\u00e9 inteligence (AI) v\u0161ak tento n\u00e1stroj z\u00edsk\u00e1v\u00e1 zcela nov\u00e9 rozm\u011bry. 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