{"id":10883,"date":"2024-07-26T22:05:01","date_gmt":"2024-07-26T20:05:01","guid":{"rendered":"https:\/\/promogen.cz\/?p=10883"},"modified":"2024-11-14T13:57:17","modified_gmt":"2024-11-14T12:57:17","slug":"blog-jak-ai-meni-marketing","status":"publish","type":"post","link":"https:\/\/promogen.cz\/cz\/blog-jak-ai-meni-marketing\/","title":{"rendered":"Jak AI m\u011bn\u00ed marketing"},"content":{"rendered":"<div class=\"vc_row wpb_row vc_row-fluid vc_row-o-content-middle vc_row-flex wd-rs-63ce9c472e937\"><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center imgblogstin\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper vc_box_shadow_border  vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1608\" src=\"https:\/\/promogen.cz\/wp-content\/uploads\/2024\/07\/futurism-perspective-digital-nomads-lifestyle-scaled.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"Jak AI m\u011bn\u00ed marketiing I promoGEN\" title=\"futurism-perspective-digital-nomads-lifestyle\" srcset=\"https:\/\/promogen.cz\/wp-content\/uploads\/2024\/07\/futurism-perspective-digital-nomads-lifestyle-scaled.jpg 2560w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/07\/futurism-perspective-digital-nomads-lifestyle-400x251.jpg 400w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/07\/futurism-perspective-digital-nomads-lifestyle-1274x800.jpg 1274w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/07\/futurism-perspective-digital-nomads-lifestyle-768x482.jpg 768w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/07\/futurism-perspective-digital-nomads-lifestyle-1536x965.jpg 1536w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/07\/futurism-perspective-digital-nomads-lifestyle-2048x1286.jpg 2048w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/07\/futurism-perspective-digital-nomads-lifestyle-18x12.jpg 18w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div id=\"wd-6735f3a5b5357\" class=\" wd-rs-6735f3a5b5357  wd-button-wrapper text-left\"><a href=\"https:\/\/www.promogen.cz\/category\/newsletter\/\" title=\"\" class=\"btn btn-color-primary btn-style-default btn-style-rectangle btn-size-small mtcenter\">Aktuality, Marketing, AI<\/a><\/div>\t\t\t<link rel=\"stylesheet\" id=\"wd-section-title-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/el-section-title.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\t\t\t<link rel=\"stylesheet\" id=\"wd-mod-highlighted-text-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/mod-highlighted-text.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\n\t\t<div id=\"wd-66a3e3cf3c495\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-rs-66a3e3cf3c495 wd-title-color-primary wd-title-style-default text-left mtcenter vc_custom_1722016732198 wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title  wd-font-weight- wd-fontsize-xxl\" >Jak AI m\u011bn\u00ed marketing<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t\t<link rel=\"stylesheet\" id=\"wd-text-block-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/el-text-block.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\t\t<div id=\"wd-66a3e3aaab4f0\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-66a3e3aaab4f0 text-left  mtcenter\">\n\t\t\t<p><span class=\"NormalTextRun SCXW244194379 BCX0\">V digit\u00e1ln\u00edm sv\u011bt\u011b je kl\u00ed\u010dov\u00e9 dr\u017eet krok s nejnov\u011bj\u0161\u00edmi technologiemi. Jednou z nejv\u00fdznamn\u011bj\u0161\u00edch zm\u011bn posledn\u00edch let je vyu\u017eit\u00ed um\u011bl\u00e9 inteligence (AI) v marketingu. Ale jak p\u0159esn\u011b m\u016f\u017ee AI pomoci va\u0161\u00ed firm\u011b? M\u00e1me pro v\u00e1s p\u00e1r zaj\u00edmav\u00fdch uk\u00e1zek.<\/span><\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\">\t\t\t<link rel=\"stylesheet\" id=\"wd-social-icons-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/el-social-icons.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\t\t\t<link rel=\"stylesheet\" id=\"wd-team-member-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/el-team-member.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t<div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_row wpb_row vc_inner vc_row-fluid vc_custom_1722022192084 vc_row-o-equal-height vc_row-flex wd-rs-66a3f91c046b3\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-66aa05659023b\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-66aa05659023b text-left \">\n\t\t\t<h3><strong>PERSONALIZACE OBSAHU<\/strong><\/h3>\n<ul>\n<li>AI analyzuje chov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f a p\u0159izp\u016fsobuje obsah jejich preferenc\u00edm. To znamen\u00e1 relevantn\u011bj\u0161\u00ed e-maily, personalizovan\u00e9 nab\u00eddky a vy\u0161\u0161\u00ed m\u00edru konverze.<\/li>\n<\/ul>\n<h3><strong>OPTIMALIZACE REKLAMN\u00cdCH KAMPAN\u00cd<\/strong><\/h3>\n<ul>\n<li>Pomoc\u00ed AI m\u016f\u017eeme analyzovat obrovsk\u00e9 mno\u017estv\u00ed dat a identifikovat, kter\u00e9 reklamy funguj\u00ed nejl\u00e9pe, kdy a kde je zobrazovat. To vede k lep\u0161\u00edmu vyu\u017eit\u00ed rozpo\u010dtu a vy\u0161\u0161\u00ed n\u00e1vratnosti investic (ROI).<\/li>\n<\/ul>\n<h3><strong>CHATBOTI A Z\u00c1KAZNICK\u00c1 PODPORA<\/strong><\/h3>\n<ul>\n<li>AI-driven chatboti mohou poskytovat nep\u0159etr\u017eitou z\u00e1kaznickou podporu, okam\u017eit\u011b odpov\u00eddat na dotazy a \u0159e\u0161it probl\u00e9my. Z\u00e1kazn\u00edci tak z\u00edskaj\u00ed rychlou pomoc a v\u00e1\u0161 t\u00fdm se m\u016f\u017ee soust\u0159edit na slo\u017eit\u011bj\u0161\u00ed \u00fakoly.<\/li>\n<\/ul>\n<h3><strong>PREDIKTIVN\u00cd ANALYTIKA<\/strong><\/h3>\n<ul>\n<li>AI pom\u00e1h\u00e1 p\u0159edpov\u011bd\u011bt budouc\u00ed trendy a chov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f na z\u00e1klad\u011b anal\u00fdzy historick\u00fdch dat. M\u016f\u017eete tak pl\u00e1novat kampan\u011b s v\u011bt\u0161\u00ed p\u0159esnost\u00ed a l\u00e9pe c\u00edlit na potenci\u00e1ln\u00ed z\u00e1kazn\u00edky.<\/li>\n<\/ul>\n<h3><strong>OBSAHOV\u00dd MARKETING<\/strong><\/h3>\n<ul>\n<li>AI n\u00e1stroje jako <a class=\"fui-Link ___1rxvrpe f2hkw1w f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1hu3pq6 f11qmguv f19f4twv f1tyq0we f1g0x7ka fhxju0i f1qch9an f1cnd47f fqv5qza f1vmzxwi f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh fhgqx19 f1olyrje f1p93eir f1nev41a f1h8hb77 f1lqvz6u f10aw75t fsle3fq f17ae5zn\" title=\"https:\/\/chatgpt.com\/\" href=\"https:\/\/chatgpt.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Link GPT-4\">GPT-4<\/a> generuj\u00ed kvalitn\u00ed texty, \u010dl\u00e1nky a p\u0159\u00edsp\u011bvky na soci\u00e1ln\u00ed s\u00edt\u011b. To \u0161et\u0159\u00ed \u010das a zaji\u0161\u0165uje, \u017ee v\u00e1\u0161 obsah je st\u00e1le aktu\u00e1ln\u00ed a relevantn\u00ed.<\/li>\n<\/ul>\n<h3><strong>SEGMENTACE TRHU<\/strong><\/h3>\n<ul>\n<li>AI analyzuje data a automaticky segmentuje trh podle r\u016fzn\u00fdch krit\u00e9ri\u00ed, jako jsou demografick\u00e9 \u00fadaje, chov\u00e1n\u00ed nebo preference. To umo\u017e\u0148uje efektivn\u011bj\u0161\u00ed c\u00edlen\u00ed kampan\u00ed.<\/li>\n<\/ul>\n\t\t<\/div>\n\t\t<section class=\"vc_cta3-container\"><div class=\"vc_general vc_cta3 vc_cta3-style-classic vc_cta3-shape-rounded vc_cta3-align-left vc_cta3-color-classic vc_cta3-icon-size-md vc_custom_1722020798779\"><div class=\"vc_cta3_content-container\"><div class=\"vc_cta3-content\"><header class=\"vc_cta3-content-header\"><h2>\ud83d\udca1P\u0159\u00edklad z praxe:<\/h2><\/header><p><span class=\"TextRun SCXW227320362 BCX0\" lang=\"CS-CZ\" xml:lang=\"CS-CZ\" data-contrast=\"auto\"><span class=\"NormalTextRun CommentHighlightHovered SCXW227320362 BCX0\">Ned\u00e1vno jsme pou\u017eili AI k anal\u00fdze dat z p\u0159edchoz\u00edch kampan\u00ed a identifikovali nejefektivn\u011bj\u0161\u00ed \u010das pro zas\u00edl\u00e1n\u00ed e-mail\u016f. V\u00fdsledkem byl 20% n\u00e1r\u016fst otev\u0159en\u00ed e-mail\u016f a 15% zv\u00fd\u0161en\u00ed konverz\u00ed.<\/span> <\/span><\/p>\n<\/div><\/div><\/div><\/section><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_inner vc_row-fluid vc_custom_1663168662625 wd-rs-6321f09351503\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_separator wpb_content_element vc_separator_align_center vc_sep_width_100 vc_sep_pos_align_center vc_separator-has-text\" ><span class=\"vc_sep_holder vc_sep_holder_l\"><span  style=\"border-color:#be0012;\" class=\"vc_sep_line\"><\/span><\/span><h4>JAK NA TO<\/h4><span class=\"vc_sep_holder vc_sep_holder_r\"><span  style=\"border-color:#be0012;\" class=\"vc_sep_line\"><\/span><\/span>\n<\/div>\t\t<div id=\"wd-66aa063ed275b\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-66aa063ed275b text-left \">\n\t\t\t<h3>Jak za\u010d\u00edt s AI ve va\u0161em marketingu<\/h3>\n<p><span data-contrast=\"auto\">Pokud p\u0159em\u00fd\u0161l\u00edte, jak za\u010d\u00edt vyu\u017e\u00edvat AI ve sv\u00e9m marketingu, zde je n\u011bkolik krok\u016f, kter\u00e9 v\u00e1m mohou pomoci:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<h3><strong>IDENTIFIKUJTE POT\u0158EBY<\/strong><\/h3>\n<ul>\n<li>Ur\u010dete, kter\u00e9 oblasti va\u0161eho marketingu by mohly t\u011b\u017eit z AI. Je to personalizace, anal\u00fdza dat nebo automatizace z\u00e1kaznick\u00e9 podpory?<\/li>\n<\/ul>\n<h3><strong>VYBERTE SPR\u00c1VN\u00c9 N\u00c1STROJE<\/strong><\/h3>\n<ul>\n<li>Na trhu je mnoho AI n\u00e1stroj\u016f. Vyberte ty, kter\u00e9 nejl\u00e9pe odpov\u00eddaj\u00ed va\u0161im pot\u0159eb\u00e1m a integrujte je do sv\u00e9ho marketingov\u00e9ho stacku.<\/li>\n<\/ul>\n<h3><strong>\u0160KOLEN\u00cd T\u00ddMU<\/strong><\/h3>\n<ul>\n<li>Ujist\u011bte se, \u017ee v\u00e1\u0161 t\u00fdm rozum\u00ed, jak AI n\u00e1stroje pou\u017e\u00edvat. Investujte do \u0161kolen\u00ed a vzd\u011bl\u00e1v\u00e1n\u00ed, aby mohli pln\u011b vyu\u017e\u00edt potenci\u00e1l AI.<\/li>\n<\/ul>\n<h3><strong>TESTUJTE A OPTIMALIZUJTE<\/strong><\/h3>\n<ul>\n<li>Za\u010dn\u011bte s men\u0161\u00edmi projekty a postupn\u011b testujte r\u016fzn\u00e9 AI strategie. Sledujte v\u00fdsledky a neust\u00e1le optimalizujte sv\u00e9 kampan\u011b na z\u00e1klad\u011b z\u00edskan\u00fdch dat.<\/li>\n<\/ul>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><section class=\"vc_cta3-container\"><div class=\"vc_general vc_cta3 vc_cta3-style-classic vc_cta3-shape-rounded vc_cta3-align-left vc_cta3-color-classic vc_cta3-icon-size-md vc_custom_1722020808818\"><div class=\"vc_cta3_content-container\"><div class=\"vc_cta3-content\"><header class=\"vc_cta3-content-header\"><h2>\ud83d\udca1 Tip:<\/h2><\/header><p><span class=\"TextRun SCXW5182128 BCX0\" lang=\"CS-CZ\" xml:lang=\"CS-CZ\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW5182128 BCX0\">Za\u010dn\u011bte s jednoduch\u00fdmi \u00fakoly, jako je automatizace e-mail\u016f nebo z\u00e1kladn\u00ed anal\u00fdza dat, a postupn\u011b p\u0159id\u00e1vejte slo\u017eit\u011bj\u0161\u00ed AI funkce, jakmile se s technologi\u00ed sezn\u00e1m\u00edte.<\/span><\/span><span class=\"EOP SCXW5182128 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<\/div><\/div><\/div><\/section>\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Toto je prvn\u00ed \u010dl\u00e1nek z na\u0161\u00ed mini s\u00e9rie o AI v marketingu. V dal\u0161\u00edch p\u0159\u00edsp\u011bvc\u00edch se pod\u00edv\u00e1me na to, jak AI n\u00e1stroje vyu\u017e\u00edt konkr\u00e9tn\u011b:<\/p>\n<ul>\n<li>v e-mailingu<\/li>\n<li>ve v\u00fdkonnostn\u00edch kampan\u00edch<\/li>\n<li>jak se k pou\u017e\u00edv\u00e1n\u00ed AI n\u00e1stroj\u016f stav\u00ed legislativa<\/li>\n<\/ul>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"team-member wd-wpb text-left  member-layout-default\"><div class=\"member-image-wrapper\"><div class=\"member-image\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/promogen.cz\/wp-content\/uploads\/2024\/04\/foto_2023-10_TO-150x150.png\" class=\"team-member-avatar-image attachment-thumbnail\" alt=\"\" title=\"foto_2023-10_TO\" srcset=\"https:\/\/promogen.cz\/wp-content\/uploads\/2024\/04\/foto_2023-10_TO-150x150.png 150w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/04\/foto_2023-10_TO-300x300.png 300w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/04\/foto_2023-10_TO-12x12.png 12w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/04\/foto_2023-10_TO.png 428w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/div><\/div><div class=\"member-details\"><h4 class=\"member-name\">Tom\u00e1\u0161 Obadal<\/h4><span class=\"member-position\">CEO<\/span><div class=\"member-social\"><div class=\"wd-social-icons icons-design-colored icons-size-default social-form-circle\"><a rel=\"noopener noreferrer nofollow\" class=\"wd-social-icon social-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/tomasobadal\/\" aria-label=\"Social icon linkedin\"><span class=\"wd-icon\"><\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t\t<div id=\"wd-662269a5c5ee4\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-rs-662269a5c5ee4 wd-title-color-default wd-title-style-default text-center  wd-underline-colored\">\n\t\t\t\t\t\t\t<div class=\"title-subtitle  subtitle-color-default font-default subtitle-style-default wd-font-weight- wd-fontsize-m\">- Napi\u0161te n\u00e1m -<\/div>\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title  wd-font-weight- wd-fontsize-xxxl\" >S \u010d\u00edm v\u00e1m m\u016f\u017eeme pomoci?<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t<div class=\"wpforms-container wpforms-container-full\" id=\"wpforms-9292\"><form id=\"wpforms-form-9292\" class=\"wpforms-validate wpforms-form wpforms-ajax-form\" data-formid=\"9292\" method=\"post\" enctype=\"multipart\/form-data\" action=\"\/cz\/wp-json\/wp\/v2\/posts\/10883\" data-token=\"2c8503264268bfd24cf052828d8378ee\"><noscript class=\"wpforms-error-noscript\">Chcete-li vyplnit tento formul\u00e1\u0159, pros\u00edm povolte v prohl\u00ed\u017ee\u010di JavaScript.<\/noscript><div class=\"wpforms-field-container\"><div id=\"wpforms-9292-field_3-container\" class=\"wpforms-field wpforms-field-text wpforms-one-half wpforms-first\" data-field-id=\"3\"><label class=\"wpforms-field-label\" for=\"wpforms-9292-field_3\">Jm\u00e9no <span class=\"wpforms-required-label\">*<\/span><\/label><input type=\"text\" id=\"wpforms-9292-field_3\" class=\"wpforms-field-large wpforms-field-required\" name=\"wpforms[fields][3]\" required><\/div><div id=\"wpforms-9292-field_4-container\" class=\"wpforms-field wpforms-field-email wpforms-one-half\" data-field-id=\"4\"><label class=\"wpforms-field-label\" for=\"wpforms-9292-field_4\">E-mail <span class=\"wpforms-required-label\">*<\/span><\/label><input type=\"email\" id=\"wpforms-9292-field_4\" class=\"wpforms-field-large wpforms-field-required\" name=\"wpforms[fields][4]\" required><\/div><div id=\"wpforms-9292-field_5-container\" class=\"wpforms-field wpforms-field-text wpforms-one-half wpforms-first\" 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nejnov\u011bj\u0161\u00edmi technologiemi. 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