{"id":10760,"date":"2024-06-03T08:00:50","date_gmt":"2024-06-03T06:00:50","guid":{"rendered":"https:\/\/promogen.cz\/?p=10760"},"modified":"2024-06-28T13:22:28","modified_gmt":"2024-06-28T11:22:28","slug":"blog-tipy-a-triky-na-top-mailove-sablony","status":"publish","type":"post","link":"https:\/\/promogen.cz\/cz\/blog-tipy-a-triky-na-top-mailove-sablony\/","title":{"rendered":"Tipy a triky na top mailov\u00e9 \u0161ablony"},"content":{"rendered":"
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\"\"<\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div>
E-mailing, Newsletter<\/a><\/div>\t\t\t \t\t\t\t\t\t \t\t\t\n\t\t
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Tipy a triky na top mailov\u00e9 \u0161ablony<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t\t \t\t\t\t\t
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E-mail marketing je kl\u00ed\u010dovou sou\u010d\u00e1st\u00ed \u00fasp\u011b\u0161n\u00e9ho digit\u00e1ln\u00edho marketingov\u00e9ho mixu. Kvalitn\u011b p\u0159ipraven\u00e1 e-mailov\u00e1 \u0161ablona m\u016f\u017ee v\u00fdrazn\u011b zv\u00fd\u0161it konverzn\u00ed pom\u011bry a pos\u00edlit vztahy se z\u00e1kazn\u00edky.\u00a0<\/span>\u00a0<\/span><\/p>\n

R\u00e1di bychom se s V\u00e1mi pod\u011blili o osv\u011bd\u010den\u00e9 postupy, jak vytvo\u0159it modern\u00ed, funk\u010dn\u00ed a responzivn\u00ed e-mailovou \u0161ablonu, kter\u00e1 atraktivn\u011b prezentuje produkty.<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div>

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  1. \u010cist\u00fd a jednoduch\u00fd design<\/b><\/span><\/li>\n<\/ol>\n

    Modern\u00ed design:<\/b>\u00a0<\/span><\/p>\n

      \n
    • Vsa\u010fte na minimalistick\u00fd design s dostatkem b\u00edl\u00e9ho prostoru, aby byl e-mail p\u0159ehledn\u00fd a snadno \u010diteln\u00fd.<\/span>\u00a0<\/span><\/li>\n
    • Pou\u017eijte kvalitn\u00ed obr\u00e1zky produkt\u016f, kter\u00e9 l\u00e1kav\u011b a v\u011brn\u011b reprezentuj\u00ed va\u0161i zna\u010dku.<\/span>\u00a0<\/span><\/li>\n
    • Omezte po\u010det pou\u017eit\u00fdch barev na 2-3 hlavn\u00ed barvy, kter\u00e9 odpov\u00eddaj\u00ed firemn\u00ed identit\u011b.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

      \u00a0<\/span><\/p>\n

      Funk\u010dnost:<\/b>\u00a0<\/span><\/p>\n

        \n
      • Ujist\u011bte se, \u017ee jsou v\u0161echna tla\u010d\u00edtka a odkazy snadno pou\u017eiteln\u00e9, a to i na mobiln\u00edch za\u0159\u00edzen\u00edch.<\/span>\u00a0<\/span><\/li>\n
      • Poskytn\u011bte u\u017eivatel\u016fm jednoduch\u00fd zp\u016fsob odhl\u00e1\u0161en\u00ed z odb\u011bru novinek, co\u017e nejen zlep\u0161\u00ed jejich u\u017eivatelskou zku\u0161enost, ale tak\u00e9 spln\u00ed pr\u00e1vn\u00ed normy.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

        \u00a0<\/span><\/p>\n

        Dark-mode:<\/b>\u00a0<\/span><\/p>\n

          \n
        • P\u0159ipravte \u0161ablonu tak, aby byl e-mail st\u00e1le \u010diteln\u00fd i p\u0159i aktivaci \u201cdark-mode\u201d.\u00a0<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
            \n
          • Vyvarujte se pou\u017eit\u00ed obr\u00e1zku s\u202fb\u00edl\u00fdm pozad\u00edm a volte sp\u00ed\u0161e pozad\u00ed transparentn\u00ed.\u00a0<\/span>\u00a0<\/span><\/li>\n
          • Pokud je logo \u010dern\u00e9, p\u0159idejte b\u00edlou obrysovou linku. T\u00edm logo na \u010dern\u00e9m pozad\u00ed vynikne.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

            \u00a0<\/span><\/p>\n

              \n
            1. Optimalizace pro mobiln\u00ed za\u0159\u00edzen\u00ed<\/span><\/b><\/li>\n<\/ol>\n

              Responzivn\u00ed design:<\/b>\u00a0<\/span><\/p>\n

                \n
              • Testujte e-mailov\u00e9 \u0161ablony na r\u016fzn\u00fdch za\u0159\u00edzen\u00edch a e-mailov\u00fdch klientech, aby bylo zaji\u0161t\u011bno konzistentn\u00ed zobrazen\u00ed.<\/span>\u00a0<\/span><\/li>\n
              • Pou\u017eijte media-queries pro adaptivn\u00ed rozm\u00edst\u011bn\u00ed a velikost obsahu, aby byl e-mail dob\u0159e \u010diteln\u00fd na jak\u00e9mkoliv za\u0159\u00edzen\u00ed.<\/span>\u00a0<\/span><\/li>\n
              • Ujist\u011bte se, \u017ee ve\u0161ker\u00fd text v e-mailu je snadno \u010diteln\u00fd bez pot\u0159eby zoomov\u00e1n\u00ed.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                \u00a0<\/span><\/p>\n

                \u00a0<\/span><\/p>\n

                  \n
                1. Personalizace a segmentace obsahu<\/b><\/span><\/li>\n<\/ol>\n
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                  • Rozd\u011blte va\u0161e z\u00e1kazn\u00edky do segment\u016f podle jejich n\u00e1kupn\u00ed historie, preferenc\u00ed a chov\u00e1n\u00ed, aby byly e-maily co nejrelevantn\u011bj\u0161\u00ed.<\/span>\u00a0<\/span><\/li>\n
                  • Vkl\u00e1dejte do e-mail\u016f personalizovan\u00e9 \u010di interaktivn\u00ed prvky viz. tipy n\u00ed\u017ee.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                    \u00a0<\/span><\/p>\n

                    Tipy pro personalizaci<\/b>\u00a0<\/span><\/p>\n

                      \n
                    • Osloven\u00ed jm\u00e9nem z\u00e1kazn\u00edka<\/span>\u00a0<\/span><\/li>\n
                    • Odpo\u010det \u010dasu slevov\u00e9 akce<\/span>\u00a0<\/span><\/li>\n
                    • Personalizovan\u00e1 grafika<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                      \u00a0<\/span><\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div>

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                      \"\"<\/div>\n\t\t<\/figure>\n\t<\/div>\n
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                      Tipy na dynamick\u00e9 bloky<\/b>\u00a0<\/span><\/p>\n

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                      • Nejbli\u017e\u0161\u00ed v\u00fddejn\u00ed m\u00edsto – podle PS\u010c z objedn\u00e1vky – kombinace vlastn\u00ed prodejny\/Z\u00e1silkovna<\/span>\u00a0<\/span><\/li>\n
                      • Heureka recenze spokojen\u00fdch z\u00e1kazn\u00edk\u016f<\/span>\u00a0<\/span><\/li>\n
                      • Naposledy prohl\u00e9dnut\u00e9 produkty<\/span>\u00a0<\/span><\/li>\n
                      • Up-sell\/cross-sell bloky<\/span>\u00a0<\/span><\/li>\n<\/ul>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div>
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                        Tipy na kinetick\u00e9 prvky<\/b>\u00a0<\/span><\/p>\n

                          \n
                        • Hover efekt<\/span>\u00a0<\/span><\/li>\n
                        • Tla\u010d\u00edtko<\/span>\u00a0<\/span><\/li>\n
                        • Obr\u00e1zek<\/span>\u00a0<\/span><\/li>\n
                        • Text<\/span>\u00a0<\/span><\/li>\n
                        • GIFy<\/span>\u00a0<\/span><\/li>\n
                        • Odpo\u010det \u010dasu<\/span><\/li>\n<\/ul>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div>
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                          1. Jasn\u00e9 a l\u00e1kav\u00e9 call-to-action (CTA)<\/b><\/span><\/li>\n<\/ol>\n
                              \n
                            • Ka\u017ed\u00fd e-mail by m\u011bl m\u00edt jasn\u011b definovan\u00fd c\u00edl, kter\u00fd je podpo\u0159en v\u00fdrazn\u00fdm CTA tla\u010d\u00edtkem.<\/span>\u00a0<\/span><\/li>\n
                            • Dejte CTA na strategick\u00e1 m\u00edsta – nap\u0159\u00edklad po \u00favodn\u00edm textu nebo vedle\/pod obr\u00e1zku produktu.<\/span>
                              \n<\/span><\/li>\n<\/ul>\n

                               <\/p>\n

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                              1. A\/B testov\u00e1n\u00ed<\/b><\/span><\/li>\n<\/ol>\n
                                  \n
                                • Pravideln\u011b prov\u00e1d\u011bjte A\/B testov\u00e1n\u00ed r\u016fzn\u00fdch prvk\u016f e-mailu (nap\u0159. p\u0159edm\u011btov\u00e9 \u0159\u00e1dky, grafick\u00e9 prvky, rozm\u00edst\u011bn\u00ed CTA), abyste zjistili, co na va\u0161e z\u00e1kazn\u00edky nejl\u00e9pe p\u016fsob\u00ed.<\/span>\u00a0<\/span><\/li>\n
                                • Pou\u017e\u00edvejte poznatky z\u00edskan\u00e9 z testov\u00e1n\u00ed pro dal\u0161\u00ed optimalizaci marketingov\u00fdch kampan\u00ed.<\/span><\/li>\n<\/ul>\n

                                   <\/p>\n

                                    \n
                                  1. Pr\u016fb\u011b\u017en\u00e1 anal\u00fdza a optimalizace<\/b><\/span><\/li>\n<\/ol>\n
                                      \n
                                    • Sledujte kl\u00ed\u010dov\u00e9 ukazatele v\u00fdkonnosti, jako jsou m\u00edra otev\u0159en\u00ed, proklikovost, konverzn\u00ed pom\u011br a odhl\u00e1\u0161en\u00ed z odb\u011bru.<\/span>\u00a0<\/span><\/li>\n
                                    • Pou\u017eijte tyto \u00fadaje k pr\u016fb\u011b\u017en\u00e9mu zdokonalov\u00e1n\u00ed \u0161ablon a strategi\u00ed obsahu.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                                      \u00a0<\/span><\/p>\n

                                      Z\u00e1v\u011br<\/b>\u00a0<\/span><\/p>\n

                                        \n
                                      • Kvalitn\u00ed e-mailov\u00e1 \u0161ablona je kl\u00ed\u010dem k lep\u0161\u00ed anga\u017eovanosti z\u00e1kazn\u00edk\u016f, vy\u0161\u0161\u00edm konverz\u00edm a pos\u00edlen\u00ed zna\u010dky, co\u017e m\u016f\u017ee v\u00fdznamn\u011b p\u0159isp\u011bt k \u00fasp\u011bchu va\u0161eho e-shopu.<\/span>\u00a0<\/span><\/li>\n
                                      • Dbejte na to, aby ka\u017ed\u00e1 kampa\u0148 byla pe\u010dliv\u011b promy\u0161len\u00e1 a c\u00edlen\u00e1, s d\u016frazem na modern\u00ed design, funkcionalitu a u\u017eivatelskou p\u0159\u00edv\u011btivost.<\/span>\u00a0<\/span><\/li>\n
                                      • M\u011bjte na pam\u011bti, \u017ee Gmail o\u0159\u00edzne ka\u017ed\u00fd e-mail, kter\u00fd p\u0159es\u00e1hne 100 KB, a nezobraz\u00ed ho v pln\u00e9m rozsahu.<\/span>\u00a0<\/span><\/li>\n<\/ul>\n\t\t<\/div>\n\t\t\n\t\t
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                                        - Napi\u0161te n\u00e1m -<\/div>\n\t\t\t\n\t\t\t
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                                        S \u010d\u00edm v\u00e1m m\u016f\u017eeme pomoci?<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t