{"id":10726,"date":"2024-04-22T16:11:06","date_gmt":"2024-04-22T14:11:06","guid":{"rendered":"https:\/\/promogen.cz\/?p=10726"},"modified":"2024-12-02T11:38:23","modified_gmt":"2024-12-02T10:38:23","slug":"push-notifikace-studie","status":"publish","type":"post","link":"https:\/\/promogen.cz\/cz\/push-notifikace-studie\/","title":{"rendered":"Push notifikace \u2013 p\u0159\u00edpadov\u00e1 studie"},"content":{"rendered":"
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\"\"<\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div>
E-mailing, Newsletter<\/a><\/div>\t\t\t \t\t\t\t\t\t \t\t\t\n\t\t
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Push notifikace \u2013 p\u0159\u00edpadov\u00e1 studie<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t\t \t\t\t\t\t
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Push notifikace dlouhou dobu p\u0159edstavovaly opom\u00edjen\u00fd kan\u00e1l, ale v posledn\u00ed dob\u011b mnoho e-shop\u016f pochopilo jejich rychlou n\u00e1vratnost a skv\u011bl\u00e9 mo\u017enosti. V t\u00e9to studii se pod\u00edv\u00e1me na to, jak funguj\u00ed u e-shopu dobre-knihy.cz a jak mohou pomoci i v\u00e1m.<\/span>\u00a0<\/span><\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div>

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Jak funguj\u00ed push notifikace?<\/span><\/b>\u00a0<\/span><\/h2>\n

Webov\u00e9 push notifikace jsou v\u00e1zan\u00e9 na prohl\u00ed\u017ee\u010d (profil v prohl\u00ed\u017ee\u010di) a za\u0159\u00edzen\u00ed (v\u010detn\u011b mobiln\u00edch za\u0159\u00edzen\u00ed). Pokud se p\u0159ihl\u00e1s\u00edte k odb\u011bru notifikac\u00ed a str\u00e1nka v\u00e1m je za\u0161le, zobraz\u00ed se jen tehdy, kdy\u017e jste aktivn\u00ed ve stejn\u00e9m webov\u00e9m prohl\u00ed\u017ee\u010di, nebo v n\u011bm budete aktivn\u00ed n\u011bkolik dn\u00ed od rozesl\u00e1n\u00ed notifikac\u00ed (v\u011bt\u0161inou 3 dny). Notifikace se v\u00e1m zobraz\u00ed i tehdy, kdy\u017e jste na jin\u00e9 str\u00e1nce, ne\u017e je str\u00e1nka odes\u00edlatele. Lze je tedy p\u0159irovnat k SMS, s t\u00edm rozd\u00edlem, \u017ee od z\u00e1kazn\u00edka nepot\u0159ebujete \u017e\u00e1dn\u00e9 osobn\u00ed \u00fadaje.<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Jak funguje p\u0159ihl\u00e1\u0161en\u00ed k odb\u011bru notifikac\u00ed?<\/span><\/b>\u00a0<\/span><\/h2>\n

Prohl\u00ed\u017e\u00edte si webovou str\u00e1nku a v prohl\u00ed\u017ee\u010di v\u00e1m vysko\u010d\u00ed dialogov\u00e9 okno, kter\u00e9 \u017e\u00e1d\u00e1 souhlas se zobrazov\u00e1n\u00edm ozn\u00e1men\u00ed. Toto okno je vyvolan\u00e9 p\u0159\u00edmo va\u0161\u00edm prohl\u00ed\u017ee\u010dem. V n\u00e1stroj\u00edch pro notifikace lze b\u011b\u017en\u011b nastavit pravidlo pro vyvol\u00e1n\u00ed takov\u00e9ho okna, v\u011bt\u0161inou po n\u011bkolika vte\u0159in\u00e1ch str\u00e1ven\u00fdch na str\u00e1nce, po zobrazen\u00ed n\u011bkolika str\u00e1nek nebo po ur\u010dit\u00e9 akci, nap\u0159\u00edklad po kliknut\u00ed na tla\u010d\u00edtko.\u00a0<\/span>\u00a0<\/span><\/p>\n

Pokud chcete z\u00e1kazn\u00edkovi zas\u00edl\u00e1n\u00ed ozn\u00e1men\u00ed zp\u0159\u00edjemnit, m\u016f\u017eete dialogov\u00e9 okno nahradit klasick\u00fdm pop-up oknem, kter\u00e9 pot\u00e9 dialogov\u00e9 okno vyvol\u00e1. Odsouhlasen\u00ed v\u0161ak mus\u00ed v\u017edy prob\u011bhnout v dialogov\u00e9m okn\u011b.<\/span>\u00a0<\/span><\/p>\n

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Jak\u00e9 zpr\u00e1vy m\u016f\u017eete z\u00e1kazn\u00edk\u016fm zas\u00edlat?<\/span><\/b>\u00a0<\/span><\/h2>\n

Mo\u017enosti jsou neomezen\u00e9 a z\u00e1le\u017e\u00ed pouze na va\u0161\u00ed kreativit\u011b. V promoGEN vn\u00edm\u00e1me push notifikace jako dopln\u011bk k e-mailov\u00fdm rozes\u00edlk\u00e1m a rychlou mo\u017enost, jak informovat z\u00e1kazn\u00edky o nov\u00fdch produktech, bleskov\u00fdch slev\u00e1ch, nov\u00fdch \u010dl\u00e1nc\u00edch nebo jin\u00fdch aktualit\u00e1ch. V notifikaci m\u016f\u017eete zobrazit:<\/span>\u00a0<\/span><\/p>\n

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  • Titulek<\/span>\u00a0<\/span><\/li>\n
  • Obsah zpr\u00e1vy<\/span>\u00a0<\/span><\/li>\n
  • URL odkaz<\/span>\u00a0<\/span><\/li>\n
  • Banner<\/span>\u00a0<\/span><\/li>\n
  • Ak\u010dn\u00ed tla\u010d\u00edtka (pouze v Google Chrome)<\/span>\u00a0<\/span><\/li>\n
  • A nastavit dobu trv\u00e1n\u00ed notifikace (TTL)<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

    \u00a0<\/span><\/p>\n

    Jak notifikace naimplementovat?<\/span><\/b>\u00a0<\/span><\/h2>\n

    M\u00e1te dv\u011b mo\u017enosti, jak push notifikace na sv\u016fj web implementovat:<\/span>\u00a0<\/span><\/p>\n

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    1. Nasazen\u00ed technologie Google Firebase Cloud Messaging. Cel\u00e1 infrastruktura v\u010detn\u011b odes\u00edl\u00e1n\u00ed je zdarma, nev\u00fdhoda je, \u017ee mus\u00edte programovat spr\u00e1vu token\u016f, p\u0159ihla\u0161ov\u00e1n\u00ed, odhla\u0161ov\u00e1n\u00ed, u\u017eivatelsk\u00e9 prost\u0159ed\u00ed pro zas\u00edl\u00e1n\u00ed notifikac\u00ed, reporting a v p\u0159\u00edpad\u011b \u017ee chcete vyu\u017e\u00edvat i automatizace nebo pokro\u010dil\u00e9 funkce, mus\u00edte si je tak\u00e9 naprogramovat p\u0159\u00edmo pro sv\u016fj web.<\/span>
      \n\u00a0<\/span><\/li>\n<\/ol>\n
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      1. Vyu\u017e\u00edt ji\u017e existuj\u00edc\u00ed a ov\u011b\u0159en\u00e9 SaaS n\u00e1stroje, kter\u00e9 d\u011blaj\u00ed implementaci jednodu\u0161\u0161\u00ed, p\u0159\u00edjemn\u011bj\u0161\u00ed a v\u00fdkonn\u011bj\u0161\u00ed. Na web si pak pouze nasad\u00edte k\u00f3d, vlo\u017e\u00edte soubory do rootu webu a o zbytek se postar\u00e1te v samotn\u00e9m n\u00e1stroji \u2013 nastaven\u00ed podm\u00ednek pro spu\u0161t\u011bn\u00ed, definov\u00e1n\u00ed textu do dialogov\u00e9ho okna a uv\u00edtac\u00ed sekvence nebo jin\u00e9 automatizace.<\/span>\u00a0<\/span><\/li>\n<\/ol>\n

        \u00a0<\/span><\/p>\n

        FAQ<\/span><\/b>\u00a0<\/span><\/h2>\n
        Jak funguje odhl\u00e1\u0161en\u00ed z notifikac\u00ed?<\/span><\/b>\u00a0<\/span><\/h5>\n

        Sb\u011br i odhla\u0161ov\u00e1n\u00ed je pln\u011b na stran\u011b prohl\u00ed\u017ee\u010de. Dialogov\u00e9 okno pro potvrzen\u00ed na v\u00e1s nevysko\u010d\u00ed, pokud jste v anonymn\u00edm okn\u011b, stejn\u011b tak pokud jste zaryt\u00fd odm\u00edta\u010d t\u011bchto potvrzen\u00ed. Prohl\u00ed\u017ee\u010d rozpozn\u00e1, \u017ee nem\u00e1te z\u00e1jem o notifikace, a ani v\u00e1m je nenab\u00edz\u00ed. Odhl\u00e1sit se m\u016f\u017eete jednodu\u0161e kliknut\u00edm na nastaven\u00ed vedle URL adresy.<\/span>\u00a0<\/span><\/p>\n

        \"\"<\/span><\/h5>\n
        J<\/span>ak dlouho a \u010dasto mohu na z\u00e1kazn\u00edka notifikace zas\u00edlat?<\/span><\/b>\u00a0<\/span><\/h5>\n

        Frekvence je \u010dist\u011b na v\u00e1s, ale doporu\u010dujeme, aby obsah a frekvence neobt\u011b\u017eovaly z\u00e1kazn\u00edky. Profil prohl\u00ed\u017ee\u010de je aktivn\u00ed, dokud je aktivn\u00ed samotn\u00fd prohl\u00ed\u017ee\u010d. Pokud si kupujete nov\u00e9 za\u0159\u00edzen\u00ed a nem\u00e1te synchronizovan\u00e9 profily, mo\u017enost p\u0159ij\u00edm\u00e1n\u00ed notifikac\u00ed se ztr\u00e1c\u00ed a budete znovu vyzv\u00e1ni k odb\u011bru. Pokud pou\u017e\u00edv\u00e1te nap\u0159\u00edklad Safari na mobiln\u00edm za\u0159\u00edzen\u00ed a desktopov\u00fd Chrome, mus\u00edte schv\u00e1lit zas\u00edl\u00e1n\u00ed na obou za\u0159\u00edzen\u00edch a na ka\u017ed\u00e9m prohl\u00ed\u017ee\u010di zvl\u00e1\u0161\u0165.<\/span>\u00a0<\/span><\/p>\n

        \u00a0<\/span><\/p>\n

        Jak\u00e9 jsou pokro\u010dil\u00e9 mo\u017enosti notifikac\u00ed?<\/span><\/b>\u00a0<\/span>\u00a0<\/span><\/h5>\n

        Mimo hromadn\u00e9 rozes\u00edlky m\u016f\u017eete:<\/span>\u00a0<\/span><\/p>\n

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        • Nastavit podm\u00ednky pro spu\u0161t\u011bn\u00ed na z\u00e1klad\u011b chov\u00e1n\u00ed u\u017eivatele, nap\u0159\u00edklad opu\u0161t\u011bn\u00fd ko\u0161\u00edk<\/span>\u00a0<\/span><\/li>\n
        • Segmentovat podle \u00fadaj\u016f o prohl\u00ed\u017een\u00ed \u010di aktivity u\u017eivatele<\/span>\u00a0<\/span><\/li>\n
        • Prov\u00e1d\u011bt A\/B testy obsahu notifikac\u00ed<\/span>\u00a0<\/span><\/li>\n
        • Prov\u00e1zat identitu z\u00e1kazn\u00edka s jeho prohl\u00ed\u017ee\u010dem<\/span>\u00a0<\/span><\/li>\n
        • Vyu\u017e\u00edt notifikace v multikan\u00e1lov\u00e9 komunikaci<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

          \u00a0<\/span><\/p>\n

          Jak rychle nasb\u00edr\u00e1m dostate\u010dn\u00fd po\u010det z\u00e1kazn\u00edk\u016f?<\/span><\/b>\u00a0<\/span><\/h5>\n

          To z\u00e1le\u017e\u00ed na n\u00e1v\u0161t\u011bvnosti va\u0161ich str\u00e1nek. Ze zku\u0161enost\u00ed m\u00e1me vypozorov\u00e1no, \u017ee konverzn\u00ed pom\u011br pro p\u0159ihl\u00e1\u0161en\u00ed se pohybuje mezi 2 a\u017e 4 %.<\/span>\u00a0<\/span><\/p>\n

          \u00a0<\/span><\/p>\n

          Jak rychle se mi vr\u00e1t\u00ed investice?<\/span><\/b>\u00a0<\/span><\/h5>\n

          Velkou v\u00fdhodou je, \u017ee push notifikace v z\u00e1kladn\u00ed podob\u011b m\u016f\u017eete vyu\u017e\u00edvat zdarma, a va\u0161e n\u00e1klady jsou pouze na implementaci, prvotn\u00ed nastaven\u00ed a n\u00e1sledn\u00e9 rozes\u00edl\u00e1n\u00ed notifikac\u00ed. Pr\u016fm\u011brn\u00fd Click Rate notifikac\u00ed se v z\u00e1vislosti na obsahu a atraktivnosti nab\u00eddky pohybuje v rozmez\u00ed 1 a\u017e 3 %. I kdy\u017e z\u00e1kazn\u00edk zrovna neklikne, s velkou pravd\u011bpodobnost\u00ed notifikaci vid\u00ed a ukl\u00e1d\u00e1 si ji do pam\u011bti.<\/span>\u00a0<\/span><\/p>\n

          Studie Dobr\u00e9 knihy<\/span><\/b>\u00a0<\/span><\/h2>\n

          E-shop dobre-knihy.cz vyu\u017e\u00edv\u00e1 pro notifikace n\u00e1stroj OneSignal v z\u00e1kladn\u00ed implementaci. P\u0159i prvn\u00ed n\u00e1v\u0161t\u011bv\u011b webu se v\u00e1m zobraz\u00ed dialogov\u00e9 okno, kter\u00e9 v\u00e1m umo\u017en\u00ed p\u0159ihl\u00e1sit se k odb\u011bru notifikac\u00ed. T\u00edmto zp\u016fsobem z\u00edsk\u00e1vaj\u00ed denn\u011b p\u0159ibli\u017en\u011b 70 nov\u00fdch odb\u011bratel\u016f.<\/span>\u00a0<\/span><\/p>\n

          \"\"<\/span><\/b><\/h2>\n

          <\/h2>\n

          \u010cetnost rozes\u00edlek\u00a0<\/span><\/b>\u00a0<\/span><\/h2>\n

          Z anal\u00fdzy a testov\u00e1n\u00ed vypl\u00fdv\u00e1, \u017ee optim\u00e1ln\u00ed frekvence je jedna notifikace t\u00fddn\u011b. Nezas\u00edl\u00e1me je sou\u010dasn\u011b s newsletterem, ale t\u00e9mata se \u010dasto p\u0159ekr\u00fdvaj\u00ed. Nap\u0159\u00edklad upozorn\u011bn\u00ed na novou akci, knihu v p\u0159edprodeji nebo nov\u00fd titul od obl\u00edben\u00e9ho autora.<\/span>\u00a0<\/span><\/p>\n

          \u00a0<\/span><\/p>\n

          Jak je to s v\u00fdkonem notifikac\u00ed?\u00a0<\/span><\/b>\u00a0<\/span><\/h2>\n

          Z celkov\u00fdch tr\u017eeb e-shopu tvo\u0159\u00ed push notifikace p\u0159ibli\u017en\u011b 0,5 % tr\u017eeb. Na z\u00e1klad\u011b na\u0161ich zku\u0161enost\u00ed se tento pod\u00edl zv\u00fd\u0161\u00ed na zhruba 1 %, pokud je implementace hlub\u0161\u00ed v\u010detn\u011b automatick\u00fdch sc\u00e9n\u00e1\u0159\u016f.<\/span>\u00a0<\/span><\/p>\n

          \u00a0<\/span><\/p>\n

          Tip na z\u00e1v\u011br \u2013 jak obej\u00edt limit rozes\u00edlek v OneSignal?<\/span><\/b>\u00a0<\/span><\/h2>\n

          Nejen v OneSignalu, ale i v dal\u0161\u00edch n\u00e1stroj\u00edch, pokud nechcete platit za plnou verzi, \u010dasto naraz\u00edte na r\u016fzn\u00e1 omezen\u00ed. OneSignal omezuje po\u010det p\u0159\u00edjemc\u016f v jedn\u00e9 rozes\u00edlce.\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n

          Na\u0161t\u011bst\u00ed lze tento limit jednodu\u0161e obej\u00edt pomoc\u00ed segmentace podle aktivity. Rozd\u011blte svou z\u00e1kaznickou skupinu do segment\u016f o maxim\u00e1ln\u011b 10 000 kontaktech podle atributu „last session\u201d. P\u0159ipravte si jednu rozes\u00edlku a n\u00e1sledn\u011b ji jednodu\u0161e zduplikujte, nastavte dal\u0161\u00ed segment a odes\u00edlejte rozes\u00edlku o p\u00e1r minut pozd\u011bji.<\/span>\u00a0<\/span><\/p>\n

          \u00a0<\/span><\/p>\n

          Chcete-li implementovat notifikace nebo pot\u0159ebujete poradit s v\u00fdb\u011brem n\u00e1stroje, nev\u00e1hejte n\u00e1s kontaktovat na tel. 734 151 260.<\/b><\/span><\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

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          - Napi\u0161te n\u00e1m -<\/div>\n\t\t\t\n\t\t\t
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          S \u010d\u00edm v\u00e1m m\u016f\u017eeme pomoci?<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t