{"id":10710,"date":"2024-03-27T09:17:21","date_gmt":"2024-03-27T08:17:21","guid":{"rendered":"https:\/\/promogen.cz\/?p=10710"},"modified":"2024-07-26T22:17:28","modified_gmt":"2024-07-26T20:17:28","slug":"blog-reaktivacni-kampan","status":"publish","type":"post","link":"https:\/\/promogen.cz\/cz\/blog-reaktivacni-kampan\/","title":{"rendered":"Reaktiva\u010dn\u00ed kampa\u0148 \u2013 nepr\u00e1vem opom\u00edjen\u00e1 automatizace"},"content":{"rendered":"<div class=\"vc_row wpb_row vc_row-fluid vc_row-o-content-middle vc_row-flex wd-rs-63ce9c472e937\"><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center imgblogstin\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper vc_box_shadow_border  vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/promogen.cz\/wp-content\/uploads\/2024\/03\/hand-tounching-laptop-many-envelopes-scaled.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"Composite image of hand using laptop put on a desk with letter icons\" srcset=\"https:\/\/promogen.cz\/wp-content\/uploads\/2024\/03\/hand-tounching-laptop-many-envelopes-scaled.jpg 2560w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/03\/hand-tounching-laptop-many-envelopes-400x267.jpg 400w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/03\/hand-tounching-laptop-many-envelopes-1200x800.jpg 1200w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/03\/hand-tounching-laptop-many-envelopes-768x512.jpg 768w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/03\/hand-tounching-laptop-many-envelopes-1536x1024.jpg 1536w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/03\/hand-tounching-laptop-many-envelopes-2048x1365.jpg 2048w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/03\/hand-tounching-laptop-many-envelopes-18x12.jpg 18w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div id=\"wd-6602ea1870837\" class=\" wd-rs-6602ea1870837  wd-button-wrapper text-left\"><a href=\"https:\/\/www.promogen.cz\/category\/newsletter\/\" title=\"\" class=\"btn btn-color-primary btn-style-default btn-style-rectangle btn-size-small mtcenter\">E-mailing, automatizace<\/a><\/div>\t\t\t<link rel=\"stylesheet\" id=\"wd-section-title-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/el-section-title.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\t\t\t<link rel=\"stylesheet\" id=\"wd-mod-highlighted-text-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/mod-highlighted-text.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\n\t\t<div id=\"wd-6602ea4c1c410\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-rs-6602ea4c1c410 wd-title-color-primary wd-title-style-default text-left mtcenter vc_custom_1711467088221 wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title  wd-font-weight- wd-fontsize-xxl\" >Reaktiva\u010dn\u00ed kampa\u0148 \u2013 nepr\u00e1vem opom\u00edjen\u00e1 automatizace<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t\t<link rel=\"stylesheet\" id=\"wd-text-block-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/el-text-block.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\t\t<div id=\"wd-6602ea3796755\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-6602ea3796755 text-left  mtcenter\">\n\t\t\t<p>V\u202fe-mailingu jsou automatizace jako t\u0159eba opu\u0161t\u011bn\u00fd ko\u0161\u00edk nezbytnost. Obdobn\u011b v\u011bt\u0161ina e-shopa\u0159\u016f d\u0159\u00edve nebo pozd\u011bji dojde k\u202fp\u0159\u00edprav\u011b sv\u00e1tkov\u00fdch mail\u016f \u010di p\u0159ipom\u00ednky na z\u00e1klad\u011b prohl\u00ed\u017een\u00e9ho zbo\u017e\u00ed. Jedna automatizace b\u00fdv\u00e1 \u010dasto opom\u00edjen\u00e1 a p\u0159itom v\u00e1m m\u016f\u017ee pen\u00edze nejen vyd\u011blat, ale tak\u00e9 u\u0161et\u0159it. Jde o reaktiva\u010dn\u00ed kampa\u0148.<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_row wpb_row vc_inner vc_row-fluid vc_custom_1663168662625 wd-rs-6321f09351503\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-6603ed8c29746\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-6603ed8c29746 text-left \">\n\t\t\t<h2><span data-contrast=\"none\">Co to vlastn\u011b reaktivace je?<\/span><span data-contrast=\"none\">\u202f<\/span><span data-contrast=\"none\">\u202f<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:40}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"none\">Jde o pokus o posledn\u00ed kontakt se z\u00e1kazn\u00edkem, kter\u00fd je u v\u00e1s dlouhodob\u011b neaktivn\u00ed. Pokud se v\u00e1m ho nepovede touto kampan\u00ed o\u017eivit, je zbyte\u010dn\u00e9 ho nad\u00e1le dr\u017eet ve va\u0161\u00ed datab\u00e1zi a platit za v\u011bt\u0161\u00ed datab\u00e1zi.<\/span><\/p>\n<h2><span data-contrast=\"none\">Pro\u010d se to vyplat\u00ed?\u202f<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:40}\">\u00a0<\/span><\/h2>\n<ul>\n<li><span data-contrast=\"none\">O\u017eiv\u00edte z\u00e1kazn\u00edky, o kter\u00e9 byste jinak p\u0159i\u0161li.<\/span><\/li>\n<li><span data-contrast=\"none\">Neplat\u00edte za sv\u00e9 mailingov\u00e9 n\u00e1stroje v\u00edce ne\u017e mus\u00edte.\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"none\">Va\u0161e metriky doru\u010ditelnosti, open rate, click rate rostou, a t\u00edm p\u00e1dem jste pro mailov\u00e9 platformy\u202fd\u016fv\u011bryhodn\u011bj\u0161\u00ed.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<\/ul>\n<h2 aria-level=\"2\"><span data-contrast=\"none\">Jak si stanovit neaktivn\u00edho z\u00e1kazn\u00edka<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:40}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Neaktivitu vn\u00edm\u00e1 ka\u017ed\u00fd jinak, ale definovat se d\u00e1 jednodu\u0161e. Nenakupuje u v\u00e1s, ne\u010dte va\u0161e e-maily ani nechod\u00ed na v\u00e1\u0161 web. Ide\u00e1ln\u00ed je si stanovit del\u0161\u00ed \u010das, nap\u0159\u00edklad jeden rok. Pokud prod\u00e1v\u00e1te sez\u00f3nn\u00ed zbo\u017e\u00ed i d\u00e9le \u2013 nap\u0159\u00edklad 14 m\u011bs\u00edc\u016f. Pokud je po tu dobu v\u00e1\u0161 z\u00e1kazn\u00edk neaktivn\u00ed, je ide\u00e1ln\u00edm kandid\u00e1tem pro na\u0161i kampa\u0148.<\/span><\/p>\n<p>Pokud v\u00e1\u0161 e-shop b\u011b\u017e\u00ed na platform\u011b <a href=\"https:\/\/www.shoptet.cz\/\">Shoptet<\/a> a na mailing vyu\u017e\u00edv\u00e1te <a href=\"https:\/\/ecomail.cz\/\">Ecomail<\/a>, je pr\u00e1ce s daty velmi snadn\u00e1, proto\u017ee propojen\u00ed obou produkt\u016f funguje na jedni\u010dku.<\/p>\n<p>Ostatn\u011b na\u0161e ilustra\u010dn\u00ed obr\u00e1zky poch\u00e1z\u00ed ze slovensk\u00e9 verze e-shopu Panakei, kter\u00fd pr\u00e1v\u011b ob\u011b zmi\u0148ovan\u00e1 \u0159e\u0161en\u00ed vyu\u017e\u00edv\u00e1.<\/p>\n<p><span style=\"color: #1b1919; font-size: 24px;\" data-contrast=\"none\">Jak by m\u011bla reaktiva\u010dn\u00ed kampa\u0148 vypadat?<\/span><span style=\"color: #1b1919; font-size: 24px;\" data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:40}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Do\u010dasn\u011b vy\u0159a\u010fte z\u00e1kazn\u00edka, kter\u00e9ho chcete zkusit o\u017eivit ze standardn\u00edch rozes\u00edlek. Stejn\u011b je neotv\u00edr\u00e1, nenakupuje, dop\u0159ejte mu od v\u00e1s klid. Nejm\u00e9n\u011b na m\u011bs\u00edc, pokud pos\u00edl\u00e1te \u010dast\u011bji, p\u0159\u00edpadn\u011b na dva a\u017e t\u0159i, pokud m\u00e9n\u011b ne\u017e na t\u00fddenn\u00ed b\u00e1zi.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Samotnou kampa\u0148 rozd\u011blte do v\u00edce krok\u016f. Osv\u011bd\u010den\u00fdm zp\u016fsobem jsou t\u0159i kroky a jako posledn\u00ed pokus SMS.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">V\u202fprvn\u00edm mailu se zkuste hezky p\u0159ipomenout, personalizujte \u2013 tedy oslovujte jm\u00e9nem, p\u0159ipome\u0148te posledn\u00ed n\u00e1kup a napi\u0161te, co je u v\u00e1s za posledn\u00ed rok nov\u00e9ho, kv\u016fli \u010demu se vyplat\u00ed u v\u00e1s zase za\u010d\u00edt nakupovat. Ur\u010dit\u011b vyzdvihn\u011bte sv\u00e9 p\u0159ednosti \u2013 a\u0165 jde o cenu, exkluzivn\u00ed produkty, rychlost dod\u00e1n\u00ed, prost\u011b se prodejte.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\"><em><span class=\"TextRun SCXW246647359 BCX0\" lang=\"CS-CZ\" xml:lang=\"CS-CZ\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW246647359 BCX0\" data-ccp-parastyle=\"x_xxcontentpasted3\" data-ccp-parastyle-defn=\"{&quot;ObjectId&quot;:&quot;a8f3557f-85d7-4326-ba30-af6610838013|27&quot;,&quot;ClassId&quot;:1073872969,&quot;Properties&quot;:&#091;469775450,&quot;x_xxcontentpasted3&quot;,201340122,&quot;2&quot;,134233614,&quot;true&quot;,469778129,&quot;xxxcontentpasted3&quot;,335572020,&quot;1&quot;,469777841,&quot;Times New Roman&quot;,469777842,&quot;Times New Roman&quot;,469777843,&quot;Times New Roman&quot;,469777844,&quot;Times New Roman&quot;,469769226,&quot;Times New Roman&quot;,335559705,&quot;1029&quot;,134233118,&quot;true&quot;,134233117,&quot;true&quot;,469778324,&quot;Normal&quot;&#093;}\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-10715 aligncenter\" src=\"http:\/\/promogen.cz\/wp-content\/uploads\/2024\/03\/screencapture-panakei-ecomailapp-cz-public-parch-44832-12622-RoR37zNWIx-2024-03-27-10_41_58-170x300.png\" alt=\"\" width=\"170\" height=\"300\" srcset=\"https:\/\/promogen.cz\/wp-content\/uploads\/2024\/03\/screencapture-panakei-ecomailapp-cz-public-parch-44832-12622-RoR37zNWIx-2024-03-27-10_41_58-170x300.png 170w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/03\/screencapture-panakei-ecomailapp-cz-public-parch-44832-12622-RoR37zNWIx-2024-03-27-10_41_58-454x800.png 454w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/03\/screencapture-panakei-ecomailapp-cz-public-parch-44832-12622-RoR37zNWIx-2024-03-27-10_41_58-768x1353.png 768w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/03\/screencapture-panakei-ecomailapp-cz-public-parch-44832-12622-RoR37zNWIx-2024-03-27-10_41_58-872x1536.png 872w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/03\/screencapture-panakei-ecomailapp-cz-public-parch-44832-12622-RoR37zNWIx-2024-03-27-10_41_58-1162x2048.png 1162w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/03\/screencapture-panakei-ecomailapp-cz-public-parch-44832-12622-RoR37zNWIx-2024-03-27-10_41_58-7x12.png 7w\" sizes=\"auto, (max-width: 170px) 100vw, 170px\" \/><\/span><\/span><\/em><\/span><\/p>\n<p><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\"><em><span class=\"TextRun SCXW246647359 BCX0\" lang=\"CS-CZ\" xml:lang=\"CS-CZ\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW246647359 BCX0\" data-ccp-parastyle=\"x_xxcontentpasted3\" data-ccp-parastyle-defn=\"{&quot;ObjectId&quot;:&quot;a8f3557f-85d7-4326-ba30-af6610838013|27&quot;,&quot;ClassId&quot;:1073872969,&quot;Properties&quot;:&#091;469775450,&quot;x_xxcontentpasted3&quot;,201340122,&quot;2&quot;,134233614,&quot;true&quot;,469778129,&quot;xxxcontentpasted3&quot;,335572020,&quot;1&quot;,469777841,&quot;Times New Roman&quot;,469777842,&quot;Times New Roman&quot;,469777843,&quot;Times New Roman&quot;,469777844,&quot;Times New Roman&quot;,469769226,&quot;Times New Roman&quot;,335559705,&quot;1029&quot;,134233118,&quot;true&quot;,134233117,&quot;true&quot;,469778324,&quot;Normal&quot;&#093;}\">P\u0159i prvn\u00edm pokusu o reaktivaci se zkuste zeptat, pro\u010d u v\u00e1s z\u00e1kazn\u00edk u\u017e nenakupuje. Zp\u011btn\u00e1 vazba je extr\u00e9mn\u011b d\u016fle\u017eit\u00e1. Data si t\u0159eba jednou m\u011bs\u00ed\u010dn\u011b vyhodno\u0165te.<\/span><\/span><span class=\"EOP SCXW246647359 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/em><\/span><\/p>\n<p><span data-contrast=\"none\">V\u202fdruh\u00e9m mailu u\u017e za\u00fato\u010dte cenou, p\u0159ipome\u0148te sv\u00e9 v\u00fdprodejov\u00e9 akce, produkty ve slev\u011b. Je to proto, \u017ee na nab\u00eddku slu\u017eeb a novinek z\u202fp\u0159edchoz\u00edho e-mailu nereagoval. P\u0159ipome\u0148te, kolik spokojen\u00fdch z\u00e1kazn\u00edk\u016f u v\u00e1s nakupuje \u010di kolik jich odeb\u00edr\u00e1 va\u0161e novinky a jak se jim to vypl\u00e1c\u00ed.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\"><em><span class=\"TextRun SCXW112277734 BCX0\" lang=\"CS-CZ\" xml:lang=\"CS-CZ\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW112277734 BCX0\" data-ccp-parastyle=\"x_xxcontentpasted3\" data-ccp-parastyle-defn=\"{&quot;ObjectId&quot;:&quot;a8f3557f-85d7-4326-ba30-af6610838013|27&quot;,&quot;ClassId&quot;:1073872969,&quot;Properties&quot;:&#091;469775450,&quot;x_xxcontentpasted3&quot;,201340122,&quot;2&quot;,134233614,&quot;true&quot;,469778129,&quot;xxxcontentpasted3&quot;,335572020,&quot;1&quot;,469777841,&quot;Times New Roman&quot;,469777842,&quot;Times New Roman&quot;,469777843,&quot;Times New Roman&quot;,469777844,&quot;Times New Roman&quot;,469769226,&quot;Times New Roman&quot;,335559705,&quot;1029&quot;,134233118,&quot;true&quot;,134233117,&quot;true&quot;,469778324,&quot;Normal&quot;&#093;}\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-10716 aligncenter\" src=\"http:\/\/promogen.cz\/wp-content\/uploads\/2024\/03\/screencapture-panakei-ecomailapp-cz-public-parch-44833-12421-69217-2024-03-26-16_37_34-254x300.png\" alt=\"\" width=\"254\" height=\"300\" srcset=\"https:\/\/promogen.cz\/wp-content\/uploads\/2024\/03\/screencapture-panakei-ecomailapp-cz-public-parch-44833-12421-69217-2024-03-26-16_37_34-254x300.png 254w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/03\/screencapture-panakei-ecomailapp-cz-public-parch-44833-12421-69217-2024-03-26-16_37_34-677x800.png 677w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/03\/screencapture-panakei-ecomailapp-cz-public-parch-44833-12421-69217-2024-03-26-16_37_34-768x907.png 768w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/03\/screencapture-panakei-ecomailapp-cz-public-parch-44833-12421-69217-2024-03-26-16_37_34-1300x1536.png 1300w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/03\/screencapture-panakei-ecomailapp-cz-public-parch-44833-12421-69217-2024-03-26-16_37_34-10x12.png 10w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/03\/screencapture-panakei-ecomailapp-cz-public-parch-44833-12421-69217-2024-03-26-16_37_34.png 1720w\" sizes=\"auto, (max-width: 254px) 100vw, 254px\" \/><\/span><\/span><\/em><\/span><\/p>\n<p><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\"><em><span class=\"TextRun SCXW112277734 BCX0\" lang=\"CS-CZ\" xml:lang=\"CS-CZ\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW112277734 BCX0\" data-ccp-parastyle=\"x_xxcontentpasted3\" data-ccp-parastyle-defn=\"{&quot;ObjectId&quot;:&quot;a8f3557f-85d7-4326-ba30-af6610838013|27&quot;,&quot;ClassId&quot;:1073872969,&quot;Properties&quot;:&#091;469775450,&quot;x_xxcontentpasted3&quot;,201340122,&quot;2&quot;,134233614,&quot;true&quot;,469778129,&quot;xxxcontentpasted3&quot;,335572020,&quot;1&quot;,469777841,&quot;Times New Roman&quot;,469777842,&quot;Times New Roman&quot;,469777843,&quot;Times New Roman&quot;,469777844,&quot;Times New Roman&quot;,469769226,&quot;Times New Roman&quot;,335559705,&quot;1029&quot;,134233118,&quot;true&quot;,134233117,&quot;true&quot;,469778324,&quot;Normal&quot;&#093;}\">Nab\u00eddnout slevu je \u0159e\u0161en\u00ed, kter\u00e9 funguje v\u017edy. V\u202ftomto p\u0159\u00edpad\u011b i m\u00e1 smysl ji nab\u00eddnout. Akvizice nov\u00e9ho z\u00e1kazn\u00edka v\u017edy stoj\u00ed v\u00edce ne\u017e udr\u017een\u00ed st\u00e1vaj\u00edc\u00edho.<\/span><\/span><span class=\"EOP SCXW112277734 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/em><\/span><\/p>\n<p><span data-contrast=\"none\">Ve t\u0159et\u00edm u\u017e zahrajte na city, zkuste nab\u00eddnout slevu \u2013 z\u00edskat z\u00e1kazn\u00edka, kter\u00fd u v\u00e1s nakupoval v\u00e1m za to stoj\u00ed. Ve v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f je sleva lep\u0161\u00ed ne\u017e investice do reklamy na z\u00edsk\u00e1n\u00ed z\u00e1kazn\u00edka nov\u00e9ho.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Mezi jednotliv\u00fdmi mailu udr\u017eujte 1\u20132 t\u00fddny rozestup. Po posledn\u00ed, t\u0159et\u00edm mailu m\u016f\u017eete zkusit posledn\u00ed krok \u2013 poslat SMS se slevov\u00fdm k\u00f3dem. Pokud z\u00e1kazn\u00edk ani pak nereaguje, vy\u0159ad\u00edte ho. I to m\u016f\u017ee b\u00fdt spr\u00e1vn\u011b, proto\u017ee u\u0161et\u0159\u00edte n\u00e1klad za poplatek poskytovateli mailingu a tak\u00e9 v\u00e1m zvedne v\u00e1\u0161 scoring u jednotliv\u00fdch slu\u017eeb.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Nezapome\u0148te, \u017ee reaktivaci m\u00e1te vyu\u017e\u00edvat jen kdy\u017e jste v\u202fmailingu aktivn\u00ed. Pokud t\u0159eba z\u202fr\u016fzn\u00fdch d\u016fvod\u016f jste newslettery nerozes\u00edlali, p\u0159ipravte si s\u00e9rii velmi zaj\u00edmav\u00fdch nab\u00eddek pro v\u0161echny, kter\u00e9 b\u011bhem 3 m\u011bs\u00edc\u016f budete rozes\u00edlat. Teprve pot\u00e9 m\u00e1 smysl \u0159e\u0161it reaktivaci \u2013 v\u202fopa\u010dn\u00e9m p\u0159\u00edpad\u011b p\u0159ijdete o mnoho kontakt\u016f na kter\u00e9 by v\u00e1\u0161 e-mailing platil.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"E-mailing, automatizace Reaktiva\u010dn\u00ed kampa\u0148 \u2013 nepr\u00e1vem opom\u00edjen\u00e1 automatizace V\u202fe-mailingu jsou automatizace jako t\u0159eba opu\u0161t\u011bn\u00fd ko\u0161\u00edk nezbytnost. Obdobn\u011b v\u011bt\u0161ina e-shopa\u0159\u016f d\u0159\u00edve","protected":false},"author":1,"featured_media":10921,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[86,91],"tags":[73],"class_list":["post-10710","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-mailing","category-e-shopy","tag-e-mailing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Reaktiva\u010dn\u00ed kampa\u0148 \u2013 nepr\u00e1vem opom\u00edjen\u00e1 automatizace | promoGEN.cz<\/title>\n<meta name=\"description\" content=\"Automatizace jsou z\u00e1kladn\u00ed k\u00e1men e-mailov\u00e9ho marketingu. Bez nich nikdy nejlep\u0161\u00edch v\u00fdsledk\u016f nedoc\u00edl\u00edte. V\u00edte jak\u00e9 jsou z\u00e1kladn\u00ed?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/promogen.cz\/cz\/blog-reaktivacni-kampan\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reaktiva\u010dn\u00ed kampa\u0148 \u2013 nepr\u00e1vem opom\u00edjen\u00e1 automatizace | promoGEN.cz\" \/>\n<meta property=\"og:description\" content=\"Automatizace jsou z\u00e1kladn\u00ed k\u00e1men e-mailov\u00e9ho marketingu. Bez nich nikdy nejlep\u0161\u00edch v\u00fdsledk\u016f nedoc\u00edl\u00edte. V\u00edte jak\u00e9 jsou z\u00e1kladn\u00ed?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/promogen.cz\/cz\/blog-reaktivacni-kampan\/\" \/>\n<meta property=\"og:site_name\" content=\"PromoGEN.cz\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/promogencz\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-27T08:17:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-26T20:17:28+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/promogen.cz\/wp-content\/uploads\/2024\/03\/hand-tounching-laptop-many-envelopes-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/promogen.cz\/blog-reaktivacni-kampan\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/promogen.cz\/blog-reaktivacni-kampan\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/promogen.cz\/en\/#\/schema\/person\/b7fed6539a39e2e525acdab80562485d\"},\"headline\":\"Reaktiva\u010dn\u00ed kampa\u0148 \u2013 nepr\u00e1vem opom\u00edjen\u00e1 automatizace\",\"datePublished\":\"2024-03-27T08:17:21+00:00\",\"dateModified\":\"2024-07-26T20:17:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/promogen.cz\/blog-reaktivacni-kampan\/\"},\"wordCount\":1254,\"publisher\":{\"@id\":\"https:\/\/promogen.cz\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/promogen.cz\/blog-reaktivacni-kampan\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/promogen.cz\/wp-content\/uploads\/2024\/03\/hand-tounching-laptop-many-envelopes-scaled.jpg\",\"keywords\":[\"E-mailing\"],\"articleSection\":[\"E-mailing\",\"E-shopy\"],\"inLanguage\":\"cs\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/promogen.cz\/blog-reaktivacni-kampan\/\",\"url\":\"https:\/\/promogen.cz\/blog-reaktivacni-kampan\/\",\"name\":\"Reaktiva\u010dn\u00ed kampa\u0148 \u2013 nepr\u00e1vem opom\u00edjen\u00e1 automatizace | promoGEN.cz\",\"isPartOf\":{\"@id\":\"https:\/\/promogen.cz\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/promogen.cz\/blog-reaktivacni-kampan\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/promogen.cz\/blog-reaktivacni-kampan\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/promogen.cz\/wp-content\/uploads\/2024\/03\/hand-tounching-laptop-many-envelopes-scaled.jpg\",\"datePublished\":\"2024-03-27T08:17:21+00:00\",\"dateModified\":\"2024-07-26T20:17:28+00:00\",\"description\":\"Automatizace jsou z\u00e1kladn\u00ed k\u00e1men e-mailov\u00e9ho marketingu. Bez nich nikdy nejlep\u0161\u00edch v\u00fdsledk\u016f nedoc\u00edl\u00edte. V\u00edte jak\u00e9 jsou z\u00e1kladn\u00ed?\",\"breadcrumb\":{\"@id\":\"https:\/\/promogen.cz\/blog-reaktivacni-kampan\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/promogen.cz\/blog-reaktivacni-kampan\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\/\/promogen.cz\/blog-reaktivacni-kampan\/#primaryimage\",\"url\":\"https:\/\/promogen.cz\/wp-content\/uploads\/2024\/03\/hand-tounching-laptop-many-envelopes-scaled.jpg\",\"contentUrl\":\"https:\/\/promogen.cz\/wp-content\/uploads\/2024\/03\/hand-tounching-laptop-many-envelopes-scaled.jpg\",\"width\":2560,\"height\":1707,\"caption\":\"Composite image of hand using laptop put on a desk with letter icons\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/promogen.cz\/blog-reaktivacni-kampan\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/promogen.cz\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Reaktiva\u010dn\u00ed kampa\u0148 \u2013 nepr\u00e1vem opom\u00edjen\u00e1 automatizace\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/promogen.cz\/en\/#website\",\"url\":\"https:\/\/promogen.cz\/en\/\",\"name\":\"E-mailing | V\u00fdkonnostn\u00ed kampan\u011b | E-shopy a weby | Tiskov\u00e9 slu\u017eby\",\"description\":\"Marketingov\u00e1 agentura\",\"publisher\":{\"@id\":\"https:\/\/promogen.cz\/en\/#organization\"},\"alternateName\":\"PromoGEN - Marketingov\u00e1 agentura\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/promogen.cz\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/promogen.cz\/en\/#organization\",\"name\":\"E-mailing | V\u00fdkonnostn\u00ed kampan\u011b | E-shopy a weby | Tiskov\u00e9 slu\u017eby\",\"url\":\"https:\/\/promogen.cz\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\/\/promogen.cz\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/06\/logoPG.jpg\",\"contentUrl\":\"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/06\/logoPG.jpg\",\"width\":317,\"height\":83,\"caption\":\"E-mailing | V\u00fdkonnostn\u00ed kampan\u011b | E-shopy a weby | Tiskov\u00e9 slu\u017eby\"},\"image\":{\"@id\":\"https:\/\/promogen.cz\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/promogencz\",\"https:\/\/www.linkedin.com\/company\/promogencz\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/promogen.cz\/en\/#\/schema\/person\/b7fed6539a39e2e525acdab80562485d\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\/\/promogen.cz\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f7447440406e545cd5c1a466fd574807933eaa924115a2d9fba4d89b2c8214ec?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f7447440406e545cd5c1a466fd574807933eaa924115a2d9fba4d89b2c8214ec?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/www.promogen.cz\"],\"url\":\"https:\/\/promogen.cz\/cz\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Reaktiva\u010dn\u00ed kampa\u0148 \u2013 nepr\u00e1vem opom\u00edjen\u00e1 automatizace | promoGEN.cz","description":"Automatizace jsou z\u00e1kladn\u00ed k\u00e1men e-mailov\u00e9ho marketingu. Bez nich nikdy nejlep\u0161\u00edch v\u00fdsledk\u016f nedoc\u00edl\u00edte. V\u00edte jak\u00e9 jsou z\u00e1kladn\u00ed?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/promogen.cz\/cz\/blog-reaktivacni-kampan\/","og_locale":"cs_CZ","og_type":"article","og_title":"Reaktiva\u010dn\u00ed kampa\u0148 \u2013 nepr\u00e1vem opom\u00edjen\u00e1 automatizace | promoGEN.cz","og_description":"Automatizace jsou z\u00e1kladn\u00ed k\u00e1men e-mailov\u00e9ho marketingu. Bez nich nikdy nejlep\u0161\u00edch v\u00fdsledk\u016f nedoc\u00edl\u00edte. V\u00edte jak\u00e9 jsou z\u00e1kladn\u00ed?","og_url":"https:\/\/promogen.cz\/cz\/blog-reaktivacni-kampan\/","og_site_name":"PromoGEN.cz","article_publisher":"https:\/\/www.facebook.com\/promogencz","article_published_time":"2024-03-27T08:17:21+00:00","article_modified_time":"2024-07-26T20:17:28+00:00","og_image":[{"width":2560,"height":1707,"url":"http:\/\/promogen.cz\/wp-content\/uploads\/2024\/03\/hand-tounching-laptop-many-envelopes-scaled.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Napsal(a)":"admin","Odhadovan\u00e1 doba \u010dten\u00ed":"4 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/promogen.cz\/blog-reaktivacni-kampan\/#article","isPartOf":{"@id":"https:\/\/promogen.cz\/blog-reaktivacni-kampan\/"},"author":{"name":"admin","@id":"https:\/\/promogen.cz\/en\/#\/schema\/person\/b7fed6539a39e2e525acdab80562485d"},"headline":"Reaktiva\u010dn\u00ed kampa\u0148 \u2013 nepr\u00e1vem opom\u00edjen\u00e1 automatizace","datePublished":"2024-03-27T08:17:21+00:00","dateModified":"2024-07-26T20:17:28+00:00","mainEntityOfPage":{"@id":"https:\/\/promogen.cz\/blog-reaktivacni-kampan\/"},"wordCount":1254,"publisher":{"@id":"https:\/\/promogen.cz\/en\/#organization"},"image":{"@id":"https:\/\/promogen.cz\/blog-reaktivacni-kampan\/#primaryimage"},"thumbnailUrl":"https:\/\/promogen.cz\/wp-content\/uploads\/2024\/03\/hand-tounching-laptop-many-envelopes-scaled.jpg","keywords":["E-mailing"],"articleSection":["E-mailing","E-shopy"],"inLanguage":"cs"},{"@type":"WebPage","@id":"https:\/\/promogen.cz\/blog-reaktivacni-kampan\/","url":"https:\/\/promogen.cz\/blog-reaktivacni-kampan\/","name":"Reaktiva\u010dn\u00ed kampa\u0148 \u2013 nepr\u00e1vem opom\u00edjen\u00e1 automatizace | promoGEN.cz","isPartOf":{"@id":"https:\/\/promogen.cz\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/promogen.cz\/blog-reaktivacni-kampan\/#primaryimage"},"image":{"@id":"https:\/\/promogen.cz\/blog-reaktivacni-kampan\/#primaryimage"},"thumbnailUrl":"https:\/\/promogen.cz\/wp-content\/uploads\/2024\/03\/hand-tounching-laptop-many-envelopes-scaled.jpg","datePublished":"2024-03-27T08:17:21+00:00","dateModified":"2024-07-26T20:17:28+00:00","description":"Automatizace jsou z\u00e1kladn\u00ed k\u00e1men e-mailov\u00e9ho marketingu. Bez nich nikdy nejlep\u0161\u00edch v\u00fdsledk\u016f nedoc\u00edl\u00edte. V\u00edte jak\u00e9 jsou z\u00e1kladn\u00ed?","breadcrumb":{"@id":"https:\/\/promogen.cz\/blog-reaktivacni-kampan\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/promogen.cz\/blog-reaktivacni-kampan\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/promogen.cz\/blog-reaktivacni-kampan\/#primaryimage","url":"https:\/\/promogen.cz\/wp-content\/uploads\/2024\/03\/hand-tounching-laptop-many-envelopes-scaled.jpg","contentUrl":"https:\/\/promogen.cz\/wp-content\/uploads\/2024\/03\/hand-tounching-laptop-many-envelopes-scaled.jpg","width":2560,"height":1707,"caption":"Composite image of hand using laptop put on a desk with letter icons"},{"@type":"BreadcrumbList","@id":"https:\/\/promogen.cz\/blog-reaktivacni-kampan\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/promogen.cz\/"},{"@type":"ListItem","position":2,"name":"Reaktiva\u010dn\u00ed kampa\u0148 \u2013 nepr\u00e1vem opom\u00edjen\u00e1 automatizace"}]},{"@type":"WebSite","@id":"https:\/\/promogen.cz\/en\/#website","url":"https:\/\/promogen.cz\/en\/","name":"E-mailing | V\u00fdkonnostn\u00ed kampan\u011b | E-shopy a weby | Tiskov\u00e9 slu\u017eby","description":"Marketingov\u00e1 agentura","publisher":{"@id":"https:\/\/promogen.cz\/en\/#organization"},"alternateName":"PromoGEN - Marketingov\u00e1 agentura","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/promogen.cz\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/promogen.cz\/en\/#organization","name":"E-mailing | V\u00fdkonnostn\u00ed kampan\u011b | E-shopy a weby | Tiskov\u00e9 slu\u017eby","url":"https:\/\/promogen.cz\/en\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/promogen.cz\/en\/#\/schema\/logo\/image\/","url":"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/06\/logoPG.jpg","contentUrl":"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/06\/logoPG.jpg","width":317,"height":83,"caption":"E-mailing | V\u00fdkonnostn\u00ed kampan\u011b | E-shopy a weby | Tiskov\u00e9 slu\u017eby"},"image":{"@id":"https:\/\/promogen.cz\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/promogencz","https:\/\/www.linkedin.com\/company\/promogencz"]},{"@type":"Person","@id":"https:\/\/promogen.cz\/en\/#\/schema\/person\/b7fed6539a39e2e525acdab80562485d","name":"admin","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/promogen.cz\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f7447440406e545cd5c1a466fd574807933eaa924115a2d9fba4d89b2c8214ec?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f7447440406e545cd5c1a466fd574807933eaa924115a2d9fba4d89b2c8214ec?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/www.promogen.cz"],"url":"https:\/\/promogen.cz\/cz\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/promogen.cz\/cz\/wp-json\/wp\/v2\/posts\/10710","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/promogen.cz\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/promogen.cz\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/promogen.cz\/cz\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/promogen.cz\/cz\/wp-json\/wp\/v2\/comments?post=10710"}],"version-history":[{"count":8,"href":"https:\/\/promogen.cz\/cz\/wp-json\/wp\/v2\/posts\/10710\/revisions"}],"predecessor-version":[{"id":10923,"href":"https:\/\/promogen.cz\/cz\/wp-json\/wp\/v2\/posts\/10710\/revisions\/10923"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/promogen.cz\/cz\/wp-json\/wp\/v2\/media\/10921"}],"wp:attachment":[{"href":"https:\/\/promogen.cz\/cz\/wp-json\/wp\/v2\/media?parent=10710"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/promogen.cz\/cz\/wp-json\/wp\/v2\/categories?post=10710"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/promogen.cz\/cz\/wp-json\/wp\/v2\/tags?post=10710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}