{"id":10628,"date":"2024-02-08T10:15:23","date_gmt":"2024-02-08T09:15:23","guid":{"rendered":"https:\/\/www.promogen.cz\/?p=10628"},"modified":"2024-12-02T11:40:46","modified_gmt":"2024-12-02T10:40:46","slug":"blog-consent-mode-v2-jak-neprijit-o-moznost-cilene-reklamy","status":"publish","type":"post","link":"https:\/\/promogen.cz\/cz\/blog-consent-mode-v2-jak-neprijit-o-moznost-cilene-reklamy\/","title":{"rendered":"Consent Mode v2: Jak nep\u0159ij\u00edt o mo\u017enost c\u00edlen\u00e9 reklamy"},"content":{"rendered":"
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\"\"<\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div>
Analytika, v\u00fdkonnostn\u00ed reklama<\/a><\/div>\t\t\t \t\t\t\t\t\t \t\t\t\n\t\t
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Consent Mode v2: Jak nep\u0159ij\u00edt o mo\u017enost c\u00edlen\u00e9 reklamy<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t\t \t\t\t\t\t
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Google na z\u00e1klad\u011b po\u017eadavk\u016f Evropsk\u00e9 komise hl\u00e1s\u00ed velk\u00e9 zm\u011bny v pr\u00e1ci s cookies. Znamen\u00e1 to mo\u017enou ztr\u00e1tu dat a tak\u00e9 mo\u017enosti c\u00edlen\u00ed reklamy, co\u017e je pro v\u00e1\u0161 obchod v podstat\u011b nezbytn\u00e9. <\/span><\/span>V dne\u0161n\u00edm \u010dl\u00e1nku pop\u00ed\u0161eme, jak <\/span>ov\u011b\u0159it, \u017ee m\u00e1te <\/span>cookie<\/span> li\u0161tu spr\u00e1vn\u011b nastav<\/span>enou<\/span>.<\/span><\/span> \u00a0<\/span><\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div>

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Samotn\u00e9 nastaven\u00ed vy\u017eaduje zna\u010dn\u00e9 technick\u00e9 dovednosti. Pokud chcete riziko ztr\u00e1ty dat eliminovat rychle a bezbolestn\u011b, ozv\u011bte se n\u00e1m na online@promogen.cz<\/a> nebo vypl\u0148te kontaktn\u00ed formul\u00e1\u0159 na konci tohoto \u010dl\u00e1nku.<\/a>\u00a0<\/span><\/strong><\/p>\n

Co se tedy d\u011bje? Od 6. 3. budete muset nov\u011b do cookie li\u0161ty implementovat dv\u011b nov\u00e9 skupiny souhlas\u016f<\/strong>, a to \u201cad_user_data\u201d a \u201cad_personalization\u201d. Pokud to neud\u011bl\u00e1te, s marketingov\u00fdmi kampan\u011bmi na va\u0161e z\u00e1kazn\u00edky, jak je zn\u00e1te se rovnou rozlu\u010dte. Zrovna tak s analytikou.<\/span><\/p>\n

Nastaven\u00ed nen\u00ed \u00fapln\u011b trivi\u00e1ln\u00ed. Proto pokud si nejste jisti, rovnou se na n\u00e1s obra\u0165te, r\u00e1di v\u00e1m pom\u016f\u017eeme.<\/strong> Kontakty naleznete na konci \u010dl\u00e1nku.<\/span><\/p>\n

Co je to skupina souhlas\u016f a jak\u00e9 m\u00e1me (t\u00e9m\u011b\u0159 v\u0161ichni) te\u010f?\u00a0<\/span><\/p>\n