{"id":10568,"date":"2024-01-16T13:04:31","date_gmt":"2024-01-16T12:04:31","guid":{"rendered":"https:\/\/www.promogen.cz\/?p=10568"},"modified":"2024-12-02T11:41:14","modified_gmt":"2024-12-02T10:41:14","slug":"blog-google-zprisnuje-pravidla-pro-newslettery","status":"publish","type":"post","link":"https:\/\/promogen.cz\/cz\/blog-google-zprisnuje-pravidla-pro-newslettery\/","title":{"rendered":"Google zp\u0159\u00eds\u0148uje pravidla pro newslettery"},"content":{"rendered":"<div class=\"vc_row wpb_row vc_row-fluid vc_row-o-content-middle vc_row-flex wd-rs-63ce9c472e937\"><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center imgblogstin\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper vc_box_shadow_border  vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/promogen.cz\/wp-content\/uploads\/2024\/01\/gmail-rules.png\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"gmail-rules\" srcset=\"https:\/\/promogen.cz\/wp-content\/uploads\/2024\/01\/gmail-rules.png 900w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/01\/gmail-rules-400x267.png 400w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/01\/gmail-rules-768x512.png 768w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/01\/gmail-rules-18x12.png 18w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div id=\"wd-65a4d67d46f5d\" class=\" wd-rs-65a4d67d46f5d  wd-button-wrapper text-left\"><a href=\"https:\/\/www.promogen.cz\/category\/newsletter\/\" title=\"\" class=\"btn btn-color-primary btn-style-default btn-style-rectangle btn-size-small mtcenter\">E-mailing<\/a><\/div>\t\t\t<link rel=\"stylesheet\" id=\"wd-section-title-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/el-section-title.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\t\t\t<link rel=\"stylesheet\" id=\"wd-mod-highlighted-text-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/mod-highlighted-text.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\n\t\t<div id=\"wd-65a4d67557761\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-rs-65a4d67557761 wd-title-color-primary wd-title-style-default text-left mtcenter vc_custom_1705301626988 wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title  wd-font-weight- wd-fontsize-xxl\" >Google zp\u0159\u00eds\u0148uje pravidla pro newslettery<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t\t<link rel=\"stylesheet\" id=\"wd-text-block-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/el-text-block.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\t\t<div id=\"wd-65a4d6a4c3bb0\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-65a4d6a4c3bb0 text-left  mtcenter\">\n\t\t\t<p>Od \u00fanora budete muset je\u0161t\u011b pe\u010dliv\u011bji pracovat s\u00a0rozes\u00edlkami. D\u016fvodem jsou nov\u00e1 pravidla s\u00a0kter\u00fdmi p\u0159i\u0161el Google. Nutno \u0159\u00edci, \u017ee je to moc dob\u0159e. Je\u0161t\u011b v\u00edce to odd\u011bl\u00ed zrno (tedy v\u00e1s) od plev (tedy od spammer\u016f).<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Je t\u0159eba \u0159\u00edci, \u017ee nov\u00e1 pravidla nejsou pro ty, kte\u0159\u00ed to s\u00a0e-mailingem mysl\u00ed v\u00e1\u017en\u011b a dlouhodob\u011b se mu v\u011bnuj\u00ed \u017e\u00e1dn\u00fdm p\u0159ekvapen\u00edm a u\u017e dnes v\u0161echna krit\u00e9ria pln\u00ed. Ale opakov\u00e1n\u00ed je matka moudrosti, tak\u017ee na co je si t\u0159eba d\u00e1t pozor?<\/p>\n<h2>Koho se t\u00fdkaj\u00ed?<\/h2>\n<p>Jde o v\u0161echny, kte\u0159\u00ed rozes\u00edlaj\u00ed v\u00edce ne\u017e 5 000 e-mail\u016f denn\u011b &#8211; jde o sou\u010det nejen newsletter\u016f, ale transak\u010dn\u00edch e-mail\u016f a dal\u0161\u00edch zpr\u00e1v odch\u00e1zej\u00edc\u00edch z va\u0161\u00ed dom\u00e9ny.<\/p>\n<h2>Nastaven\u00ed DMARC<\/h2>\n<div class=\"x_elementToProof\">Do nastaven\u00ed DNS dom\u00e9ny 2. \u0159\u00e1du p\u0159idejte nov\u00fd <b>TXT<\/b> z\u00e1znam s n\u00e1zvem <span style=\"color: #000000;\"><strong>_dmarc<\/strong><\/span> dle n\u00e1sleduj\u00edc\u00edho p\u0159\u00edkladu. DMARC si automaticky p\u0159eberou v\u0161echny va\u0161e subdom\u00e9ny.<br aria-hidden=\"true\" \/><br aria-hidden=\"true\" \/><\/div>\n<blockquote>\n<div class=\"x_elementToProof\"><span style=\"color: #000000;\"><strong><em>v=DMARC1; p=none;rua=mailto:it.odbornik@vasedomena.cz;ri=604800<\/em><\/strong><\/span><\/div>\n<\/blockquote>\n<div class=\"x_elementToProof\"><\/div>\n<div class=\"x_elementToProof\"><span style=\"color: #000000;\"><strong>v=DMARC1<\/strong><\/span>\u00a0&#8211; povinn\u00fd \u00fadaj<\/div>\n<div class=\"x_elementToProof\"><strong><span style=\"color: #000000;\">p=none<\/span><\/strong> &#8211; m\u016f\u017ee nab\u00fdvat hodnot <strong>none, quarantine, reject<\/strong>. Ze startu doporu\u010dujeme nastavit na none a po vyhodnocen\u00ed jak\u00e9 e-maily z va\u0161\u00ed dom\u00e9ny odch\u00e1zej\u00ed p\u0159\u00edpadn\u011b nastavit na reject.<\/div>\n<ul>\n<li><span style=\"color: #000000;\"><strong><i>none<\/i> \u2013<\/strong><\/span> \u017e\u00e1dn\u00e1 politika, DMARC funguje pouze pro \u00fa\u010dely reportov\u00e1n\u00ed \u010di testov\u00e1n\u00ed a p\u0159\u00edjemce na jeho v\u00fdsledek nebere ohled, doporu\u010dujeme na za\u010d\u00e1tku nastavit<\/li>\n<li><span style=\"color: #000000;\"><strong><i>quarantine<\/i>\u00a0\u2013<\/strong><\/span> p\u0159\u00edjemce na v\u00fdsledek kontroly bere ohled, zpravidla zpr\u00e1vu, kter\u00e1 kontrolou nepro\u0161la, m\u016f\u017ee ozna\u010dit za spam<\/li>\n<li><span style=\"color: #000000;\"><strong><i>reject<\/i>\u00a0\u2013<\/strong><\/span> p\u0159\u00edjemce zpr\u00e1vu, kter\u00e1 kontrolou nepro\u0161la, odm\u00edtne a nedoru\u010d\u00ed<\/li>\n<\/ul>\n<div class=\"x_elementToProof\"><span style=\"color: #000000;\"><strong>rua =<\/strong><\/span> zas\u00edlaj\u00ed se agregovan\u00e9 reporty<br aria-hidden=\"true\" \/>mailto: e-mail, na kter\u00fd se zas\u00edlaj\u00ed agregovan\u00e9 reporty &#8211; doporu\u010dujeme nastavit e-mail osoby, kter\u00e1 je spr\u00e1vcem dom\u00e9n u v\u00e1s. Ur\u010dit\u011b si hodnotu nastavte, abyste m\u011bli jistotu, \u017ee newslettery chod\u00ed p\u0159esn\u011b jak maj\u00ed.<\/div>\n<div><\/div>\n<div class=\"x_elementToProof\"><span style=\"color: #000000;\"><strong>ri=<\/strong><\/span> po jak\u00e9 dlouh\u00e9 dob\u011b se zas\u00edlaj\u00ed agregovan\u00e9 reporty ve vte\u0159\u00edn\u00e1ch. 60480 = 7 dn\u00ed.<\/div>\n<h2><\/h2>\n<h2>N\u00edzk\u00fd pod\u00edl ozna\u010den\u00ed za SPAM<\/h2>\n<p>Hodnota ozna\u010den\u00ed za SPAM se nov\u011b bude muset dr\u017eet pod 0,1 %. Zkontrolujte si ve sv\u00fdch n\u00e1stroj\u00edch, jakou m\u00edru m\u00e1te nyn\u00ed a podle toho upravte sv\u00e9 rozes\u00edlky tak, aby chodily opravdu jen t\u011bm z\u00e1kazn\u00edk\u016fm, kte\u0159\u00ed o n\u011b maj\u00ed z\u00e1jem. Stoj\u00ed za zv\u00e1\u017een\u00ed, pokud tak nyn\u00ed ned\u011bl\u00e1te, aby p\u0159\u00edhl\u00e1\u0161en\u00ed do va\u0161ich newsletter\u016f bylo mo\u017en\u00e9 pouze po potvrzen\u00ed. A rozhodn\u011b pracujte se segmenty z\u00e1kazn\u00edk\u016f \u2013 rozes\u00edlejte jen t\u011bm, kte\u0159\u00ed jsou aktivn\u00ed. U pasivn\u00edch z\u00e1kazn\u00edk\u016f zva\u017ete, kter\u00e9 newslettery maj\u00ed a kter\u00e9 nemus\u00ed dostat.<\/p>\n<h2>Mo\u017enost snadn\u00e9ho odhl\u00e1\u0161en\u00ed<\/h2>\n<p>V podstat\u011b to odpov\u00edd\u00e1 \u010desk\u00fdm zvyklostem \u2013 je t\u0159eba umo\u017enit snadn\u00e9 odhl\u00e1\u0161en\u00ed z newsletteru jedn\u00edm kliknut\u00edm. Je\u0161t\u011b v\u00fdhodn\u011bj\u0161\u00ed v\u0161ak je nastaven\u00ed mo\u017enosti p\u0159\u00edmo do hlavi\u010dky newsletteru \u2013 Gmail si s t\u00edm porad\u00ed a odhla\u0161ovac\u00ed link zobraz\u00ed s\u00e1m. V\u011bt\u0161ina roz\u0161\u00ed\u0159en\u00fdch platforem tuto mo\u017enost u\u017e m\u00e1 integrov\u00e1nu a nemus\u00edte d\u011blat nic.<\/p>\n<p><span style=\"color: #000000;\">Pokud si s\u00a0\u010d\u00edmkoliv nev\u00edte rady, jsme tu \u2013 napi\u0161te n\u00e1m na <a style=\"color: #000000;\" href=\"mailto:online@promogen.cz\">online@promogen.cz<\/a> nebo zavolejte<span data-contrast=\"auto\"> na tel. <b>734 151 260<\/b><\/span>\u00a0a r\u00e1di v\u00e1m se v\u0161\u00edm pom\u016f\u017eeme. Nastaven\u00ed u na\u0161ich klient\u016f kontrolujeme a pokud je t\u0159eba \u00faprav, bu\u010f je rovnou provedeme nebo jednotliv\u011b kontaktujeme.<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"E-mailing Google zp\u0159\u00eds\u0148uje pravidla pro newslettery Od \u00fanora budete muset je\u0161t\u011b pe\u010dliv\u011bji pracovat s\u00a0rozes\u00edlkami. D\u016fvodem jsou nov\u00e1 pravidla s\u00a0kter\u00fdmi p\u0159i\u0161el","protected":false},"author":1,"featured_media":10569,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[86],"tags":[73],"class_list":["post-10568","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-mailing","tag-e-mailing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google zp\u0159\u00eds\u0148uje pravidla pro newslettery | promoGEN.cz<\/title>\n<meta name=\"description\" content=\"Google m\u00e1 nov\u00e1 pravidla pro rozes\u00edlky. Je\u0161t\u011b v\u00edce to odd\u011bl\u00ed zrno (tedy v\u00e1s) od plev (tedy od spammer\u016f). 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