{"id":10467,"date":"2023-12-18T15:04:04","date_gmt":"2023-12-18T14:04:04","guid":{"rendered":"https:\/\/www.promogen.cz\/?p=10467"},"modified":"2024-12-02T11:42:28","modified_gmt":"2024-12-02T10:42:28","slug":"blog-gamifikace-v-e-mailingu-jak-ziskat-kontakty-hravou-cestou","status":"publish","type":"post","link":"https:\/\/promogen.cz\/cz\/blog-gamifikace-v-e-mailingu-jak-ziskat-kontakty-hravou-cestou\/","title":{"rendered":"Gamifikace v e-mailingu: Jak z\u00edskat kontakty potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f hravou cestou"},"content":{"rendered":"<div class=\"vc_row wpb_row vc_row-fluid vc_row-o-content-middle vc_row-flex wd-rs-63ce9c472e937\"><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center imgblogstin\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper vc_box_shadow_border  vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/promogen.cz\/wp-content\/uploads\/2023\/12\/gamifikace-blog-1.png\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"gamifikace-blog\" srcset=\"https:\/\/promogen.cz\/wp-content\/uploads\/2023\/12\/gamifikace-blog-1.png 900w, https:\/\/promogen.cz\/wp-content\/uploads\/2023\/12\/gamifikace-blog-1-400x267.png 400w, https:\/\/promogen.cz\/wp-content\/uploads\/2023\/12\/gamifikace-blog-1-768x512.png 768w, https:\/\/promogen.cz\/wp-content\/uploads\/2023\/12\/gamifikace-blog-1-18x12.png 18w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div id=\"wd-657ac98cdaa51\" class=\" wd-rs-657ac98cdaa51  wd-button-wrapper text-left\"><a href=\"https:\/\/www.promogen.cz\/category\/newsletter\/\" title=\"\" class=\"btn btn-color-primary btn-style-default btn-style-rectangle btn-size-small mtcenter\">E-mailing, Gamifikace<\/a><\/div>\t\t\t<link rel=\"stylesheet\" id=\"wd-section-title-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/el-section-title.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\t\t\t<link rel=\"stylesheet\" id=\"wd-mod-highlighted-text-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/mod-highlighted-text.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\n\t\t<div id=\"wd-657ac9d8e16a5\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-rs-657ac9d8e16a5 wd-title-color-primary wd-title-style-default text-left mtcenter vc_custom_1702545885721 wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title  wd-font-weight- wd-fontsize-xxl\" >Gamifikace v e-mailingu: Jak z\u00edskat kontakty potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f hravou cestou<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t\t<link rel=\"stylesheet\" id=\"wd-text-block-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/el-text-block.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\t\t<div id=\"wd-657ac9f375e84\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-657ac9f375e84 text-left  mtcenter\">\n\t\t\t<p>E-mailingov\u00fd marketing je jeden z nejefektivn\u011bj\u0161\u00edch n\u00e1stroj\u016f online market\u00e9ra. Fakt.<br \/>\nBez kvalitn\u00ed datab\u00e1ze e-mail\u016f se v\u0161ak d\u011blat ned\u00e1. Fakt.<br \/>\nZ\u00edsk\u00e1vat nov\u00e9 adresy je velmi t\u011b\u017ek\u00e9 a dost drah\u00e9. Fakt.<br \/>\nP\u0159esto existuj\u00ed cesty, jak se to d\u00e1 ud\u011blat. Fakt.<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_row wpb_row vc_inner vc_row-fluid vc_custom_1663168662625 wd-rs-6321f09351503\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-657b1b5524b21\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-657b1b5524b21 text-left color-scheme-dark \">\n\t\t\t<p><script>\n(function(e,a,d,b,c){a.mlctr={p:\"https:\/\/app.mailocator.com\",cpg:\"300604qJxnEURYAK\"};\nb=a.createElement(d);c=a.getElementsByTagName(d)[0];b.async=1;\nb.src=a.mlctr.p+\"\/_\/s\/\"+a.mlctr.cpg+\"\/ml.js?\"+Date.now();\nc.parentNode.insertBefore(b,c)})(window,document,\"script\");\n<\/script><\/p>\n<p>D\u00edky vybran\u00fdm gamifika\u010dn\u00edm n\u00e1stroj\u016fm nejm\u00e9n\u011b <strong>zdvojn\u00e1sob\u00edte p\u0159\u00edsun e-mail\u016f<\/strong> do va\u0161\u00ed datab\u00e1ze.<\/p>\n<p><span style=\"color: #000000;\"><strong>Co je gamifikace?<\/strong><\/span><\/p>\n<p>Relativn\u011b <strong>nov\u00e1 technika marketingu<\/strong>, kter\u00e1 m\u00e1 za \u00fakol zv\u00fd\u0161it z\u00e1jem z\u00e1kazn\u00edk\u016f pomoc\u00ed u\u017e\u00edv\u00e1n\u00ed hern\u00edch prost\u0159edk\u016f, my\u0161len\u00ed a princip\u016f.<\/p>\n<p>V na\u0161em p\u0159\u00edpad\u011b m\u00edsto oby\u010dejn\u00e9ho pop-upu (vyskakovac\u00ed okno s v\u00fdzvou k p\u0159ihl\u00e1\u0161en\u00ed se do newsletteru) \u010di pole na str\u00e1nce pro p\u0159ihl\u00e1\u0161en\u00ed do newsletteru <strong>vyu\u017eijeme pro z\u00edsk\u00e1n\u00ed kontaktu lidskou hravost<\/strong>. Nap\u0159\u00edklad hrou \u201e<strong>Kolo \u0161t\u011bst\u00ed<\/strong>\u201c, kde z\u00e1kazn\u00edk dostane \u0161anci v\u00fdm\u011bnou za sv\u016fj e-mail, z\u00edskat slevu na n\u00e1kup.<\/p>\n<p><span style=\"color: #000000;\"><strong>Jak\u00e9 jsou v\u00fdsledky?<\/strong><\/span><\/p>\n<p>\u2728 N\u00e1r\u016fst konverzn\u00edho pom\u011bru proti klasick\u00e9mu pop-upu je <strong>nejm\u00e9n\u011b dvojn\u00e1sobn\u00fd<\/strong>. \u010casto v\u0161ak <strong>dosahujeme \u010d\u00edsel a\u017e 4x v\u011bt\u0161\u00edch<\/strong>. P\u0159i stejn\u00e9 slev\u011b jako u pop-up okna. I n\u00e1sledn\u00e9 prodeje rostou obdobn\u011b.<\/p>\n<p>\u2728 Z gamifika\u010dn\u00edch prvk\u016f p\u0159in\u00e1\u0161\u00ed nejlep\u0161\u00ed v\u00fdsledky <strong>kolo \u0161t\u011bst\u00ed<\/strong>, ale velmi dob\u0159e funguj\u00ed h\u0159\u00ed\u010dky jako <strong>Pexeso<\/strong>, <strong>p\u0159i v\u00e1no\u010dn\u00ed sez\u00f3n\u011b adventn\u00ed kalend\u00e1\u0159<\/strong>, ale i dal\u0161\u00ed h\u0159\u00ed\u010dky. Jak konkr\u00e9tn\u011b mohou vypadat, se m\u016f\u017eete p\u0159esv\u011bd\u010dit na na\u0161ich demo verz\u00edch.<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_inner vc_row-fluid vc_custom_1702566727338 vc_row-o-content-middle vc_row-flex wd-rs-657b1b2b2d1eb\"><div class=\"wpb_column vc_column_container vc_col-sm-4\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><a style=\"cursor: pointer; position: relative; display: inline-block; margin: 8px 0 0; padding: 0 10px; width: 270px; height: 40px; background: #BF0012; color: #fff; font-family: 'Open Sans', sans-serif; font-weight: bold; font-size: 14px; text-align: center; text-decoration: none; text-transform: none; line-height: 40px; transition-duration: .2s; vertical-align: top; -webkit-box-sizing: border-box; -moz-box-sizing: border-box; box-sizing: border-box;\" href=\"https:\/\/www.promogen.cz\/cz\/gamifikace\/\" target=\"_blank\" rel=\"noopener\">Vyzkou\u0161et gamifikaci \u00bb <\/a><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_inner vc_row-fluid vc_custom_1663168662625 wd-rs-6321f09351503\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-657b1bd4af46c\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-657b1bd4af46c text-left color-scheme-dark \">\n\t\t\t<p><span style=\"color: #000000;\"><strong>Kdy\u017e V\u00e1noce p\u0159ich\u00e1zej\u00ed<\/strong><\/span><\/p>\n<p>Kolo \u0161t\u011bst\u00ed opravdu funguje dlouhodob\u011b nejl\u00e9pe. <strong>S v\u00fdjimkou v\u00e1no\u010dn\u00edho \u010dasu<\/strong>. Tehdy p\u0159ich\u00e1z\u00ed na \u0159adu adventn\u00ed kalend\u00e1\u0159, ka\u017ed\u00fd den s novou odm\u011bnou &#8211; t\u0159eba i pro st\u00e1vaj\u00edc\u00ed z\u00e1kazn\u00edky. A obchodn\u00ed \u010d\u00edsla let\u00ed vzh\u016fru&#8230;<\/p>\n\t\t<\/div>\n\t\t\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper vc_box_shadow_border  vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"548\" height=\"304\" src=\"https:\/\/promogen.cz\/wp-content\/uploads\/2023\/12\/nejkratsi.gif\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"nejkratsi\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n\t\t<div id=\"wd-674d8eda63b92\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-674d8eda63b92 text-left color-scheme-dark \">\n\t\t\t<p>Pokud v\u00e1s tento zp\u016fsob z\u00edsk\u00e1v\u00e1n\u00ed kontakt\u016f zaujal, <strong>kontaktujte <\/strong>e-mailem na <strong>info@promogen.cz <\/strong>nebo telefonicky <strong>na <b><a href=\"tel:+420734151260\">734\u00a0151\u00a0260<\/a><\/b><\/strong>. R\u00e1d si s v\u00e1mi promluv\u00ed, porad\u00ed a vymysl\u00ed ide\u00e1ln\u00ed \u0159e\u0161en\u00ed pr\u00e1v\u011b pro v\u00e1s.<\/p>\n<p><span style=\"color: #000000;\"><strong><em>A je\u0161t\u011b jedna v\u011bc\u2026<\/em><\/strong><\/span><\/p>\n<p>Gamifikaci m\u016f\u017eeme p\u0159en\u00e9st i do re\u00e1ln\u00e9ho \u017eivota &#8211; pro va\u0161e z\u00e1kazn\u00edky, partnery, dodavatele \u010di klienty navrhneme a vyrob\u00edme origin\u00e1ln\u00ed adventn\u00ed kalend\u00e1\u0159 nap\u0159\u00edklad s va\u0161imi produkty. Od toho toti\u017e m\u00e1me na\u0161i tiskovou a produk\u010dn\u00ed divizi, kter\u00e1 zvl\u00e1d\u00e1 i nemo\u017en\u00e9. I zde ur\u010dit\u011b zavolejte Jakubovi, porad\u00ed v\u00e1m.<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"E-mailing, Gamifikace Gamifikace v e-mailingu: Jak z\u00edskat kontakty potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f hravou cestou E-mailingov\u00fd marketing je jeden z nejefektivn\u011bj\u0161\u00edch n\u00e1stroj\u016f online","protected":false},"author":1,"featured_media":10469,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[86],"tags":[73],"class_list":["post-10467","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-mailing","tag-e-mailing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gamifikace v e-mailingu: Jak z\u00edskat kontakty potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f hravou cestou | promoGEN.cz<\/title>\n<meta name=\"description\" content=\"M\u00edt p\u0159ehled o v\u00fdkonu marketingov\u00fdch kampan\u00ed je nutnost. Bez toho nem\u00e1 nikdo \u0161anci spr\u00e1vn\u011b \u0159\u00eddit a pl\u00e1novat sv\u00e9 kampan\u011b. Ani v e-mailingu.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/promogen.cz\/cz\/blog-gamifikace-v-e-mailingu-jak-ziskat-kontakty-hravou-cestou\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gamifikace v e-mailingu: Jak z\u00edskat kontakty potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f hravou cestou | promoGEN.cz\" \/>\n<meta property=\"og:description\" content=\"M\u00edt p\u0159ehled o v\u00fdkonu marketingov\u00fdch kampan\u00ed je nutnost. Bez toho nem\u00e1 nikdo \u0161anci spr\u00e1vn\u011b \u0159\u00eddit a pl\u00e1novat sv\u00e9 kampan\u011b. Ani v e-mailingu.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/promogen.cz\/cz\/blog-gamifikace-v-e-mailingu-jak-ziskat-kontakty-hravou-cestou\/\" \/>\n<meta property=\"og:site_name\" content=\"PromoGEN.cz\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/promogencz\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-18T14:04:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-02T10:42:28+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/promogen.cz\/wp-content\/uploads\/2023\/12\/gamifikace-blog-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/promogen.cz\/blog-gamifikace-v-e-mailingu-jak-ziskat-kontakty-hravou-cestou\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/promogen.cz\/blog-gamifikace-v-e-mailingu-jak-ziskat-kontakty-hravou-cestou\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/promogen.cz\/en\/#\/schema\/person\/b7fed6539a39e2e525acdab80562485d\"},\"headline\":\"Gamifikace v e-mailingu: Jak z\u00edskat kontakty potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f hravou cestou\",\"datePublished\":\"2023-12-18T14:04:04+00:00\",\"dateModified\":\"2024-12-02T10:42:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/promogen.cz\/blog-gamifikace-v-e-mailingu-jak-ziskat-kontakty-hravou-cestou\/\"},\"wordCount\":1257,\"publisher\":{\"@id\":\"https:\/\/promogen.cz\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/promogen.cz\/blog-gamifikace-v-e-mailingu-jak-ziskat-kontakty-hravou-cestou\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/promogen.cz\/wp-content\/uploads\/2023\/12\/gamifikace-blog-1.png\",\"keywords\":[\"E-mailing\"],\"articleSection\":[\"E-mailing\"],\"inLanguage\":\"cs\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/promogen.cz\/blog-gamifikace-v-e-mailingu-jak-ziskat-kontakty-hravou-cestou\/\",\"url\":\"https:\/\/promogen.cz\/blog-gamifikace-v-e-mailingu-jak-ziskat-kontakty-hravou-cestou\/\",\"name\":\"Gamifikace v e-mailingu: Jak z\u00edskat kontakty potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f hravou cestou | promoGEN.cz\",\"isPartOf\":{\"@id\":\"https:\/\/promogen.cz\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/promogen.cz\/blog-gamifikace-v-e-mailingu-jak-ziskat-kontakty-hravou-cestou\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/promogen.cz\/blog-gamifikace-v-e-mailingu-jak-ziskat-kontakty-hravou-cestou\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/promogen.cz\/wp-content\/uploads\/2023\/12\/gamifikace-blog-1.png\",\"datePublished\":\"2023-12-18T14:04:04+00:00\",\"dateModified\":\"2024-12-02T10:42:28+00:00\",\"description\":\"M\u00edt p\u0159ehled o v\u00fdkonu marketingov\u00fdch kampan\u00ed je nutnost. Bez toho nem\u00e1 nikdo \u0161anci spr\u00e1vn\u011b \u0159\u00eddit a pl\u00e1novat sv\u00e9 kampan\u011b. Ani v e-mailingu.\",\"breadcrumb\":{\"@id\":\"https:\/\/promogen.cz\/blog-gamifikace-v-e-mailingu-jak-ziskat-kontakty-hravou-cestou\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/promogen.cz\/blog-gamifikace-v-e-mailingu-jak-ziskat-kontakty-hravou-cestou\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\/\/promogen.cz\/blog-gamifikace-v-e-mailingu-jak-ziskat-kontakty-hravou-cestou\/#primaryimage\",\"url\":\"https:\/\/promogen.cz\/wp-content\/uploads\/2023\/12\/gamifikace-blog-1.png\",\"contentUrl\":\"https:\/\/promogen.cz\/wp-content\/uploads\/2023\/12\/gamifikace-blog-1.png\",\"width\":900,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/promogen.cz\/blog-gamifikace-v-e-mailingu-jak-ziskat-kontakty-hravou-cestou\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/promogen.cz\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Gamifikace v e-mailingu: Jak z\u00edskat kontakty potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f hravou cestou\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/promogen.cz\/en\/#website\",\"url\":\"https:\/\/promogen.cz\/en\/\",\"name\":\"E-mailing | V\u00fdkonnostn\u00ed kampan\u011b | E-shopy a weby | Tiskov\u00e9 slu\u017eby\",\"description\":\"Marketingov\u00e1 agentura\",\"publisher\":{\"@id\":\"https:\/\/promogen.cz\/en\/#organization\"},\"alternateName\":\"PromoGEN - Marketingov\u00e1 agentura\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/promogen.cz\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/promogen.cz\/en\/#organization\",\"name\":\"E-mailing | V\u00fdkonnostn\u00ed kampan\u011b | E-shopy a weby | Tiskov\u00e9 slu\u017eby\",\"url\":\"https:\/\/promogen.cz\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\/\/promogen.cz\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/06\/logoPG.jpg\",\"contentUrl\":\"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/06\/logoPG.jpg\",\"width\":317,\"height\":83,\"caption\":\"E-mailing | V\u00fdkonnostn\u00ed kampan\u011b | E-shopy a weby | Tiskov\u00e9 slu\u017eby\"},\"image\":{\"@id\":\"https:\/\/promogen.cz\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/promogencz\",\"https:\/\/www.linkedin.com\/company\/promogencz\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/promogen.cz\/en\/#\/schema\/person\/b7fed6539a39e2e525acdab80562485d\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\/\/promogen.cz\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f7447440406e545cd5c1a466fd574807933eaa924115a2d9fba4d89b2c8214ec?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f7447440406e545cd5c1a466fd574807933eaa924115a2d9fba4d89b2c8214ec?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/www.promogen.cz\"],\"url\":\"https:\/\/promogen.cz\/cz\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Gamifikace v e-mailingu: Jak z\u00edskat kontakty potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f hravou cestou | promoGEN.cz","description":"M\u00edt p\u0159ehled o v\u00fdkonu marketingov\u00fdch kampan\u00ed je nutnost. Bez toho nem\u00e1 nikdo \u0161anci spr\u00e1vn\u011b \u0159\u00eddit a pl\u00e1novat sv\u00e9 kampan\u011b. Ani v e-mailingu.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/promogen.cz\/cz\/blog-gamifikace-v-e-mailingu-jak-ziskat-kontakty-hravou-cestou\/","og_locale":"cs_CZ","og_type":"article","og_title":"Gamifikace v e-mailingu: Jak z\u00edskat kontakty potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f hravou cestou | promoGEN.cz","og_description":"M\u00edt p\u0159ehled o v\u00fdkonu marketingov\u00fdch kampan\u00ed je nutnost. Bez toho nem\u00e1 nikdo \u0161anci spr\u00e1vn\u011b \u0159\u00eddit a pl\u00e1novat sv\u00e9 kampan\u011b. Ani v e-mailingu.","og_url":"https:\/\/promogen.cz\/cz\/blog-gamifikace-v-e-mailingu-jak-ziskat-kontakty-hravou-cestou\/","og_site_name":"PromoGEN.cz","article_publisher":"https:\/\/www.facebook.com\/promogencz","article_published_time":"2023-12-18T14:04:04+00:00","article_modified_time":"2024-12-02T10:42:28+00:00","og_image":[{"width":900,"height":600,"url":"http:\/\/promogen.cz\/wp-content\/uploads\/2023\/12\/gamifikace-blog-1.png","type":"image\/png"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Napsal(a)":"admin","Odhadovan\u00e1 doba \u010dten\u00ed":"3 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/promogen.cz\/blog-gamifikace-v-e-mailingu-jak-ziskat-kontakty-hravou-cestou\/#article","isPartOf":{"@id":"https:\/\/promogen.cz\/blog-gamifikace-v-e-mailingu-jak-ziskat-kontakty-hravou-cestou\/"},"author":{"name":"admin","@id":"https:\/\/promogen.cz\/en\/#\/schema\/person\/b7fed6539a39e2e525acdab80562485d"},"headline":"Gamifikace v e-mailingu: Jak z\u00edskat kontakty potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f hravou cestou","datePublished":"2023-12-18T14:04:04+00:00","dateModified":"2024-12-02T10:42:28+00:00","mainEntityOfPage":{"@id":"https:\/\/promogen.cz\/blog-gamifikace-v-e-mailingu-jak-ziskat-kontakty-hravou-cestou\/"},"wordCount":1257,"publisher":{"@id":"https:\/\/promogen.cz\/en\/#organization"},"image":{"@id":"https:\/\/promogen.cz\/blog-gamifikace-v-e-mailingu-jak-ziskat-kontakty-hravou-cestou\/#primaryimage"},"thumbnailUrl":"https:\/\/promogen.cz\/wp-content\/uploads\/2023\/12\/gamifikace-blog-1.png","keywords":["E-mailing"],"articleSection":["E-mailing"],"inLanguage":"cs"},{"@type":"WebPage","@id":"https:\/\/promogen.cz\/blog-gamifikace-v-e-mailingu-jak-ziskat-kontakty-hravou-cestou\/","url":"https:\/\/promogen.cz\/blog-gamifikace-v-e-mailingu-jak-ziskat-kontakty-hravou-cestou\/","name":"Gamifikace v e-mailingu: Jak z\u00edskat kontakty potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f hravou cestou | promoGEN.cz","isPartOf":{"@id":"https:\/\/promogen.cz\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/promogen.cz\/blog-gamifikace-v-e-mailingu-jak-ziskat-kontakty-hravou-cestou\/#primaryimage"},"image":{"@id":"https:\/\/promogen.cz\/blog-gamifikace-v-e-mailingu-jak-ziskat-kontakty-hravou-cestou\/#primaryimage"},"thumbnailUrl":"https:\/\/promogen.cz\/wp-content\/uploads\/2023\/12\/gamifikace-blog-1.png","datePublished":"2023-12-18T14:04:04+00:00","dateModified":"2024-12-02T10:42:28+00:00","description":"M\u00edt p\u0159ehled o v\u00fdkonu marketingov\u00fdch kampan\u00ed je nutnost. Bez toho nem\u00e1 nikdo \u0161anci spr\u00e1vn\u011b \u0159\u00eddit a pl\u00e1novat sv\u00e9 kampan\u011b. Ani v e-mailingu.","breadcrumb":{"@id":"https:\/\/promogen.cz\/blog-gamifikace-v-e-mailingu-jak-ziskat-kontakty-hravou-cestou\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/promogen.cz\/blog-gamifikace-v-e-mailingu-jak-ziskat-kontakty-hravou-cestou\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/promogen.cz\/blog-gamifikace-v-e-mailingu-jak-ziskat-kontakty-hravou-cestou\/#primaryimage","url":"https:\/\/promogen.cz\/wp-content\/uploads\/2023\/12\/gamifikace-blog-1.png","contentUrl":"https:\/\/promogen.cz\/wp-content\/uploads\/2023\/12\/gamifikace-blog-1.png","width":900,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/promogen.cz\/blog-gamifikace-v-e-mailingu-jak-ziskat-kontakty-hravou-cestou\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/promogen.cz\/"},{"@type":"ListItem","position":2,"name":"Gamifikace v e-mailingu: Jak z\u00edskat kontakty potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f hravou cestou"}]},{"@type":"WebSite","@id":"https:\/\/promogen.cz\/en\/#website","url":"https:\/\/promogen.cz\/en\/","name":"E-mailing | V\u00fdkonnostn\u00ed kampan\u011b | E-shopy a weby | Tiskov\u00e9 slu\u017eby","description":"Marketingov\u00e1 agentura","publisher":{"@id":"https:\/\/promogen.cz\/en\/#organization"},"alternateName":"PromoGEN - Marketingov\u00e1 agentura","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/promogen.cz\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/promogen.cz\/en\/#organization","name":"E-mailing | V\u00fdkonnostn\u00ed kampan\u011b | E-shopy a weby | Tiskov\u00e9 slu\u017eby","url":"https:\/\/promogen.cz\/en\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/promogen.cz\/en\/#\/schema\/logo\/image\/","url":"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/06\/logoPG.jpg","contentUrl":"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/06\/logoPG.jpg","width":317,"height":83,"caption":"E-mailing | V\u00fdkonnostn\u00ed kampan\u011b | E-shopy a weby | Tiskov\u00e9 slu\u017eby"},"image":{"@id":"https:\/\/promogen.cz\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/promogencz","https:\/\/www.linkedin.com\/company\/promogencz"]},{"@type":"Person","@id":"https:\/\/promogen.cz\/en\/#\/schema\/person\/b7fed6539a39e2e525acdab80562485d","name":"admin","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/promogen.cz\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f7447440406e545cd5c1a466fd574807933eaa924115a2d9fba4d89b2c8214ec?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f7447440406e545cd5c1a466fd574807933eaa924115a2d9fba4d89b2c8214ec?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/www.promogen.cz"],"url":"https:\/\/promogen.cz\/cz\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/promogen.cz\/cz\/wp-json\/wp\/v2\/posts\/10467","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/promogen.cz\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/promogen.cz\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/promogen.cz\/cz\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/promogen.cz\/cz\/wp-json\/wp\/v2\/comments?post=10467"}],"version-history":[{"count":8,"href":"https:\/\/promogen.cz\/cz\/wp-json\/wp\/v2\/posts\/10467\/revisions"}],"predecessor-version":[{"id":11078,"href":"https:\/\/promogen.cz\/cz\/wp-json\/wp\/v2\/posts\/10467\/revisions\/11078"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/promogen.cz\/cz\/wp-json\/wp\/v2\/media\/10469"}],"wp:attachment":[{"href":"https:\/\/promogen.cz\/cz\/wp-json\/wp\/v2\/media?parent=10467"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/promogen.cz\/cz\/wp-json\/wp\/v2\/categories?post=10467"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/promogen.cz\/cz\/wp-json\/wp\/v2\/tags?post=10467"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}