{"id":10040,"date":"2023-08-22T11:17:03","date_gmt":"2023-08-22T09:17:03","guid":{"rendered":"https:\/\/www.promogen.cz\/jak-jsme-s-malym-rozpoctem-vzkrisili-zajem-o-opomijenou-sluzbu-2\/"},"modified":"2024-12-02T11:44:01","modified_gmt":"2024-12-02T10:44:01","slug":"blog-vytvorili-jsme-e-shop-uspesny-na-vice-trzich","status":"publish","type":"post","link":"https:\/\/promogen.cz\/cz\/blog-vytvorili-jsme-e-shop-uspesny-na-vice-trzich\/","title":{"rendered":"Vytvo\u0159ili jsme e-shop \u00fasp\u011b\u0161n\u00fd na v\u00edce trz\u00edch"},"content":{"rendered":"
\n\t
\n\t\t\n\t\t
\n\t\t\t
\"\"<\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div>
P\u0159\u00edpadov\u00e1 studie, E-shopy, V\u00fdkonnostn\u00ed reklama<\/a><\/div>\t\t\t \t\t\t\t\t\t \t\t\t\n\t\t
\n\t\t\t\n\t\t\t
\n\t\t\t\t

Vytvo\u0159ili jsme e-shop \u00fasp\u011b\u0161n\u00fd na v\u00edce trz\u00edch<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t\t \t\t\t\t\t
\n\t\t\t

Pokud m\u00e1te n\u00e1pad a nad\u0161en\u00ed, lze postavit \u00fasp\u011b\u0161n\u00fd e-shop i v\u00a0dne\u0161n\u00ed dob\u011b. D\u016fkazem m\u016f\u017ee b\u00fdt projekt hobby-horse.cz. Ten jsme pomohli vybudovat od \u00fapln\u00e9ho za\u010d\u00e1tku.<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div>

\t\t
\n\t\t\t

Co je to hobby-horsing?<\/strong><\/h3>\n

Jde o sport \u010di kon\u00ed\u010dek, kter\u00fd v\u00a0sob\u011b kombinuje prvky gymnastiky, b\u011bhu a simuluje ko\u0148skou drez\u016fru \u010di parkur. V\u011bnuj\u00ed se mu p\u0159edev\u0161\u00edm mlad\u0161\u00ed d\u00edvky ve v\u011bku do 18 let. Rozmach zaznamenal p\u0159edev\u0161\u00edm ve Finsku. Je k\u00a0n\u011bmu pot\u0159eba d\u0159ev\u011bn\u00fd \u201ekon\u00edk na ty\u010di\u201c a o toho pr\u00e1v\u011b jde.<\/p>\n

Pom\u016fcka k\u00a0hobby horsingu nezbytn\u00e1 toti\u017e sk\u00fdt\u00e1 spoustu mo\u017enost\u00ed, jak p\u0159i z\u00e1vodech zaujmout hezk\u00fdm ztv\u00e1rn\u011bn\u00edm a zaj\u00edmav\u00fdmi dopl\u0148ky. Proto krom\u011b r\u016fzn\u011b vyveden\u00fdch kon\u00edk\u016f e-shop obsahoval i n\u011bkolik dopl\u0148k\u016f. Z\u00a0po\u010d\u00e1tku tak \u0161lo o des\u00edtky produkt\u016f.<\/p>\n

Krok jedna: V\u00fdb\u011br a p\u0159\u00edprava e-shopu <\/strong><\/h3>\n

V\u00a0tomto p\u0159\u00edpad\u011b byla na\u0161e volba od po\u010d\u00e1tku jasn\u00e1 \u2013 m\u00e1me zku\u0161enost s\u00a0platformou Shoptet<\/a>, kter\u00e1 je vhodn\u00e1 pro v\u011bt\u0161inu e-shop\u016f \u2013 od prvn\u00edho spu\u0161t\u011bn\u00ed nab\u00edz\u00ed v\u0161e pot\u0159ebn\u00e9 a spole\u010dn\u011b s\u00a0e-shopem m\u016f\u017eete r\u016fst. P\u0159ipravili jsme tedy strukturu webu, design vhodn\u00fd pro c\u00edlovou skupinu a v\u0161e nastavili<\/strong> tak, aby p\u0159ed v\u00e1no\u010dn\u00ed sez\u00f3nou mohl b\u00fdt e-shop spu\u0161t\u011bn.<\/p>\n

Na co si d\u00e1t pozor?<\/strong><\/h3>\n

Pokud e-shop berete v\u00e1\u017en\u011b, ur\u010dit\u011b v\u017edy konzultujte n\u00e1pad s\u00a0odborn\u00edkem. Pot\u00e9 mu bu\u010f realizaci sv\u011b\u0159te celou nebo ho m\u011bjte po sv\u00e9m boku pro konzultace. V\u011bnujte se detail\u016fm, kter\u00e9 promysl\u00edte je\u0161t\u011b ne\u017e za\u010dnete.<\/p>\n

D\u016fle\u017eit\u00e9 je zn\u00e1t trh<\/strong> \u2013 existuje konkurence? Jak funguje? Co cenotvorba? Budu konkuren\u010dn\u00ed? Je m\u016fj produkt lep\u0161\u00ed? A co m\u00e9 z\u00e1kaznick\u00e9 slu\u017eby?
\nNab\u00eddka produktu<\/strong> \u2013 M\u00e1m produkt na e-shopu dob\u0159e p\u0159edstaven\u00fd? Dozv\u00ed se z\u00e1kazn\u00edk v\u0161e, co pot\u0159ebuje v\u00a0textu i na obr\u00e1zku \u010di videu?<\/p>\n

Propagace<\/strong> \u2013 v\u00edm, jak se o produktu dozv\u011bd\u00ed potenci\u00e1ln\u00ed z\u00e1kazn\u00edci? M\u00e1m vy\u010dlen\u011bn rozpo\u010det pro start a v\u00edm, jak budu reklamu spravovat?<\/p>\n

Komunikace<\/strong> \u2013 z\u00e1kazn\u00edk\u016fm mus\u00edm b\u00fdt k\u00a0dispozici nejen e-mailem, ale i jin\u00fdmi kan\u00e1ly \u2013 telefonicky nebo t\u0159eba i na chatu. Po\u010d\u00edt\u00e1m s\u00a0t\u00edm s\u00e1m nebo nau\u010d\u00edm v\u0161e dal\u0161\u00ed kolegy?<\/p>\n

Doprava a platba<\/strong> \u2013 jak budu k\u00a0z\u00e1kazn\u00edk\u016fm zbo\u017e\u00ed dopravovat, co jim nab\u00eddnu za mo\u017enosti za platby. Z\u00e1kazn\u00edk v\u00a0\u010cesku je velmi zh\u00fd\u010dkan\u00fd a i posledn\u00ed krok n\u00e1kupu m\u016f\u017ee p\u0159i \u0161patn\u00e9 nab\u00eddce v\u00e9st k\u00a0jeho ztr\u00e1t\u011b.<\/p>\n

To v\u0161e jsme vy\u0159e\u0161ili na po\u010d\u00e1tku za na\u0161eho klienta my<\/strong> a dovolili mu tak soust\u0159edit se na to nejd\u016fle\u017eit\u011bj\u0161\u00ed, nab\u00eddku produkt\u016f a jejich v\u00fdrobu.<\/p>\n

Krok dv\u011b: Propagace<\/strong><\/h3>\n

I kdy\u017e byl produkt velmi poveden\u00fd a origin\u00e1ln\u00ed, bez reklamy by online velmi t\u011b\u017eko prorazil. Po p\u00e1r t\u00fddnech od spu\u0161t\u011bn\u00ed e-shopu a vychyt\u00e1n\u00ed v\u0161ech prvn\u00edch chyb jsme p\u0159ipravili prvn\u00ed kampan\u011b<\/a> \u2013 objedn\u00e1vky z nich v hodnot\u011b 79 000 K\u010d tvo\u0159ili 2\/3 celkov\u00fdch obchod\u016f. Od po\u010d\u00e1tku jsme v\u0161ak dbali na to, aby investice do reklamy nep\u0159evy\u0161ovaly zisk. Tedy aby reklama byla od prvn\u00edch t\u00fddn\u016f ziskov\u00e1<\/strong>.<\/p>\n

I p\u0159esto byla p\u016fvodn\u00ed strategie zam\u011b\u0159en\u00e1 p\u0159edev\u0161\u00edm na maximalizaci obratu. Zat\u00edmco jsme si o\u0165uk\u00e1vali potenci\u00e1l trhu, zam\u011b\u0159ili jsme se na vyt\u011b\u017een\u00ed publika, kter\u00e9 ji\u017e produkt znalo. Jednoduch\u00e9 c\u00edlen\u00ed na fr\u00e1ze souvisej\u00edc\u00ed s hobby horsingem<\/a> ve vyhled\u00e1va\u010d\u00edch i c\u00edlen\u00ed na weby, kter\u00e9 se sportu v\u011bnuj\u00ed.<\/p>\n

V\u00fdsledky byly v\u00fdznamn\u011b lep\u0161\u00ed, ne\u017e jsme o\u010dek\u00e1vali<\/strong>, a proto jsme pokra\u010dovali ji\u017e i s\u00a0postupn\u00fdm budov\u00e1n\u00edm pov\u011bdom\u00ed o produktu za pomoci bannerov\u00fdch kampan\u00ed na obsahov\u00e9 s\u00edti.<\/p>\n

Krok 3: Expanze na dal\u0161\u00ed trhy<\/strong><\/h3>\n

D\u00edky jednozna\u010dn\u00e9mu \u00fasp\u011bchu na \u010desk\u00e9m trhu m\u011bl klient z\u00e1jem expandovat \u2013 vybrali jsme tedy dv\u011b sousedn\u00ed zem\u011b \u2013 N\u011bmecko a Rakousko. Pro n\u00e1s v\u00fdhoda d\u00edky jednomu jazyku \u2013 p\u0159elo\u017eili jsme e-shop, vyu\u017eili roz\u0161\u00ed\u0159en\u00ed pro jazykov\u00e9 mutace na Shoptetu a vydali se dob\u00fdvat nov\u00e9 trhy.<\/p>\n

K\u00a0tomu v\u0161ak bylo t\u0159eba je\u0161t\u011b p\u0159ij\u00edt s\u00a0dal\u0161\u00edmi \u00fapravami na specifika trhu<\/strong> \u2013 jin\u00e9 platebn\u00ed metody (roz\u0161\u00ed\u0159en\u00ed o PayPal), ale i dal\u0161\u00ed slu\u017ebu pro vyhled\u00e1v\u00e1n\u00ed \u2013 Bing.<\/p>\n

Po dvou letech pr\u00e1ce na kampan\u00edch a rozvoji e-shopu je e-shop ve f\u00e1zi, kde m\u011bs\u00ed\u010dn\u011b generuje statis\u00edcov\u00e9 tr\u017eby v\u00a0\u010cesku a obdobn\u00e9 na n\u011bmeck\u00e9 mutaci.<\/p>\n

Jsme r\u00e1di, \u017ee jsme na\u0161\u00edm d\u00edlkem p\u0159isp\u011bli k\u00a0tvrd\u00e9 pr\u00e1ci majitel\u016f a jejich koleg\u016f a dopomohli k\u00a0\u00fasp\u011bchu hobby-horse.cz.<\/p>\n

Chcete pomoci s\u00a0tvorbou \u010di vylep\u0161en\u00edm e-shopu a jeho propagac\u00ed? Nev\u00e1hejte se na n\u00e1s obr\u00e1tit \u2013 mailem na online@www.promogen.cz<\/a> nebo telefonicky na 734\u00a0151\u00a0260<\/a><\/b>. R\u00e1di pom\u016f\u017eeme vyr\u016fst i v\u00e1m!<\/span><\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

<\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"P\u0159\u00edpadov\u00e1 studie, E-shopy, V\u00fdkonnostn\u00ed reklama Vytvo\u0159ili jsme e-shop \u00fasp\u011b\u0161n\u00fd na v\u00edce trz\u00edch Pokud m\u00e1te n\u00e1pad a nad\u0161en\u00ed, lze postavit \u00fasp\u011b\u0161n\u00fd","protected":false},"author":1,"featured_media":10045,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[91,72,88],"tags":[75,92,90],"class_list":["post-10040","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-shopy","category-pripadove-studie","category-vykonnostni-reklama","tag-case-study","tag-e-shopy","tag-vykonnostni-reklama"],"yoast_head":"\nVytvo\u0159ili jsme e-shop \u00fasp\u011b\u0161n\u00fd na v\u00edce trz\u00edch | promoGEN.cz<\/title>\n<meta name=\"description\" content=\"V tomto p\u0159\u00edpad\u011b byla na\u0161e volba od po\u010d\u00e1tku jasn\u00e1 \u2013 m\u00e1me zku\u0161enost s platformou Shoptet, kter\u00e1 je vhodn\u00e1 pro v\u011bt\u0161inu e-shop\u016f\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/promogen.cz\/cz\/blog-vytvorili-jsme-e-shop-uspesny-na-vice-trzich\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vytvo\u0159ili jsme e-shop \u00fasp\u011b\u0161n\u00fd na v\u00edce trz\u00edch | promoGEN.cz\" \/>\n<meta property=\"og:description\" content=\"V tomto p\u0159\u00edpad\u011b byla na\u0161e volba od po\u010d\u00e1tku jasn\u00e1 \u2013 m\u00e1me zku\u0161enost s platformou Shoptet, kter\u00e1 je vhodn\u00e1 pro v\u011bt\u0161inu e-shop\u016f\" \/>\n<meta property=\"og:url\" content=\"https:\/\/promogen.cz\/cz\/blog-vytvorili-jsme-e-shop-uspesny-na-vice-trzich\/\" \/>\n<meta property=\"og:site_name\" content=\"PromoGEN.cz\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/promogencz\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-22T09:17:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-02T10:44:01+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/promogen.cz\/wp-content\/uploads\/2023\/08\/E-shop.png\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/promogen.cz\/blog-vytvorili-jsme-e-shop-uspesny-na-vice-trzich\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/promogen.cz\/blog-vytvorili-jsme-e-shop-uspesny-na-vice-trzich\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/promogen.cz\/en\/#\/schema\/person\/b7fed6539a39e2e525acdab80562485d\"},\"headline\":\"Vytvo\u0159ili jsme e-shop \u00fasp\u011b\u0161n\u00fd na v\u00edce trz\u00edch\",\"datePublished\":\"2023-08-22T09:17:03+00:00\",\"dateModified\":\"2024-12-02T10:44:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/promogen.cz\/blog-vytvorili-jsme-e-shop-uspesny-na-vice-trzich\/\"},\"wordCount\":1376,\"publisher\":{\"@id\":\"https:\/\/promogen.cz\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/promogen.cz\/blog-vytvorili-jsme-e-shop-uspesny-na-vice-trzich\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/promogen.cz\/wp-content\/uploads\/2023\/08\/E-shop.png\",\"keywords\":[\"Case Study\",\"E-shopy\",\"V\u00fdkonnostn\u00ed reklama\"],\"articleSection\":[\"E-shopy\",\"P\u0159\u00edpadov\u00e9 studie\",\"V\u00fdkonnostn\u00ed reklama\"],\"inLanguage\":\"cs\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/promogen.cz\/blog-vytvorili-jsme-e-shop-uspesny-na-vice-trzich\/\",\"url\":\"https:\/\/promogen.cz\/blog-vytvorili-jsme-e-shop-uspesny-na-vice-trzich\/\",\"name\":\"Vytvo\u0159ili jsme e-shop \u00fasp\u011b\u0161n\u00fd na v\u00edce trz\u00edch | promoGEN.cz\",\"isPartOf\":{\"@id\":\"https:\/\/promogen.cz\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/promogen.cz\/blog-vytvorili-jsme-e-shop-uspesny-na-vice-trzich\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/promogen.cz\/blog-vytvorili-jsme-e-shop-uspesny-na-vice-trzich\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/promogen.cz\/wp-content\/uploads\/2023\/08\/E-shop.png\",\"datePublished\":\"2023-08-22T09:17:03+00:00\",\"dateModified\":\"2024-12-02T10:44:01+00:00\",\"description\":\"V tomto p\u0159\u00edpad\u011b byla na\u0161e volba od po\u010d\u00e1tku jasn\u00e1 \u2013 m\u00e1me zku\u0161enost s platformou Shoptet, kter\u00e1 je vhodn\u00e1 pro v\u011bt\u0161inu e-shop\u016f\",\"breadcrumb\":{\"@id\":\"https:\/\/promogen.cz\/blog-vytvorili-jsme-e-shop-uspesny-na-vice-trzich\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/promogen.cz\/blog-vytvorili-jsme-e-shop-uspesny-na-vice-trzich\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\/\/promogen.cz\/blog-vytvorili-jsme-e-shop-uspesny-na-vice-trzich\/#primaryimage\",\"url\":\"https:\/\/promogen.cz\/wp-content\/uploads\/2023\/08\/E-shop.png\",\"contentUrl\":\"https:\/\/promogen.cz\/wp-content\/uploads\/2023\/08\/E-shop.png\",\"width\":900,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/promogen.cz\/blog-vytvorili-jsme-e-shop-uspesny-na-vice-trzich\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/promogen.cz\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Vytvo\u0159ili jsme e-shop \u00fasp\u011b\u0161n\u00fd na v\u00edce trz\u00edch\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/promogen.cz\/en\/#website\",\"url\":\"https:\/\/promogen.cz\/en\/\",\"name\":\"E-mailing | V\u00fdkonnostn\u00ed kampan\u011b | E-shopy a weby | Tiskov\u00e9 slu\u017eby\",\"description\":\"Marketingov\u00e1 agentura\",\"publisher\":{\"@id\":\"https:\/\/promogen.cz\/en\/#organization\"},\"alternateName\":\"PromoGEN - Marketingov\u00e1 agentura\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/promogen.cz\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/promogen.cz\/en\/#organization\",\"name\":\"E-mailing | V\u00fdkonnostn\u00ed kampan\u011b | E-shopy a weby | Tiskov\u00e9 slu\u017eby\",\"url\":\"https:\/\/promogen.cz\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\/\/promogen.cz\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/06\/logoPG.jpg\",\"contentUrl\":\"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/06\/logoPG.jpg\",\"width\":317,\"height\":83,\"caption\":\"E-mailing | V\u00fdkonnostn\u00ed kampan\u011b | E-shopy a weby | Tiskov\u00e9 slu\u017eby\"},\"image\":{\"@id\":\"https:\/\/promogen.cz\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/promogencz\",\"https:\/\/www.linkedin.com\/company\/promogencz\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/promogen.cz\/en\/#\/schema\/person\/b7fed6539a39e2e525acdab80562485d\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\/\/promogen.cz\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f7447440406e545cd5c1a466fd574807933eaa924115a2d9fba4d89b2c8214ec?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f7447440406e545cd5c1a466fd574807933eaa924115a2d9fba4d89b2c8214ec?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/www.promogen.cz\"],\"url\":\"https:\/\/promogen.cz\/cz\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Vytvo\u0159ili jsme e-shop \u00fasp\u011b\u0161n\u00fd na v\u00edce trz\u00edch | promoGEN.cz","description":"V tomto p\u0159\u00edpad\u011b byla na\u0161e volba od po\u010d\u00e1tku jasn\u00e1 \u2013 m\u00e1me zku\u0161enost s platformou Shoptet, kter\u00e1 je vhodn\u00e1 pro v\u011bt\u0161inu e-shop\u016f","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/promogen.cz\/cz\/blog-vytvorili-jsme-e-shop-uspesny-na-vice-trzich\/","og_locale":"cs_CZ","og_type":"article","og_title":"Vytvo\u0159ili jsme e-shop \u00fasp\u011b\u0161n\u00fd na v\u00edce trz\u00edch | promoGEN.cz","og_description":"V tomto p\u0159\u00edpad\u011b byla na\u0161e volba od po\u010d\u00e1tku jasn\u00e1 \u2013 m\u00e1me zku\u0161enost s platformou Shoptet, kter\u00e1 je vhodn\u00e1 pro v\u011bt\u0161inu e-shop\u016f","og_url":"https:\/\/promogen.cz\/cz\/blog-vytvorili-jsme-e-shop-uspesny-na-vice-trzich\/","og_site_name":"PromoGEN.cz","article_publisher":"https:\/\/www.facebook.com\/promogencz","article_published_time":"2023-08-22T09:17:03+00:00","article_modified_time":"2024-12-02T10:44:01+00:00","og_image":[{"width":900,"height":600,"url":"http:\/\/promogen.cz\/wp-content\/uploads\/2023\/08\/E-shop.png","type":"image\/png"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Napsal(a)":"admin","Odhadovan\u00e1 doba \u010dten\u00ed":"4 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/promogen.cz\/blog-vytvorili-jsme-e-shop-uspesny-na-vice-trzich\/#article","isPartOf":{"@id":"https:\/\/promogen.cz\/blog-vytvorili-jsme-e-shop-uspesny-na-vice-trzich\/"},"author":{"name":"admin","@id":"https:\/\/promogen.cz\/en\/#\/schema\/person\/b7fed6539a39e2e525acdab80562485d"},"headline":"Vytvo\u0159ili jsme e-shop \u00fasp\u011b\u0161n\u00fd na v\u00edce trz\u00edch","datePublished":"2023-08-22T09:17:03+00:00","dateModified":"2024-12-02T10:44:01+00:00","mainEntityOfPage":{"@id":"https:\/\/promogen.cz\/blog-vytvorili-jsme-e-shop-uspesny-na-vice-trzich\/"},"wordCount":1376,"publisher":{"@id":"https:\/\/promogen.cz\/en\/#organization"},"image":{"@id":"https:\/\/promogen.cz\/blog-vytvorili-jsme-e-shop-uspesny-na-vice-trzich\/#primaryimage"},"thumbnailUrl":"https:\/\/promogen.cz\/wp-content\/uploads\/2023\/08\/E-shop.png","keywords":["Case Study","E-shopy","V\u00fdkonnostn\u00ed reklama"],"articleSection":["E-shopy","P\u0159\u00edpadov\u00e9 studie","V\u00fdkonnostn\u00ed reklama"],"inLanguage":"cs"},{"@type":"WebPage","@id":"https:\/\/promogen.cz\/blog-vytvorili-jsme-e-shop-uspesny-na-vice-trzich\/","url":"https:\/\/promogen.cz\/blog-vytvorili-jsme-e-shop-uspesny-na-vice-trzich\/","name":"Vytvo\u0159ili jsme e-shop \u00fasp\u011b\u0161n\u00fd na v\u00edce trz\u00edch | promoGEN.cz","isPartOf":{"@id":"https:\/\/promogen.cz\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/promogen.cz\/blog-vytvorili-jsme-e-shop-uspesny-na-vice-trzich\/#primaryimage"},"image":{"@id":"https:\/\/promogen.cz\/blog-vytvorili-jsme-e-shop-uspesny-na-vice-trzich\/#primaryimage"},"thumbnailUrl":"https:\/\/promogen.cz\/wp-content\/uploads\/2023\/08\/E-shop.png","datePublished":"2023-08-22T09:17:03+00:00","dateModified":"2024-12-02T10:44:01+00:00","description":"V tomto p\u0159\u00edpad\u011b byla na\u0161e volba od po\u010d\u00e1tku jasn\u00e1 \u2013 m\u00e1me zku\u0161enost s platformou Shoptet, kter\u00e1 je vhodn\u00e1 pro v\u011bt\u0161inu e-shop\u016f","breadcrumb":{"@id":"https:\/\/promogen.cz\/blog-vytvorili-jsme-e-shop-uspesny-na-vice-trzich\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/promogen.cz\/blog-vytvorili-jsme-e-shop-uspesny-na-vice-trzich\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/promogen.cz\/blog-vytvorili-jsme-e-shop-uspesny-na-vice-trzich\/#primaryimage","url":"https:\/\/promogen.cz\/wp-content\/uploads\/2023\/08\/E-shop.png","contentUrl":"https:\/\/promogen.cz\/wp-content\/uploads\/2023\/08\/E-shop.png","width":900,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/promogen.cz\/blog-vytvorili-jsme-e-shop-uspesny-na-vice-trzich\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/promogen.cz\/"},{"@type":"ListItem","position":2,"name":"Vytvo\u0159ili jsme e-shop \u00fasp\u011b\u0161n\u00fd na v\u00edce trz\u00edch"}]},{"@type":"WebSite","@id":"https:\/\/promogen.cz\/en\/#website","url":"https:\/\/promogen.cz\/en\/","name":"E-mailing | V\u00fdkonnostn\u00ed kampan\u011b | E-shopy a weby | Tiskov\u00e9 slu\u017eby","description":"Marketingov\u00e1 agentura","publisher":{"@id":"https:\/\/promogen.cz\/en\/#organization"},"alternateName":"PromoGEN - Marketingov\u00e1 agentura","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/promogen.cz\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/promogen.cz\/en\/#organization","name":"E-mailing | V\u00fdkonnostn\u00ed kampan\u011b | E-shopy a weby | Tiskov\u00e9 slu\u017eby","url":"https:\/\/promogen.cz\/en\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/promogen.cz\/en\/#\/schema\/logo\/image\/","url":"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/06\/logoPG.jpg","contentUrl":"https:\/\/promogen.cz\/wp-content\/uploads\/2025\/06\/logoPG.jpg","width":317,"height":83,"caption":"E-mailing | V\u00fdkonnostn\u00ed kampan\u011b | E-shopy a weby | Tiskov\u00e9 slu\u017eby"},"image":{"@id":"https:\/\/promogen.cz\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/promogencz","https:\/\/www.linkedin.com\/company\/promogencz"]},{"@type":"Person","@id":"https:\/\/promogen.cz\/en\/#\/schema\/person\/b7fed6539a39e2e525acdab80562485d","name":"admin","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/promogen.cz\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f7447440406e545cd5c1a466fd574807933eaa924115a2d9fba4d89b2c8214ec?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f7447440406e545cd5c1a466fd574807933eaa924115a2d9fba4d89b2c8214ec?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/www.promogen.cz"],"url":"https:\/\/promogen.cz\/cz\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/promogen.cz\/cz\/wp-json\/wp\/v2\/posts\/10040","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/promogen.cz\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/promogen.cz\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/promogen.cz\/cz\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/promogen.cz\/cz\/wp-json\/wp\/v2\/comments?post=10040"}],"version-history":[{"count":11,"href":"https:\/\/promogen.cz\/cz\/wp-json\/wp\/v2\/posts\/10040\/revisions"}],"predecessor-version":[{"id":11080,"href":"https:\/\/promogen.cz\/cz\/wp-json\/wp\/v2\/posts\/10040\/revisions\/11080"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/promogen.cz\/cz\/wp-json\/wp\/v2\/media\/10045"}],"wp:attachment":[{"href":"https:\/\/promogen.cz\/cz\/wp-json\/wp\/v2\/media?parent=10040"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/promogen.cz\/cz\/wp-json\/wp\/v2\/categories?post=10040"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/promogen.cz\/cz\/wp-json\/wp\/v2\/tags?post=10040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}