{"id":10016,"date":"2023-08-17T11:17:03","date_gmt":"2023-08-17T09:17:03","guid":{"rendered":"https:\/\/www.promogen.cz\/shrnuti-zajimavosti-ze-sendsummitu-2\/"},"modified":"2023-10-31T11:02:37","modified_gmt":"2023-10-31T10:02:37","slug":"blog-jak-jsme-s-malym-rozpoctem-vzkrisili-zajem-o-opomijenou-sluzbu","status":"publish","type":"post","link":"https:\/\/promogen.cz\/cz\/blog-jak-jsme-s-malym-rozpoctem-vzkrisili-zajem-o-opomijenou-sluzbu\/","title":{"rendered":"Jak jsme s mal\u00fdm rozpo\u010dtem vzk\u0159\u00edsili z\u00e1jem o opom\u00edjenou slu\u017ebu"},"content":{"rendered":"
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V\u00fdkonnost\u00ed reklama, P\u0159\u00edpadov\u00e1 studie<\/a><\/div>\t\t\t \t\t\t\t\t\t \t\t\t\n\t\t
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Jak jsme s mal\u00fdm rozpo\u010dtem vzk\u0159\u00edsili z\u00e1jem o opom\u00edjenou slu\u017ebu<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t\t \t\t\t\t\t
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S 8 000 K\u010d jsme vytvo\u0159ili facebookovou kampa\u0148 s tr\u017ebami 260 000 K\u010d a zavedli do t\u00e9 doby opom\u00edjenou slu\u017ebu.<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div>

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P\u0159ed za\u010d\u00e1tkem letn\u00edch pr\u00e1zdnin n\u00e1s oslovilo detailingov\u00e9 studio<\/strong>, tedy sal\u00f3n pro luxusn\u00ed \u010di\u0161t\u011bn\u00ed aut<\/strong> a ve\u0161kerou p\u00e9\u010d\u00ed s auty spojenou, abychom vytvo\u0159ili n\u00edzkon\u00e1kladovou kampa\u0148 na Facebooku<\/strong> na jednu z jejich slu\u017eeb, profesion\u00e1ln\u00ed le\u0161t\u011bn\u00ed a renovaci laku vozu. Jeliko\u017e z\u00e1kazn\u00edci studia vn\u00edmaj\u00ed lesk auta sp\u00ed\u0161e jako p\u0159\u00edjemnou av\u0161ak drahou t\u0159e\u0161ni\u010dku na dortu, kter\u00e1 tak\u00e9 dlouho nevydr\u017e\u00ed a nen\u00ed rozhodn\u011b tak pot\u0159ebn\u00e1, jako \u010dist\u00fd interi\u00e9r \u010di exteri\u00e9r vozu, obracej\u00ed se na studio sp\u00ed\u0161e se z\u00e1jmem o celkov\u00e9 myt\u00ed.<\/span><\/p>\n

Na\u0161\u00edm \u00fakolem tedy bylo dostat do pov\u011bdom\u00ed, \u017ee p\u00e9\u010de o lak auta nen\u00ed jen presti\u017en\u00ed slu\u017eba pro VIP a vytvo\u0159it o tuto slu\u017ebu v\u011bt\u0161\u00ed z\u00e1jem.<\/strong><\/span><\/p>\n

Jak\u00e9 jsme si stanovili c\u00edle?<\/strong><\/span><\/p>\n

    \n
  1. Vysv\u011btlit publiku, \u017ee dan\u00e1 slu\u017eba a\u010d opravdu dra\u017e\u0161\u00ed ne\u017e ostatn\u00ed slu\u017eby v nab\u00eddce, p\u0159inese majiteli vozu v\u00edce ne\u017e jen lesk, kter\u00fd po p\u00e1r dnech zajde.<\/span><\/li>\n
  2. P\u0159ibl\u00ed\u017eit nab\u00eddku i publiku, kter\u00e9 se denn\u011b nevoz\u00ed luxusn\u00edmi vozy a vn\u00edm\u00e1 sv\u00e9 auto v\u00edce ne\u017e jako ur\u010ditou presti\u017e, jako d\u016fle\u017eitou sou\u010d\u00e1st a pomocn\u00edka b\u011b\u017en\u00e9ho dne.<\/span><\/li>\n<\/ol>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div>
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    Edukace publika<\/strong><\/span><\/p>\n

    Vytvo\u0159ili jsme text kampan\u011b, kter\u00fd do detailu, z\u00e1rove\u0148 v\u0161ak stru\u010dn\u011b a \u00fadern\u011b popsal danou slu\u017ebu a jej\u00ed p\u0159\u00ednos pro z\u00e1kazn\u00edka, kter\u00fd si uv\u011bdom\u00ed, \u017ee renovace laku nem\u00e1 jen estetick\u00fd efekt pro luxusn\u00ed vozy. Vysv\u011btl\u00ed z\u00e1kazn\u00edkovi, \u017ee investice do t\u00e9to slu\u017eby m\u00e1 smysl.<\/p>\n

    N\u00e1vrat k re\u00e1ln\u00e9mu \u017eivotu<\/strong><\/span><\/p>\n

    Luxusn\u00ed vylad\u011bnou grafiku s nabl\u00fdskan\u00fdmi vozy nejdra\u017e\u0161\u00edch zna\u010dek jsme nechali stranou. Chceme promlouvat k lidem z norm\u00e1ln\u00edho sv\u011bta a ti u\u017e jsou dokonal\u00fdmi obr\u00e1zk\u016f p\u0159esyceni. Vybrali jsme tedy real life fotografii star\u0161\u00edho Favorita, kter\u00fd n\u00e1m kr\u00e1sn\u011b otev\u0159el dve\u0159e k jejich srdc\u00edm.<\/p>\n

    V\u00fdhodn\u00e1 nab\u00eddka<\/strong><\/span><\/p>\n

    Abychom i ty, kte\u0159\u00ed je\u0161t\u011b v\u00e1haj\u00ed, jestli pen\u00edze vlo\u017een\u00e9 do renovace laku maj\u00ed smysl, motivovali slu\u017ebu vyzkou\u0161et a p\u0159esv\u011bd\u010dit se na vlastn\u00ed k\u016f\u017ei (nebo vlastn\u00ed kapotu?), domluvili jsme se se studiem na vytvo\u0159en\u00ed akce pro tuto kampa\u0148.<\/p>\n

    Spr\u00e1vn\u00e9 zac\u00edlen\u00ed<\/strong><\/span><\/p>\n

    D\u00edky p\u0159edchoz\u00edm aktivit\u00e1m na soci\u00e1ln\u00edch s\u00edt\u00edch jsme si vytvo\u0159ili dostate\u010dn\u011b velk\u00e9 publikum, kter\u00e9 projevilo z\u00e1jem o \u010di\u0161t\u011bn\u00ed vozu. Testov\u00e1n\u00edm jsme pak tyto skupiny upravovali tak, abychom z\u00edskali publikum, kter\u00e1 bude nejv\u00edce reagovat.<\/p>\n

    V\u00fdsledkem<\/strong><\/span> byl detailingov\u00fd salon nabit\u00fd vozy <\/strong><\/span>\u010dekaj\u00edc\u00edmi na renovaci laku, slu\u017eby, kter\u00e1 salonu p\u0159in\u00e1\u0161\u00ed vy\u0161\u0161\u00ed tr\u017eby a byla do t\u00e9to doby z\u00e1kazn\u00edky opom\u00edjen\u00e1.<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"V\u00fdkonnost\u00ed reklama, P\u0159\u00edpadov\u00e1 studie Jak jsme s mal\u00fdm rozpo\u010dtem vzk\u0159\u00edsili z\u00e1jem o opom\u00edjenou slu\u017ebu S 8 000 K\u010d jsme vytvo\u0159ili","protected":false},"author":1,"featured_media":10019,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[72,88],"tags":[75,90],"class_list":["post-10016","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pripadove-studie","category-vykonnostni-reklama","tag-case-study","tag-vykonnostni-reklama"],"yoast_head":"\nJak jsme s mal\u00fdm rozpo\u010dtem vzk\u0159\u00edsili z\u00e1jem o opom\u00edjenou slu\u017ebu - 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