{"id":7831,"date":"2022-07-30T13:03:54","date_gmt":"2022-07-30T11:03:54","guid":{"rendered":"https:\/\/www.promogen.cz\/web-2\/"},"modified":"2026-04-21T10:43:58","modified_gmt":"2026-04-21T08:43:58","slug":"gamifikace","status":"publish","type":"page","link":"https:\/\/promogen.cz\/cz\/gamifikace\/","title":{"rendered":"Pop up a gamifikace"},"content":{"rendered":"
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Pop up a gamifikace<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t
Jak prom\u011bnit n\u00e1v\u0161t\u011bvn\u00edky webu v plat\u00edc\u00ed z\u00e1kazn\u00edky?<\/div>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t\t \t\t\t\t\t
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Mo\u017enost\u00ed, jak na to, je hned n\u011bkolik \u2013 a my je pro v\u00e1s um\u00edme efektivn\u011b kombinovat.<\/span>
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\n<\/span>D\u00edky<\/span> chytr\u00fdm widget\u016fm<\/span><\/strong><\/b><\/span>\u00a0jako jsou pop-upy, bannery, li\u0161ty, gamifikace, landing page, nebo notifikace oslovujeme n\u00e1v\u0161t\u011bvn\u00edky ve spr\u00e1vn\u00fd \u010das, spr\u00e1vn\u00fdm zp\u016fsobem a relevantn\u00edm obsahem.<\/span><\/span><\/p>\n

V\u00fdsledkem je<\/span> c\u00edlen\u00e1 a \u00fa\u010dinn\u00e1 komunikace<\/span><\/strong><\/b><\/span>, kter\u00e1 zvy\u0161uje konverzn\u00ed pom\u011br, sb\u00edr\u00e1 data a zlep\u0161uje celkov\u00fd v\u00fdkon webu \u2013 bez nutnosti navy\u0161ovat rozpo\u010det na reklamu.<\/span><\/span>
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Spustit KLOBOUKY \u00bb <\/a><\/div><\/div><\/div>
\r\nSpustit Adventn\u00ed kalend\u00e1\u0159 \u00bb <\/a><\/div><\/div><\/div>
\r\n\r\n\r\nSpustit KOLO \u0160T\u011aST\u00cd \u00bb <\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
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Co v\u0161echno um\u00edme?<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t<\/div><\/div><\/div>
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1. Sb\u011br kontakt\u016f a budov\u00e1n\u00ed datab\u00e1ze<\/b><\/span><\/p>\n

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  • Z\u00edsk\u00e1v\u00e1me e\u2011maily a dal\u0161\u00ed kontakty<\/b> pomoc\u00ed pop-up\u016f, gamifikac\u00ed
    \n(nap\u0159. \u201evyto\u010d si slevu\u201c), sb\u011brn\u00fdch li\u0161t nebo banner\u016f.<\/span><\/span><\/li>\n
  • O datab\u00e1zi se star\u00e1me<\/b>, tak aby byla p\u0159ipravena pro dal\u0161\u00ed komunikaci.<\/span><\/span><\/li>\n<\/ul>\n\t\t<\/div>\n\t\t\t\t
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    2. Gamifikace pro vy\u0161\u0161\u00ed zapojen\u00ed<\/b><\/span><\/p>\n

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    • Interaktivn\u00ed prvky jako adventn\u00ed kalend\u00e1\u0159, hry, losov\u00e1n\u00ed nebo sout\u011b\u017ee zvy\u0161uj\u00ed z\u00e1jem n\u00e1v\u0161t\u011bvn\u00edk\u016f a motivuj\u00ed ke sd\u00edlen\u00ed kontaktu.<\/span><\/li>\n
    • Pracujeme s psychologi\u00ed odm\u011bny a momentem p\u0159ekvapen\u00ed \u2013 n\u00e1v\u0161t\u011bvn\u00edk se bav\u00ed a z\u00e1rove\u0148 konvertuje.<\/span><\/li>\n
    • Uk\u00e1zka gamifikac\u00ed<\/span><\/li>\n<\/ul>\n\t\t<\/div>\n\t\t\t\t
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      3. \u0158\u00edzen\u00e1 n\u00e1sledn\u00e1 komunikace<\/b><\/span><\/p>\n

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      • Nasb\u00edran\u00e1 data vyu\u017e\u00edv\u00e1me pro rozes\u00edlku e-mail\u016f, SMS nebo webov\u00fdch push notifikac\u00ed \u2013 v\u017edy <\/span>s d\u016frazem na personalizaci a obchodn\u00ed c\u00edl<\/b>.<\/span><\/span><\/li>\n
      • Nastavujeme automatizace pro uv\u00edtac\u00ed s\u00e9rie, p\u0159ipom\u00ednky opu\u0161t\u011bn\u00e9ho ko\u0161\u00edku nebo speci\u00e1ln\u00ed nab\u00eddky na m\u00edru.<\/span><\/li>\n<\/ul>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div>
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        4. Chytr\u00e1 personalizace a c\u00edlen\u00ed obsahu<\/b><\/span><\/p>\n

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        • Zobrazujeme spr\u00e1vn\u00fd obsah spr\u00e1vn\u00e9mu \u010dlov\u011bku<\/b> \u2013 podle toho, co d\u011bl\u00e1 na webu, odkud p\u0159i\u0161el nebo co ho zaj\u00edm\u00e1.<\/span><\/span><\/li>\n
        • M\u00edsto \u201ejedn\u00e9 zpr\u00e1vy pro v\u0161echny\u201c dok\u00e1\u017eeme ka\u017ed\u00e9mu n\u00e1v\u0161t\u011bvn\u00edkovi uk\u00e1zat to, co ho skute\u010dn\u011b zaj\u00edm\u00e1<\/b> \u2192 vy\u0161\u0161\u00ed relevance = <\/span><\/span>vy\u0161\u0161\u00ed konverze<\/b><\/span>.<\/span><\/li>\n<\/ul>\n\t\t<\/div>\n\t\t\t\t
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          5. Z\u00e1chrana opou\u0161t\u011bj\u00edc\u00edch n\u00e1v\u0161t\u011bvn\u00edk\u016f<\/b><\/span><\/p>\n

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          • D\u00edky tzv. <\/span>exit-intent pop-up\u016fm<\/b> oslovujeme u\u017eivatele v okam\u017eiku, kdy cht\u011bj\u00ed odej\u00edt bez n\u00e1kupu.<\/span><\/span><\/li>\n
          • Nab\u00eddneme d\u016fvod z\u016fstat \u2013 slevu, benefit, nebo rychl\u00fd kontakt \u2013 a t\u00edm zachyt\u00edme z\u00e1kazn\u00edky<\/b>, kter\u00e9 byste jinak ztratili.<\/span><\/span><\/li>\n<\/ul>\n\t\t<\/div>\n\t\t\t\t
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            6. M\u011b\u0159en\u00ed a optimalizace<\/span><\/p>\n

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            • Nen\u00e1padn\u00e9, ale \u00fa\u010dinn\u00e9 prvky pro p\u0159ipomenut\u00ed akce, slevy nebo podpory. Funguj\u00ed skv\u011ble i na mobilech.<\/span><\/li>\n
            • Vhodn\u00e9 pro komunikaci nap\u0159. \u201eDnes doprava zdarma\u201c, \u201eAkce kon\u010d\u00ed za 2 hodiny\u201c, \u201eM\u00e1te dotaz? Jsme online!\u201c<\/span><\/li>\n<\/ul>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div>
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              Pom\u016f\u017eeme v\u00e1m vyt\u011b\u017eit z ka\u017ed\u00e9 n\u00e1v\u0161t\u011bvy maximum<\/h3>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t<\/div><\/div><\/div>
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              Chcete v\u00edce objedn\u00e1vek, popt\u00e1vek nebo registrac\u00ed \u2013 bez zbyte\u010dn\u00fdch investic do dal\u0161\u00ed n\u00e1v\u0161t\u011bvnosti?<\/span>
              \n<\/span>Pak je na \u010dase za\u010d\u00edt pracovat se st\u00e1vaj\u00edc\u00edmi n\u00e1v\u0161t\u011bvn\u00edky efektivn\u011bji.<\/span><\/span><\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

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              - Ozv\u011bte se -<\/div>\n\t\t\t\n\t\t\t
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              Navrhneme strategii \u0161itou na m\u00edru va\u0161im pot\u0159eb\u00e1m<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t