{"id":11957,"date":"2025-09-07T10:36:00","date_gmt":"2025-09-07T08:36:00","guid":{"rendered":"https:\/\/promogen.cz\/?page_id=11957"},"modified":"2026-01-23T15:19:32","modified_gmt":"2026-01-23T14:19:32","slug":"audit-sdileni-pristupu-pro-reklamni-ucty","status":"publish","type":"page","link":"https:\/\/promogen.cz\/cz\/audit-sdileni-pristupu-pro-reklamni-ucty\/","title":{"rendered":"Audit"},"content":{"rendered":"
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N\u00e1vod na sd\u00edlen\u00ed p\u0159\u00edstup\u016f
\ndo reklamn\u00edch \u00fa\u010dt\u016f<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t\t \t\t\t\t\t
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Abychom dok\u00e1zali ud\u011blat revizi nastaven\u00ed va\u0161ich \u00fa\u010dt\u016f, pot\u0159ebujeme do nich p\u0159\u00edstup. N\u00ed\u017ee najdete n\u00e1vod, jak s n\u00e1mi p\u0159\u00edstupy sd\u00edlet.<\/span><\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div>

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N\u00c1STROJE<\/div>\n\t\t\t\n\t\t\t
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N\u00e1vod na sd\u00edlen\u00ed pro:<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t<\/div><\/div><\/div>
GOOGLE<\/a><\/div><\/div><\/div><\/div>
META<\/a><\/div><\/div><\/div><\/div>
SEZNAM<\/a><\/div><\/div><\/div><\/div><\/div>
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GOOGLE<\/div>\n\t\t\t\n\t\t\t
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N\u00e1vod na sd\u00edlen\u00ed pro:<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t<\/div><\/div><\/div>
Google Ads<\/a><\/div><\/div><\/div><\/div>
Google Analytics 4<\/a><\/div><\/div><\/div><\/div>
Google Merchant Center<\/a><\/div><\/div><\/div><\/div>
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Google Tag Manager<\/a><\/div><\/div><\/div><\/div>
Google Search Console<\/a><\/div><\/div><\/div><\/div>
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GOOGLE ADS<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t<\/div><\/div><\/div>
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Jako agentura pot\u0159ebujeme p\u0159\u00edstup do Google Ads<\/strong><\/span>, abychom mohli efektivn\u011b spravovat a optimalizovat PPC kampan\u011b<\/strong><\/span> na\u0161ich klient\u016f, monitorovat v\u00fdkon a upravovat rozpo\u010dty podle aktu\u00e1ln\u00edch pot\u0159eb. Tento p\u0159\u00edstup n\u00e1m tak\u00e9 umo\u017e\u0148uje analyzovat data, testovat nov\u00e9 strategie a poskytovat klient\u016fm podrobn\u00e9 reporty<\/strong><\/span> o v\u00fdsledc\u00edch kampan\u00ed.<\/span><\/p>\n

P\u0159id\u00e1n\u00ed extern\u00edho u\u017eivatele PromoGEN:<\/strong><\/span><\/p>\n

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  1. P\u0159ihlaste se na ads.google.com<\/strong><\/a>.<\/li>\n
  2. Klikn\u011bte na (ikonu kl\u00ed\u010de) kl\u00ed\u010d<\/strong> <\/span>\u2192 \u201eP\u0159\u00edstup a zabezpe\u010den\u00ed\u201c<\/strong><\/span>.<\/li>\n
  3. Z\u00edsk\u00e1n\u00ed \u010d\u00edsla \u00fa\u010dtu:
    \n<\/strong>Najd\u011bte si \u010d\u00edslo sv\u00e9ho Google Ads \u00fa\u010dtu. Obvykle se nach\u00e1z\u00ed v prav\u00e9m horn\u00edm rohu obrazovky nad e-mailem. Toto \u010d\u00edslo si zkop\u00edrujte nebo pozna\u010dte.<\/li>\n
  4. Zasl\u00e1n\u00ed \u017e\u00e1dosti:
    \n<\/strong><\/span>Za\u0161lete n\u00e1m \u010d\u00edslo Google Ads \u00fa\u010dtu<\/strong><\/span>, pod kter\u00fdm v\u00e1m aktu\u00e1ln\u011b b\u011b\u017e\u00ed reklamy, na e-mail, ze kter\u00e9ho jsme v\u00e1m pos\u00edlali tento n\u00e1vod. Pokud si nejste jisti komu odpov\u011bd\u011bt, po\u0161lete na     info@promogen.cz<\/a><\/strong>.<\/li>\n
  5. N\u00e1sledn\u011b po\u0161leme pozv\u00e1nku, kterou potvrd\u00edte.<\/li>\n
  6. Potvrzen\u00ed \u017e\u00e1dosti:
    \n<\/strong>P\u0159ihlaste se do sv\u00e9ho Google Ads \u00fa\u010dtu. P\u0159ejd\u011bte do sekce \u201eAdministrace\u201c<\/strong><\/span> a pot\u00e9 do \u201eP\u0159\u00edstup a zabezpe\u010den\u00ed\u201c<\/strong><\/span>. V sekci \u201eManagers\u201c<\/strong><\/span> najdete \u017e\u00e1dost o propojen\u00ed, kterou je pot\u0159eba potvrdit<\/strong><\/span>.<\/li>\n<\/ol>\n

    Odebr\u00e1n\u00ed p\u0159\u00edstupu:<\/strong><\/span><\/p>\n

      \n
    1. V \u010d\u00e1sti \u201eP\u0159\u00edstup a zabezpe\u010den\u00ed\u201c<\/strong><\/span> najd\u011bte u\u017eivatele: promogen.cz<\/strong><\/span>.<\/li>\n
    2. Klikn\u011bte na (t\u0159i te\u010dky) \u22ef \u2192 \u201eOdebrat p\u0159\u00edstup\u201c<\/strong><\/span>.<\/li>\n<\/ol>\n

      POZOR – P\u0159\u00edstup u\u017eivatel\u016f m\u016f\u017ee p\u0159idat, upravit nebo odebrat pouze vlastn\u00edk Firemn\u00edho profilu.<\/span><\/span><\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div>

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      Google Analytics 4<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t<\/div><\/div><\/div>
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      P\u0159\u00edstup do Google Analytics n\u00e1m umo\u017e\u0148uje sledovat n\u00e1v\u0161t\u011bvnost webu, analyzovat chov\u00e1n\u00ed u\u017eivatel\u016f a m\u011b\u0159it v\u00fdkonnost marketingov\u00fdch kampan\u00ed na\u0161ich klient\u016f. Tento p\u0159\u00edstup je kl\u00ed\u010dov\u00fd pro optimalizaci strategi\u00ed, zlep\u0161en\u00ed konverzn\u00edch pom\u011br\u016f a poskytov\u00e1n\u00ed datov\u011b podlo\u017een\u00fdch doporu\u010den\u00ed.<\/span><\/p>\n

      P\u0159id\u00e1n\u00ed extern\u00edho u\u017eivatele PromoGEN:<\/strong><\/span><\/p>\n

        \n
      1. P\u0159ejd\u011bte na analytics.google.com<\/strong><\/a>.<\/li>\n
      2. P\u0159id\u00e1n\u00ed p\u0159\u00edstupu k \u00fa\u010dtu:<\/strong><\/span> Klikn\u011bte na \u201eAdministr\u00e1tor\u201c<\/strong><\/span> a v sekci \u201e\u00da\u010det\u201c<\/strong><\/span> vyberte \u2192 \u201eSpr\u00e1va p\u0159\u00edstupu k \u00fa\u010dtu\u201c <\/strong><\/span>viz screen n\u00ed\u017ee.<\/li>\n<\/ol>\n\t\t<\/div>\n\t\t\t\t
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        1. V prav\u00e9m horn\u00edm rohu klikn\u011bte ikonu (plus) <\/span>+<\/span><\/strong> a zvolte \u201c<\/strong><\/span><\/span>P\u0159id\u00e1n\u00ed nov\u00fdch u\u017eivatel\u016f\u201d<\/strong><\/span><\/li>\n<\/ol>\n\t\t<\/div>\n\t\t\t\t
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          1. Zadejte e-mail: analytics2@promogen.cz<\/strong><\/span><\/li>\n<\/ol>\n\t\t<\/div>\n\t\t\t\t
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            1. Nastavte pr\u00e1va minim\u00e1ln\u011b na \u00farove\u0148 \u201e<\/strong><\/span><\/span>Editor\u201c<\/strong><\/span><\/b><\/li>\n
            2. Klikn\u011bte na tla\u010d\u00edtko \u201e<\/strong><\/span><\/span>P\u0159idat\u201c<\/strong><\/b><\/span><\/li>\n
            3. Ode\u0161lete pozv\u00e1nku<\/b><\/span><\/li>\n<\/ol>\n

              Odebr\u00e1n\u00ed p\u0159\u00edstupu:<\/strong><\/span><\/p>\n

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              1. Ve \u201eSpr\u00e1v\u011b p\u0159\u00edstupu\u201c<\/strong><\/span> klikn\u011bte na u\u017eivatele: analytics2@promogen.cz<\/strong><\/span>.<\/li>\n
              2. Klikn\u011bte na (t\u0159i te\u010dky) \u22ef \u2192 \u201eOdebrat p\u0159\u00edstup\u201c<\/strong><\/span>.<\/li>\n<\/ol>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div>
                <\/div>
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                Google Merchant Center<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t<\/div><\/div><\/div>
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                P\u0159\u00edstup do Google Merchant Center je nezbytn\u00fd pro spr\u00e1vu produktov\u00fdch dat a inzerov\u00e1n\u00ed produkt\u016f na\u0161ich klient\u016f prost\u0159ednictv\u00edm Google Shopping. Umo\u017e\u0148uje n\u00e1m tak\u00e9 optimalizovat produktov\u00e9 feedy, monitorovat v\u00fdkon a zaji\u0161\u0165ovat, \u017ee produkty na\u0161ich klient\u016f jsou spr\u00e1vn\u011b zobrazeny z\u00e1kazn\u00edk\u016fm.<\/span><\/p>\n

                P\u0159id\u00e1n\u00ed u\u017eivatele PromoGEN:<\/strong><\/span><\/p>\n

                  \n
                1. P\u0159ihlaste se na merchants.google.com<\/strong><\/a>.<\/li>\n
                2. Klikn\u011bte na ikonu \u201enastaven\u00ed\u201c<\/span><\/strong> (ikona ozuben\u00e9ho kola) \u2192 a pot\u00e9 na \u201e<\/span><\/strong>Lid\u00e9 a p\u0159\u00edstup\u201c<\/strong><\/span><\/li>\n<\/ol>\n\t\t<\/div>\n\t\t\t\t
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                  1. Klikn\u011bte na tla\u010d\u00edtko \u201cP\u0159idat u\u017eivatele\u201d<\/strong><\/span><\/li>\n
                  2. N\u00e1sledn\u011b vlo\u017ete e-mail: analytics2@promogen.cz<\/strong><\/span><\/span><\/li>\n<\/ol>\n\t\t<\/div>\n\t\t\t\t
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                    1. Automaticky se ode\u0161le pozv\u00e1nka na dan\u00fd e-mail a my v PromoGEN ji\u017e potvrd\u00edme.<\/li>\n<\/ol>\n\t\t<\/div>\n\t\t\t\t
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                      Odebr\u00e1n\u00ed p\u0159\u00edstupu:<\/strong><\/p>\n

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                      1. V sekci \u201eP\u0159\u00edstup k \u00fa\u010dtu\u201c<\/strong><\/span> klikn\u011bte u u\u017eivatele na <\/span>\u22ef \u2192 <\/b>pot\u00e9 klikn\u011bte na<\/span> \u201eOdebrat\u201c<\/strong><\/span>.<\/li>\n<\/ol>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div>
                        <\/div>
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                        Google Tag Manager<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t<\/div><\/div><\/div>
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                        P\u0159id\u00e1n\u00ed p\u0159\u00edstupu pro PromoGEN:<\/strong><\/span><\/p>\n

                          \n
                        1. P\u0159ihlaste se do Google Tag Manageru
                          \n<\/strong><\/span>\u2022\u00a0 Otev\u0159ete str\u00e1nku: tagmanager.google.com<\/strong><\/a>
                          \n\u2022\u00a0 Vyberte spr\u00e1vn\u00fd \u00fa\u010det a kontejner, do kter\u00e9ho chcete p\u0159\u00edstup p\u0159id\u011blit.<\/li>\n<\/ol>\n\t\t<\/div>\n\t\t\t\t
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                          1. P\u0159ejd\u011bte do nastaven\u00ed u\u017eivatel\u016f
                            \n<\/strong><\/span>\u2022\u00a0 V lev\u00e9m menu klikn\u011bte na <\/span>\u201eSpr\u00e1vce (Admin)\u201d<\/span><\/strong>.<\/span>
                            \n\u2022\u00a0 V \u010d\u00e1sti <\/span>\u201e\u00da\u010det\u201d<\/b><\/span> klikn\u011bte na <\/span>\u201eSpr\u00e1va u\u017eivatel\u016f (User Management)\u201d<\/span><\/strong>.<\/span><\/li>\n<\/ol>\n\t\t<\/div>\n\t\t\t\t
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                            1. P\u0159idejte u\u017eivatele
                              \n<\/strong><\/span>\u2022 \u00a0Vpravo naho\u0159e klikn\u011bte na <\/span>ikonu plus (+)<\/b> \u2192 <\/span>\u201eP\u0159idat u\u017eivatele (Add users)\u201d<\/b><\/span>.<\/span>
                              \n\u2022 \u00a0Zadejte e-mailovou adresu z\u00e1stupce agentury analytics2@promogen.cz<\/strong><\/span><\/span><\/li>\n<\/ol>\n\t\t<\/div>\n\t\t\t\t
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                              4. Nastavte opr\u00e1vn\u011bn\u00ed<\/span><\/p>\n