{"id":11041,"date":"2024-12-01T10:21:55","date_gmt":"2024-12-01T09:21:55","guid":{"rendered":"https:\/\/promogen.cz\/?page_id=11041"},"modified":"2025-02-12T11:23:01","modified_gmt":"2025-02-12T10:23:01","slug":"br","status":"publish","type":"page","link":"https:\/\/promogen.cz\/cz\/br\/","title":{"rendered":"Personalizovany\u0301 e-commerce n\u00e1stroj na b\u00e1zi AI"},"content":{"rendered":"<div data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1733055755082 vc_row-has-fill vc_row-o-content-middle vc_row-flex wd-bg-center-top mobile-bg-img-hidden wd-rs-674c5506a9d9c\"><div class=\"wpb_column vc_column_container vc_col-sm-6 wd-rs-63a47d0c6fca2\"><div class=\"vc_column-inner vc_custom_1671724304770\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-674c28cbe1806\" class=\"wd-image wd-wpb wd-rs-674c28cbe1806 text-left vc_custom_1733044452237\">\n\t\t\t\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"765\" height=\"490\" src=\"https:\/\/promogen.cz\/wp-content\/uploads\/2024\/12\/1.jpg\" class=\"attachment-full\" alt=\"\" title=\"1\" srcset=\"https:\/\/promogen.cz\/wp-content\/uploads\/2024\/12\/1.jpg 765w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/12\/1-400x256.jpg 400w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/12\/1-18x12.jpg 18w\" sizes=\"auto, (max-width: 765px) 100vw, 765px\" \/>\n\t\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6 wd-enabled-flex wd-rs-63a47d2ab4f27\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t\t<link rel=\"stylesheet\" id=\"wd-section-title-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/el-section-title.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\t\t\t<link rel=\"stylesheet\" id=\"wd-mod-highlighted-text-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/mod-highlighted-text.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\n\t\t<div id=\"wd-67ac76794a57b\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-rs-67ac76794a57b wd-title-color-default wd-title-style-default text-left vc_custom_1739355776294 wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h1 class=\"woodmart-title-container title  wd-font-weight- wd-fontsize-xxxl\" >Personalizovany\u0301 e\u2212commerce<br \/>\nn\u00e1stroj na b\u00e1zi AI<\/h1>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t<\/div><\/div><\/div>\t\t\t<link rel=\"stylesheet\" id=\"wd-animations-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/mod-animations.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t<div class=\"wpb_column vc_column_container vc_col-sm-12 wd-rs-674c57cc36e7e\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t\t<div id=\"wd-674c2a94dd743\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-animation-slide-from-top wd-animation-normal wd-rs-674c2a94dd743 wd-title-color-default wd-title-style-default text-center  wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title  wd-font-weight- wd-fontsize-xxl\" >Pro koho je Bloomreach vhodn\u00fd?<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t<div class=\"vc_row wpb_row vc_inner vc_row-fluid vc_custom_1733056571139 wd-rs-674c5830e542d\"><div class=\"wpb_column vc_column_container vc_col-sm-5\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t\t<link rel=\"stylesheet\" id=\"wd-text-block-css\" href=\"https:\/\/promogen.cz\/wp-content\/themes\/woodmart\/css\/parts\/el-text-block.min.css?ver=6.5.4\" type=\"text\/css\" media=\"all\" \/> \t\t\t\t\t<div id=\"wd-674c2a7ae91ad\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-674c2a7ae91ad text-left \">\n\t\t\t<p>Bloomreach je ide\u00e1ln\u00edm \u0159e\u0161en\u00edm pro firmy, kter\u00e9 cht\u011bj\u00ed efektivn\u011bji vyu\u017e\u00edvat data, l\u00e9pe porozum\u011bt chov\u00e1n\u00ed a preferenc\u00edm sv\u00fdch z\u00e1kazn\u00edk\u016f a na z\u00e1klad\u011b t\u011bchto poznatk\u016f d\u011blat informovan\u011bj\u0161\u00ed marketingov\u00e1 rozhodnut\u00ed, \u010d\u00edm\u017e v\u00fdrazn\u011b zlep\u0161\u00ed z\u00e1kaznickou zku\u0161enost.<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-7\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-674c29de8b4a6\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-674c29de8b4a6 text-left \">\n\t\t\t<ul>\n<li><span style=\"color: #bf0012;\"><strong>E-commerce spole\u010dnosti:<\/strong><\/span> pom\u00e1h\u00e1 personalizovat nab\u00eddky a zvy\u0161ovat tr\u017eby.<\/li>\n<li><span style=\"color: #bf0012;\"><strong>B2C firmy:<\/strong><\/span> umo\u017e\u0148uje p\u0159esn\u011b zac\u00edlit obsah na z\u00e1kazn\u00edka.<\/li>\n<li><span style=\"color: #bf0012;\"><strong>Retailery:<\/strong><\/span> propojuje kamenn\u00e9 a on-line prodejny a zaji\u0161\u0165uje jednotn\u00fd z\u00e1\u017eitek.<\/li>\n<li><span style=\"color: #bf0012;\"><strong>Marketingov\u00e9 t\u00fdmy:<\/strong><\/span> poskytuje n\u00e1stroje pro optimalizaci kampan\u00ed a lep\u0161\u00ed ROI.<\/li>\n<li><span style=\"color: #bf0012;\"><strong>Velk\u00e9 podniky:<\/strong> <\/span>\u0161k\u00e1lovateln\u00e9 \u0159e\u0161en\u00ed pro pr\u00e1ci s rozs\u00e1hl\u00fdmi daty.<\/li>\n<li><span style=\"color: #bf0012;\"><strong>Firmy s glob\u00e1ln\u00ed p\u016fsobnost\u00ed:<\/strong><\/span> umo\u017e\u0148uje p\u0159izp\u016fsobit obsah m\u00edstn\u00edm trh\u016fm.<\/li>\n<\/ul>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><div data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1733056445839 vc_row-has-fill wd-bg-left-center mobile-bg-img-hidden wd-rs-674c57bab7e00\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_row wpb_row vc_inner vc_row-fluid vc_row-o-content-middle vc_row-flex wd-rs-674c344b759b4\"><div class=\"wpb_column vc_column_container vc_col-sm-8\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t\t<div id=\"wd-674c348c0da93\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-animation-slide-from-top wd-animation-normal wd-rs-674c348c0da93 wd-title-color-default wd-title-style-default text-left  wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title  wd-font-weight- wd-fontsize-xxl\" >Pro\u010d zvolit Bloomreach?<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t<div id=\"wd-674c53084eec4\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-674c53084eec4 text-left \">\n\t\t\t<p><span style=\"color: #bf0012;\"><strong>Personalizace na m\u00edru:<\/strong> <\/span>um\u00ed ka\u017ed\u00e9mu u\u017eivateli nab\u00eddnout v re\u00e1ln\u00e9m \u010dase obsah a nab\u00eddku, kter\u00e1 odpov\u00edd\u00e1 jeho pot\u0159eb\u00e1m a n\u00e1kupn\u00edm zvyklostem.<\/p>\n<p><span style=\"color: #bf0012;\"><strong>Pokro\u010dil\u00e1 analytika:<\/strong><\/span> umo\u017e\u0148uje vytv\u00e1\u0159et libovoln\u00e9 reporty\/dashboardy a pom\u00e1h\u00e1 tak zlep\u0161ovat v\u00fdkon e-mail\u016f a dal\u0161\u00edch marketingov\u00fdch kan\u00e1l\u016f. M\u016f\u017eete nap\u0159\u00edklad sledovat a analyzovat, odkud p\u0159ich\u00e1zej\u00ed z\u00e1kazn\u00edci, kte\u0159\u00ed nakupuj\u00ed ur\u010dit\u00e9 produkty a kampan\u011b tomu p\u0159izp\u016fsobit.<\/p>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-674c343f2f420\" class=\"wd-image wd-wpb wd-rs-674c343f2f420 text-center \">\n\t\t\t\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"418\" height=\"373\" src=\"https:\/\/promogen.cz\/wp-content\/uploads\/2024\/12\/2a.jpg\" class=\"attachment-full\" alt=\"\" title=\"2a\" srcset=\"https:\/\/promogen.cz\/wp-content\/uploads\/2024\/12\/2a.jpg 418w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/12\/2a-336x300.jpg 336w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/12\/2a-13x12.jpg 13w\" sizes=\"auto, (max-width: 418px) 100vw, 418px\" \/>\n\t\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div>\n\t\t<div id=\"wd-674c35024200b\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-animation-slide-from-top wd-animation-normal wd-rs-674c35024200b wd-title-color-default wd-title-style-default text-center  wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title  wd-font-weight- wd-fontsize-xxl\" >Co um\u00ed Bloomreach?<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t<div class=\"vc_row wpb_row vc_inner vc_row-fluid vc_custom_1733047624925 vc_row-o-content-middle vc_row-flex wd-rs-674c35447a02e\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-674daa4e020cd\" class=\"wd-image wd-wpb wd-rs-674daa4e020cd text-center \">\n\t\t\t\n\t\t\t<img loading=\"lazy\" decoding=\"async\"  src=\"https:\/\/promogen.cz\/wp-content\/uploads\/2024\/12\/graf2.svg\" title=\"graf2\" width=\"3000\" height=\"3000\">\n\t\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><div data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1733056424279 vc_row-has-fill wd-rs-674c57a328434\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t\t<div id=\"wd-674c5531d43e8\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-animation-slide-from-top wd-animation-normal wd-rs-674c5531d43e8 wd-title-color-default wd-title-style-default text-center  wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title  wd-font-weight- wd-fontsize-xxl\" >Co d\u00edky Bloomreach z\u00edsk\u00e1te?<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-3\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-674c370e84d28\" class=\"wd-image wd-wpb wd-animation-slide-from-top wd-animation-normal wd-rs-674c370e84d28 text-center \">\n\t\t\t\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"79\" src=\"https:\/\/promogen.cz\/wp-content\/uploads\/2024\/12\/1.png\" class=\"attachment-medium\" alt=\"\" title=\"1\" srcset=\"https:\/\/promogen.cz\/wp-content\/uploads\/2024\/12\/1.png 100w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/12\/1-15x12.png 15w\" sizes=\"auto, (max-width: 100px) 100vw, 100px\" \/>\n\t\t\t\t\t<\/div>\n\t\t\n\t\t<div id=\"wd-674c3582dbee7\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-rs-674c3582dbee7 wd-title-color-white wd-title-style-default text-center  wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title  wd-font-weight- wd-fontsize-m\" >Vy\u0161\u0161\u00ed tr\u017eby<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"title-after_title  set-cont-mb-s reset-last-child  wd-fontsize-xs\">personalizovan\u00e9 nab\u00eddkyvedou k vy\u0161\u0161\u00ed m\u00ed\u0159e konverz\u00ed a zvy\u0161uj\u00ed pr\u016fm\u011brnou hodnotu objedn\u00e1vky.<\/div>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-3\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-674c371fa3983\" class=\"wd-image wd-wpb wd-animation-slide-from-top wd-animation-normal wd-rs-674c371fa3983 text-center \">\n\t\t\t\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"79\" src=\"https:\/\/promogen.cz\/wp-content\/uploads\/2024\/12\/2.png\" class=\"attachment-medium\" alt=\"\" title=\"2\" srcset=\"https:\/\/promogen.cz\/wp-content\/uploads\/2024\/12\/2.png 100w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/12\/2-15x12.png 15w\" sizes=\"auto, (max-width: 100px) 100vw, 100px\" \/>\n\t\t\t\t\t<\/div>\n\t\t\n\t\t<div id=\"wd-674c358f85c2e\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-rs-674c358f85c2e wd-title-color-white wd-title-style-default text-center  wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title  wd-font-weight- wd-fontsize-m\" >Rychlej\u0161\u00ed reakce na trh<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"title-after_title  set-cont-mb-s reset-last-child  wd-fontsize-xs\">m\u016f\u017eete flexibiln\u011b reagovat na zm\u011bny na trhu a pot\u0159eby z\u00e1kazn\u00edk\u016f d\u00edky snadn\u00e9 \u00faprav\u011b<br \/>\nkampan\u00ed.<\/div>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-3\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-674c372677de7\" class=\"wd-image wd-wpb wd-animation-slide-from-top wd-animation-normal wd-rs-674c372677de7 text-center \">\n\t\t\t\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"79\" src=\"https:\/\/promogen.cz\/wp-content\/uploads\/2024\/12\/3.png\" class=\"attachment-medium\" alt=\"\" title=\"3\" srcset=\"https:\/\/promogen.cz\/wp-content\/uploads\/2024\/12\/3.png 100w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/12\/3-15x12.png 15w\" sizes=\"auto, (max-width: 100px) 100vw, 100px\" \/>\n\t\t\t\t\t<\/div>\n\t\t\n\t\t<div id=\"wd-674c35a1a22df\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-rs-674c35a1a22df wd-title-color-white wd-title-style-default text-center  wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title  wd-font-weight- wd-fontsize-m\" >V\u011brn\u011bj\u0161\u00ed z\u00e1kazn\u00edky<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"title-after_title  set-cont-mb-s reset-last-child  wd-fontsize-xs\">personalizovan\u00e1 komunikace posiluje vztah se z\u00e1kazn\u00edky, co\u017e vede k jejich vy\u0161\u0161\u00ed loajalit\u011b a opakovan\u00fdm n\u00e1kup\u016fm.<\/div>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-3\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-674c372d2023a\" class=\"wd-image wd-wpb wd-animation-slide-from-top wd-animation-normal wd-rs-674c372d2023a text-center \">\n\t\t\t\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"79\" src=\"https:\/\/promogen.cz\/wp-content\/uploads\/2024\/12\/4.png\" class=\"attachment-medium\" alt=\"\" title=\"4\" srcset=\"https:\/\/promogen.cz\/wp-content\/uploads\/2024\/12\/4.png 100w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/12\/4-15x12.png 15w\" sizes=\"auto, (max-width: 100px) 100vw, 100px\" \/>\n\t\t\t\t\t<\/div>\n\t\t\n\t\t<div id=\"wd-674c360952704\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-rs-674c360952704 wd-title-color-white wd-title-style-default text-center  wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title  wd-font-weight- wd-fontsize-m\" >Lep\u0161\u00ed c\u00edlen\u00ed<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"title-after_title  set-cont-mb-s reset-last-child  wd-fontsize-xs\">sn\u00ed\u017e\u00edte n\u00e1klady na marketing t\u00edm, \u017ee oslov\u00edte spr\u00e1vn\u00e9 lidi spr\u00e1vn\u00fdm obsahem.<\/div>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t<\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><div data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1733056415368 vc_row-has-fill wd-bg-left-center mobile-bg-img-hidden wd-rs-674c579c1d311\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_row wpb_row vc_inner vc_row-fluid vc_row-o-content-middle vc_row-flex wd-rs-674c344b759b4\"><div class=\"wpb_column vc_column_container vc_col-sm-9\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t\t<div id=\"wd-674c37d65cbe7\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-animation-slide-from-top wd-animation-normal wd-rs-674c37d65cbe7 wd-title-color-default wd-title-style-default text-left  wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title  wd-font-weight- wd-fontsize-xxl\" >Co dal\u0161\u00edho Bloomreach um\u00ed?<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t<div id=\"wd-674c5316107c8\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-674c5316107c8 text-left \">\n\t\t\t<ul>\n<li><span style=\"color: #bf0012;\"><strong>Frekven\u010dn\u00ed policy:<\/strong><\/span> automaticky sleduje po\u010det e-mail\u016f odeslan\u00fdch ka\u017ed\u00e9mu z\u00e1kazn\u00edkovi, a dle priorit ur\u010duje, kter\u00fd e-mail bude doru\u010den jako prvn\u00ed.<\/li>\n<li><strong><span style=\"color: #bf0012;\">\u010cekac\u00ed doba:<\/span><\/strong> nastav\u00edte si \u010dekac\u00ed dobu mezi jednotliv\u00fdmi kroky kampan\u011b na z\u00e1klad\u011b pr\u016fm\u011brn\u00e9 doby mezi objedn\u00e1vkami z\u00e1kazn\u00edka.<\/li>\n<li><span style=\"color: #bf0012;\"><strong>Optimal end time:<\/strong><\/span> analyzuje, kdy z\u00e1kazn\u00edk nej\u010dast\u011bji otev\u00edr\u00e1 newslettery, a po\u0161le mu e-mail v tento \u010das, \u010d\u00edm\u017e maximalizuje \u0161ance na otev\u0159en\u00ed.<\/li>\n<li><span style=\"color: #bf0012;\"><strong>Limity slev:<\/strong><\/span> m\u016f\u017eete nastavit limity, nap\u0159\u00edklad aby prvn\u00edch 50 z\u00e1kazn\u00edk\u016f z\u00edskalo slevu 1 000 K\u010d, zat\u00edmco ostatn\u00ed obdr\u017e\u00ed jinou nab\u00eddku.<\/li>\n<li><span style=\"color: #bf0012;\"><strong>A\/B testy:<\/strong><\/span> nastavte v\u00edce A\/B test\u016f a sledujte v\u00fdsledky v\u010detn\u011b kontroln\u00edch skupin, co\u017e v\u00e1m umo\u017en\u00ed m\u011b\u0159it a optimalizovat efektivitu jednotliv\u00fdch variant.<\/li>\n<li><span style=\"color: #bf0012;\"><strong>Silent hours:<\/strong><\/span> pokud nechcete pos\u00edlat automatizace a newslettery nap\u0159\u00edklad ve 3 r\u00e1no, m\u016f\u017eete nastavit tich\u00e9 hodiny. Va\u0161e zpr\u00e1vy doraz\u00ed ve vhodnou dobu a nep\u016fsob\u00ed ru\u0161iv\u011b.<\/li>\n<li><span style=\"color: #bf0012;\"><strong>Sd\u00edlen\u00e9 bloky:<\/strong><\/span> umo\u017e\u0148uj\u00ed v\u00e1m hromadn\u011b m\u011bnit obsah, co\u017e \u0161et\u0159\u00ed \u010das a zaji\u0161\u0165uje konzistenci nap\u0159\u00ed\u010d kampan\u011bmi.<\/li>\n<li><span style=\"color: #bf0012;\"><strong>Newslettery ve v\u00edce mutac\u00edch:<\/strong><\/span> nemus\u00edte vytv\u00e1\u0159et r\u016fzn\u00e9 verze newsletter\u016f ru\u010dn\u011b. D\u00edky p\u0159\u00edprav\u011b v Bloomreach m\u016f\u017eete snadno spravovat a automatizovat r\u016fzn\u00e9 mutace newsletter\u016f, co\u017e v\u00fdrazn\u011b zjednodu\u0161uje pr\u00e1ci s v\u00edce jazykov\u00fdmi verzemi nebo c\u00edlov\u00fdmi skupinami.<\/li>\n<\/ul>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-3\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t<div id=\"wd-674c53f728d6e\" class=\"wd-image wd-wpb wd-rs-674c53f728d6e text-center \">\n\t\t\t\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"353\" height=\"633\" src=\"https:\/\/promogen.cz\/wp-content\/uploads\/2024\/12\/br.jpg\" class=\"attachment-full\" alt=\"\" title=\"br\" srcset=\"https:\/\/promogen.cz\/wp-content\/uploads\/2024\/12\/br.jpg 353w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/12\/br-167x300.jpg 167w, https:\/\/promogen.cz\/wp-content\/uploads\/2024\/12\/br-7x12.jpg 7w\" sizes=\"auto, (max-width: 353px) 100vw, 353px\" \/>\n\t\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><div data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1733056392908 vc_row-has-fill wd-rs-674c578485564\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t\t<div id=\"wd-674c548c1a0b5\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-animation-slide-from-top wd-animation-normal wd-rs-674c548c1a0b5 wd-title-color-default wd-title-style-default text-center  wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title  wd-font-weight- wd-fontsize-xxl\" >Jak Bloomreach pom\u016f\u017ee p\u0159i konci Cookies 3. stran?<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"title-after_title  set-cont-mb-s reset-last-child  wd-fontsize-s\">CDP Bloomreach umo\u017e\u0148uje sb\u011br first-party dat z r\u016fzn\u00fdch zdroj\u016f a touchpoint\u016f, co\u017e m\u016f\u017ee v\u00e9st k bohat\u0161\u00edmu a p\u0159esn\u011bj\u0161\u00edmu souboru dat ne\u017e ten, kter\u00fd z\u00edsk\u00e1te pouze prost\u0159ednictv\u00edm Google Analytics 4 (GA4).<\/div>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\n\t\t<div id=\"wd-674c54c7314cc\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-animation-slide-from-top wd-animation-normal wd-rs-674c54c7314cc wd-title-color-default wd-title-style-default text-center  wd-title-empty wd-underline-colored\">\n\t\t\t\t\t\t\t<div class=\"title-subtitle  subtitle-color-default font-default subtitle-style-default wd-font-weight- wd-fontsize-xs\">Konkr\u00e9tn\u011b v GA4:<\/div>\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title  wd-font-weight- wd-fontsize-xxl\" ><\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t\t<div id=\"wd-674c54d0919a5\" class=\"wd-text-block wd-wpb reset-last-child wd-rs-674c54d0919a5 text-left \">\n\t\t\t<ul>\n<li>GA4 spol\u00e9h\u00e1 pouze na cookies t\u0159et\u00edch stran a technologie jako Inteligent Tracking Prevention v prohl\u00ed\u017ee\u010d\u00edch tyto cookies blokuj\u00ed. CDP Bloomreach m\u016f\u017ee sb\u00edrat data na stran\u011b serveru, co\u017e je m\u00e9n\u011b n\u00e1chyln\u00e9 na blokov\u00e1n\u00ed.<\/li>\n<li>Bloomreach m\u016f\u017ee l\u00e9pe optimalizovat proces z\u00edsk\u00e1n\u00ed identity z\u00e1kazn\u00edka a zvy\u0161uje mno\u017estv\u00ed dostupn\u00fdch dat.<\/li>\n<li>GA4 b\u011b\u017en\u011b sb\u00edr\u00e1 data pouze z webov\u00fdch str\u00e1nek, Bloomreach kombinuje data z mnoha zdroj\u016f, jako CRM, POS, transak\u010dn\u00ed data a poskytuje ucelen\u011bj\u0161\u00ed pohled na z\u00e1kazn\u00edka.<\/li>\n<li>Fragmentace dat \u2013 Bloomreach spojuje interakce jednoho u\u017eivatele nap\u0159\u00ed\u010d r\u016fzn\u00fdmi kan\u00e1ly a za\u0159\u00edzen\u00edmi.<\/li>\n<\/ul>\n\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><div class=\"vc_row wpb_row vc_row-fluid vc_custom_1733056372766 wd-rs-674c577008530\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t\t<div id=\"wd-674c55e651773\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-animation-slide-from-top wd-animation-normal wd-rs-674c55e651773 wd-title-color-default wd-title-style-default text-center  wd-underline-colored\">\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title  wd-font-weight- wd-fontsize-xxl\" >Case studies:<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t<div class=\"vc_row wpb_row vc_inner vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-2 wd-rs-674c57172f135\"><div class=\"vc_column-inner vc_custom_1733056286232\"><div class=\"wpb_wrapper\"><div id=\"wd-674db98c8b527\" class=\" wd-rs-674db98c8b527  wd-button-wrapper text-center\"><a href=\"https:\/\/www.bloomreach.com\/en\/case-studies\/o2\" title=\"\" target=\"_blank\" class=\"btn btn-scheme-light btn-scheme-hover-light btn-style-default btn-style-round btn-size-default\">O2 Slovakia<\/a><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-2 wd-rs-674c57210ff6d\"><div class=\"vc_column-inner vc_custom_1733056291832\"><div class=\"wpb_wrapper\"><div id=\"wd-674db99620902\" class=\" wd-rs-674db99620902  wd-button-wrapper text-center\"><a href=\"https:\/\/www.bloomreach.com\/en\/case-studies\/4home-case-study\" title=\"\" target=\"_blank\" class=\"btn btn-scheme-light btn-scheme-hover-light btn-style-default btn-style-round btn-size-default\">4Home<\/a><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-2 wd-rs-674c572609d83\"><div class=\"vc_column-inner vc_custom_1733056296126\"><div class=\"wpb_wrapper\"><div id=\"wd-674db99aee4e1\" class=\" wd-rs-674db99aee4e1  wd-button-wrapper text-center\"><a href=\"https:\/\/www.bloomreach.com\/en\/case-studies\/spokojenypes-case-study\" title=\"\" target=\"_blank\" class=\"btn btn-scheme-light btn-scheme-hover-light btn-style-default btn-style-round btn-size-default\">Spokojen\u00fd Pes<\/a><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-2 wd-rs-674c5729bf4c1\"><div class=\"vc_column-inner vc_custom_1733056299737\"><div class=\"wpb_wrapper\"><div id=\"wd-674db9a870603\" class=\" wd-rs-674db9a870603  wd-button-wrapper text-center\"><a href=\"https:\/\/www.bloomreach.com\/en\/case-studies\/notino-expands-its-omnichannel-strategy\" title=\"\" target=\"_blank\" class=\"btn btn-scheme-light btn-scheme-hover-light btn-style-default btn-style-round btn-size-default\">Notino<\/a><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-2 wd-rs-674c572e328f7\"><div class=\"vc_column-inner vc_custom_1733056304075\"><div class=\"wpb_wrapper\"><div id=\"wd-674db9b243311\" class=\" wd-rs-674db9b243311  wd-button-wrapper text-center\"><a href=\"https:\/\/www.bloomreach.com\/en\/case-studies\/sazka\" title=\"\" target=\"_blank\" class=\"btn btn-scheme-light btn-scheme-hover-light btn-style-default btn-style-round btn-size-default\">Sazka<\/a><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-2 wd-rs-674c5732bdc9a\"><div class=\"vc_column-inner vc_custom_1733056308767\"><div class=\"wpb_wrapper\"><div id=\"wd-674dbb9854bc0\" class=\" wd-rs-674dbb9854bc0  wd-button-wrapper text-center\"><a href=\"https:\/\/www.bloomreach.com\/en\/case-studies\/kiwi-increases-bookings-made-via-push-notifications-with-bloomreach-engagement\" title=\"\" target=\"_blank\" class=\"btn btn-scheme-light btn-scheme-hover-light btn-style-default btn-style-round btn-size-default\">Kiwi<\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1659178248320 vc_row-has-fill wd-rs-62e50d050141e\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t\t<div id=\"wd-62e60c2766418\" class=\"title-wrapper wd-wpb set-mb-s reset-last-child  wd-animation-slide-from-top wd-animation-normal wd-rs-62e60c2766418 wd-title-color-default wd-title-style-default text-center  wd-underline-colored\">\n\t\t\t\t\t\t\t<div class=\"title-subtitle  subtitle-color-default font-default subtitle-style-default wd-font-weight- wd-fontsize-m\">- Napi\u0161te n\u00e1m -<\/div>\n\t\t\t\n\t\t\t<div class=\"liner-continer\">\n\t\t\t\t<h4 class=\"woodmart-title-container title  wd-font-weight- wd-fontsize-xxxl\" >S \u010d\u00edm v\u00e1m m\u016f\u017eeme pomoci?<\/h4>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t<div class=\"wpforms-container wpforms-container-full\" id=\"wpforms-9292\"><form id=\"wpforms-form-9292\" class=\"wpforms-validate wpforms-form wpforms-ajax-form\" data-formid=\"9292\" method=\"post\" enctype=\"multipart\/form-data\" action=\"\/cz\/wp-json\/wp\/v2\/pages\/11041\" 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class=\"vc_row-full-width vc_clearfix\"><\/div>\n","protected":false},"excerpt":{"rendered":"Personalizovany\u0301 e\u2212commerce n\u00e1stroj na b\u00e1zi AI Pro koho je Bloomreach vhodn\u00fd? Bloomreach je ide\u00e1ln\u00edm \u0159e\u0161en\u00edm pro firmy, kter\u00e9 cht\u011bj\u00ed efektivn\u011bji","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-11041","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Personalizovany\u0301 e-commerce n\u00e1stroj na b\u00e1zi AI - PromoGEN.cz<\/title>\n<meta name=\"description\" content=\"PromoGEN.cz - Personalizovany\u0301 e-commerce n\u00e1stroj na b\u00e1zi AI - Bloomreach je ide\u00e1ln\u00edm \u0159e\u0161en\u00edm pro firmy, kter\u00e9 cht\u011bj\u00ed efektivn\u011bji vyu\u017e\u00edvat data, l\u00e9pe porozum\u011bt chov\u00e1n\u00ed a preferenc\u00edm sv\u00fdch z\u00e1kazn\u00edk\u016f a na z\u00e1klad\u011b t\u011bchto poznatk\u016f d\u011blat informovan\u011bj\u0161\u00ed marketingov\u00e1 rozhodnut\u00ed, \u010d\u00edm\u017e v\u00fdrazn\u011b zlep\u0161\u00ed z\u00e1kaznickou zku\u0161enost.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/promogen.cz\/cz\/br\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Personalizovany\u0301 e-commerce n\u00e1stroj na b\u00e1zi AI - 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